Cecilia Pagkalinawan is CEO of StyleTrek.com, a crowdsourced e commerce boutique dedicated to curating and selling entrepreneurial fashion designers from around the globe through social commerce. StyleTrek is both an e commerce site for designers to reach new and existing customers and a social media platform for designers and fashion enthusiasts to interact.
Pagkalinawan founded StyleTrek in February 2010 after raising $1.5M in seed capital from angel investors and venture capitalists including RRE Ventures, Pelion Venture Partners, Primera Capital, Freestyle Capital, Madison Angels, and Angel Hub. StyleTrek is opening its doors to its international consumers in December 2010.
Prior to founding StyleTrek Cecilia was Vice President of E Commerce and Direct Marketing at Frette and La Perla from 2006 – 2010, Consulting Director of E Commerce at Burberry 2004 – 2006, Vice President Strategic Development at RichFX 2002 – 2004 and Founder/CEO of Boutique Y3K in 1998 – 2001.
Cecilia has been actively involved in Mayor Bloomberg’s Fashion NYC 2020 initiative, chaired by Rick Darling, CEO of LF USA; Diane von Furstenberg, Chairman and Founder, DVF, and President, Council of Fashion Designers of America; Terry Lundgren, Chairman, President and CEO of Macy’s; Andrew Rosen, CEO of Theory and Kevin Ryan, CEO of Gilt Groupe.
Cecilia is also an active member of the Luxury Marketing Council and is on the Advisory Board of the Luxury Interactive Conference.
Awards
2004
Cecilia is among 96 executives featured in the book ""Distinguished Asian-American Business People.""
2000
Cecilia was a recipient of the Rockefeller Foundation's Next Generation Leadership Fellowship.
1999
Cecilia was featured among Silicon Alley Reporter's ""Top 100 Internet Executives in New York"" and as one of A Magazine's ""10 Hottest Asian American Entrepreneurs under 30.”