DAY ONE: Wednesday, June 18, 2008
| 7.10 |
Continental Breakfast And Registration |
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| 8:10 |
Welcoming Remarks
Lori Holden, Executive Director, Luxury Interactive 2008 |
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| 8:15 |
Chairperson’s Opening Address
Maxine Martens, CEO & President, Martens & Heads |
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| 8:30 |
Going Beyond Your Creative: Focusing On Targeted Marketing To Maintain Financial Viability And Growth Of Market Share
Olivier Stip, SVP Marketing and Communications, Cartier North America |
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| 9:15 |
The SonyStyle Story: Creating A 100% Multi-Channel Effort That Facilitates The Sale In Every Channel
Dennis Syracuse, SVP Retail, Sony Electronics |
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| 10:00 |
Panel Discussion: Determining The Right Marketing Mix And Channel Relationships For Your Luxury Brand
Dennis Syracuse, SVP, Retail Sony Electronics
Chris Parr, Consumer Marketing Manager, Sub-Zero/Wolf
Roberta Rinker-Ludloff, Vice President Brand Performance, Americas, Conrad Hotels & Resorts
Christine DeMaio, Publisher, Epicurious.com and Concierge.com |
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| 10:50 |
Coffee & Refreshment Break |
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| 11:15 |
Extraordinary Customer Experiences: The State of the Luxury Industry
Milton Pedraza, CEO, Luxury Institute |
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| 12:05 |
Panel Discussion: Engaging Social Mediums And The Web 2.0 Space: Is This The Future Of Luxury?
Joe Robinson, President & CEO, A Small World
Dee Salomon, SVP Sales and Marketing, CondeNet
Marisa Thalberg, VP Global Online Marketing, The Estee Lauder Companies, Inc.
Tim Kendall, Product Manager, Facebook
Paul Hurley, Founder and CEO, Ideeli.com
Gordon Gould, CEO, This Next |
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| 12:55 |
Networking Luncheon For All Delegates |
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| |
Concurrent Tracks |
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TRACK A
Brand Marketing |
TRACK B
Digital Innovations And Social Media |
| 1:55 |
Chairperson’s Afternoon Address
Stacey Haefele, President, HNW |
Chairperson’s Afternoon Address
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| 2:10 |
Panel Discussion: Finding The Ideal Combination Of Branding And Commerce In Your Online Sales Strategy
Roxanne Ong, Director, CRM & Field Marketing, St. Regis & Luxury Collection
David Manela, VP Strategy and Business Development, Vivre
Henry H. Harteveldt, VP, Principal Analyst, Forrester
Mark Lynton, Director of E-commerce, Tumi
Greg Shove, CEO and Co-Founder, Halogen Guides |
Social Technographics Of Luxury Consumers
Peter Kim, Senior Analyst, Forrester |
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| 3:00 |
Boost Online And Cross Channel Sales With Customer Centric Commerce
Errol Denger, Senior Strategist for Websphere Commerce, IBM |
Using Rich Experiences To Build Brand Engagement
Dan Evans, President, Experience Design, Critical Mass
Jerome Heyworth, Head of Interactive Communication, Rolex SA
Inigo Mazquiaran, General Manager, Mercedes-Benz USA |
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| 3:45 |
Afternoon Tea & Refreshments |
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| 4:10 |
The Customer Satisfaction Index: Measuring Affinity For Your Luxury Brand
Maryssa Miller, Director E-Commerce Lacoste |
Embracing Social Media: Adding Value For Your Customers By Using The Value That Your Customers Add To Your Brand Experience
Joe Robinson, President & CEO, A Small World |
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| 4:55 |
Closing Keynote Session: The Affluent Market’s Outlook For The Economy And Their Spending Plans For The Next 12 Months
Ron Kurtz, Principal, American Affluence Research Center |
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| 5:40 |
Champagne Idea Exchange & Executive Roundtables
Table 1: Identifying Ways to Create Utility For Your Brand With Today’s Empowered Consumer
Marisa Thalberg, VP Global Online Marketing, The Estee Lauder Companies, Inc
Table 2: Defining The Demographics And Psychographics Of Affluent Consumers For Effective Targeting And Marketing Strategy Development
Heather Burgett, VP/Strategic Marketing, McMurry
Tracie McLaughlin, Publisher, McMurry
Table 3: Online Marketing: Growing Your Business With An Effective ROI
Shawn Schwegman, Chief Marketing Officer, VCommerce
Table 4: Embracing The Ability Of The Online Channel To Serve Unique Consumer Needs While Simultaneously Supporting Your Store Channel
Lucy Yi, Sr. Manager Internet Marketing, Coach
Table 5: Getting Company Buy-In For Luxury E-Commerce
Mark Lynton, Director of E-commerce, Tumi
Peter Cobb, SVP and Co-Founder, eBags
Table 6: Optimal Organizational Flow And Structure For European-Based Luxury Brands
Kristin Knapp, Director Innovation & Distribution, Bvlgari
Table 7: Topic TBD
eFashion Solutions
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| 6:30 |
Conclusion Of Day & Official Luxury Interactive Gala Reception |
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DAY TWO: Thursday, June 19, 2008
| 8.00 |
Continental Breakfast And Networking In The Solution Zone |
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| 8:45 |
Chairperson’s Opening Remarks |
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| 9:00 |
The Wealth Boom: Leveraging Middle-Class Millionaires As They Change American Luxury Markets
Lewis Schiff, Author, The Middle-Class Millionaire |
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| 9:45 |
Luxury Brands in a Digital Age: How to Avoid Brand Erosion
Irfan Salim, President and CEO, MarkMonitor |
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| 10:15 |
Coffee & Refreshments |
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| 10:40 |
Panel Discussion: Assessing And Leveraging Social Mediums To Communicate With Today’s Consumer Effectively
Sascha Lewis, CEO, Flavorpill
Melissa Biggs Bradley, Founder, Indagare Travel
Brian Sugar, Founder and CEO, Sugar Inc.
Janet J. Kraus, CEO, Spire Company Associates, Inc. |
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| 11:30 |
Connecting Owner Marketing to Lifestyle Marketing
Roberta Rinker-Ludloff, Vice President Brand Performance, Americas, Conrad Hotels |
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| 12:15 |
Topic Title TBD
Guy Salter, Deputy Chairman, Walpole |
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| 1:00 |
Networking Luncheon For All Delegates |
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| |
Concurrent Tracks |
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TRACK A
Cross-Channel Shopping & Data Management |
TRACK B
Luxury Future Outlook & Search Marketing |
| 1:25 |
Chairperson’s Afternoon Address
Scott Dunlap, CEO, Nearby Now, Inc |
Chairperson’s Afternoon Address
Adam J. Broitman, Director, Emerging and Creative Strategy, Morpheus Media |
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| 1:40 |
Going Mobile: Connecting Lifestyle Brands To Your Customer's Lifestyle
Matt Marcus, Former Worldwide Director e-Business Gucci |
The Intersection Of Best Practices In Internet Marketing And The Luxury Sector
Greg Shove, CEO and Co-Founder, Halogen Guide |
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| 2:25 |
Panel Discussion: Obtaining A Return On Investment On Every Customer Through Customer Valuation Techniques
Cecilia Pagkalinawan, Director E-Commerce, Frette
Larry Promisel, Vice President of Ecommerce, Barneys New York |
Panel: Balancing Your SEO And SEM Campaigns To Increase The Success Of Your Campaigns
Mary Senin, Corporate Director of E-Commerce Marketing, The Ritz-Carlton Hotel Company
Debra Perreira, Director Internet Marketing, Bloomingdale’s
Mike Gottfried, Business Manager, Google |
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| 3:15 |
Closing Keynote Session: Multi-Channel Tactics To Acquire, Engage, And Retain Customers
Cecilia Pagkalinawan, Director E-Commerce, Frette |
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| 3:50 |
Afternoon Tea & Refreshments/Conclusion of Luxury Interactive 2008 |
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