Roundtable Hosts Include: Roundtable Moderators For Email Marketing & Personalization Day (Each table is moderated by a Retailer and a technical expert; Each table will last 25 minutes) Table 1: Table 1: Combine Email Marketing With Web 2.0 Channels To Increase Revenue  Jeremy Swift, Director Client Relations, BlueHornet Retail Moderator: TBD Table 2: Delivering Personalized Email Recommendations To Increase Revenue And Customer Lifetime Value  Meyar Sheik, CEO, Certona Retail Moderator: Jay Greenberg, Director of E-Commerce, Spencer Gifts Table 3: CheetahMail Executive Roundtable  Rachel Bergman, General Manager and SVP Client Services, CheetahMail Retail Moderator: Beth Pratt, Marketing Analyst, Eastern Mountain Sports Table 4: Strategic Engagement Marketing   Ross Kramer, CEO, Listrak Retail Moderator: Leisa Glispy, Director Global E-Commerce, Waterford Wedgwood Royal Doulton Table 5: Up Close And Profitable: How Segmented, Targeted Marketing Drives Revenue Lift On Retail Sites  David Brussin, Founder & CEO, Monetate Inc. Retail Moderator: David Kaplan, VP Marketing, Tafford Uniforms LLC Table 6: Personalization 2.0 - What's Coming Next?  Shaun Schooley, VP Client Success, MyBuys Retail Moderator: Erik Martinez, Director E-Commerce, Peruvian Connection Table 7: Top 5 Strategies For Email Improvement In 2010  Heather Blank, VP Strategic Services, Responsys Retail Moderator: Bienca Yang, Email Marketing Manager, Newegg Table 8: Interactive Marketing Strategy For Major Releases  Nathan Henson, Senior Director Global Account Management, Yesmail Retail Moderator: Tony Eastman, Digital Marketing Manager, Warner Bros.

8.10 Continental Breakfast & Conference Registration Continental Breakfast & Conference Registration

8.45 Chairperson’s Opening Remarks Loren McDonald, VP of Industry Relations, Silverpop Continental Breakfast & Conference Registration Loren McDonald VP of Industry Relations, Silverpop McDonald drives Silverpop's portfolio of industry leadership activities, sharing with marketers new ways to fully engage with customers and prospects. He manages the development of white papers and studies, Webinars, bylined articles and blogs, and delivers extremely popular educational sessions at major industry conferences. McDonald has 24 years of experience in marketing, consulting and strateg [read more]

9.00 Keynote Panel Discussion: Getting The Most Out Of Your Email Strategy While Maximizing Your ROI Arnold Sookram, Director Retention Marketing, Backcountry.com Rick Septoski, Marketing Manager, American Sale Ryan Hofmann, Director, Retention Marketing, eBags Sarah Finley, US Consumer E-mail Manager, Dell Tony D'Anna, General Manager StormPost, Datran Media Ensure you get the most out of cost effective acquisition tools. Deep dive into your segmentation, list, data management and email frequency rates to maximize your budget and resources in this opening Keynote panel discussion. What is the best way to segment your list? How can you maximize your frequency rates? How can you increase frequency while decreasing the time between repetition? How much planning is necessary to develop a strategy? How can you capture more consumer behavior and preference data from your email campaign? How can you leverage this information? Arnold Sookram Director Retention Marketing, Backcountry.com Arnold is Director, Retention Marketing at Backcountry.com, a Liberty Media company. At Backcountry, Arnold is responsible for all direct response programs (email, direct mail, catalog), visual merchandising (on site promos and merchandising), and vendor marketing (partnering with top vendors to promote new gear). The retention marketing team's primary objective is to improve customer loyalty and [read more] Rick Septoski Marketing Manager, American Sale Rick Septoski brings 15 years of experience to the creation and development of marketing plans, programs and strategies. His expertise encompasses e-marketing, web development, search engine optimization as well as consumer marketing programs. Rick oversees all of American Sale's marketing efforts, including the creation and development of email initiatives and internet strategy. Ryan Hofmann Director, Retention Marketing, eBags Ryan Hofmann is currently Director of Retention Marketing at eBags.com where he is leading strategic planning, customer segmentation methodologies and email personalization efforts. Prior to eBags, Ryan worked for Overstock.com for three years where he utilized his database marketing skills in driving top- and bottom-line growth in several different leadership roles including Director of Email Mar [read more] Sarah Finley US Consumer E-mail Manager, Dell Tony D'Anna General Manager StormPost, Datran Media Tony D'Anna is responsible for the growth and success of the Datran Media's top-ranked StormPost email marketing deployment and monetization technology products and services. Prior to joining Datran Media, Mr. D'Anna served at Enliven Marketing Technologies as vice president of its Unicast division. Following Enliven's merger, Mr. D'Anna remained with the company, maintaining the same role within [read more]

9.35 Simple Segmentation Strategies: Integrating Your Customer Data Into Your Email Campaign Segmentation To Increase ROI Amie Becton Ray, Senior Manager, Direct Marketing, National Hockey League All businesses have a variety of customer data from information collected via registration forms and by way of their shopping behavior. From asking crucial questions at the start of the customer life-cycle to incorporating user’s behavior, there are simple ways you can mine data to speak to your customers in a relevant manner. As the Sr. Manager of Direct Marketing, Amie Becton Ray oversees all league email campaigns, direct mail plans and customer data collection and database analysis. She brings tried and true segmentation strategies from the NHL to eTail for the first time: What it means to be relevant Data segmentation drives relevant e-mail Collecting the right data Examples of how the NHL uses simple segmentation to activate fans Amie Becton Ray Senior Manager, Direct Marketing, National Hockey League Amie Becton Ray is the Senior Manager of Direct Marketing for the National Hockey League. Amie oversees all league email campaigns, direct mail plans and customer data collection and database analysis. Through targeted segmenting and messaging, she and team continue to improve open and conversion rates, while working with analytics team to build better reporting and tracking. Amie has been in the [read more]

10.10 Kickoff Of Interactive Roundtables Roundtable Moderators For Email Marketing & Personalization Day (Each table is moderated by a Retailer and a technical expert; Each table will last 25 minutes) Table 1: Table 1: Combine Email Marketing With Web 2.0 Channels To Increase Revenue  Jeremy Swift, Director Client Relations, BlueHornet Retail Moderator: TBD Table 2: Delivering Personalized Email Recommendations To Increase Revenue And Customer Lifetime Value  Meyar Sheik, CEO, Certona Retail Moderator: Jay Greenberg, Director E-Commerce, Spencer Gifts Table 3: CheetahMail Executive Roundtable  Rachel Bergman, General Manager and SVP Client Services, CheetahMail Retail Moderator: Beth Pratt, Marketing Analyst, Eastern Mountain Sports Table 4: Strategic Engagement Marketing   Ross Kramer, CEO, Listrak Retail Moderator: Leisa Glispy, Director Global E-Commerce, Waterford Wedgwood Royal Doulton Table 5: Up Close And Profitable: How Segmented, Targeted Marketing Drives Revenue Lift On Retail Sites  David Brussin, Founder & CEO, Monetate Inc. Retail Moderator: David Kaplan, VP Marketing, Tafford Uniforms LLC Table 6: Personalization 2.0 - What's Coming Next?  Shaun Schooley, VP Client Success, MyBuys Retail Moderator: Erik Martinez, Director E-Commerce, Peruvian Connection Table 7: Top 5 Strategies For Email Improvement In 2010  Heather Blank, VP Strategic Services, Responsys Retail Moderator: Bienca Yang, Email Marketing Manager, Newegg Table 8: Interactive Marketing Strategy For Major Releases  Nathan Henson, Senior Director, Global Account Management, Yesmail Retail Moderator: Tony Eastman, Digital Marketing Manager, Warner Bros.

11.00 Coffee & Refreshments Coffee & Refreshments

11.30 Continuation of Interactive Roundtables Roundtable Moderators For Email Marketing & Personalization Day (Each table is moderated by a Retailer and a technical expert; Each table will last 25 minutes) Table 1: Table 1: Combine Email Marketing With Web 2.0 Channels To Increase Revenue  Jeremy Swift, Director Client Relations, BlueHornet Retail Moderator: TBD Table 2: Delivering Personalized Email Recommendations To Increase Revenue And Customer Lifetime Value  Meyar Sheik, CEO, Certona Retail Moderator: Jay Greenberg, Director E-Commerce, Spencer Gifts Table 3: CheetahMail Executive Roundtable  Rachel Bergman, General Manager and SVP Client Services, CheetahMail Retail Moderator: Beth Pratt, Marketing Analyst, Eastern Mountain Sports Table 4: Strategic Engagement Marketing   Ross Kramer, CEO, Listrak Retail Moderator: Leisa Glispy, Director Global E-Commerce, Waterford Wedgwood Royal Doulton Table 5: Up Close And Profitable: How Segmented, Targeted Marketing Drives Revenue Lift On Retail Sites  David Brussin, Founder & CEO, Monetate Inc. Retail Moderator: David Kaplan, VP Marketing, Tafford Uniforms LLC Table 6: Personalization 2.0 - What's Coming Next?  Shaun Schooley, VP Client Success, MyBuys Retail Moderator: Erik Martinez, Director E-Commerce, Peruvian Connection Table 7: Top 5 Strategies For Email Improvement In 2010  Heather Blank, VP Strategic Services, Responsys Retail Moderator: Bienca Yang, Email Marketing Manager, Newegg Table 8: Interactive Marketing Strategy For Major Releases  Nathan Henson, Senior Director Global Account Management, Yesmail Retail Moderator: Tony Eastman, Digital Marketing Manager, Warner Bros.

12.55 Lunch & Networking Lunch & Networking

1.55 Customizing Email Campaigns To Target Customers Based On Browsing Behavior And Tendency To Purchase Matthew Kritzer, Director of E-Commerce, L'Occitane L’Occitane understands how to get a return on investment for their email segmentation and personalization efforts. After segmenting emails based on past purchase and browsing behavior, conversion rates have increased exponentially. By using customer data as the backbone for their email strategy, L’Occitane has been able to maximize resources, increase customer loyalty and expand their promotional assortment over the last year. The head of online marketing presents tactics to personalize and segment your customers. Getting the highest return on investment by leveraging optimal analytical information Leveraging your analytics solutions to drive repeat purchases via email Focusing on the correct analytics that will support your campaign Dynamically serving content depending upon past browsing behavior and shopping cart item selection Decreasing shopping cart abandonment and offering promotions for cart items that are over a certain dollar value Matthew Kritzer Director of E-Commerce, L'Occitane Matt Kritzer is the Director of eCommerce at L'Occitane en Provence. He has 10 years experience in online marketing, having worked on both the client and agency side. Prior to working at L'Occitane, Matt was an Account Director for 360i and a Marketing Manager at JandR Computer and Music World.

2.30 Continuation of Interactive Roundtables/Coffee & Refreshments Served Roundtable Moderators For Email Marketing & Personalization Day (Each table is moderated by a Retailer and a technical expert; Each table will last 25 minutes) Table 1: Table 1: Combine Email Marketing With Web 2.0 Channels To Increase Revenue  Jeremy Swift, Director Client Relations, BlueHornet Retail Moderator: TBD Table 2: Delivering Personalized Email Recommendations To Increase Revenue And Customer Lifetime Value  Meyar Sheik, CEO, Certona Retail Moderator: Jay Greenberg, Director E-Commerce, Spencer Gifts Table 3: CheetahMail Executive Roundtable  Rachel Bergman, General Manager and SVP Client Services, CheetahMail Retail Moderator: Beth Pratt, Marketing Analyst, Eastern Mountain Sports Table 4: Strategic Engagement Marketing   Ross Kramer, CEO, Listrak Retail Moderator: Leisa Glispy, Director Global E-Commerce, Waterford Wedgwood Royal Doulton Table 5: Up Close And Profitable: How Segmented, Targeted Marketing Drives Revenue Lift On Retail Sites  David Brussin, Founder & CEO, Monetate Inc. Retail Moderator: David Kaplan, VP Marketing, Tafford Uniforms LLC Table 6: Personalization 2.0 - What's Coming Next?  Shaun Schooley, VP Client Success, MyBuys Retail Moderator: Erik Martinez, Director E-Commerce, Peruvian Connection Table 7: Top 5 Strategies For Email Improvement In 2010  Heather Blank, VP Strategic Services, Responsys Retail Moderator: Bienca Yang, Email Marketing Manager, Newegg Table 8: Interactive Marketing Strategy For Major Releases  Nathan Henson, Senior Director Global Account Management, Yesmail Retail Moderator: Tony Eastman, Digital Marketing Manager, Warner Bros

3.55 Increasing Conversion Drastically Based On True 1 To 1 Email Personalization Using Analytics Shea Beck, Online Marketing Manager, Skymall Shea Beck leads the email marketing initiatives at Skymall, a multi-channel web and catalog direct marketer. In this closing presentation, he walks through personalized shopping cart abandonment and request emails to re-engage customers. Skymall has fully integrated their analytics program with their email communications, and as a result, have increased comp sales through targeted customer communications. Get maximum value by analyzing and optimizing your email marketing and analytical data during this vibrant presentation. Doing true 1 to 1 personalization based on the browse and abandon habits of individual customers stored in your analytics program Developing the infrastructure to tie in your analytics and email marketing program Taking advantage of information that you already have in your analytics program to adjust your email marketing strategy Serving your customers a personalized offer after they visit your site depending on their site behavior Decreasing the strain on your IT department with customized analytics that are relevant for your email marketing campaign Shea Beck Online Marketing Manager, Skymall Shea Beck is the Online Marketing Manager for SkyMall, Inc. Responsible for bringing your favorite in-flight catalog to life at SkyMall.com, Beck charges the email marketing, pay-per-click, SEO, analytics, mobile marketing and social media activities. Shea is also involved with design, strategy and marketing for SkyMall's airline partner programs and the loyalty division. Prior to entering the ret [read more]

4.30 Conclusion of Email Marketing & Personalization Summit Conclusion of Email Marketing & Personalization Summit

4.30 Industry Workshops- Exclusive Networking Opportunity For Retailers Only! Intimate Retailer-Only Forums Focused On Your Specific Industry Challenges These workshops serve as an opportunity to bring together retail peers in an intimate environment, to promote problem-solving. Select the most appropriate workshop for your industry. In 2009, the workshop was STANDING ROOM ONLY. Don’t miss your opportunity to get in on the power-packed networking. Workshop A: Apparel/Accessories/Department Stores Workshop B: Mass Merchants/Electronics/Home Goods Workshop C: Specialty/Subscription/Hard Goods

5.30 Conclusion of Industry Workshops/ Commencement of eTail Opening Reception Conclusion of Industry Workshops/ Commencement of eTail Opening Reception