Denise Incandela is Executive Vice President and Chief Marketing Officer of Saks Fifth Avenue, where she oversees both Marketing and Saks Direct. Her marketing responsibilities include advertising, sales promotions, loyalty, catalogs, digital marketing, social media, public relations, media operations, customer analytics, market research, and branding for Saks Fifth Avenue, Saks Direct, and Off 5th. She also oversees Saks Fifth Avenue's award winning website, saks.com, which continues to grow in net sales 20-30% per year and includes merchandising, marketing, creative, operations, information technology, usability, customer service, and fulfillment. Denise serves on Saks Fifth Avenue's Executive Committee.
Prior to assuming the CMO role, Denise was Executive Vice President and President of Saks Direct. As President of Saks Direct, she was responsible for guiding Saks Direct's long-term strategy and overseeing Saks.com's day-to-day operations. Prior to that, Denise was Senior Vice President of Business Development, CRM, and Saks Direct. She joined Saks Fifth Avenue in 1999 to launch Saks.com and since then has aggressively grown Saks.com to be a destination for online high-end fashion.
Previously, Denise worked at McKinsey & Company's New York Office, where she was a leader of their Retail practice and served Saks Fifth Avenue as a consultant for five years. Prior to joining McKinsey, Denise worked at Shearson Lehman Brothers and American Express.
Denise is a member of the board of advisors for The Wharton School's Jay H. Baker Retailing Center. In 2013, Denise was inducted into Direct Marketing News' 2013 "Marketing Hall of Femme". In December 2012, she was named one of Luxury Daily's "Luxury Women to Watch" for 2013. In 2011, she was named one of the "Top Women in Cross-Channel Retail" by Retail Online Integration. She has also been featured in a number of respected leadership books, including How Remarkable Women Lead by Joanna Barsh and Susie Cranston and The Next Generation of Women Leaders by Selena Rezvani. Denise received an M.B.A. from the Wharton Business School and a B.S. from Boston College.
Uri Minkoff, as a 17 year entrepreneur, is a Founder and CEO of REBECCA MINKOFF, a leading independent New York based fashion and accessories brand. Uri founded the company in 2005 with his sister, Rebecca Minkoff, out of her apartment and have built one of the fastest growing brands in fashion. Today, REBECCA MINKOFF has grown into a full lifestyle brand distributing both accessories and apparel under the REBECCA MINKOFF label. Uri has also helped create, lead, curate and provide artistic direction for the Ben Minkoff brand, which debuted for men in 2011. As a serial entrepreneur, Uri's forward- thinking expertise in marketing and business growth has provided big wins in technology, health care and lifestyle products that are used daily by millions of consumers.
John McDonnell has enjoyed a career filled with opportunities to launch and market successful global spirits brands. He began at Joseph E. Seagram & Sons, where he spent years in various domestic and international sales and marketing positions.
John distinguished himself at Seagram with his strategic use of marketing instead of cost-cutting to increase revenue, despite difficult times. As Country Manager for Taiwan, his leadership turned the business around in just three years ... from a $13 million loss to a $21 million profit.
He joined Patrón and was appointed Chief Operating Officer in January, 2005. In 2013, he relocated to the company’s headquarters in Switzerland to take on the additional role of President of Patrón’s international operations, monitoring and managing the company’s day-to-day activities both in the U.S. and abroad, reporting to the Chief Executive Officer. He also helped close the company’s acquisition of ultra-premium Ultimat vodka and has led the company’s international and duty-free expansion into over 130 countries and islands worldwide.
John’s many responsibilities include overseeing Patrón’s manufacturing, sales, and marketing, including online social media. He is also actively involved with the company’s leadership in environmental responsibility. Patrón installed the first reverse osmosis water treatment plant in the history of tequila in Mexico, has become one of the largest consumers of recycled glass in that country, and has been certified for years with ISO 14001 for environmental performance in reducing waste, cleaning the air, and limiting noise.
In February 2012, John was elected Chairman of the Distilled Spirits Council of the United States (DISCUS), the national trade association representing America’s leading distillers. Also in 2012, he was named to the Board of Trustees at Suffolk University in Boston. John is also co-owner of an entrepreneurial venture, now in its second decade: The Action Group USA, a beverage sales and marketing consulting firm. On behalf of Patrón, John is a strong supporter of numerous philanthropic and charitable organizations. The company works to make a real difference on issues ranging from children’s health, to hunger and clean water, to the rebuilding of New Orleans. In addition, he contributes considerable time and energy to civic and educational causes in his native Boston.
Mary Bennett has nearly 15 years experience working in digital, the last decade has been spent working in e-commerce exclusively for hospitality brands. She currently oversees global e-commerce and digital marketing for Viceroy Hotel Group which includes include directing all website and mobile development, search engine and email marketing and analytics. Working closely with corporate and hotel executives, she leads the company to ensure their online and e-commerce strategy is sustainable, maximizes profits and is scalable for the global marketplace and consumer.
Prior to joining Viceroy, Mary established and led the e-commerce division at The Ritz-Carlton Hotel Company for nearly seven years – collaborating closely with Marriott International. At Ritz-Carlton she was responsible for driving all e-commerce marketing activities including leading extensive B2C/B2B website redesigns, overseeing operations, establishing mobile and retail sites, as well as launching local language e-commerce sites in Mandarin and Japanese. She has extensive experience in establishing and growing e-commerce business lines and conducting feasibility studies.
Prior to joining Ritz, Ms. Bennett managed online and traditional marketing for the International Trade Center in Washington, DC. Mary commenced her role within e-commerce in the late 1990s with The Nature Conservancy, where she helped create their interactive department. Mary graduated with honors from Marymount University in Arlington, Virginia with a Bachelor of Business Administration degree in Marketing.
As Senior Manager of Social Media Marketing at Mandarin Oriental Hotel Group, Mac has been involved in the hotel company's social media strategy from its inception in 2009. Beginning with the development of the Group's core strategy, he launched the program in 2010 and coordinated the implementation of social media at the corporate level and across the 28 individual properties. Today, Mac and his team actively manage the brand level social media accounts, provide ongoing support to colleagues worldwide, and continually seek opportunities to expand the strategy to new markets, channels and technologies.
Shauna Mei is the founder and CEO of AHAlife.com, an innovative online discovery shopping destination featuring luxury lifestyle products sourced from around the world. The MIT Engineer turned commerce and media industry expert launched AHAlife.com in September 2010. In April 2012, AHAlife raised $10.1M in a series B funding round led by Japanese e-commerce giant Rakuten, bringing the company's total funding to $19.1M. The dynamic site has been embraced by the industry with its distinctive positioning and core value to redefine the consumer experience in the digital space as the only true luxury marketplace. The unparalleled offering of hand-selected products ranges from beauty to fashion, technology, food and home décor and are all united by their superior quality, unique provenance and innovation. AHAlife.com quickly garnered the support of tastemakers such as Tim Gunn, Bobbi Brown, Daniel Boulud, Donna Karan and Wendi Murdoch – all of whom have curated their favorite finds. This media- meets-commerce platform has become a go-to resource for those seeking unique content and exclusive products.
Prior to launching AHAlife.com, Shauna founded Mobius Strip llc, a company dedicated to creating responsible, inspiring and profitable businesses at the intersection between fashion/design and life's experiences. Shauna also served as the COO of Casall International, a Swedish wellness/activewear company based in Stockholm. Additionally, Shauna co-founded Aronsson Group, a luxury fashion investment and advisory firm, with Jeffry Aronsson (former CEO of Donna Karan International, Marc Jacobs and Oscar de la Renta). Shauna has worked in both Private Equity (Principal Investment Area) and Investment Banking at Goldman Sachs. An MIT graduate with a double major in Electrical Engineering/Computer Science, she concentrated on Artificial Intelligence and Management Finance. Shauna was born in Inner Mongolia, China, and is fluent in Chinese. She has appeared on China Travel Channel and has been profiled in various Chinese and European and American publications including The New York Times, Glamour Magazine, Women's Wear Daily, The Wall Street Journal, The Financial Times' How to Spend It, TechCrunch, Elle.com, The Huffington Post & more.
Aliza Licht, SVP, Global Communications of Donna Karan International, is the creator and voice behind DKNY PR GIRL, Donna Karan International's award winning social media personality. With over 445,000 Twitter followers to date, DKNY PR GIRL (@dkny) is known for her engaging, real and ‚Äònever scheduled' posts and commentary. Since its launch in 2009, DKNY PR GIRL has expanded to Tumblr, Pinterest, WhoSay, Weibo, Pose and Vine.
Licht was featured as one of TIME Style & Design's "Six Women Who Rule the Fashion World" (2012) and The New York Times dubbed Licht an E-Lebrity (2012), as one of the most followed personalities in the social media space. Luxury Daily named Licht as a "Women to Watch" in 2013 and Fashionista included Licht in the 50 Most Influential People in New York Fashion Right Now (2013).
Milton F. Pedraza is the CEO of the Luxury Institute, LLC. Through the use of proprietary surveying techniques with high net worth consumers, Mr. Pedraza has established the New York-based Luxury Institute as the trusted and impartial luxury brand ratings and research and Luxury CRM consulting institution that is the voice of high net-worth consumers. Today, luxury goods and services firms, luxury professionals, high net worth consumers, and the international press, all rely on the Institute for its impartial ratings and best practices insights on to how to better serve high net-worth clients globally.
Mr. Pedraza is a world-class expert CRM practitioner. Prior to founding the Luxury Institute, Milton served in Finance, Marketing, Sales and Senior Management positions at Fortune 100 companies Altria, Pepsico, Colgate, Citigroup and Wyndham Worldwide. In charge of CRM for a major division of Citigroup, Pedraza was assigned to run Citi's first Global CRM project and won a Global Marketing award for his results. At Cendant (now Wyndham), he was also assigned to run the company's first CRM project in addition to running Luxury Segments. He has licensed his proprietary and continuously updated CRM methods, intellectual property and best practices to the Luxury Institute in order to serve the luxury industry and its consumers.
Today, Mr. Pedraza is an author and speaker at the world's foremost Financial Services, Travel and Leisure, Real Estate and Luxury Conferences. As an executive and private investor, Milton has conducted business in over ninety countries and speaks several languages. He is the most quoted expert on luxury around the globe.
Robert's expertise is in STRATEGY, DIGITAL MARKETING and eCommerce with over 12 years of experience. Prior to joining the Four Seasons Hotels and Resorts, Robert had led key accounts, managed strategic services and lines of business for Organic, Carlson Marketing and Home Depot. As the Director of Interactive Marketing Worldwide, Robert is providing leadership and direction to the interactive marketing teams in all markets and overseeing the strategic planning and tactical execution of all interactive marketing programs for Mobile, eCommerce, adversing, and search for Four Seasons Hotels and Resorts.
Specialties: Transforming brands, through digital channels, into truly valued services and extraordinary experiences.
Felicia Yukich is the Manager of Social Media Marketing worldwide at Four Seasons Hotels and Resorts, leading the brand's global social media strategy. Responsibilities include channel, content and advertising strategies across multiple digital and social networking platforms, including Facebook, Twitter, Pinterest, Instagram, Google+, YouTube, Weibo (China), tumblr, flickr, foursquare and owned blogs. Felicia also leads the global social media training program for 86 hotels in 35 countries.
In her previous role as Manager, Interactive Marketing, Felicia spearheaded digital content, social media and search-engine-optimization. A previous member of the Four Seasons Corporate Public Relations team, Felicia managed the PR and social media launch for new hotel openings and campaigns, including media events in the US and Brazil as well as launching and overseeing corporate PR efforts in Latin America.
Prior to joining Four Seasons, Felicia worked at GCI Group Canada - a WPP agency in Toronto - in the Consumer Lifestyle PR Practice. She specialized in media relations and social media marketing for international brands including Mattel, Dell and AIR MILES. Her previous hotel experience includes hands-on hospitality PR experience at Fairmont Royal York Hotel in Toronto.
Felicia has an Honours Bachelor of Business Administration degree from Wilfrid Laurier University in Waterloo, Ontario, complemented with business studies abroad at the Institut Supérieur du Commerce in Paris, France in International Marketing and European Consumer Behaviour. Felicia also acquired a post-graduate Honours Certification in Public Relations at Humber School of Media Studies and Information Technology in Toronto, Ontario.
Dario is a seasoned Internet and e-Commerce professional with international experience opening and operating different start-ups in Mexico. Prior to El Palacio de Hierro, he developed and operate Skinizate.com, a Joint-Venture with 3M, decompras.com with Terra that was the biggest online B2C site in Mexico, outletcorporativo.com with American Express, the first SMB portal from a credit card institution that sells online in Mexico and cosmetix.com.mx, the first cosmetics and fragrances online store in Mexico.
At present Dario is the e-Commerce Director at El Palacio de Hierro, the Department Store focused on Luxury most important in Latin America.
Matthew Shadbolt is the Director of Interactive Product & Marketing at The Corcoran Group, Manhattan's leading real estate brokerage, where he is responsible for all of Corcoran's interactive output and advertising. His responsibilities include the tactical value-building implementation of new features for multiple interactive platforms such as corcoran.com, and Corcoran's initiatives in social media, advertising, video, mobile and search. Under Shadbolt's guidance Corcoran's online audience has quadrupled in less than 5 years. He recently spearheaded the organization's first steps into mobile marketing and content production with the launch of its first iPhone and Android applications, and is an active participant in Corcoran's social media presence across Facebook, Twitter, YouTube and Foursquare.
Prior to joining Corcoran, Matthew spent five years at Home Shopping Network QVC, first as Senior Interactive Designer at QVC UK in London (where he developed the world's first real-time interactive television purchasing application), and later as Manager of Graphics at QVC headquarters in the United States, where he oversaw the creative strategy and production of QVC's broadcast output and brand strategy.
A native of the United Kingdom, Matthew graduated from the Jan van Eyck Akademie in The Netherlands in 1998 with a Postgraduate Laureate, specializing in Interactive Design.
He has taught at numerous academic institutions including Oxford, Yale, New York University (NYU) and the Art Institute of Philadelphia. He has spoken at numerous national and international conference panels on topics related to real estate advertising and the industry's interactive future.
His work has been published across many publications, including The New York Times, The Guardian, Mashable, Crains, Forbes and The Huffington Post. His work is regularly published in real estate industry publications such as The Real Deal, Curbed, Inman News and the Real Estate section of The New York Times, in addition to being a regular writer for Inman Next, a website focused on technology for the real estate industry. Shadbolt has been a member of the New York Chapter of AIGA since 2004 and is an enthusiastic member of the Anglo-Zulu War Historical Society. He is also a current member of the Hitwise Online Competitive Analysis and Analytics Advisory Board.
Lara Crystal is the Vice President of Marketing at Rent the Runway, the luxury online retailer that has revolutionized the fashion industry. Known as the ‚ÄòNetflix for Fashion,' Rent the Runway provides millions of members the ability to rent designer dresses, accessories, and other essentials for approximately 10% of retail prices, around all the special occasions in their life.
Lara has been leading the brand's marketing efforts since the company's inception in November 2009, playing a fundamental role in building the company's highly covetable 3.5 million membership base. As a founding member of the Rent the Runway team, Lara has also played a primary part in building the Rent the Runway user experience. In her role as Vice President of Marketing, Lara oversees all areas of brand marketing, acquisition, and the customer experience.
Prior to Rent the Runway, Lara worked for a variety of luxury retail companies including Chanel, Cole Haan, and Coach. Lara received her MBA from The Wharton School at the University of Pennsylvania and her Bachelor of Science from Cornell University.
After more than 15 years leading account management and strategic services, dishing out advice at interactive agencies, Valerie Hoecke is finally getting a taste of her own medicine. Fortunately, it comes with a spoonful of sugar at Benefit Cosmetics, where the tagline is "Laughter is the best cosmetic, so grin and wear it." Valerie presently serves as the VP Digital Experience & Commerce at Benefit Cosmetics, a global prestige cosmetics company and an LVMH brand. At Benefit, Valerie is responsible for the growth of the brand's global ecommerce channel, and for all digital media strategy and online marketing for Benefit. Immediately before joining Benefit, Valerie served as the General Manager for Method San Francisco, a brand experience agency, and before that as VP Client Services or VP Strategy for a number of interactive agencies
Jason Antony, Director of Ecommerce for Viceroy Hotel Group, has over a decade of online experience in both retail and hospitality verticals. Jason is responsible for managing all digital marketing, the development of new websites, content management systems, and CRM communication strategies for Viceroy Hotel Group. Currently, Jason manages the global online efforts of hotels and resorts in Abu Dhabi, Anguilla, Beverly Hills, Maldives, Miami, New York, Palm Springs, Riviera Maya, Santa Monica, San Francisco, Snowmass, St. Lucia and Zihuatanejo with a forthcoming property in Istanbul, Turkey.
Among his significant previous positions, Jason served as the Ecommerce Manager for FIJI Water's direct-to-consumer business and e-commerce marketing, including the comprehensive management of their website, email, and online strategy.
Prior to joining FIJI Water, he managed the San Diego Zoo's e-philanthropy programs, spent two years leading field marketing for Starwood Hotels & Resorts in San Diego, and spent six years at SeaWorld developing websites, online marketing, email communications, and retail sites.
Kristina has over 12 years experience overseeing the Americas market for preeminent European Luxury firms in Marketing and Communications. Currently, Kristina is the Vice President of Communications at the renowned French Jewelry Maison, Van Cleef & Arpels (VC&A). Prior to VC&A, Kristina was Marketing & Communications Director at Salvatore Ferragamo and Marketing Manager at Baccarat. Kristina conducted a dissertation on the competitive digital luxury landscape, which included a project with Bottega Veneta, during her M.B.A at S.D.A Bocconi in Milan, Italy, in 2007. Her international upbringing (she holds triple citizenship: U.S.A, U.K. & Austria) has certainly contributed to her career success.
Mr. Himelstein has a distinctive record of accomplishment in hospitality, most recently as President of Oceania Cruises, Inc. Prior to joining the cruise industry, he spent more than 30 years in the luxury hotel business.
He held a number of sales and marketing positions in various Marriott Hotels before transitioning to corporate roles within Marriott International, Marriott North America Lodging and later Marriott Senior Living Services.
In 2002, he became Senior Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company. He left Ritz-Carlton in 2009 to become Chief Marketing Officer of Kerzner International. Mr. Himelstein is also a former Global Chair of the Hospitality Sales and Marketing Association International (HSMAI).
An e-commerce veteran, Fadi Shuman is the CEO & Founder of New York & London based, e-commerce creative digital agency, POD1.
Fadi's experience spans 15 years within the digital industry having started his career in the UK at the BBC before establishing POD1 in 2001.
Responsible for the agency's vision and global growth strategy, Fadi ensures that POD1 is at the forefront of e-commerce innovation, with a focus on omni-channel retail marketing, user-centered design and e-commerce optimisation tactics.
During his career, Fadi has delivered global e-commerce and marketing solutions for leading brands such as TAG Heuer, Salvatore Ferragamo, Beauty.com, DvF, Net-a-Porter, UNIQLO, John Varvatos and many more.
Melissa Costa serves as Head of Brand Marketing for Zappos Couture and has over 12 years of experience creating, designing and implementing Brand Marketing and Public Relations campaigns in the television, film and retail industries.
Costa was born and raised in VA and studied Journalism at Radford University. After earning her B.S Degree, she went on to implement Marketing, PR and Social Media campaigns and manage relationships for some of the most prestigious clients in the film, television and retail industries including Disney, MGM, Sony Pictures, Warner Bros., ABC, Sprint, Target and Zappos.
Sharon M. Osen is Senior Vice President of Global Marketing and Brand Strategy at La Prairie, one of the world's best and most luxurious skin care brands. Sharon is a high-energy leader, with US and International experience across multiple business sectors. She brings over 25 years of marketing, branding and creative expertise – spanning leadership positions on both the client and agency sides of the business.
At La Prairie Sharon is responsible for leading strategic global branding, marketing and innovation initiatives, including a global drive to accelerate Customer Acquisition, Cultivation and Retention through the development of a global approach to CRM and Customer Engagement programs. Previously, Sharon served as Senior Vice President of Marketing and Business Development for North America, and contributed to the brand's double-digit growth during her tenure. She has also previously managed La Prairie's Digital Development and influenced New Product Planning.
Prior to joining La Prairie, Sharon served as CEO of Luxury Brand Forum, a branding consultancy which she founded that specialized in the luxury sector -- fusing research, strategy, design and innovation. The focus of the firm was boosting brand advantage via consumer understanding, strategic brand positioning, and unique brand design and expression across all experience touchpoints.
Earlier in her career, as VP Marketing & Creative Services at Tommy Bahama – the resort lifestyle brand, Sharon directed and implemented a new breakthrough creative campaign and supervised all aspects of multi-channel marketing. She has also held senior branding and marketing consulting positions at Interbrand, Desgrippes Gobe and Siegel & Gale, and has served diverse organizations such as Estee Lauder, Regent Hotels & Resorts, Victoria's Secret, American Eagle Outfitters, John Matouk & Company, Coca Cola, McDonald's, JP Morgan Chase, IBM and Motorola. Sharon also held marketing and global business positions at Colgate Palmolive, L'Oreal and Gillette.
Sharon's expertise is in defining brand vision, leveraging consumer insight to craft brand positionings, and generating impactful marketing ideas. She also has a real passion for innovation and collaboration. Sharon is a graduate of Cornell University with a major in Communications, and earned an MBA from Columbia University in Marketing and International Business.
Angela has over 25 years of experience in the travel and payment industry: having held the position of Vice President of Sales and Marketing at Star Clippers Cruises and 10 years as Vice President of Travel and Entertainment for Visa International, where she handled travel and upscale merchant relations in the Latin American and Caribbean region. In February 2008, she accepted the position of Vice President of Alliances for Virtuoso, overseeing relationships with MasterCard, worldwide tourism boards and international retailers. Angela has earned her CTA (Certified Travel Advisor) and CTC (Certified Travel Consultant) and she is a Graduate of the University of Miami with a Bachelor's Degree in both political science and languages, followed by a Master's Degree specializing in International Business; Angela speaks English, Spanish and Portuguese fluently, as well as conversational French and Italian.
David has primary responsibility for Virtuoso's relationships with consumers, through consumer-facing technology including Virtuoso.com and CRM, and via Virtuoso's many partnerships and Alliances. He has over 20 years of experience in the travel and technology industry, including United Airlines, OAG, and Travelport, and has been working in online consumer travel technology since 1995. David holds a BA in Aviation Management & Marketing from The Ohio State University and a MBA from the University of Chicago.
Cannon Hodge has held the position of Social Media Manager at Bergdorf Goodman since 2009. In her role, Ms Hodge manages all social media platforms, including 5th/58th - the Bergdorf Goodman blog, Facebook, @bergdorfs, The Swipe - the Bergdorf Goodman Tumblr page, Instagram, Pinterest and Weibo. The Bergdorf Goodman social media presence has been followed by sites and publications such as The New York Times, Women's Wear Daily, Mashable and The Wall Street Journal.
Ms. Hodge joined the Bergdorf Goodman Special Events department in 2005. Prior to joining Bergdorf Goodman, Ms Hodge spent one year in the Copy department at Neiman Marcus Direct.
Stephen has over 12 years of experience in retail e-commerce and has worked as the lead digital strategist for the luxury apparel brand Lafayette 148 New York. Stephen began his e-commerce career as Content Director of Kozmo.com in 2000 and has been chasing conversions ever since. Stephen next held the position of Associate Web Director at the 92nd Street Y, where he directed a site overhaul and launched the organization's first ever email marketing and search engine campaigns. His past online marketing experiences cover a wide array of product categories: DVDs, furniture, jewelry, high fashion and artisanal chocolate – all with the common thread of translating digital marketing trends into profitable online sales vehicles. Stephen holds a BA in English Literature from New York University.
Currently the Director of Marketing and Communications for Baume & Mercier, the 7th oldest watch brand in the world, Michelle Peranteau has spent her 18+ year career publicizing, promoting and marketing a variety of hand-crafted luxury goods and has the jewelry box to prove it.
She began her career working for a variety of small advertising and PR agencies in the Philadelphia area and then threw caution to the wind and went to work for one of her clients, Jeremy's MicroBatch Ice Creams, a start- up who created unique and unusual flavors in small batches to preserve the quality. During her tenure there, she helped the company win a Super Bowl commercial and then go public, but like most start- ups at that time, the business wasn't sustainable so they closed their freezer doors. A visit to the flagship LAGOS jewelry boutique helped land her a new job at the company. She spent nearly 5 years there working with luxury department stores and fine independent jewelry stores across the country to generate sales, develop advertising and execute special events for the brand.
Always one to strive for more, Michelle was offered the opportunity to come to New York City and work for Platinum Guild International, the worldwide marketing organization supporting platinum jewelry, in 2003 and spent her time parntering with newly founded to the most established platinum jewelry brands and retailers to market and publicize platinum to the consumer. After nearly 8 years there, she moved to the world of luxury watches and hasn't looked back. Her work now focuses on marketing Baume & Mercier through a variety of platforms- in-store to e-commerce and everything in between.
A millennial gentleman focused on living and blending the best of all times, Michael Irilli currently holds the position of Director of Digital & Business Development at the 7th oldest watch brand in the world, Baume & Mercier.
He is a collaborative luxury industry professional and jovial veteran of the Richemont Group where he has spent the last eight formative years in diverse analytical, marketing, strategy, and digital roles. An expert in establishing brands' strategic business and digital objectives, he is successful in developing simple and new profitable business models all while maintaining brand image. American by mind and Italian by heart, he believes it is his sensitivity to and awareness of the soul of brands that allows him to nurture their relevance, tell their story, and effectively advance their presence in a modern world. To Michael, the passage of time is ironically irrelevant when one comes to savor the small daily details of life. This is an age-old pleasure and ultimate luxury.
An alumnus of New York University's honors International Relations program, and forever a student of the complex and changing dynamic between our understanding of the past and our vision of the future, Michael relishes in anticipating the indulgences of tomorrow. Classic yet contemporary, catch him on the train or a plane, he'll be carrying his iPhone but checking the time on his wrist.
Jeanette Garner is an eCommerce veteran with over 12 years experience in eTailing and Interactive Marketing. She is currently responsible for Global eCommerce at Shiseido Americas Corporation with direct responsibility for the NARS and Shiseido brands.
Prior to Shiseido, Jeanette was Vice President, eCommerce and Interactive Marketing at Lancôme, where she re-platformed and re-launched the US website in addition to managing the rollout of a robust eCRM program. Jeanette has also held eCommerce leadership roles in L'Oréal's Professional Products Division, Victoria's Secret Direct, Macys.com and SaksFifthAvenue.com.
Jeanette's career not only spans the digital commerce space but also brick & mortar, where she got her start and developed her passion for retailing. She is a 20+ year veteran in Retail, having spent time on both the sales floor and buying offices of companies such as Marshall Field's and Macy's. With this uniquely balanced background Jeanette brings a comprehensive understanding of customer behavior and desires, across all channels.
As President of Netmining, Chris Hansen oversees the entire business from the overall vision and strategic direction to product development. Hansen is a pioneer within the display industry through extensive experience managing and growing technology businesses. Before being named President of Netmining, Hansen held a variety of roles across Innovation Interactive, which led to a unique perspective on the entire digital space. In particular, he led the Performance Marketing Group that spearheaded innovations in performance-based display for clients like J. Crew, La Quinta and Saks Fifth Avenue. Before Innovation Interactive, Hansen formed the Advertising Operations group at Net2Phone, one of the first providers of VoIP technology. Prior to Net2Phone, Chris worked at 24/7 Media as Director of Traffic for 24/7's Direct Marketing Team and also managed the 24/7 Advertising Network, helping grow the network's revenue yield and advertising inventory.
Chris holds a B.A. in Political Science and Art History and resides with his wife and three children in Brooklyn, NY.
Caryl Capeci is the Vice President of Marketing for Hearts On Fire Diamonds.
Caryl began her career at NW Ayer and JWT working on the iconic and award winning ad campaigns for DeBeers Consolidated Mines. Her contributions created award winning marketing programs that drove diamond jewelry demand in the U.S., including campaigns for Engagement Rings ("the two month salary guideline"), Anniversary Bands and Right Hand Rings to promote women's self purchase.
In 1999, Capeci moved to Boston and joined Arnold Worldwide, where she built an expertise in leisure and luxury travel. As EVP, Group Account Director she led the business for Royal Caribbean Cruiselines, Lifetime Fitness Health Clubs and First Marblehead Bank.
In 2007, she returned to the world of diamonds and fine jewelry, to lead all global marketing efforts for Hearts On Fire, The World's Most Perfectly Cut Diamond. Caryl oversees all marketing activity for this innovative brand including digital marketing, eCommerce, Social, Publicity, as well as programs to help HOF's 500 independent retail partners promote the brand locally. With the launch of the first domestic HOF Retail Store in Las Vegas last May, the brand's omni-channel strategy now seamlessly connects its wholesale business to retail to eCommerce and is at the "heart" of the company's future growth plans.
A native of Westchester County, NY, Caryl graduated from Dickinson College in Carlisle, PA. She now lives outside of Boston with her husband Bill and 10 year old son, Billy.
Patti serves eBusiness & Channel Strategy Professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations.
Patti was formerly a research director at JupiterResearch. Before joining JupiterResearch, she held leadership positions with leading internationally known companies like Bloomingdale's and Godiva Chocolatier. Most recently, she was director of shopping services with bloomingdales.com, where she touched on all aspects of the multichannel retail business. Brought on board to create and launch Bloomingdale's Bridal Registry website with WeddingChannel.com, Patti directed all aspects of the business from concept to implementation, including back-end customer service and store integration issues. In her previous capacities at Bloomingdale's, she led the international marketing department and implemented award-winning multiple-media marketing and retention programs. Further, Patti has done project work to develop interactive educational products for adults and children.
Patti has been quoted in major media outlets such as The Wall Street Journal, The New York Times, The Chicago Tribune, and Business 2.0, as well as in industry publications such as Internet Retailer and Executive Technology. Patti has also appeared on NBC Nightly News, CNBC, BBC, CNN, NPR, PBS, Fox Business News Network, and BNN.
She has taught eCommerce at the Fashion Institute of Technology in New York and is also the vice chairman of the board of directors for Shop.org, a membership organization that serves the online and multichannel retail community and a division of the National Retail Federation.
Maya is the Executive Vice President and Co-Founder of GPShopper, a leader in mobile marketing solutions for retailers and brands. GPShopper deploys a wide variety of mobile solutions for top retailers, including Best Buy, bebe, Express, Estée Lauder and The North Face. Maya has served as a professor at New York University (NYU) for the past three years specializing in mobile marketing and strategy. She has also contributed her expertise to numerous articles in various industry publications. Recently, she was selected by the Department of Defense's "Joint Advertising Market Research & Studies" (JAMRS) department as a featured expert at their annual gathering. In recognition of her leadership in the space, Mobile Marketer named Maya one of the "Mobile Women to Watch 2010" and the Direct Marketing Association (DMA) labeled her their "Guru of Mobile" in 2011 and 2012. Maya was also recently featured on Women 2.0 as a "Female Founder to Watch in Mobile" and has been highlighted on Fox News for her mobile expertise.
Christina is the Director of Public Relations and Social Media for Elizabeth Arden, Inc. In this role, she is responsible for U.S. publicity efforts and global PR strategy for the namesake Arden skincare, color and fragrance portfolios. Additionally, Christina leads U.S. social media strategy and execution for the Elizabeth Arden brand. Previously she held several positions in both U.S. and global public relations at Avon Products, Inc. Christina began her career in the beauty division of LaForce + Stevens. A graduate of Georgetown University, she holds a Bachelor of Arts degree in English and Psychology.
Bill's background is firmly rooted in B2B marketing operations. Over the past 20 years he has led marketing teams and initiatives spanning strategy, product marketing, product management, demand generation, marketing communications and business development. Prior to joining Janrain, Bill was the vice president of marketing at EthicsPoint. He has also held marketing management positions at Centennial Software, Serena Software, MeasureCast, WebTrends, Intel and Oracle. Bill earned a Master of Business Administration from The Wharton School at the The University of Pennsylvania and a Bachelor of Arts in quantitative economics from Stanford University.
Jonnice Slaughter first became embedded in the social media space as a publicist in 2006 with the insistence of her first tech client, Fan Force, now known as twtMob. From there, she began to consult bloggers and brands on how to form strategic partnerships. By 2010, Jonnice was speaking at blogger conferences and blogging for the Examiner.com and Flackme.com, a blog about the intersection of social media and PR. She relocated to New York in 2011 to become part of the budding tech community, Silicon Alley. She now serves as the Advertising and Social Media Manager for Montblanc, North America.
As E-Commerce Director at Montblanc N.A., Heidi partnered with the Headquarters team in Hamburg, Germany to develop and launch the company's first E-commerce website beginning in 2010. A year after the launch of the site, Montblanc.com was praised as "Gifted" by L2 Think Tank, ranking #6 in the US Online Luxury Arena. Prior to working on the E-commerce project, Heidi was the VP of Marketing at Montblanc, where she developed fully-integrated multi-channel marketing strategies to support the Retail business offline, as well as the Wholesale business both on and offline. Heidi earned a BA from St. Lawrence University, and a Master's in Business Administration from Columbia University School of Business, and her previous experience in Marketing and Sales includes Cosmetics and Fragrance companies; Calvin Klein, PUIG, Coty and Givaudan.
Amanda Willinger is the Director of Creative Services for IPPOLITA. She has over 15 years experience as a creative services and marketing professional with particular expertise in luxury brands. She is responsible for all creative and content development for the brand including national advertising, direct mail, photography, ippolita.com site, film and video development, social media and digital marketing. Previously, she was the Director of Creative Services at David Yurman and Tumi, the Director of Marketing for the International auction house, Phillips de Pury and Company and worked in the marketing departments at Christie's and Sotheby's.
Thomaï Serdari, Ph.D. is a strategist in luxury marketing and branding across industries. She has consulted clients in launching, growing, and successfully managing luxury brands. She is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market.
Thomaï has been teaching at New York University since 1999. She has developed a variety of courses at NYU, among which: "Cultures of Excess: Product and Fashion Design through Modernity" and "Entrepreneurship in the Business of Art." She also developed the core courses for the Luxury Marketing specialization at the Leonard N. Stern School of Business, MBA level: "The Core of Luxury: Processes, Products, and Strategies through History" and "Luxury Branding: Brand Thinking and Experience."
Originally trained as an architect at the National Technical University of Athens, Thomaï received her doctorate in Art History & Archaeology from the Institute of Fine Arts, New York University in 2005. She also holds an MBA from the Leonard N. Stern School of Business, New York University, with a specialization in corporate and quantitative finance (2009). Heavily drawing on her interdisciplinary training, Thomaï writes a weekly column on luxury at http://thomaiserdari.com and contributes opinion pieces to Luxury Daily regularly.
Buffy started her career at Godiva Chocolatier where she spent close to 14 years building her expertise in ecommerce, online & direct marketing and CRM management. She oversaw site creative & technology including several re-launches, developed marketing initiatives, launched all online partnerships, oversaw the strategy & creative for direct mail & catalogs and oversaw the company's database.
In 2008, she moved to Ralph Lauren where she was brought on to create the Wholesale Online Strategy & Marketing team. Over her 3 ¬Ω years there, Buffy created and managed the team that oversaw all the online efforts of the company's wholesale partners in order to improve Ralph Lauren's online presence & presentation.
In 2012, Buffy returned to the world of ecommerce to lead the global digital commerce efforts for Alice + Olivia. She was tasked to take the business to the next level and she did this with a recent site re-launch, a optimized mobile site as well as increased marketing and social media efforts.
Buffy graduated from Arizona State University and currently lives in Brooklyn with her husband Alec and daughter Joey.
Swan Sit is the Executive Director of Strategy and Planning, Online for the Estee Lauder Companies. ELC's Online division builds and operates 350 sites worldwide across its portfolio of 30 brands across 50 countries. Swan is responsible for defining the group's global strategic direction and guides implementation of digital initiatives tailored for the specific brands and regions. She also manages the new project process, explores new business development opportunities, develops the programming for the annual meeting and engages in a variety of special projects across the division.
Previously, Swan was a Case Team Leader at Bain & Company, a management consulting firm in NYC. Swan worked in the financial, oil & gas and telecom industries spanning the areas of growth strategy, operational efficiency, organizational alignment and investment due diligence. Swan has also owned a small advertising agency specializing in Emotional Branding, with clients ranging from a luxury pet resort to an arborist equipment supplier. As a Product Manager at Newell Rubbermaid, she developed products for Wal-Mart, Target, and Lowes – launching a factory in China during SARS – and ran their grassroots Trend Marketing Team. She capitalized on the Internet boom by joining Trilogy Software after college, creating marketing campaigns that still live in dot-com infamy. Swan graduated with an MBA from Columbia and a BA in Economics from Harvard. Travel is one of her passions, at 40+ countries (notably Mt. Everest, Antarctica and roaming with nomads in Mongolia) and she can often be found playing volleyball or chasing restaurant openings around NYC.
George Popstefanov is one part soothsayer, one part technician and wholly Macedonian. He channels all of these superpowers as the Founder and Chief Idea Officer at PMG (Performance Media Group), a full-service digital agency that cultivates the world's most progressive brands online utilizing digital media, social media, e-commerce usability, information architecture (IA), and creative design. George leverages his almost decade of experience in online marketing, e-commerce and customer understanding to create powerful results for clients ranging from Lacoste and J. Crew to Travelocity and Lafayette 148.
George formerly served as a senior team member at Range Online Media, where he advised the company on business development initiatives and led online strategy and campaign execution for clients including Cole Haan, Adidas, Oakwood, Nutrisystem and Burberry. He writes regularly for industry publications and has been honored to share his insights as a speaker with organizations including Search Engine Strategies, Search Marketing Expo and eTail. He holds a Bachelors degree in e-commerce and marketing from Texas Christian University. Get in touch with George at George@pmg.co or follow his musings on Twitter @GeorgePMG.
Jennifer Kasper is the Group Vice President of Digital Media & Multicultural Marketing for Macy's. In this role, she leads Macy's digital media strategy, with a focus on engaging customers, fostering brand loyalty and driving sales. She and her team manage the retailer's social media footprint, mobile marketing platforms, and display advertising campaigns; and partner with Macys.com to bring the retailer's omni-channel marketing efforts to life. Additionally, she oversees the development of multicultural media and event strategies that support Macy's objective of growing market share in key minority customer segments.
Before joining the Macy's marketing team in January 2012, Jennifer was Vice President of Marketing Strategy for Macy's Merchandising Group, where she led the brand development and campaign planning for Macy's private brands. Jennifer earned an MBA from The Anderson School at UCLA, as well as a BA in English Literature from Grinnell College.
As Director, Digital Marketing & CRM for Mercedes-Benz USA (MBUSA), Eric Jillard leads the strategy and execution of Mercedes-Benz digital and relationship marketing in the U.S., including the company's web site MBUSA.com, related dealer web properties, in-store media, and online media production. With responsibility for emerging media, Jillard also leads the company's social media and mobile marketing initiatives. In addition, Jillard is responsible for evolving the company's CRM approach, recognizing the consumer shift toward digital media.
Prior to being appointed this position in January 2008, Jillard was vice president of strategy at Proxicom, Inc., (acquired by iCrossing, Inc. in 2007). At Proxicom, Jillard led the business analysis, optimization, and strategic planning functions.
Previously, Jillard headed internet development and marketing functions at Mercedes-Benz Credit Corp and the Hertz Corporation, where he worked on strategy and development of the company's first websites and online advertising.
Eric holds a Master of International Management degree from the Thunderbird School of Global Management in Glendale, AZ, in addition to a Bachelor of Science in Business Administration from the University of Delaware, Newark, DE.
Mike Hotz is Director of Strategic Services for Responsys, working with clients to build relationship-based digital marketing, orchestrated across multiple digital channels digital marketing strategies that drive engagement throughout a customer's lifecycle. An industry veteran, Mike has worked in e-mail marketing since 1998, designing, building, and executing e-mail and multichannel direct marketing strategies for many top US brands and retailers.
Tracey Strauss currently serves as Vice President of Ecommerce at Coach, Inc. In her role, Tracey runs the Ecommerce business overseeing merchandising, planning, analytics and web production. Prior to Coach, Tracey served as Vice President of Ecommerce at Theory LLC, where she launched and managed the ecommerce business for Theory and Helmut Lang. Prior to Theory, Tracey spent most of her career in online and software Product Management at InterActive Corp and Microsoft. She was responsible for launching the first Ticketmaster Ecommerce business in 1999. Tracey received her MBA from Harvard Business School and her BA from Stanford University where she concentrated in American Studies and received an honors degree in the School of Education. Additionally, Tracey serves as Co-Chair of the Board of Community Roots Charter School in Brooklyn. She was a founding Board member at the School's inception in 2006. Tracey lives in New York City with her husband and two daughters.
Isabelle has been the CRM Director for Christian Dior Couture since 2011. She manages client relations, development and insights for North America through analytics, communications and clienteling. Isabelle grew up in Montreal, Canada, and attended McGill University where she double-majored in Accounting and Marketing. She followed that degree by earning an MBA at the University of Notre Dame. After an early career in finance, Isabelle was drawn to the balance of analytical data and consumer behavior that defines CRM. Prior to joining Dior, Isabelle had many years of CRM experience for American brands. She built the program at Cole Haan when the company brought the function in-house. Under her guidance, she managed a fully integrated, multichannel database that was an integral part of day-to-day business. She began her CRM career as an analyst for the Liz Claiborne portfolio of brands including Liz Claiborne, Kate Spade, Sigrid Olsen and Juicy Couture.
A self-starter by all definitions, George's interest in technology and marketing started from as far back as he can stand to remember. George has spent the past 15 years building brands and leading agencies, which makes it no surprise that he'd already started and grown his own successful digital agency before reaching SarkissianMason's doorstep.
With his unique blend of consumer clarity, compassion and creativity, George shares his knowledge by sitting on industry boards and being one of the lead managing partners at SM. Through his all too organized tendencies and personal motto of "Do the right thing", he's helped guide SM in creating the most innovative culture to drive its thinking and way of working.
Patrick presently serves as CEO of SarkissianMason (SM), the New York City based Digital Agency he founded nearly 15 years ago.
He is an avid student of brands, technology and consumer behavior. Patrick's fascination with the interaction between the three guides the work that his firm creates for large companies and smaller Not For Profits. Sarkissian runs strategy and innovation for SM and its clientele, which include CNN, Boeing, Revlon, Ford and Fair Girls.
In 2001 Sarkissian co-founded the Scion Group, a company which has reinvented the student housing industry and is set to go public early 2013. In 2008 Sarkissian co-founded DBA, a company that reinvented the office supply industry with high design and sustainability. After a successful launch into 150 stores, the company was shut down in 2011.
Sarkissian studied literature and philosophy at the University of Michigan, he writes poetry but only when he is inspired. Patrick is passionate about reinventing the Armenian identity and finding innovative ways to use technology to stop human trafficking, having sponsored a worldwide grant in 2012.