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Luxury Interactive
October 01 - 03, 2012
New York, NY

Day One: Tuesday, June 28, 2011
8:15 Registration & Continental Breakfast
Registration & Continental Breakfast
9:00 Chairperson’s Opening Address
Chairperson’s Opening Address
9:15 Keynote Session: Luxury Renaissance - When Brands Are Serious About Ecommerce & Initiate Customer Engagement Strategies In The Digital Age
Alexandre Meerson, Managing Partner, La Boutique de Luxe
Luxury Brands are recognizing how the Internet is transforming their business but sometimes struggle to get started. In this session, Alexandre Meerson will explore the new patterns of behaviour of the luxury brand customer and pinpoint how to address them with a multichannel strategy which will preserve the Brand essence whilst growing sales and commercial activity.
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Alexandre Meerson
Managing Partner, La Boutique de Luxe

Alexandre Meerson is an expert in E-Commerce & Multichannel Retail for global Luxury & Lifestyle Brands. His consultancy - ‘La Boutique de Luxe’ – helps Brands deliver Commercial Innovation and Change through superb Customer Experience, Digital Marketing & International Distribution.The founder and curator of the Digital Luxury Brands online networki [read more]
9:50 Keynote Fireside Chat: How Digital Innovation Impacts Your Branding Proposition
Hamilton South, Founding Partner, HL Group
It is no secret that brands such as Ralph Lauren, Burberry and Gucci, who have been innovators in digital marketing, have gained significant brand positioning in the marketplace as a result of their ingenuity and risk-taking. In this session, Hamilton South, Founding Partner of HL Group and noted authority in the luxury goods sector will join us to discuss why it is important for luxury brands that have long been seen as trend-setters to set the trends in creative digital innovation.
Hamilton South

Hamilton South
Founding Partner, HL Group

Mr. Hamilton South is a Strategic Advisor to FCP and Founding Partner of HL Group, a strategic marketing communications firm serving a diversified client profile including Fortune 500 businesses and leading companies that span luxury, lifestyle, fashion, and premium consumer brands as well as corporate, media, and civic concerns. Prior to launching HL Group in 2001, Mr. South served as President a [read more]
HL Group Logo
10:20 10 Things You Need To Know About Expanding Into China
Carsten Thoma, COO, hybris
Marc Gallagher, Consulting Director, Ecommerce and Digital, Benefit Cosmetics
No session description available.

Carsten Thoma
COO, hybris

Carsten Thoma is president of hybris U.S. and chief operating officer of hybris Group, a multichannel commerce software provider he cofounded in 1997. Thoma began his career at Hewlett-Packard, where he first developed his ideas for standardized yet highly innovative and flexible e-commerce software.

Marc Gallagher
Consulting Director, Ecommerce and Digital, Benefit Cosmetics
10:40 A Barneys New York Perspective
Heather Kaminetsky, Vice President of Marketing, Barneys New York, Inc.
A Barneys New York Perspective
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Heather Kaminetsky
Vice President of Marketing, Barneys New York, Inc.

Barney's New York Logo
11:00 Refreshment Break & Networking Event Sponsored by AOL
Refreshment Break & Networking Event Sponsored by AOL
11:40 Leadership Panel: Luxury and Branded Content
Alexandre Meerson, Managing Partner, La Boutique de Luxe
Vic Drabicky, VP of Strategic Accounts, iProspect
Greg Rogers, Co-Founder/CEO, AOL Advertising, Pictela
The use of branded content can be an extremely effective way to connect emotionally with your customer. There is something about this content that can inspire, excite and truly engage your customer. In this session, we will discuss topics such as:
  • Blurring the lines between commerce and content
  • Establishing a voice for the brand and providing editorial content that captures your customers’ attention and inspires them to return to the site
  • Understanding the importance of developing content that resonates with and engages your customer
  • Developing a community/forum that engages customers in collective interaction
speaker_default

Alexandre Meerson
Managing Partner, La Boutique de Luxe

Alexandre Meerson is an expert in E-Commerce & Multichannel Retail for global Luxury & Lifestyle Brands. His consultancy - ‘La Boutique de Luxe’ – helps Brands deliver Commercial Innovation and Change through superb Customer Experience, Digital Marketing & International Distribution.The founder and curator of the Digital Luxury Brands online networki [read more]
Vic Drabicky

Vic Drabicky
VP of Strategic Accounts, iProspect

I am a skilled marketing and management professional, focusing on digital marketing strategy and people/team development.I manage $60+ million in digital marketing spend across paid search, SEO, display, social, mobile, and attribution for brands like Neiman Marcus, Bergdorf Goodman, Michael Kors, Burberry, Nike, and many others. I focus most of my efforts on developing com [read more]

iProspect
Greg Rogers2

Greg Rogers
Co-Founder/CEO, AOL Advertising, Pictela

Greg Rogers is the CEO and co-founder of Pictela, a content management platform for the serving of high definition brand assets into online ads and social media. His objective through Pictela is to bring dramatic innovation to online display advertising through a premium technology offering. Pictela was acquired by AOL in December 2010.Prior to Pictela, Greg served as Vice President of Sales Strat [read more]
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12:20 Luxury Innovation Spotlight
Peter Niessen, Vice President, Business Insights , American Express Business Insights
Luxury Innovation Spotlight
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Peter Niessen
Vice President, Business Insights , American Express Business Insights



12:40 Networking Luncheon For All Attendees
Networking Luncheon For All Attendees
1:40 Using Social Media to Cultivate Brand Loyalty
Stuart Schorr, Vice President of Communication and Public Affairs, Jaguar Land Rover
Chairperson’s Afternoon Address
Stuart Schorr

Stuart Schorr
Vice President of Communication and Public Affairs, Jaguar Land Rover

Stuart Schorr is Vice President of Communications and Public Affairs for Jaguar Land Rover North America, LLC. Schorr is responsible for all communications, including corporate and internal communications, and Jaguar and Land Rover product and brand communications. He is also responsible for managing government affairs communication for the organization.Schorr, previously served as Senior Manager, [read more]
2:15 Developing a Consistent Multi-Channel Communication Strategy to Drive Long-Term Growth
Don McNichol, Vice President of Online, Tourneau
According to a new report by researchers for Deloitte, multi-channel shoppers spend 82% more in each transaction than those who only shop in store. Additionally, consumers from higher socioeconomic groups are more likely to be multi-channel shoppers. What does that mean for your luxury brand’s strategy? Don McNichol will join us to discuss how to develop a strategic, sustainable multi-channel approach that will generate revenue and drive long term growth for your brand.
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Don McNichol
Vice President of Online, Tourneau
2:50 Marketing And Merchandising At The Speed Of Retail
Shyam Shah, Senior Director, Product Management, Oracle
No session description available.
Alexandre Meerson

Shyam Shah
Senior Director, Product Management, Oracle
3:25 Networking & Refreshment Break
Networking & Refreshment Break
4:00 Champagne Idea Xchange & Executive Roundtables
Sharon Borovetz, eMerchandizing Manager, Louis Vuitton
Fadi Shuman, Co-Founder, Pod1 Group
Joelle Musante, Senior Vice President, Payvment
Carsten Thoma, COO, hybris
Chris Tucker, Director of Sales, SLI Systems
Marc Gallagher, Consulting Director, Ecommerce and Digital, Benefit Cosmetics
Join our roundtable facilitators and thought leaders as they explore a full range of topics affecting your online strategies.
  • 10 minute moderator & topic introductions
  • Six 20 minute rotating roundtable conversations
  • 15 minute group wrap-up

Moderators Include:
  • Sharon Borovetz, eMerchandizing Manager, Louis Vuitton
  • Martin K. Guersoy, Senior Director, Sales & Marketing, Bertelsmann
  • Marc Gallagher, Consulting Director, Ecommerce and Digital, Benefit Cosmetics
  • Joelle Musante, Senior Vice President, Payvment
  • Chris Tucker, Director of Sales, SLI Systems
  • Fadi Shuman, Co-Founder, Pod1 Group
  1. Understanding the Importance of Site Usability and Customer Experience In Your Comprehensive Digital Plan
    Luxury customers want to be engaged and nurtured. They expect that the same personalized customer experience that they receive in store will translate online. But when it came to entering the world of ecommerce, customer centricity seemed like an afterthought for many luxury brands. Recognizing this misstep, many brand are now reviewing the basic tenets for creating a site that is easy to use and functional. What do customers want when they visit your site? What drives them to buy? And most importantly, what can you do to provide that superior customer experience and personalization that they receive in store?


  2. Driving Revenues by Integrating Mobile Marketing and Mcommerce into Your Digital Strategy
    More and more, brands are finding that Mobile, as a medium, can have a strong impact on the multi-channel proposition, driving revenues at multiple points of sale. The question at hand becomes, what makes sense for your luxury brand? Do you have a platform to support mobile commerce? Additionally, how can mobile solutions enhance the shopper’s in-boutique experience? And when making a decision to integrate mobile into your mobile stategy, how do you assess your potential return on investment?


  3. Understanding the Key Pieces of a Comprehensive Digital Strategy
    As the digital landscape rapidly changes, brands need to find a way to bond with and engage their customer. Luxury brands need to develop a comprehensive strategy that recognizes new growth opportunities from changing demographics and marketing dynamics. What key pieces should be included in that strategy? And what will brands measure to define success online?


  4. Leveraging Bloggers and Tapping into Their Cult-Like Following
    Leading bloggers are becoming more and more influential, changing the media landscape and having a marked impact on the luxury community. Do you understanding the social capital of bloggers as key influencers? Has your brand, whether in-house or with an agency developed a public relations strategy that organically integrates online media? Have you identified key bloggers and are you effectively engaging them? How are you leveraging digital assets for online placements and viral campaigns? Have you implemented a strategy for measuring results?


  5. Examining the Value of Using Social Media to Enhance Your Brand Image
    As social media has evolved into a clear marketing tool, many questions have arisen as to how best to integrate it into the marketing strategy. How do you establish your brand identity on social media sites? What brands have created successful social media campaigns and what made them successful? And how do you go about measuring ROI?


    6.  
  6. Improving The Relevancy Of Your Information, Performance Of Your Site & The Overall Customer Experience
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Sharon Borovetz
eMerchandizing Manager, Louis Vuitton
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Fadi Shuman
Co-Founder, Pod1 Group
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Joelle_Musante

Joelle Musante
Senior Vice President, Payvment

Joelle Musante is a founder and Senior Vice President of Payvment, Inc. Prior to establishing Payvment, she served as executive director of Xcreative Interactive. Musante oversaw Xcreative’s operations, accounting and customer relations. Prior to Xcreative, Musante spent eight years in the non-profit sector working for organizations such as Family ReEntry and the American Association of Blood Bank [read more]
Payvment

Carsten Thoma
COO, hybris

Carsten Thoma is president of hybris U.S. and chief operating officer of hybris Group, a multichannel commerce software provider he cofounded in 1997. Thoma began his career at Hewlett-Packard, where he first developed his ideas for standardized yet highly innovative and flexible e-commerce software.
Vic Drabicky

Chris Tucker
Director of Sales, SLI Systems


Marc Gallagher
Consulting Director, Ecommerce and Digital, Benefit Cosmetics
6:30 Official Luxury Interactive Reception
Official Luxury Interactive Reception
6:30 - 7:30 Official Luxury Interactive Reception & Wine Tasting
Official Luxury Interactive Reception & Wine Tasting
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