20 - 22 April, 2010
The Hilton Hotel, Dusseldorf

Demand Planning Focus Day & Future Of The Supply Chain Workshop - 20th April 2010 - 08:00 - 19:00

Demand Planning Focus Day Agenda - 20th April 2010 - 08:00 - 16:15
Key Strategies To Spearhead A Demand-Driven Supply Chain

This interactive focus day is a unique opportunity for you to get up to speed with your demand planning practices by learning first-hand from some of the world's top global performers. Through practical case-studies, insightful discussions and nitty-dritty debate, you will learn how to:

  • Master the art of forecasting in an unpredictable and volatile climate
  • Improve collaboration between customers and suppliers to maximise supply chain visibility
  • Align people, processes and technology around a demand-driven network
  • Overcome operational silos and engage the extended supply chain
  • Deploy the most effective metrics to proactively drive demand planning performance

Future Of The Supply Chain Workshop Agenda - 20th April 2010 - 16:30 - 19:00
NEW: Exclusive Workshop For Chemical Manufacturers: The Future Of The Supply Chain: Adapting Your Supply Chain To Meet New Economic Realities

Where does supply chain management in the chemical industry go from here? The economic crisis has enabled supply chain management to play a more influential role at both strategic and tactical levels. This interactive forum is specifically designed for senior supply chain directors and is led by three of the most innovative, creative and experienced practitioners in the industry. Through dynamic discussion, brainstorming and high-level debate combined with practical, hands-on insight, it will explore:

  • The supply chain levers for adding value in a crisis
  • How to sustain your step-change improvements
  • What skills/competences will be needed for SCM to adapt to the new economic realities
  • How to position SCM in a matrixed multinational, in order to enhance effectiveness

All workshop attendees are invited to join a high-level strategic networking drinks reception after the workshop enabling you to network with the industry’s brightest minds before the main conference starts.

Demand Planning Focus Day Agenda - 20th April 2010 - 08:00 - 16:15

08.00 - Registration And Coffee
Registration And Coffee
08.30 - Chairman's Welcome
Chairman's Welcome
08.45 - Responding To Changing Demand Levels To Increase On-Time Delivery Performance In An Uncertain Market
Peter Murray, Global Demand Management Leader, Dupont
Hear how DuPont has overcome the complexities of planning for production, warehousing and transportation in the current climate. Peter will share why is forecasting even more critical in times of market volatility to ensure the correct allocation of resource.
  • Incorporating more macroeconomic forecasting to ensure supply capability matches projected
  • demand at the lowest cost
  • Building capabilities to proactively detect and respond to change and remain one step ahead of market developments
  • Using effective demand practices to sustain lower inventories or address the quality of inventory in a forward view
  • Integrating market plans into supply chain planning through Demand Management
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Peter Murray
Global Demand Management Leader, Dupont

09.15 - Forecasting: What to Do When the Coin Flip is Just About As Accurate as Your Demand Forecast
Matt Tichon, Head of Supply Chain & Customer Service | Pigments & Additives North America, Clariant Corporation
In this presentation, Matt will share his insights from his time both as a supply chain practitioner at Clariant and his years working for supply chain planning software providers where he positioned and sold statistical and collaborative forecasting solutions.  The focus will be on real-world processes and solutions that companies can put into practice that will make a measurable difference
  • The fundamentals of why we forecast and what we know about the forecast
  • Calculating the statistical baseline: Review of forecasting techniques
  • Moving to a collaborative forecast process: Beyond the hype; what really works
  • Leveraging the technology that you already have: Crawl – Walk - Run
  • Supply Chain Conditioning vs. Supply Chain Execution: How to use the forecast
  • Reducing the dependency on an accurate forecast to provide desired customer service levels
  • Using a mix of appropriate planning techniques to synchronise supply and demand without having to rely on a forecast 
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Matt Tichon
Head of Supply Chain & Customer Service | Pigments & Additives North America, Clariant Corporation

09:45 - Forecasting In A Down Economy: Lessons Learned From The Front Line
A key learning from the recession was the extent to which many of us needed to get up to speed with our forecasting processes. For some it has been a steep learning curve. Here, gain insight into what DSM did to deliver first class forecasting and stay on top of market developments.
  • What did the recession show us about the unreliability and complexities of our current demand planning processes?
  • What have we learnt and how have we improved how we forecast?
  • Beyond historical data: reviewing additional methods to build your baseline forecast
10:15 - Morning Coffee
Morning Coffee
10:45 Identifying And Selecting Core KPIs to Measure And Improve Demand Planning Performance
Alan Milliken, Business Process Education Manager, BASF
Is your demand planning process delivering acceptable results? Is it improving over time? Are metrics and incentives in place to assure active and effective participation of the key functions involved in the process? Are you successfully managing the process through identification and analysis of exceptions? This presentation will show you how to develop and implement better practices for monitoring and improving demand planning processes. The information will provide a roadmap to improvement based on real-life experiences at BASF. Highlights of the presentation include:
  • Determining which core metrics are needed to leverage the full functionality of your demand planning process and tools
  • Establishing processes to track, analyse and improve demand planning performance
  • Understanding how demand planning and the associated metrics interconnect with the entire supply chain
  • Integrating demand planning improvement into the organization’s performance management process
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Alan Milliken
Business Process Education Manager, BASF

11:15 - Panel Discussion: How Can We Improve The Accuracy Of Forecasting To Reduce Inventory Obsolescence, Increase Inventory Turns and Drive Cash Flow?
Peter Murray, Global Demand Management Leader, Dupont
Matt Tichon, Head of Supply Chain & Customer Service | Pigments & Additives North America, Clariant Corporation
Stephen Brew, Supply & Planning Manager, INEOS Olefins & Polymers Europe
Before the downturn, most forecasting processes needed improvement but now it is an even bigger challenge (and necessity) to ensure you have accurate demand planning processes in place. Here our panellists will discuss:
  • Calculating the average inaccuracy of your demand forecasts due to demand volatility and network complexity
  • Evaluating forecast errors and demand variability
  • What can you do to minimise forecasting errors and inefficiencies?
  • Assessing the key factors that contribute to your demand processes: sales forecasts, current forecasts from customers and distributors, actual demand history and current trends
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Peter Murray
Global Demand Management Leader, Dupont

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Matt Tichon
Head of Supply Chain & Customer Service | Pigments & Additives North America, Clariant Corporation

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Stephen Brew
Supply & Planning Manager, INEOS Olefins & Polymers Europe

12:00 - Networking Lunch
Networking Lunch
13:00 - Improving Supply Chain Visibility, Control And Profitability Through Sales And Operations Planning
Dave Allen, Supply Chain Director, Arysta Life Sciences
Here Dave will explore how S&OP has transformed day-to-day supply chain management at Arysta Life Sciences. Relay the benefits to your business and ensure the whole value chain is engaged in fine-tuning your S&OP processes.
  • Determining the benefits of S&OP: forecast error reduction, inventory reduction, service level increase, top line revenue growth and SKU rationalisation
  • Redesigning your internal processes to improve supply chain visibility and respond to changing demand
  • Predicting potential problems and assessing the barriers to S&OP implementation across the wider business
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Dave Allen
Supply Chain Director, Arysta Life Sciences

13:30 - Improving Customer Satisfaction Levels, Increasing Profitability And Enhancing Competitiveness Through Demand Planning
Lars Feierabend, Supply Chain Delivery Manager, Celanese
What is the value of a customer-driven supply chain and how it will enable you to maintain competitiveness? Learn how Celanese implemented a customer-driven supply chain with exceptional results.
  • What are customers looking for from your products and what are you doing to fulfil demand?
  • Developing two-way feedback mechanisms to enhance communication with your customers
  • Assessing the limitations of a solely customer-driven approach
  • How can you work with your customers to shape and influence demand?
  • Maintaining optimal relationships when prices increase
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Lars Feierabend
Supply Chain Delivery Manager, Celanese

14:00 - Afternoon Tea
Afternoon Tea
14:30 Transforming Supply Chain Performance Through Demand Management: Improved Service, Reduced Supply Chain Costs, and Better Inventory Management
Paul Lord, Head of Chemicals, AMR Research
Paul is responsible for the research and analysis of market trends and developments in the chemical industry. He has a diverse background in supply chain management, business management and process development for Lyondell Chemical, ARCO Chemical and Air Products and Chemicals. Here he will discuss:
  • Beyond forecasting: What is demand management? How does it apply to industries like chemicals?
  • Why is demand management important to chemical companies? How does it help them respond more profitably to changes in demand?
  • What does demand management best practice look like and how can you apply it to your organisation?
  • Maximising demand management capabilities to drive revenue and profitability
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Paul Lord
Head of Chemicals, AMR Research

15:00 - Working With Suppliers And Customers To Improve Forecasting Performance And Responsiveness
This session will explore key strategies to increase communication and strengthen influential partnerships with your suppliers and customers to shape and influence demand.
  • Developing a collaboration model based on volume and volatility in demand and supply
  • What core business intelligence tools will enable you to increase communication with external parties?
  • Appointing key representatives across the extended supply chain to take responsibility for managing external relationships
  • Collaborating with your customers to calculate safety stock levels, ensure on-time delivery and maintain acceptable lead times
15.30 - Choosing The Right Demand Planning Software That Meets Your Current Business Needs And Long-Term Objectives
Stephen Brew, Supply & Planning Manager, INEOS Olefins & Polymers Europe
In this presentation, Stephen will offer invaluable tips on how to select the right software to meet both your operational needs and budgetary requirements. Ensure your forecasting software works for you, not only now but also in the long-term.
  • Identifying cutting technologies to give you faster and simpler data collection
  • Providing your stakeholders with the required levels of data access and visibility
  • Establishing key processes to track and monitor data
  • Ensuring technology meets your requirements for usability, functionality and scalability
  • In this presentation, Stephen will offer invaluable tips on how to select the right software to meet both your operational needs and budgetary requirements. Ensure your forecasting software works for you, not only now but also in the long-term.
  • Identifying cutting technologies to give you faster and simpler data collection
  • Providing your stakeholders with the required levels of data access and visibility
  • Establishing key processes to track and monitor data
  • Ensuring technology meets your requirements for usability, functionality and scalability
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Stephen Brew
Supply & Planning Manager, INEOS Olefins & Polymers Europe

16:00 - Chairman's Summary
Chairman's Summary
16:15 - End Of Focus Day
End Of Focus Day

Future Of The Supply Chain Workshop Agenda - 20th April 2010 - 16:30 - 19:00

16:30 - 19:00
NEW: Exclusive Workshop For Chemical Manufacturers: The Future Of The Supply Chain: Adapting Your Supply Chain To Meet New Economic Realities
Alan Milliken, Business Process Education Manager, BASF
Peter Murray, Global Demand Management Leader, Dupont
Tim Bett, Director, European Logistics Users Providers & Enablers Group (ELUPEG)
Where does supply chain management in the chemical industry go from here? The economic crisis has enabled supply chain management to play a more influential role at both strategic and tactical levels. This interactive forum is specifically designed for senior supply chain directors and is led by three of the most innovative, creative and experienced practitioners in the industry. Through dynamic discussion, brainstorming and high-level debate combined with practical, hands-on insight, it will explore:
  • The supply chain levers for adding value in a crisis
  • How to sustain your step-change improvements
  • What skills/competences will be needed for SCM to adapt to the new economic realities
  • How to position SCM in a matrixed multinational, in order to enhance effectiveness
All workshop attendees are invited to join a high-level strategic networking drinks reception after the workshop enabling you to network with the industry’s brightest minds before the main conference starts.

This workshop is for supply chain directors of chemical companies only.

Please note that to maintain exclusivity and maximise value for workshop attendees, places on the workshop are strictly limited and will be on a first come first served basis at the discretion of the conference organisers.

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Alan Milliken
Business Process Education Manager, BASF

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Peter Murray
Global Demand Management Leader, Dupont

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Tim Bett
Director, European Logistics Users Providers & Enablers Group (ELUPEG)