FOCUS DAY

Monday 2 February 2009

Reduced by €299 from 2008 price to save you money in today’s economic climate This essential pre-conference focus day will delve into the specific issues in developing an effective forecasting function, ensuring that your supply chain can provide the right product at the right time in the right place.

WHAT WILL YOU LEARN?

Forecasting and demand planning is increasingly vital to success and survival in current market conditions. However, accurately mapping demand is notoriously difficult in the FMCG and retail marketplace. Fluctuating consumer demand, new product and promotional activities creates enormous difficulties for forecasting and planning teams to produce accurate forecasts. This focus day show-cases innovative approaches to achieving forecasting accuracy, with interactive panel discussions and presentations from leading demand planning and forecasting professionals from across Europe.

Achieving Forecasting And Demand Planning Accuracy

08.00	Registration & Coffee
08.45	Opening Address
09:00	Effective Forecasting Methods To Improve Supply Chain Planning Professor Robert Fildes, President, International Institute of Forecasters, Lancaster University Management School
09.45	Devising More Effective Strategies To Work With Your Sales Team To Increase The Accuracy Of Your Forecasts Jane Burkitt, Head of Finished Goods Supply Chain, Innocent Drinks
10.30	Morning Break
11.00	The Importance Of Cultural Change In Forecasting And How To Ensure That Your Company Works Together To Minimise The Inhibitors To Improved Forecast Accuracy James Saunders, Head of Business Planning, Hallmark Cards
11.45	Panel Discussion: Effective Techniques To Drive Improved Accuracy And Profit Generation In New Product Forecasting Matt Parker, Demand Planning Manager, Kraft Europe James Saunders, Head of Business Planning, Hallmark Cards
12.30	Lunch
13.30	Ensuring Accurate Demand Planning And Forecasting By Ensuring One Single Version Of The Truth Alessandro Piatti, Director Supply Chain Processes & APS, Whirlpool Cristina Salvioni, Senior Analyst Demand Manager & DP, Whirlpool
14:15	Managing The Reality That Forecasts Cannot Be Perfect In Order To Mitigate The Risks Posed To Business Performance Andrew Martin, Sales & Operations Planning, Rolls-Royce
15.00	Afternoon Break
15.30	Ensuring You Get The Most From Your Forecasting Systems In Order To Drive Demand Planning Accuracy And Increase Profitability Paul Goodwin, Professor, University of Bath, Member of Board of Directors International Institute of Forecasting and Associate Editor International Journal of Forecasting
16.15	Designing And Implementing The S&OP Tools And Processes That Ensure You Deliver Exceptional Customer Service Magnus Cohen, Demand Flow Manager, Electrolux
17.00	Closing Remarks From The Chair And Champagne Roundtables