Keynote Sessions

1. Panel Discussion: Transitioning Into A Post-Recession Luxury Reality What strategies are you putting in place to ensure the longevity of your brand? How do you come out of the recession and capitalize on a resurgence to increased luxury spending? How will spending and luxury consumption behavior potentially change post-recession? How will this influence your marketing and product development strategies?

2. Panel Discussion: Get Growing: Opportunities For Your Brand Through An Understanding Of The Future Of Luxury What will be the impact on retail due to the rapid adoption of luxury product purchases made online? How will luxury retail shopping experiences be influenced due to the increase of digital media consumption and internet shopping usage? Is there a return to more “mainstream” shopping experiences (i.e. malls, etc.)? Do you think luxury retail stores will see a retrenching in terms of growth and size? How will the “mall” landscape potentially be impacted in the future? Will the internet have an impact on this? Positive or negative or not at all? Why or why not? What is the next phase of bricks and mortar retail considering the impact of the internet on your customers? Where are luxury retail stores going to thrive in the future and what will they look like?

3. Panel Discussion: Staying Up-To-Date On The Bleeding Edge Of Technology Innovations That Deliver An Immediate ROI What trends/technologies are coming down the pike in the next few years that will influence your marketing strategies? Once you’ve mastered the basics of providing an e-commerce website, what is coming down the pike that will generate revenue for your brand? What technologies are working for you brand? What are you currently testing? Which technologies offer the most effective return on your spend? Where are people spending their time in terms of digital media consumption? What are people doing about Facebook considering their level of traffic? How does this impact your business?

4. Developing Optimal Organizational Structures That Maximize Your Resources And Budget What are the advantages and disadvantages of your current organizational structure, and how do they affect your overall marketing strategy? How are you aligning company goals and setting responsibilities for every department as they relate to these goals? In terms of organizational structure, do you need a direct buying team? How do different departments work with the buying or merchandising teams? o Who does creative report to? o What is the optimal level of designers and copywriters? o What are the reporting structures for different departments? What should be the key focus when forecast planning?

5. Keynote Panel Discussion: The Progression Of Luxury- Understanding The Intersection Of Technology, Bricks-And-Mortar And The Web What is the impact of advancements in internet technology for traditional in-store face-to-face retail environments? What are the implications for in-store retail environments given online adoption and proliferation within the industry? How can technology be used for luxury brands to provide new opportunities to be able to increase revenues? How can you use technology to easily train people in a retail environment? How can you take advantage of technology capabilities to deliver customized solutions for your customers? What is the threat to your business if you don’t have face-to-face retail support? How can you use technology to continue to make a retail presence relevant for people to go into?

6. Building a World Class Luxury E-Commerce Organization As Your Business Channels Mature Thinking about e-commerce as a driver for multiple channels Getting your team structured to where they support diverse channels Managing the complexities of organizational structures as the e-commerce channel matures Bringing the appropriate internal resources to bear to support your e-commerce initiatives

7. The Modernization Of Luxury: Gaining New Luxury Customers In The Online Channel Understanding which acquisition channels are most successful for your business Integrating these channels into a cohesive acquisition strategy Understanding which agencies are reputable and offer the best services for your business Exploring web-specific marketing partnerships to encourage cross-shopping for new customers

8. Leveraging Your Digital Assets And Going Beyond The Basics To Increase Revenues Now How can you proactively produce assets that can be leveraged in multiple mediums (social media, search or online banners) on your website? Which digital assets do you need to create that can leveraged cross-channel and be repurposed? How can these assets support your search programs (especially natural)? How can these assets ultimately impact your cross-channel customer experience? Increase sales for your business?

Customer Engagement And Best-In-Class Customer Experiences

10. Focus On The Experience First: Personalizing The Luxury Experience Online Using individual consumer shopping site behavior to create a unique experiences that drive loyalty to your brand o Examining fluctuations in customer transactional behavior to personalize the overall site experience Focusing on the experience aspect of your site so casual shoppers will become repeat customers Implementing customer experience technology to eliminate non-ROI driving site enhancements

11. Panel Discussion: The Fine Art Of Technology Use To Support Your Multi-Channel Retail Experience What is the best use of technology within current in-store retail environments? How can technology support the overall retail experience, no matter the channel? How can technology differentiate the customer’s experience in-store to increase brand loyalty and secure the sale? What kind of experience is possible within a specialty boutique that capitalizes upon technology to support sales?

12. Driving Customer Engagement Through Editorial Positioning Of Your Luxury Brand Providing substantial information that is applicable to your customer’s lifestyle Identifying an area of common interest with your customers to engage them editorially Relating this common interest to your designer, specific product or customer’s experience with your brand Focusing on editorial positioning within your merchandising strategies to drive engagement and customer loyalty

The Multi-Channel Luxury Experience

13. A Novel Approach To Multi-Channel Contact Strategies To Generate Long-Term Growth For Your Brand Carrying the same brand message through multiple online channels (web content, search, email, social media, etc.)? Moving towards a sustainable multi-channel approach that generates revenue both short and long-term for your brand Articulating the value of consistent multi-channel contact strategies for long-term growth in the face of today’s economy Understanding an effective multi-channel approach doesn’t necessarily generate an immediate ROI for your business Getting buy-in from senior management for your strategy

14. Panel Discussion: Thought-Provoking Strategies To Maximize Your Marketing Spend Across Channels Where do you spend your next dollar to acquire new or reactivate existing customers per channel? What is your comparative initial return on investment? On an annual basis? What are the offline influences of your online marketing activities, and vice versa? o Specifically, how does paid search influence your offline sales? How can you use the online channel to forecast sales offline? In what ways are you tying all information into one digestible actionable format?

15. Putting Online Products And Services In Place To Revolutionize The Shopping Experience Becoming relevant and convenient for your customers Differentiating and leveraging your bricks and mortar in the overall retail space o Getting speed to market by marrying your online and bricks-and-mortar channels Blending multi-channel shopping experiences to differentiate your brand in the marketplace Utilizing the power of the online information and an online channel of communication to create a better experience for your customer in-store, no matter their channel preference Utilizing these capabilities to make sure that you provide the best in-store experience Using customer data to save your customer’s time and risk

15. Putting Online Products And Services In Place To Revolutionize The Shopping Experience Becoming relevant and convenient for your customers Differentiating and leveraging your bricks and mortar in the overall retail space o Getting speed to market by marrying your online and bricks-and-mortar channels Blending multi-channel shopping experiences to differentiate your brand in the marketplace Utilizing the power of the online information and an online channel of communication to create a better experience for your customer in-store, no matter their channel preference Utilizing these capabilities to make sure that you provide the best in-store experience Using customer data to save your customer’s time and risk

16. Attribution Strategies: Understanding Your Customer’s “Path To Purchase” With A Progressive Viewpoint Of Multiple Channels Identifying channels that your consumers traveled through to get to end of sale Examining prior purchase click behavior and post-purchase behavior Identifying driver activities for your customer’s first click through to the end purchase Understanding the inherent value of your customer’s first interaction Taking a “snapshot” of buyers over a period of time and driving it back to their very first interaction Making better investment decisions with an understanding of changing consumer shopping behavior

17. Functionality vs. Luxury? Eliminating Channel Conflict To Broaden Your Customer Base Creating usability around your web experiences while balancing the in-store experience Understanding customer service strategies that are specific to the in-store experience Layering functionality with your brand experience effectively Using personalization in the online channel layered with convenience Understanding the motivations behind consumer shopping online and reflecting their motivations with your web experience o Creating convenient and easy web experiences Continuing the convenience factor as your sales volume increase online Taking advantage of the current economic climate to expand your web store o Tapping into international audiences as well through constant visibility and universality on your website

18. Panel Discussion: Maintaining Your Brand Intent At The Retail Level Within Multiple Distribution Outlets How can you position your brand in a specific way when you are one-step removed from the actual retail point-of-sale experience? What type of culture and reward and recognition programs foster the best translation of the brand at the corporate level down to the retailers? What kind of tools can you provide to the retailer to make the experience as consistent as possible? How do you measure and police the experience that is offered? How can you ensure your sellers are empowered at the retail level?

CRM/Effective Database Management

19. The Science Behind CRM: Taking Advantage Of Your Marketing Database To Integrate Your Online And Offline Customer Information Defining loyalty drivers to your brand o Narrowing down the most important buying attributes to define these drivers o Identifying customers that meet your loyalty definition and just fall short Prioritizing your loyalty drivers to segment your customers Assessing your customer’s lifetime value by assigning tiers to your customer segments o Basing your tiers on your customer’s purchase frequency and dates of purchase Marketing differently to customers that have the potential to last a lifetime to ensure that they do last a lifetime Solidifying the relationship with your most loyal customers to keep them as a core segment of customer base

20. Building Dynamic And Ever-Lasting Relationships With A Holistic View Of Your Customer Integrating your back office data sets to view a customer holistically instead of per channel Combining transactional data and product data across channels Offering a higher level of service and convenience built around integrated back office data Reducing the cost of serving your customers o Matching products and customers efficiently and effectively Maximizing the value of your customer with recognition of their total life time value and worth to your company

21. Higher Learning: Effectively Communicate With Your Target Consumers Using Advanced Measurement Techniques Breaking down your target audience into different customer segments Utilizing predictive modeling techniques to understand the lifetime value of your customers Employing different marketing strategies depending on frequency of purchase and lifetime value Shaping your marketing communications differently depending on the customer’s segment Allocating your marketing budget and resources effectively with a fully developed customer value analysis

22. Dynamic Customer Acquisition: Creating Cross-Channel Strategies Based Upon Enhanced Database Marketing Understanding the correlation between database marketing and a multi-channel effort o Examining channel behavior for your customers to shape acquisition and retention strategies Shifting your organization to become data-driven as well as brand-driven Finding the appropriate balance of being brand-centric and customer-centric in your strategies Listening to the customer for insight into your production and marketing strategies Gathering demographic, psychographic and purchase behavior information to create a customer-centric marketing strategy Making informed decisions for future product developments with a historical snapshot of buyer information

Social Media Strategies

23. Executing A Landmark Social Media Campaign To Increase Brand Awareness And Revenues Introducing a different population of clients to your brand and cultivating a following with limited budget Developing a persona with social media outlets that builds a composite of your brand Utilizing social media for public relations, branding and damage control if necessary Extending your campaign to advertise within social networks to a specific, targeted group through permission marketing

24. Panel Discussion: Setting Up An Internal Framework To Execute Your Social Media Campaign What is your overall objective with social media? How do you develop the goals of your campaign? How are you currently using social media? Who is responsible for management of the campaign? How do you manage the executions in the social media space? How do you have a dialogue with your customers in this space? Are the conversations unique in comparison to other communications/dialogues you have? Should it be?

25. Identifying Cutting-Edge Social Media Strategies That Enhance Your Brand Image Having trend influence over your industry via social networking channels Supplementing your e-commerce program using social media (distributing specialized programs and offering promotional codes in this environment) Creating opportunities to increase sales Using social media for “nouveau branding” a.k.a. distributing content immediately regarding celebrity associations with your brand or products Increasing the implicit impact on the value of the brand through innovation with social media

26. Workshop: Developing An All Encompassing View Of Social Media: Creating A Campaign From A To Z What are the supporting technologies needed to execute your marketing campaign effectively? How do you develop the mechanics for the formula to writing effective copy in this medium? How can you use Facebook and Twitter properly? How do you determine which outlet works better for your brand? How can you use hashtags properly? How can you influence bloggers to expand your social reach? How can you obtain followers on social networks?

27. Using Social Media To Build Content, Increase SEO Rankings And Support Innovative User Experiences Using the interaction between natural rankings to create relevant web content Researching the social behavior of your customer groups to communicate with your customers effectively in your marketing campaigns Participating in social sites to drive more traffic and links to your site Encouraging consumers to talk about your site or link to your site from social media sites Adding book marking and social packaging buttons to make it easier for consumers to create links back to your site Increasing conversions with a well optimized site

Mobile Marketing/Mobile Commerce

28. Panel Discussion: The Mobile Wave Of The Future: Integrating Mobile Marketing To Drive Revenues How do you market to mobile customers (how often)? How do you ensure your customers return to interact with your brand via mobile devices? How can you integrate mobile marketing into your cross-channel strategy? What technologies are available to support a mobile marketing campaign? How can you incorporate social media into your mobile strategy? What are the benefits of doing so? How can you use mobile marketing to drive traffic in-store? What strategies have you used that have been successful?

29. Creating a 360 Degree Comprehensive Mobile Commerce Strategy That Supports Your Overall Brand Experience Thinking about mobile applications as a simplification of the online experience for your customers Creating a mobile version of your website that is formatted to mobile devices o Allowing easy browsing of your website Taking advantage of mobile-specific incoming traffic to your website Offering convenient in-store experiences for your customers with listings of product information on mobile devices Supporting your mobile programs through marketing promotions Revamping your email campaign to capitalize on immediate conversion of mobile traffic and visitors Enhancing the cross-channel customer experience with mobile applications and websites

30. Workshop: The Advancement Of Luxury Marketing Using Mobile Devices Creating a bridge between online and offline integration via handheld devices Creating efficient consumer tracking methods via barcodes, couponing and promotion codes Using product offers, product specials, and a call to action on the web Segmenting and targeting messages based on geographic location

Advertising And Media Consumption

31. Panel Discussion: Shifting Dynamics Of Internet And Advertising Media: The Best Use Of Your Resources And Budget Today What will the future look like for media considering dramatics shifts in advertising revenue towards online channels? How will this impact the allocation of your media in the future? How do you create the correct marketing monetization model to determine the best use of your spend? What role does experiential marketing play in the luxury landscape? What will happen to traditional advertising outlets? Where will consumers get content in the future? Will it strictly be online? Will the media landscape change dramatically? Will investments in traditional print media return in the future? How will the landscape look on our way to an economic recovery?

32. Panel Discussion: The Convergence Of Digital Media Opportunities In Today’s Luxury Market What other opportunities are available aside from display media? What is the best use of your media dollars within online advertising? Have you moved budget from print media to online? What was your return on that? What media works for your brand besides SEO and SEM? What media truly drives qualified traffic to your brand?

Technology Adoption In Luxury

33. Assessing The Return On Investment Of Competing Technologies To Save Budget And Resources What technologies (SEO, Email, Internal Search, and SEM) are applicable to your business model? o Are there specific technologies that offer a lower cost of entry to accommodate smaller marketing budgets? Is taking the risk of technology worth risking a lack of return on investment? Can you correctly forecasting your budgets for technology initiatives? What is the cost to your business to bring specific initiatives in-house that you cannot outsource readily due to cost?

Email Marketing

34. Customizing Email Campaigns To Effectively Target Customers Leveraging your analytics solutions to drive repeat purchases via email Identifying the correct analytics that will support your campaign Decreasing shopping cart abandonment and offering promotions for cart items that are over a certain dollar value Dynamically serving content depending upon past browsing behavior and shopping cart item selection Getting the highest return on investment by leveraging optimal analytical information

35. Weighing Strategies To Acquire Names and Grow Your Database Now Exploring different ways to acquire names and grow the database Growing your lists with an opt-in and opt-out opportunities Evaluating the removal of your opt-out box weighing that that against consumer feedback Evaluating the affect of opt-out boxes on shopping cart abandonment Understanding the shelf life of your subscriber lists Increasing or decreasing the frequency for specific consumer segments

Analytics

36. Panel Discussion: The Theory And Practice Behind Advanced Analytics How do you interpret your analytics? How do you use that information to gain intelligence on your business and move it forward? How can analytics be beneficial to an organization from a marketing perspective? Given that there are so many analytical tools that are available today, which tools are best for your business? How should you act on your analytics to provide business intelligence? How can you use analytics to draw an accurate comparison of on-site customer activity vs. off-site customer activity? How can you ensure your goals and the measurement of the success of your goals are properly aligned?

37. Getting Your Analytics Into Action! Standardizing Measurement Strategies Across Your Business Gathering real-time answers as you gear up for events Creating internal processes to manage real-time data o Ensuring integrity of your data to make informed decisions Managing your current technology to provide the best insight possible Putting structures and resources around your data to make it easily accessible across multiple departments Building relevant dashboards to drill down information from a high level to a detailed level Quickly isolating problems and solidifying processes

Search

38. Using Alternative Media To Drive Sales And Traffic To Your Site Evaluating your SEM budget in comparison to your SEO budget Using community supplied content to promote commerce on your site Offering discovery and shopping tools for the consumer as well to get an explosion of buzz and virality Creating online customized environments where the product that you sell is so unique and differentiated that virality will give you high traffic despite your search rankings

Strategic Partnerships In The Luxury Market

39. Panel Discussion: Developing And Designing Innovative Strategic Partnerships How can you identify potential partners based on cross-references of categories via the internet? How can you extend your advertising reach via partnerships to reach your customer base? How can you develop cooperation across the supply chain via online partnerships? How do you create both short-term and long-term partnerships that will offer unique customer experiences consistently? How can you ensure partners offer equivalent brand value to your customers?

Combatting Fraud and Protecting Your Brand

40. Combatting Fraud Online In The Luxury Industry: What You Need To Know Now How far do you need to take fraud reporting? Is it actionable? Is it even taken seriously? Are there other actions you can take with reporting? Are there interfaces that can be put into your website to help combat fraud? What other strategies can be used to identify fraud before a package is delivered to a customer? What do you need to do to protect yourself internationally? What does fraud protection look like in different overseas markets?

42. Preventing Fraud While Determining A Cost Effective Means To Ship Internationally Making the customer experience seamless and considering the specifics within every region for international shipping o Understand how low cost systems offered by the various carriers operate and specific benefits of each o Becoming informed as to how third-party service providers determine pricing strategy Doing commercial invoicing that protects your company from fraud o Doing the research to identify the regulations, policies, and procedures concerning the entry, examination, classification, and release of products in specific markets prior to entry Providing the same fraud verification internationally and domestically o Offering validation checks on credit cards, insured carriers and shipment receipts Creating a seamless retail experience and driving conversion in international markets