Continental Breakfast And Registration - MORNING KEYNOTE SESSIONS

Welcoming Remarks - Lori Holden, Executive Director, Luxury Interactive 2009

Chairperson’s Opening Address

Nick Dutton Nick Dutton is the Managing Director of Euro RSCG Luxe, the luxury brand specialist network within the Euro RSCG Group. The company offers advertising, web, CRM, digital, social media and experiential services in key luxury markets around with world, with teams in Paris, London, New York, Dubai, Shanghai and Tokyo. Clients include Jaguar, Louis Vuitton, Lacoste, Remy Martin and Piper Heidsieck.

Most consumer categories reflect the "rule of three" in which a troika of leading brands dominate while others compete for what's left over. Innovate marketing approaches can catapult progressive challengers into that rule of three by causing luxury consumers to rethink their purchasing priorities.

• Finding effective ways to boost awareness amid deeply entrenched luxury competitors
• Avoiding the safe harbor of a limited niche
• Seeking creative methods to demonstrate progressive attributes
• Leveraging marketing opportunities against better-financed
rivals

Jeri Ward Jeri Ward has been General Manager of Marketing and Strategy, for Audi of America, Inc., since March 2007 when she joined the U.S. arm of AUDI AG, a German-based luxury vehicle manufacturer. She manages the brand and product communications and directs strategy including media, advertising, online marketing, product launch, integration, CRM, leads and research. Prior to joining Audi, Ward worked at Ford Motor Company for nearly six years. Most recently, she was the Consumer Marketing Manager, [ read more ...]

We are on the verge of a new frontier in luxury. Businesses today are in the midst of a time where the industry is dramatically and rapidly shifting. Luxury may never look the same again. Where is it shifting? Where are the opportunities? Understand how to leverage opportunities for growth tomorrow in this dynamic session.

• How will the luxury landscape change in the next 6-12 months?
• How will business operations for luxury brands potentially change?
• How can luxury businesses adapt in the face of an economic downturn?
• How can you reposition yourself with a different price, marketing strategy and a different kind of audience?
• How can you position yourself when the economy improves?
• How can luxury businesses use the online channel, CRM, one to one marketing, advertising and events marketing over the next 6-12 months as a means for growth?
• How can you grow your business without jeopardizing the exclusivity of your brand?
• Where do the opportunities exist to grow your business in this market?

Danielle Smith Danielle Smith joined Range Online Media upon its inception in 2001. An industry-veteran, she manages Range’s Strategy practice and provides clients and prospective clients with innovative marketing solutions and competitive insights to ensure their success. Danielle combines her expertise in proprietary and third-party research and directional analysis with her extensive experience working hands-on within the luxury, retail, technology and utility verticals to provide current and potential [ read more ...]

Marisa F. Thalberg As the Vice President of Global Online Marketing for The Estee Lauder Companies, Inc., Marisa has the distinction of holding the first corporate (all brands) marketing function in the company’s history. In this role, she is charged with upgrading and creating new digital marketing programs across the company’s portfolio of prestige beauty brands, to create more modern consumer engagements and drive ecommerce sales. In this capacity she is also a current member of the Forrester Interactive [ read more ...]

Milton returns to Luxury Interactive discussing the consumer forces that are driving this industry, and how luxury brands can adopt a more adaptive operational model. Ensure your business thrives in the years to come with an understanding of adaptive vs. rigid company structures, and increase your growth without sacrificing your brand equity

Milton Pedraza Milton is the CEO of the Luxury Institute, LLC. Through the use of proprietary surveying techniques with high net worth consumers, Mr. Pedraza has established the New York-based Luxury Institute as the trusted and impartial luxury brand ratings and research institution that is the voice of high net worth consumers. Today, luxury goods and services firms, luxury professionals, high net worth consumers, and the international press, all rely on the Institute for its impartial ratings and best [ read more ...]

John C. Timmerman

Coffee & Refreshment Break In The Solutions Lounge

Communications today begin with an understanding of your target audience. How does your audience differ domestically and globally? How is the economy determining their attitudes towards luxury? Our panelists focus on consumer preferences, habits and expectations to provide valuable insight into the luxury customer of today and tomorrow.

• How has the economic downturn affected the luxury consumer domestically and globally?
• How have consumer attitudes changed towards luxury?
• How have consumer expectations changed in the areas of social responsibility, eco-friendly programs and ethics?
• How are consumers today consuming media?
• How will this impact your business strategy moving forward?

Alan J. Fuerstman Alan J. Fuerstman is chief executive officer of Montage Hotels & Resorts, a luxury hotel and resort management company that he founded in January 2002 to serve the affluent traveler. Mr. Fuerstman opened the 201-room Montage Beverly Hills in Beverly Hills, California in November 2008. Inspired by the Spanish Revival Architecture and Mediterranean styling prevalent in Beverly Hills, this hotel evokes timeless elegance that captures the sophisticated residential ambiance of Southern [ read more ...]

Darcy Miller Darcy Miller is the Senior Vice President and Weddings Editorial Director for Martha Stewart Living Omnimedia, Inc. (MLSO). She is responsible for overseeing every aspect of the weddings brand across all Martha Stewart Living Omnimedia, Inc. business segments, including publishing, broadcasting, internet and merchandising. She has been actively involved with Martha Stewart Weddings since the first issue in 1995. The magazine is currently published four times a year and each issue circulates to [ read more ...]

Hilary Donahue Hilary Donahue is the Vice President of the Michael C. Fina Company. Her areas of responsibility include Merchandising and Ecommerce for this luxury Fifth Avenue jewelry, tabletop and home décor store. Hilary joined Michael C Fina in 1993 after several years at Macy’s. Hilary spearheaded Michael C Fina’s move from 47th Street to Fifth Avenue and the growth of the company as a luxury destination.

Lynn A. Arce Lynn Arce is VP, Global Creative & Internet Initiatives for DFS Group Limited, a division of LVMH. Lynn joined DFS in May 1999 as a Merchandise Manager and was subsequently promoted to Director, Global Creative and to her current position in February 2007. Her career began with NIKE, Inc and has predominantly been focused in the retail industry, with Warner Bros. and prior to DFS, Universal Studios. Lynn oversees marketing, design, and internet initiatives for the global luxury retailer. [ read more ...]

• The Redesign Process
• Importance of internal consensus
• Choosing a design firm
• Challenges and how to best address them ahead of time
• The Re-platforming Process
• Importance of internal consensus
• The selection process and key decision drivers
• Implementation Challenges
• Who should be involved internally
• Putting this all together
• Setting internal expectations
• Internal resources: what do you need
• Challenges of managing multiple vendors to work together for the end goal
• Managing your business simultaneously
• Post-Launch: What to be prepared for

Valerie Tomasello

w-41.com’s concept applies forefront mobile technology with fashion, creating surprising results by enabling the extension of your on-line content to the physical world. Current applications of their mobile technology usage include social networking, events, trade shows and eMarketing. Create new and surprising customer experiences for your luxury brand after attending this dynamic session.

• Tap into your customer’s lifestyle Using w-41.com unique concept
• Add a competitive edge to your lifestyle & fashion products
• Enhance your audiences experience at events & trade shows

Emile Koolstra Mr. Emile Koolstra (35) was born and raised in Amsterdam. Emile worked for an American Outsourcing company for over 10 years and was, as Vice President Operations, one of the key-players to bring this company from zero to 15$ million dollar revenue. Thinking about the opportunities of the mobile internet, social networks and increasing demand for ‘True Personalization’, he launched his own company: w-41.com in 2007.

How is the luxury marketplace changing? How is your best customer (the 3.2 million with investible assets/liquid portfolios) changing? What are the best marketers doing to win a greater share of wallet? How can you gain the loyalty of your best customers and referrals for customers like them? Greg Furman of the Luxury Marketing Council addresses these issues and more in this dynamic Keynote session.

• Summary Survey of How Luxury Marketing Council Members are Reinvesting in the Marketing Mix
• The Changing "Voice" of the Brand
• New Targets, New Opportunities, New Approaches
• The Growing Role of On-line Marketing

Greg Furman President of Furman Communications & Marketing and Founder/Chairman of The Luxury Marketing Council, Greg Furman has held a number of senior level positions in different industry groups. He served as policy advisor and speech writer to the Ontario Minister of Education; head of public affairs and issues management for Sun Oil's Canadian Subsidiary, Suncor; Managing Director of Advertising and Sales Promotion for the New York Stock Exchange, and head of J. Walter Thompson's corporate image [ read more ...]

Networking Luncheon For All Attendees - AFTERNOON SESSIONS AND EXECUTIVE ROUNDTABLES

Chairperson’s Afternoon Address

Bill Drummy

The current economic crisis poses a whole new set of challenges for sales and marketing professionals. In addition, new statistics cite that 80% of leads given to sales people are not followed up on effectively. In today’s competitive market, every lead is a potential sale. Does your company have a definition of what a qualified, high-quality lead looks like? Can you ensure that adequate follow-up on those qualified, highquality lead has occurred?Jamie Klein has implemented and optimized lead management and sales & marketing operations in luxury real estate for Marriott, the Four Seasons, and Starwood Hotel’s St. Regis Brand. In his career – through 30 years and 4 recessions - Klein has converted leads for companies into over a billion dollars of sales revenue. With the tested strategies Jamie has used over the course of his career, as summed up in his new book “Lead Domination”, Jamie Klein’s presentation will empower sales and marketing teams to:

• Improve targeting and reaching prospective customers
• Improve upon sales follow-up techniques
• Improve upon results tracking for sales and marketing campaign

Jamie Klein Jamie Klein has over 30 years experience implementing profitable sales and marketing operations in the luxury real estate profession. Jamie has launched luxury shared ownership business enterprises, lead management initiatives, and sales and marketing operations for luxury brands including the Marriott Vacation Club, the Four Seasons, and Starwood (the St. Regis Residence Clubs). Jamie is a master at developing profitable sales and marketing enterprises, effectively managing growth and [ read more ...]

A multitude of channels. A myriad of opportunities in expanding markets. An unprecedented opportunity to reach wealthy consumers no matter where they are in the world. As luxury brands increasingly consider where to spend scarce marketing funds, the Internet wins every time as the fastest, cheapest, and most effective way to reach consumers in today’s global marketplace. With more than 1.2 billion Internet users around the world, companies across all industries are rapidly expanding their geographic reach on the Web. Yet with opportunity comes peril.

• How do you activate your luxury brand globally while still providing a relevant experience to the individual?
• How do you craft a seamless brand experience that resonates across different regions and divergent consumer tastes, habits and preferences?
• What strategies and technologies are available to ensure both brand consistency and regional flexibility?

Shannon Deye With more than 12 years experience in global interactive marketing, Shannon is currently leading digital marketing initiatives for the Global Infiniti Business Unit. Her current focus includes the creation of a new global Infiniti brand web portal, establishing new B2C global web platforms and migrating existing regional web properties. She previously oversaw global digital online marketing and enterprise level web platform development and management for a global automotive sensor manufacturer [ read more ...]

Chris Gokiert Chris Gokiert is the President of Critical Mass, a digital marketing agency that creates extraordinary experiences for some of the world’s most admired brands. With Critical Mass for nearly a decade, Chris manages the operations of the company across our network of seven offices. His strategic leadership and dedication to client service have been instrumental in the launch of major multi-channel initiatives for Infiniti, Budweiser, Adidas and AT&T. From transactional sites to brand building [ read more ...]

Afternoon Tea & Refreshments In The Solutions Lounge

Stan Stalnaker is Founder of Hubculture, a socially operated membership network focused on knowledge-sharing and innovative technologies that will shape the future of the luxury industry. Stan presents forwardlooking initiatives that are directly impacting the way your customers shop: focusing on the integration of different sales channels, greening strategies to reduce your carbon imprint, as well as social media usage in the luxury world of tomorrow.

• Rise of the omniverse: where the metaverse meets the universe
• Merging virtual and physical locations for competitive advantage
• Using Interactive strategies to reduce carbon

Stan Stalnaker A leading thinker and commentator on the social impact of globalization, Stan Stalnaker is the Founder of Hub Culture Ltd. and President and Creative Director of Hub Culture Services Ltd, with bases in London, New York and Singapore. Hub Culture began in 2002 with the worldwide publication of Hub Culture: The Next Wave of Urban Consumers, the first specialized look at the emergence of harmonized cultural psychographics in the world economy. Following the success of the book, activity shifted [ read more ...]

The beginning of a seamless cross-channel experience for your customers begins with optimal structuring of your business. How do luxury businesses organize themselves internally for successful integration of their sales channels? Which models work, and which do not? Identify how to maximize your internal structures and build a strong foundation for future growth.

• What are the key drivers behind your organizational structures?
• What resources are you leveraging to determine organizational structure?
• How do you structure your departments (marketing, merchandising, customer experience and e-commerce reporting heirarchies)?
• How is your business organized departmentally?
• How do different departments collaboratively ensure the flow of products to the end user
• Why do you structure your departments this way? What improvements would you like to make to your structures?
• What are the inter-departmental dependencies? How does it work within your organization?
• How can you become more in sync internally to create consistent brand cross-channel experiences?

Amanda Bacal As Senior Director of Marketing at Michael Kors, Amanda McCormick Bacal is responsible for domestic and international advertising as well as all marketing efforts for the company, including wholesale and retail marketing, promotions, sponsorships and marketing research. In addition, Mrs. Bacal launched and continues to oversee the MichaelKors.com e-commerce and catalog business. Prior to her work at Michael Kors, she spent several years at Edelman focusing on corporate communications and brand [ read more ...]

Eric Jillard With over 17 years experience in interactive marketing, Eric is currently leading the digital services group for Mercedes-Benz USA. Working daily with agencies, internal groups and an extensive distributed dealer network, he comprehensively manages the many digital initiatives of the legendary luxury automaker. Previously, Eric has worked on both the agency and client sides with tenure at Hertz Corporation, Daimler Chrysler Services, and iCrossing before joining Mercedes-Benz USA.

Roxanne Ong Roxanne Ong is responsible for driving the eCommerce sales, online marketing and eCRM strategy for Bobbi Brown Cosmetics, one of The Estée Lauder Companies Inc.’s prestige brands. Roxanne recently completed a five-year tenure at Starwood Hotels & Resorts where she led the worldwide online marketing initiatives for St. Regis Hotels, W Hotels and The Luxury Collection. She cut her teeth in the interactive space on the agency side at Publicis Modem (then Modem Media Inc.) managing accounts [ read more ...]

Paul Hurley

You are cordially invited to the global launch of THISMAGNIFICENTLIFE. Join us for drinks and hors d’oeuvres as we cut the ribbon!

Sponsored By The Partners Luxury