Day Two - Wednesday, June 29, 2011

8:15 Registration & Networking Breakfast Registration & Networking Breakfast

9:15 Best Practices for Email Marketing Stephen Gates , Senior Creative Director, Global Brand Design, The Luxury Collection (Starwood Hotels and Resorts) There are many factors involved in developing an email marketing strategy that drives a significant ROI, from how you analyze and segment your database to leveraging analytics to improve open, click through and conversion rates. Paul James joins us in this session to discuss the best practices in creating successful email marketing strategy that is engaging, relevant, drives traffic to your website and increases sales. Stephen Gates Senior Creative Director, Global Brand Design, The Luxury Collection (Starwood Hotels and Resorts)

9:50 Leadership Panel: Creating a Strategy for Engaging your Customer Online Milton Pedraza, CEO, The Luxury Institute Shauna Mei, Founder & CEO, AHAlife.com Marissa Evans, Founder & CEO, GoTryItOn.Com No session description available. Milton Pedraza CEO, The Luxury Institute Milton F. Pedraza is the CEO of the Luxury Institute, LLC. Through the use of proprietary surveying techniques with high net worth consumers, Mr. Pedraza has established the New York-based Luxury Institute as the trusted and impartial luxury brand ratings and research and Luxury CRM consulting institution that is the voice of high net-worth consumers. Today, luxury goods and services firms, luxury [read more] Shauna Mei Founder & CEO, AHAlife.com Shauna Mei is the founder and CEO of AHAlife.com, an innovative online platform to discover unique products from around the world, curated by influencers and tastemakers. Prior to launching AHAlife, Shauna was the CEO of Casall International, a Swedish wellness/activewear company, and a co-founder of the Aronsson Group, a luxury fashion investment and advisory firm. Shauna also worked in both Priv [read more] Marissa Evans Founder & CEO, GoTryItOn.Com Marissa is the founder and CEO of GO TRY IT ON (www.gotryion.com) a social retailing start up based in New York City. GO TRY IT ON seeks to to transform the social retailing space by helping people answer the question "what should I wear?" Marissa’s past experiences include working at Digitas in Strategy & Analytics. Marissa attended Cornell U [read more]

10:25 Luxury Guest Speaker Case Study: Building a Customer Focus Culture Jane Judd, Senior Manager of Zappos Customer Loyalty, ZCLT,INC.com While luxury brands have always prided themselves on the quality of personalized customer service in-store, they have been a step behind on developing that experience online. From site usability to customer responsiveness, a customer’s experience with your site impacts that customer’s image of your brand. In this session, Jane Judd joins us from Zappos.com, a brand renowned for its superior customer experience, to offer insight into what your brand needs to know in order to provide world class service and a customer focused culture. Jane Judd Senior Manager of Zappos Customer Loyalty, ZCLT,INC.com Jane Judd joined Zappos in 2005 and was promoted to Senior Manager of our Customer Loyalty Team in 2006. Jane has a long history in providing the very best customer service. She began her career and spent 16 years at National Car Rental, gaining increasing responsibility and eventually served as their Consumer Affairs Manager, managing their global customer base. Jane then spent 3 years in a wareh [read more]

11:00 Refreshment & Networking Break Refreshment & Networking Break

11:30 Creating A Mobile Strategy That Enhances the Luxury Brand Experience Milton Pedraza, CEO, The Luxury Institute Many brands are aggressively pursuing the mobile channel as part of the overall digital strategy. Brands realize that consumers increasingly demand immediate access to relevant information, incentives and purchasing, location awareness, social connectedness, and real-time personalization – all benefits that encompass the inherent value proposition of mobile devices. But many luxury brands are not taking full advantage of the opportunity. In this session, Milton Pedraza will address the channel that is the ultimate “touchpoint.” He will discuss the importance of creating an effective mobile strategy that goes beyond simply developing apps. He will share best practices in making mobile the centerpiece of an extraordinary multi-channel singular and interactive experience for the brand ambassadors, their clients and their extended networks. You will learn techniques for using mobile as the key vehicle for real-time data capture, data access, customer interactions and transactions, and most importantly, 21st century customer relationship building. Milton Pedraza CEO, The Luxury Institute Milton F. Pedraza is the CEO of the Luxury Institute, LLC. Through the use of proprietary surveying techniques with high net worth consumers, Mr. Pedraza has established the New York-based Luxury Institute as the trusted and impartial luxury brand ratings and research and Luxury CRM consulting institution that is the voice of high net-worth consumers. Today, luxury goods and services firms, luxury [read more]

12:05 Keynote Session: Preparing an Action Plan for Global Expansion Cecilia Pagkalinawan, Founder/CEO , Styletrek As brands take advantage to business opportunities in new markets, they must prepare a comprehensive plan for Global Expansion. In this session, Cecilia Pagkalinawan will provide insight into what’s involved in developing a comprehensive action plan including: Evaluating global economic trends and cultural buying habits to assess which potential new markets make sense for your brand Understanding what’s involved in entering a market; what factors effect the cost of entry Leveraging cultural intelligence to develop site content for multiple markets Exploring strategies for distribution, fulfillment and payment systems Understanding international constraints, regulations and challenges Exploring the platform requirements for dealing with multiple currencies, languages and payment options Creating an effective marketing mix to reach customers in local markets Cecilia Pagkalinawan Founder/CEO , Styletrek Cecilia Pagkalinawan is CEO of StyleTrek.com, a crowdsourced e commerce boutique dedicated to curating and selling entrepreneurial fashion designers from around the globe through social commerce. StyleTrek is both an e commerce site for designers to reach new and existing customers and a social media platform for designers and fashion enthusiasts to interact.Pagkalinawan founded StyleTrek in Febru [read more]

12:40 Networking Luncheon For All Attendees Networking Luncheon For All Attendees

2:00 Understanding the Role of Social Media in Your Multi-Channel Proposition Elizabeth Schofield, Founder , Fashion's Collective Many luxury brands have historically steered clear of social media. However, as more brands recognize the impact that a social media has on customers’ buying habits, they are looking at how they can develop a strategy to enter the channel. The fact is that brands are already being discussed online, so it only makes sense to not only control the message, but begin to leverage social media to communicate with and engage customers. When developing a social media strategy, there are a number of factors that a brand must take into account such as understanding how to take control of your brand message online and determining which social media channels make sense for your brand. In this session, Elizabeth Schofield, founder and co-curator of Fashions Collective will provide insight into key factors that luxury brands should take into account when developing a social media strategy, including the role that social media has in your multi-channel proposition. Elizabeth Schofield Founder , Fashion's Collective Formerly a partner and director at a NYC-based interactive agency, Elizabeth is the founder of Fashion's Collective, a new-age marketing publication and consultancy specifically for fashion and luxury brands. Her passion for the industry has lead her to opportunities formulating digit [read more]

2:35 Re-Launching A Luxury Brand In Today’s Multi-Channel Marketplace Pinny Gniwisch, Co-Founder, Ice.com Launching A Luxury Brand In Today’s Multi-Channel Marketplace Pinny Gniwisch Co-Founder, Ice.com Pinny has been responsible for developing strategic alliances with the leading internet companies on the Web. my goals is to change the way jewelry is sold and to change the traditional buyer from men to woman through social media and innovative marketing and branding Passionate, enthusiastic and driven by any good intellectual challenge, I find motivation in unexplored environments, especially th [read more]

3:05 Closing Keynote: Focusing on Using Mobile to Communicate Directly with Customers Christoph Oberli, Vice President ECommerce & Interactive, Mandarin Oriental Hotel Group Luxury brands that have been looking to develop mobile strategies have faced a number of challenges including how to develop applications that are intuitive, useful and relevant as well as integrating the mobile strategy into the brand’s comprehensive multi-channel marketing strategy. In this session, Christoph Oberli will bring insight into how Mandarin Oriental approached these challenges develop a mobile strategy to communicate directly with customers and add value to its guests. Christoph Oberli Vice President ECommerce & Interactive, Mandarin Oriental Hotel Group

3:40 End of Luxury Interactive 2011 End of Luxury Interactive 2011