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Presentation Pavillion Full Agenda
July 9th- FIRST PROGRAM DAY
8:20 |
Structuring Your Marketing To Offer Creative and Inventive Customer Promotions That Go Beyond Free Shipping and Discounts
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Julie Space
VP Marketing & Customer Service
BabyAge |
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This session covers the BabyAge.com e-marketing and customer communication redesign project. This case study demonstrates how they moved beyond mass marketing to a sophisticated targeted and segmented marketing strategy model. Jack and Julie include data on e-marketing metrics (pre and post) as well as their focus on increasing customer lifetime value and driving higher sales with innovative offers and marketing approaches.
- Moving beyond mass marketing to a segmented marketing strategy
- Focusing on increased customer lifetime value
- Driving higher sales with innovative offers and marketing approaches
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9:10 |
Networking Break |
9:40 |
Panel Discussion: Why Affiliate Marketing Needs An Association Now
Moderator: Linda Woods, President, PartnerCentric, Inc.,
Panelists: Brad Waller, VP Business & Affiliate Development, EPage, Inc., Brook Schaaf, Principal, Schaaf Consulting, Rebecca Madigan, Consultant, Affiliate Classroom, Inc. and Performance Marketing Alliance
Several prominent members of the affiliate marketing industry will discuss the latest efforts to form the Performance Marketing Alliance, an association that will be dedicated to improving and standardizing the industry for the benefit of affiliates, merchants, networks and agencies. Standardizing elements like datafeeds and banners, providing research and best practices for members and eventually representation in Washington, DC to strengthen the industry's views are all being evaluated for the new association. |
10:30 |
Networking Break |
11:00 |
Navigating And Managing The Dynamics Of Channel Partners Relationships To Drive Incremental Revenue From Your Manufacturer Site
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Jeremy Dalnes
VP E-Business
Panasonic
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As the head of e-commerce at Panasonic, Jeremy is tasked
with obtaining unified insight into their customer’s behavior pre and
post-purchase.
Identifying customer behavior that your site is creating
is key to managing channel partner relationships and
valuating your site’s ability to drive traffic to your partners. After
attaining data i.e.“sales opportunity”, Jeremy creates,
eliminates, increases or decreases marketing promotions to increase revenues.
Leave this session with take-aways to valuate your site and create enhanced
relationships that drive sales:
- Promoting
the value in your site to drive traffic to your channel partners
- Obtaining
data to increase or decrease activities based upon this behavior
- Having
a unified insight into your customers once they leave your site
- Closing
the loop with your channel partners with an open dialogue and reporting
mechanisms
- Getting
your partners involved with an understanding of the inherent value in
shared consumer behavior information
- Deepening
your channel partnerships and sending incremental revenue through your
manufacturer channel
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11:50 |
Networking Break |
12:20 |
Keynote Session: The Crystal Ball - Emerging Trends and Developments in E-Commerce
Eli Katz, CEO, Ashford.com
What long and short term issues are e-tailers facing in the upcoming 12 to 24 months? What worldwide trends will directly impact e-commerce and how we can prepare and take advantage of the opportunities and bypass the pitfalls. |
1:10 |
Networking Break |
1:40 |
Panel Discussion: GeekCast Live
Moderator: Shawn Collins
Panelists: Jim Kukral, Owner, Scratchback.com, Lisa Picarille, Publisher and Editor-in-Chief, Revenue Magazine, Sam Harrelson, Online Marketing Consultant
- Latest tools and trends in social media
- Monetizing blogs, podcasts, and video
- Leveraging Twitter to build a bran
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2:30 |
Networking Break |
3:00 |
Actionable Analytics: Real Data, Real Decision, Real Results!
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Erick Barney
VP of Marketing
Motorcycle USA |
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The presentation chronicles Erick’s experience with
outsourcing an email marketing solution. He’ll take you through their
strategy known as C.A.N.I. (constant and never-ending improvement), and their
continual efforts to maximize the effectiveness of the email channel. First
Erick explains the KPI metrics they use to gauge the effects of ongoing
strategy refinements, send frequency, send day of week, send time of day, subject line, list segmentation, merchandising and more. He’ll
finish this presentation with several tangible discoveries and offer a look
at what’s to come in Motorcycle Superstore’s near future:
- Maximizing
the effectiveness of the email channel
- Gauging
the effects of ongoing strategy refinements
- Actionable
tactics for future growth in the email channel including one-to-one
merchandising and time-zone segmenting
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3:50 |
Networking Break |
4:20 |
Affiliate and SEM Programs
Jeff Ferguson, Director Online Marketing, Napster
Getting your search and affiliate programs to jive has always been at the top of any online marketing manager’s to do list. Join Jeff Ferguson, Director of Online Marketing for Napster as he shares his experiences with this dilemma at Napster and beyond. During the discussion, Jeff will review questions concerning how to track these two important channels in your arsenal, which channel should get the credit for a sale, should you include your own brand’s selling power in the equation, and if you should allow your affiliates to play in the search space at all. |
5:10 |
Networking Break |
5:40 |
Becoming Increasingly Relevant To Customers’ Lifestyles And Aspirational Needs In Your Merchandising Strategy
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Deborah Wandner Shearer
Vice President – Marketing & Merchandising
Organize.com |
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Deborah Wandner-Shearer, VP of Marketing talks about
pursuing creative marketing techniques - thinking broader than print and
banner advertising, what will excite the customer and what will bring them
back for more. She will share examples of bringing the brick and mortar
retail experience to the online customer, along with the importance of
understanding your customer's needs and lifestyles to create product
assortments in this exciting session:
- Experiential
merchandising and creative marketing techniques
- Bringing
the brick and mortar retail experience to the Online Customer with an
easy selection process
- Managing
& adding multiple SKU's and product categories while maintaining a
brand identity
- Making
an emotional connection with your customer, enhancing the customer
experience and making it fun
- Creating
assortments that align with your customer's needs and lifestyle preferences
Actionable
Analytics: Real Data, Real Decision, Real Results!
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6:30 |
Networking Break |
7:00 |
Building Your Customer Base
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Albert DiPadova
VP and Co-Founder
Due Maternity |
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7:50 |
Networking Break |
8:20 |
Conclusion of First Program Day |
July 10th- SECOND PROGRAM DAY
8:20 |
Forget Usability! Design for Real Customers
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Frank Malsbenden
VP/GM
Vision Retailing |
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Every visitor to your site is at some stage of the buying
cycle. Identifying what stage each user is in, and serving content that
corresponds best to each buying cycle stage, is central to good E-Commerce
design. Get out of the Usability Lab and into the heads of your customers if
you want to build an E-Commerce site that rocks!
- Understanding
the e-consumer buying cycle
- Using
web analytics to identify your visitors’ stage in the buying cycle
- Incorporating
buying cycle data in your site design to increase click thru rates
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9:10 |
Networking Break |
9:40 |
Winning The Social Media Game: How To Incite New Media To Drive Retail Sales
Declan Dunn, CEO, Dunn Direct Media
As you read these words, the retail business is changing. Customers are now in control and want more than just a good price and a guarantee. And they want to tell their friends about you, if you let them. The name of the new game is Social Media, and in this presentation you will discover:
- The 3 Keys to Survival in the Changing World of Online Retail
- How to combine word of mouth marketing and search engines to deliver continual traffic and revenue.
- The New Conversion Game and how to improve your results
- How one company uses social media to connect its 2000 plus workforce directly with customers to increase sales and cement its reputation as an industry leader
- How a small retailer starting up connected with customers and possible offline retail partners through a unique blend of social media, live meetings, and effective conversion.
You will learn from practical case studies, with specific action steps recommended to help you Win Your Social Media Game. |
10:30 |
Networking Break |
11:00 |
E-Commerce Development And Communication Within Multi-Channel Organizations To Enhance The User Experience
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Melissa Bledsoe Minihan
Sr. Manager Business Operations
Home Depot Direct |
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- How do you manage your e-commerce internally in the framework of the larger organization
- What department sets pricing strategies for the web channel?
- How does this fit into the overall business and customer experience with your brand?
- What criteria is used to qualify online and store credits?
- How do you set up internal incentives to drive an enhanced customer experience?
- What bonus structure is needed to drive incentives across departments for the online channel that will serve larger organizational needs?
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11:50 |
Networking Break |
12:20 |
Keynote Panel Discussion: Developing Strategic Partnerships To Enhance The Overall Customer Experience
Panelists: Veronica Katz-Smith, SVP Strategic Partnerships and Business Development, David’s Bridal, Dan Nagler, Business Development Manager, Shutterfly, Deborah Kahl, Gift Registry Director, JC Penney, Mayer Gniwisch, President, Ice.com, Henry Chamberlain, CEO, OurWeddingDay.com
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Veronica Katz-Smith
VP Strategic Partnerships and Business Development
David’s Bridal |
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Dan Nagler
Business Development Manager
Shutterfly
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Deborah Kahl
Gift Registry Director
JC Penney
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Mayer Gniwisch
President
Ice.com
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Henry Chamberlain
CEO
OurWeddingDay.com
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How do you develop a strategic
partnership plan to truly enhance customer experiences online? Hear
from our panel of experts from Shutterfly, JC Penney, Ice.com and David’s
Bridal as they describe the partnership process in helping to shape marketing
communications around a life stage event. Leave with key benefits and
metrics for success. Content will focus on:
- Content Integration and E-marketing
- Rewards, Promotions and Special Offers
- Measuring the success of a Strategic Partnerships
- Revenue comparison, brand partners and customer feedback
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1:10 |
Networking Break |
3:00 |
Giving Consumers A Voice On Your Site And Creating Relationships That Drive Long-Term Loyalty And Retention
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Sean McDonald
Director Global Community
Dell |
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At the helm of Dell’s “Idea Storm” Sean understands how to
build effective customer communities around your brand. Using the Idea Storm,
Dell’s made it easier to move the discussion with their customers forward,
sharing and learning information using key feedback. Dell has allowed
consumer discussion to be active and alive on their site, without any
censoring. Attend this case study session and understand how to create
effective communities around your brand that drive increased lifetime value
from your customer base:
- Using
forums to connect customers to customers
- Expanding
upon consumer reviews and allowing online consumer voting
- tools
for product development and merchandising
- Offering
a closed feedback loop and showing customers that their
- feedback
is actioned
- Utilizing
blogs and consumer generated video on your site
- Offering
the opportunity to rate products in an inclusive and transparent
- environment
- Facilitating
offline customer engagement activities through facilitation of
- online
community tools
- Connecting
consumers through local activities or geography by interest group
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3:50 |
Networking Break |
4:20 |
Interactive Marketing Law: Practical Tips And Current Trends
Gary Kibel, Partner, Davis & Gilbert LLP
Marketing online is a competitive business with an ever-changing landscape. The same holds true for the legal rules of the road that can either help one’s marketing efforts be successful or put you in hot water. Issues such as social networking and privacy, user-generated content and copyrights, search engine marketing and trademarks, spam and email marketing and the impact of new technologies must constantly be analyzed by online marketers. Creativity and innovative ideas may seem to be the keys to success, but failure to proactively address and take control of legal issues can thwart any venture. Avoiding potential legal pitfalls should be a key strategic business decision for every interactive player. |
5:10 |
Networking Break |
5:40 |
Running A Shopping Comparison Engine Program On A Budget
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Nathan Decker
Sr. Director E-Commerce
Evogear |
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- Setting up feeds
- Tools for feed management
- Product listing selection
- “Test" case studies to ferret opportunities
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6:30 |
Networking Break |
7:00 |
Multivariate Testing For Success: Creating Internal Processes And Getting Your Analytics Into Action To Provide Real-Time Solutions
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Dan Malone
Sr. Manager Site Analytics and Business Intelligence
Vistaprint |
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This informative and revealing session will feature an
in-depth discussion of multivariate testing, using mega split runs to
increase contribution margin. Vistaprint’s Dan Malone explains how and why
VistaPrint implements this type of testing, and outlines the success the
company has enjoyed as a result of this testing methodology. Witness examples
of this testing to improve user interface, and learn how to run more than 20
tests at one time to gather data on over 2,000 user experiences. Plus, gather
turn-key knowledge about price elasticity, site traffic, and much more:
- Maximizing
promotions and merchandising for bottom line benefit
- Implementing
a complex multivariate testing model and optimizing results for greater
revenue generation
- Understanding
how the utilization of cross-sell and up-sell technologies maximize
conversion
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7:50 |
Networking Break |
8:20 |
Conclusion of Second Program Day |
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© 2007 WBR. All rights reserved. 
