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Nancy Jenkins, Executive Vice President and General Manager, Swimwearboutique.com, believes in online video.

She has lead the company through the execution of a strategy that led to the full integration of video into its online platform. But the company hadn’t always used video to sell its suits. Only recently did Swimwearboutique.com start to utilize video, recognizing how powerful a sales tool it could be to its demographic; a sophisticated female looking for a lifestyle, not just a swimsuit.

The company’s concerted efforts toward fully integrating online video into its ecommerce platform are paying off. After a customer survey through the site, the company found that 70 percent of its online customers said the videos’ influence on their buying decisions were "excellent," and 90 percent said the influence on the buying decision was either good or excellent. Read the full article, including seven priorities for planning your online video production, here.

Kristin Knapp, Vice President, Ecommerce and New Media 

Assouline's position in the luxury market is unique. The company doesn't produce high-end handbags or cars or clothing, but it is just as involved in the luxury sector as any well-known couture designer. Its claim to fame, stunning books about fashion, travel and culture, has evolved into a comprehensive content creation business and much of its market is now going online to engage with the brand and products.

In the following podcast interview, Kristin Knapp, Vice President, Ecommerce and New Media, Assouline, talks about how she is advancing the brand's digital presence. The company has seen success with online games and contests created around some of their more popular titles, and also partnerships with timely organizations like American Red Cross for Japan, and luxury flash sales sites like Gilt Groupe. Hear her discuss the company’s challenges and successes here.

Cecilia Pagkalinawan, Founder, StyleTrek.com 

Pagkalinawan has an impressive (to say the least) resume chock full of digital experience for luxury brands. As one of the digital era’s original entrepreneurs, she has received countless accolades for her accomplishments and is touted as an e-commerce expert. According to Pagkalinawan, luxury companies have done a wonderful job branding themselves offline through beautiful images and fabulous photography. But the Internet is a moving organism which constantly has to be fed new content, and luxury brands have to do a better job keeping up. During Social Media Week and at the cusp of New York Fashion Week, Pagkalinawan took a break from a busy schedule to speak to us about what luxury brands must understand and implement in order to be successful and remain competitive in the digital realm. Listen to the podcast here.

Gerald Barnes, President and CEO, Neiman Marcus Direct

How you cultivate all of the different touch points with a customer is critical to managing the customer relationship in the future. This is an even larger consideration with online vs. bricks and mortar retail. In this Keynote session, the President and CEO of Neiman Marcus Direct presents multichannel contact strategies that enable deeper customer relationships, increase revenues for your business, and effectively manage your cross-channel budget and resources.

Leisa Glispy, Director Global E-Commerce, Waterford Wedgwood Royal Doulton

E-commerce has emerged as the bright spot in retail. Many luxury retailers are now turning their attention to the development and expansion of their online channel. However, traditional retail organizational models and thinking will be challenged by the transformation needed for online success.

Find out how leading retailers are breaking out of the traditional retail box and building technology-focused organizations of the future. Whether you are just launching your e-commerce channel or positioning for growth, learn how to structure your organization to meet complex needs of this rapidly maturing channel and deliver a competitive luxury brand experience.

In the online world, identifying the correct technologies that truly support your commerce strategy is vital. With responsibility over the direction of all ecommerce efforts across multiple brands within the Kenneth Cole family, Tom Davis knows that technology implementation and selection are critical to the success of the brand. Tom walks through the technology adoption strategy that will catapult Kenneth Cole’s growth path for years to come in this dynamic session.

• Understanding which technologies (SEO, Email, Internal Search, and SEM) are applicable to your business model

• Are there specific technologies that offer a lower cost of entry to accommodate smaller marketing budgets?

• Evaluating whether taking a risk with certain technologies are worth risking a lack of return on investment

• Correctly forecasting your budgets for technology initiatives

• Determining the cost to your business to bring specific initiatives in-house that you cannot outsource readily due to cost