Why is LogiAfrica a Must Attend Event:
In October 2014, 150 senior level decision makers with responsibility for supply chain and logistics, from consumer and retail brands operating in South and Sub Saharan Africa will convene in Johannesburg,
The second annual LogiAfrica conference takes place following huge demand from our international audience to host an event for Africa, taking place in Africa, that enables knowledge sharing and dialogue on
the opportunities and challenges unique to this rapidly growing region
With investment flowing into the development of supply chain and logistics networks, now is the time to learn from your peers and avoid repeating common industry mistakes. Take this opportunity to
brainstorm with your fellow supply chain decision-makers, shorten the supply chain learning curve and reduce delays to the growth of your market share.
Key Topics for 2014
LogiAfrica 2013 brought together Southern Africa’s supply chain leaders in FMCG and retail, with all major brands represented over 3 days of high level talks and focus groups. Major themes to emerge in the
2014 programme include:
- Actions to streamline and facilitate intra-African trade were a focus, with leading delegates commiting to lobby governments on the behalf of the sector
- The importance of a tailored approach to target markets in Sub Sahara; Africa is a diverse continent and in the opinion of many, a succesful sustainable supply chain should be run in-country with devolved
- Skills and talent pipelines need serious investment and long-term commitment to your chosen market. Business confidence and top-management focus are required to allow your supply chain to commit to a
market succesfully with ex-pat recruitment only useful in the short-term.
- African economic growth is a source of justifyable optimism in retail and FMCG, with delegates agreed that the opportuntiies are huge for companies willing to ‘jump in with both feet’, a piecemeal
approach is not advised and we shared several case studies in which a lack of market understanding was a cause of failure.
- Despite a ruthlessly competitive market in South Africa, an overriding theme during the event was the need for knowledge sharing and advice as the private sector makes headway into the challanging markets
Following days of debate, sometimes heated, the delegates are agreed that more than in any other market in the world, the supply chain is the foundation of business in Africa and a badly thought-through model can easily thwrat the best laid commercial stretagy. The 2014 conference will take up these themes as we discuss the best possible approaches to supply chain expansion in the region, and work towards a smoother, more reliable value chain with significantly shorter lead times and a level of continuity that provides the foundation for the dramatic growth consumers are looking for.