25 - 28 February, 2013
JW Marriott Desert Springs, Palm Desert, CA

Welcome To the eTail West 2012 Whitepaper Center


eTail is dedicated to providing you with a maximum amount of industry information, keeping you abreast of all recent developments in the ecommerce space. Therefore, we are pleased to offer you access to several complimentary whitepapers and case studies from our event partners and sponsors. These resources will only be available for a limited time, so be sure to access them today!



Case Study: Leading Global Financial Services Company Lowers CPC By 48% And Drives Awareness Of A New Payment Tool With Advertising.com’s Sponsored Listings

Sponsored by: Advertising.com

    
Advertising.com Helps Top Online Apparel Retailer With Fuller Sales Figures

Sponsored by: Advertising.com

    
Quick Wins That Will Improve Your Retail Site's User Experience Without Going Broke
Sponsored by: Ascentium

 

    
The Conversation Index- Q2 2011 Insights
Sponsored by: Bazaar Voice

 

 

 

    
Digital Gift Cards: A Retail Work in Progress
Sponsored by: CashStar
    
Webinar - Extending Your Web Business Into China
Understanding How to Do Web Business in China – Opportunities, Challenges, and the Right Solution
Sponsored by: CDNetworks


    
Retargeting Exposed: Not Another Whitepaper About Retargeting
Sponsored by: Chango
    
A Guide To Market Leadership In 2012
Sponsored by: ClearSaleing
    
Europe and its Untapped Potential: What’s Needed for E-Commerce Success
Sponsored By: Computop, Inc.
    
Future-Proofing Online Retail by Engaging the International Shopper
Sponsored by: eShop World
    
GSI Helps Clients Create A Seamless Consumer Shopping Experience
Sponsored by: GSI Commerce
    
The Hidden side of Mobile Innovation
Seven tips for sustaining mobile innovation and realizing your mobile strategy. 
Author: Julian Philips, July Systems
Sponsored by: July Systems
    
Mobile Email Opens Report - First Half 2011

Sponsored by: Knotice


    
Six Gotchas: Common Misconceptions In Mobile Application Development
Sponsored by: Kony
    
Shopping Cart Abandonment Practices of the Internet Retailer 1000 Companies
Sponsored by: Listrak
    
Building a Repeat Customer Base through Post Purchase Email Campaigns
Sponsored by: Listrak

 

    
Engagement: Leading the Display Metric Revolution
Sponsored by: MediaFORGE
    
What Can I Do to Minimize E-Commerce Chargebacks?
Sponsored by: Merchant e-Solutions
    
LOFT™ - The World Through The Eyes Of The Customer
Sponsored by: NedSense
    
Tapping White Spaces In Search Engine Marketing
Sponsored by: NetElixir
    
The Future of Voice of Customer
This document from OpinionLab outlines the ways consumers’ interactions with brands and their websites have, in recent years, drastically changed. In the time since Voice of Customer became a more widely accepted way for brands to speak directly with their customers, companies have been gaining valuable insights from feedback spanning the full positive to negative range. As the marketplace matures, so too does the need for Voice of Customer listening platforms to evolve.

Sponsored by: OpinionLab

    
The Global Email Deliverability Benchmark Report, 1H 2011
Sponsored by: Return Path

 

 

    
Mobile, Webmail, Desktops: Where Are We Viewing Email Now?
Sponsored by: Return Path
    
Using Email to Grow Customer Lifetime Value
Sponsored by: RedEye
    
Managing Product Information: Retailers Perspective

Sponsored by: Riversand

    
Does Social Media ROI Exist
Sponsored by: Social Annex
    
The Cost of Site Tagging
Sponsored by: Tag Man
    
2012:The Year of Omnichannel Marketing
Sponsored by: Targetbase
    
Key Factors to Consider When Buying A Tag Management System

Buyer’s Guide To Tag Management Systems
Sponsored by: Tealium


    
Best Practices for Globalization Technology Solutions
Sponsored by: Translations.com
    
6 Best Practices for Competitor Price Monitoring
Sponsored by: Ugam Interactive

 

    
Activating Your Marketing Mix with Mobile: Five Lessons for Increasing Engagement, Sales, and Loyalty

Sponsored by: Vibes

    
How Tablets, Smartphones And Facebook Are Changing The Way Consumers Shop Across Retail Categories
Sponsored by: Zmags
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