Luxury Interactive 2008 Advisory Council

	Cecilia Pagkalinawan, Director Web & E-commerce Frette
She began her career as a media specialist at Young & Rubicam, working with clients such as Fruitopia, Guinness Beer, Sprint and Radio Shack. She left Y& R to joining K2 Design where as the VP of Client Services, Cecilia helped K2 grow from a 6 person firm to a publicly traded Internet company with over 65 employees. At K2, Cecilia produced sites for Toys R Us, MCI, AOL, IBM, Footlocker, Champs, and Audi. Cecilia went on to be the Executive Producer and Creative Director for the Interactive unit of Messner Vetere Berger McNamee Schmetterer/Euro RSCG where she worked with clients such as Evian, MCI and Volvo. In 1997, Cecilia started her own company, Boutique Y3k, an e-commerce solutions provider and e-tailing consultant for the fashion and luxury retail industry. In 1998, BoutiqueY3k launched Nine West’s e-commerce site which was soon followed by EasySprit.com, and JonesNY.com. In 2001, BoutiqueY3k was one of the multitudes of companies which suffered in the dot com crash and shut down. After taking a sabbatical, Cecilia started consulting with GE Capital in 2002 in restructuring one of their companies, Voyager, formerly a catalogue which was distributed via airlines. Soon after, Cecilia joined RichFX as VP of Strategic Development where she consulted with LEGO, Barney’s, Cole Haan, Burberry, Aerosoles, and Toys R Us on enhancements to their e-commerce sites. In 2004, Cecilia left RichFX and joined Burberry, one of her clients, as Consulting Director of E-commerce. At Burberry, Cecilia spearheaded the launch of Burberry’s e-commerce business and managed all online marketing initiatives. Recently joined Frette as Director of E-commerce and launched their e-commerce business in November 2006. At Frette, she oversees all aspects of the business including creative, merchandising, operations, and marketing.
	David Manela VP Strategy and Business Development Vivre
David joined Vivre in 1997 to supervise Vivre's operations and circulation strategy. He has streamlined the customer acquisition process through innovative modeling and profiling techniques, resulting in one of the industry’s most profitable databases. From 2000 to 2004 he also led the launch of vivre.com and its cross-channel integration with Vivre’s catalog marketing business, and he successfully implemented the Vivre Client Services business, developing strategic and custom publishing programs for clients such as Bvlgari, Salvatore Ferragamo, Schieffelin-Sommerset and Yves-Saint-Laurent. Since 2004, David has been managing key areas of the company, business development, direct-marketing, finance and operations. David has previously worked at Coopers & Lybrand in the audit division and as an independent consultant in Paris. David received a MBA, majoring in Finance from Rouen Graduate School of Management and a Masters degree in European History from the University of Rouen in France
	Milton Pedraza CEO Luxury Institute
Milton is the CEO of the Luxury Institute, LLC. Through the use of proprietary surveying techniques with high net worth consumers, Mr. Pedraza has established the New York-based Luxury Institute as the trusted and impartial luxury brand ratings and research institution that is the voice of high net worth consumers. Today, luxury goods and services firms, luxury professionals, high net worth consumers, and the international press, all rely on the Institute for its impartial ratings and best practices insights on to how to better serve high net worth clients globally.
	Mary Senin Corporate Director E-Commerce Marketing The Ritz-Carlton Companies, Inc.
Mary Senin drives the brand's e-commerce marketing strategy behind ritzcarlton.com, search engine marketing, e-mail marketing and online globalization. Mary joined The Ritz-Carlton in 2003 and was responsible for the award-winning redesign of ritzcarlton.com last year. She directs a small internal team on the research, planning, marketing, site development and online analytics related to the web site.
	Marisa Thalberg VP Global Online Marketing The Estee Lauder Companies, Inc.
As the Vice President of Global Online Marketing for The Estee Lauder Companies, Inc., Marisa has the distinction of holding the first corporate (all brands) marketing function in the company’s history. In this role, she is charged with upgrading and creating new digital marketing programs across the company’s portfolio of prestige beauty brands, to create more modern consumer engagements and drive ecommerce sales. In this capacity she is also a current member of the Forrester Interactive Marketing Council. Leading up to this position, Marisa’s background has spanned both the client and agency worlds, where she gained a reputation as a noted strategist and brand-builder.