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eComXpo 2007 HIGHLIGHTS
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WBR
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All times in Eeastern Daylight Time (GMT- 4)
July 9th- FIRST PROGRAM DAY
8:20 |
Structuring Your Marketing To Offer Creative and Inventive Customer Promotions That Go Beyond Free Shipping and Discounts
Julie Space, VP Marketing, BabyAge |
9:10 |
Networking Break |
9:40 |
Panel Discussion: Why Affiliate Marketing Needs An Association Now
Moderator: Linda Woods, President, PartnerCentric, Inc.,
Panelists: Brad Waller, VP Business & Affiliate Development, EPage, Inc., Brook Schaaf, Principal, Schaaf Consulting, Rebecca Madigan, Consultant, Affiliate Classroom, Inc. and Performance Marketing Alliance
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10:30 |
Networking Break |
11:00 |
Navigating And Managing The Dynamics Of Channel Partners Relationships To Drive Incremental Revenue From Your Manufacturer Site
Jeremy Dalnes, VP E-Business, Panasonic
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11:50 |
Networking Break |
12:20 |
Keynote Session: The Crystal Ball - Emerging Trends and Developments in E-Commerce
Eli Katz, CEO, Ashford.com
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1:10 |
Networking Break |
1:40 |
Panel Discussion: GeekCast Live
Moderator: Shawn Collins
Panelists: Jim Kukral, Owner, Scratchback.com, Lisa Picarille, Publisher and Editor-in-Chief, Revenue Magazine, Sam Harrelson, Online Marketing Consultant |
2:30 |
Networking Break |
3:00 |
Actionable Analytics: Real Data, Real Decision, Real Results!
Erick Barney, VP Marketing, Motorcycle Superstore |
3:50 |
Networking Break |
4:20 |
Affiliate and SEM Programs
Jeff Ferguson, Director Online Marketing, Napster
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5:10 |
Networking Break |
5:40 |
Becoming Increasingly Relevant To Customers’ Lifestyles And Aspirational Needs In Your Merchandising Strategy
Deborah Wandner-Shearer, VP Marketing & Merchandising, Organize.com |
6:30 |
Networking Break |
7:00 |
Building Your Customer Base
Albert DiPadova, VP and Co-Founder, Due Maternity
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7:50 |
Networking Break |
8:20 |
Conclusion of First Program Day |
July 10th- SECOND PROGRAM DAY
8:20 |
Forget Usability! Design for Real Customers
Frank Malsbenden, VP/GM, Vision Retailing |
9:10 |
Networking Break |
9:40 |
Winning The Social Media Game: How To Incite New Media To Drive Retail Sales
Declan Dunn, CEO, Dunn Direct Media |
10:30 |
Networking Break |
11:00 |
E-Commerce Development And Communication Within Multi-Channel Organizations To Enhance The User Experience
Melissa Bledsoe, Sr. Manager Business Operations, Home Depot Direct |
11:50 |
Networking Break |
12:20 |
Keynote Panel Discussion: Developing Strategic Partnerships To Enhance The Overall Customer Experience
Panelists: Veronica Katz-Smith, SVP Strategic Partnerships and Business Development, David’s Bridal, Dan Nagler, Business Development Manager, Shutterfly, Deborah Kahl, Gift Registry Director, JC Penney, Mayer Gniwisch, President, Ice.com, Henry Chamberlain, CEO, OurWeddingDay.com |
1:10 |
Networking Break |
3:00 |
Giving Consumers A Voice On Your Site And Creating Relationships That Drive Long-Term Loyalty And Retention
Moderator: David Berkowitz
Speaker: Sean McDonald, Director Global Community, Dell
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3:50 |
Networking Break |
4:20 |
Interactive Marketing Law: Practical Tips And Current Trends
Gary Kibel, Partner, Davis & Gilbert LLP
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5:10 |
Networking Break |
5:40 |
Running A Shopping Comparison Engine Program On A Budget
Nathan Decker, Sr. Director E-Commerce, Evogear
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6:30 |
Networking Break |
7:00 |
Multivariate Testing For Success: Creating Internal Processes And Getting Your Analytics Into Action To Provide Real-Time Solutions
Dan Malone, Sr. Manager Site Analytics and Business Intelligence, Vistaprint |
7:50 |
Networking Break |
8:20 |
Conclusion of Second Program Day |
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