Welcome To the eTail West Whitepaper Center

eTail is dedicated to providing you with a maximum amount of industry information, keeping you abreast of all recent developments in the ecommerce space. Therefore, we are pleased to offer you access to several complimentary whitepapers and case studies from our event partners and sponsors. These resources will only be available for a limited time, so be sure to access them today!

The whitepapers are only a glimpse of the type of content that will be discussed at eTail West. Find out more about the eTail program by Downloading The Agenda Now.

eTail Industry Whitepapers


	Generating Incremental Sales. At Scale. Sponsored by: myThings


	The Facebook Exchange Handbook Sponsored by: Chango


	Tag Management Fundamentals for Marketers Sponsored by: Ensighten


	1. 5 Price Intelligence Secrets Revealed Sponsored by: 360pi


	2. Five Keys to Profitable Growth with Google Shopping Sponsored by: Adlucent


	3. The Social Media ROI Cookbook: Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media Sponsored by: Altimeter


	4. Effective Management and Analytics in a Multichannel World Sponsored by: Anametrix


	5. Unleashing the True Power of Native Mobile Apps Sponsored by: Artisan


	6. The NCAA Makes a Handoff Sponsored by: AT&T


	7. Client Success Story: Bare Escentuals Sponsored by: Bazaar Voice


	8. Infographic: Branding Brand Mobile Commerce Index - Holiday 2012 Sponsored by: Branding Brand


	9. Introduction to In-Page Analytics: The night vision goggles of web analytics Sponsored by: ClicTale


	10. Case Study: One Platform, Two Partners, Ten Thousand Villages Sponsored by: CorraTech


	11. Google Shopping Guide 2.0: Bidding, Advanced Segment Tracking, and CPA Campaigns Sponsored by: CPC Strategy


	12. Research Paper #1 - Measuring the Value of Users Who Click on Online Display Ads Sponsored by: Criteo


	13. Research Paper #2 - Search and Performance Display: Better Together Sponsored by: Criteo


	14. The Five Steps to Data Driven Marketing Sponsored by: DataXu


	15. Improving Ad Delivery in Geo-Targeted Campaigns Using the Maps Target Selection Algorithm Sponsored by: Didit


	16. Conquering Retail's 6 Biggest Cross-Channel Challenges Sponsored by: DOMO


	17. Making Connections: Understanding Your Best Customers to Maximize Results Sponsored by: Epsilon


	18. Why failing to keep track of tags could cost you sales Sponsored by: Evidon


	19. Local Currency Pricing for eCommerce - Increasing Online Sales by Implementing a Global Pricing Strategy Sponsored by: E4X


	20. Taking Ecommerce International: Best Practice for Creating a Superior Customer Experience Sponsored by: FiftyOne


	21. Going Beyond Redemption: Closing the Loop with Card-Linked Offers Sponsored by: First Data


	22. The Deliverability Success Guide: 10 Steps to Seamless Inbox Delivery Sponsored by: GetReponse


	23. Mobile + Video: Enhancing the M-Commerce Experience Sponsored by: Invodo


	24. Good to Know Guide: Improving Your Email Open Rates Sponsored by: Knotice


	25. The Five Lessons You Cannot Afford to Ignore Sponsored by: Kontagent


	26. Affiliate Marketing- The Direct and Indirect Value That Affiliates Deliver to Advertisers Sponsored by: LinkShare


	27. The Leading Global Retailers and Why Sponsored by: Lionbridge


	28. 2012 Shopping Cart Abandonment Review and Lookbook Sponsored by: Listrak


	29. CRM Retargeting: Direct Market With Display Ads Sponsored by: LiveRamp


	30. Magneto Enterprise Customer Success Story: ViewSonic Sponsored by: Magneto


	31. What Can I Do to Minimize E-Commerce Chargebacks Sponsored by: Merchant e-Solutions


	32. The Evolution of Chat Sponsored by: Needle


	33. Keys to Effective eCommerce Fullfillment: Now and in the Future Sponsored by: Network Global Logistics


	34. Publisher's Guide to Growing Online Ad Revenue Sponsored by: OpenX


	35. Unleashing the Power of Subscription Commerce Sponsored by: OrderGroove


	36. Plink and Dunkin Donuts 2012 Case Study Sponsored by: Plink


	37. Quick Tour Whitepaper Sponsored by: Queue-It


	38. Passion Does not Fit into Five Stars Sponsored by: ReadyPulse


	39. The Power of Me Sponsored by: Rich Relevance


	40. Top eContent Trends for 2013 Sponsored by: Servio


	41. Almost Everything You Wanted to Know About Email Marketing Sponsored by; Silverpop


	42. Optimizing Mobile Customer Experience with Responsive Design Sponsored by: Siteworx


	43. The Impact of Tablet for Retailers: 2012 Sponsored by: Skava


	44. Brands & Localization Drive Global Brand Engagement Sponsored by: Smartling


	45. Onsite vs. Offsite Social Marketing Sponsored by: Social Annex


	46. Big Data, Better Bookings: Air New Zealand Drives Sales and ROI using TagMan's Cross-Channel Attribution Insights Sponsored by: TagMan


	47. The ROI of Tag Management Sponsored by: Tealium


	48. The New Event Driven Marketing Sponsored by: TIBCO


	49. Big Measurement; The CMO's Guide to Making Big Data a Competitive Advantage Sponsored by: TruEffect


	50. Revenue Attribution Methodology Sponsored by: Upstream


	51. Case Study: Retail Marketing Sponsored by: V12 Group


	52. eCommerce Customer Segmentation and Triggered Product Recommendations Sponsored by: WhatCounts


	53. A New Keyword Channel Sponsored by: YieldBot






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	Interested In Sponsoring?
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