Preliminary Conference Agenda

Panel Discussions

1. Panel Discussion: Using In-Store Technology To Link The Online And Offline Experience Capturing in-store information customer data to build an accurate customer profile Using tablets and kiosks in-store to optimize the shopping experience and explain your product in detail Embracing customer self-service to ease shoppers’ store browsing

2. Panel Discussion: The Follow-Up Sale: Personalizing Your Post-Purchase Customer Communications Implementing ways you can interact with the customer post-buy to find out if the customer is happy with their purchase Informing the customer of new products that are tailor-made and increasing the relevancy for your communication Customizing future interaction and reinforcing their positive “interaction with your brand”

3. Panel Discussion: Addressing Your Staffing Challenges In A Web Focused Environment Outlining the skill sets required for successful staffing: balancing brand and eCommerce needs of your organization Hiring the right talent with a cross-functional, web-first mind-set Streamlining your communications across departments to promote cross-pollination and innovation

4. Panel Discussion: Captivating The Customer With A Visually Stunning Site Creating landing pages to wow at inception Leveraging editorial to bring product detail to life Utilizing enhanced visual tools that mimic your offline experience and focus in on product quality Examining ways to evoke an emotional response from your online experience

5. Panel Discussion: The Reinvention Of Traditional Direct Mail Campaigns Ways you can incorporate a multichannel approach in traditional direct mail catalogs How you can turn your traditional catalog into a magalog Marketing through various channels to keep your customer engaged and your brand top of mind

6. Panel Discussion: Creating Successful Twitter Campaigns To Keep Your Brand Top Of Mind Building your Twitter following with interactive and relevant Tweets Using Twitter analytics to gain an instant understanding of how the customer is being engaged Marketing the right hashtag campaign for people to re-tweet Debate: Are Twitter offer deals ruining brand image?

7. Panel Discussion: Leveraging Social Media: Optimizing Your Presence Across Platforms Outlining the must-have social platforms: Facebook Pinterest Twitter Tumbler Instagram Debating pros and cons of each platform: What are the obstacles? What are the opportunities? Looking to the future: new and exciting platforms to watch out for

8. Panel Discussion: Evaluating Consumer Behaviors On Tablet Versus Mobile And How To Utilize Each Deciding functionality for your mobile devices: Research for products Entertainment Social Purchasing Exploring the differences in shopping behavior between mobile and tablet Understanding the importance of implementing iOS capabilities Figuring out if your brand should invest in a tablet experience

9. Panel Discussion: Pinterest: An Exploration Of How To Utilize The Newest Social Trend How Pinterest works as the new go-to channel Building your brand’s strategic voice on your inspiration board Creating buzz around your board to have re-pins spread your brand images Capitalizing on your inspiration images on Pinterest to convert customers

10. Panel Discussion: The Evolution Of Luxury Brand Flash Sale Sites Assessing the current state of flash sales and how brand consumers are buying Creating a win-win partnership and overcoming challenges that luxury brands face with flash sale partners: Price undercutting Lack of brand consistency Customer service standards The future of flash sale—where they will be in five years?

11. Panel Discussion: Effectively Marketing To Cross-Generational Consumers Speaking to Generation Y/Millenials with the most effective and correct digital tools Retaining and winning back Baby Boomers with targeted campaigns Communicating with less savvy consumers who may not use social media

12. Panel Discussion: Staying Up-To-Date On Technology Innovations That Deliver An Immediate ROI What trends/technologies are coming down the pipe in the next few years that will influence your marketing strategies? Once you’ve mastered the basics of providing an e-commerce website, what is coming down the pipe that will generate revenue for your brand? What technologies are working for you brand? What are you currently testing? Which technologies offer the most effective return on your spend? Where are people spending their time in terms of digital media consumption? How does this impact your business?

The Luxury Consumer

13. Profiling Today’s Luxury Consumer Examining the affluent customer profile and luxury spending habits Figuring out what steps you need to create a customer profile Following the customers’ omnipresent, jetsetting lifestyle Servicing your customer at every touchpoint in they way they want to be serviced

Customer Experience

14. Building Customer Loyalty Through Rewards Programs Exploring how rewards programs keep the customer engaged and repeatedly shopping Examining easy rewards tactics to implement to that will make your customer feel special Identifying challenges with integrating your loyalty program across channels Proven results: examples of high ROI loyalty programs

15. Turning The Aspirational Shopper Into Your Client Uncovering who the aspirational shoppers are and building a strategy to fulfill their desires Tapping into the aspirational shoppers’ mindset, creating a strategy to tap into their emotional needs Implementing strategies to lure a cautious shopper into a store to buy your product

16. Effectively Profiling And Marketing To The Luxury Spending “Gentleman” Of Today Why men are the new power buyers and how upgrading their style Discovering male buying behaviors online and offline Examining which social media is best to connect with the male consumer

17. Partnering With Charities To Promote Corporate Social Responsibility How brands are working with charities that will highlight their brand environmental and social consciousness Adopting a smarter approach to the market as consumers place a greater value on ethical and green trends Incorporating your brand’s charitable efforts in digital marketing campaigns to highlight them

Talent Management

18. Effectively Managing Your Social Media Team To Optimize Your Presence Across Social Platforms Examining how to dedicate the people on your team and allocate their talents in cross-functional roles Ensuring consistent communication and brand feel across social media outlets—what are the obstacles? Keeping your social team motivated and in alignment with your eCommerce initiatives

19. Developing Optimal Organizational Structures That Maximize Your Resources And Budget What are the advantages and disadvantages of your current organizational structure, and how do they affect your overall marketing strategy? How are you aligning company goals and setting responsibilities for every department as they relate to these goals? In terms of organizational structure, do you need a direct buying team? How do different departments work with the buying or merchandising teams? Who does creative report to? What is the optimal level of designers and copywriters? What are the reporting structures for different departments? What should be the key focus when forecast planning?

Online Experience

20. Creating A Site Experience To Engage Your Customer And Drive Sales Building content and community for your customer: make them feel like your brand is their friend Exploring different mediums that provide information to the customer in an interactive way: Video Blogs Magalogs Adding “searchandising” capabilities to personalize the customer experience and make it easy for them to buy

Content Management

21. Curating Content To Differentiate Your Brand And Engage Your Customers Providing captivating editorial for your products Telling a story from the brand perspective of how your brand is interpreting trends Giving your customer access to exclusive content they can’t get anywhere else Differentiating your brand from another by selling with the editorialized pitch

22. Building An Effective Luxury Marketing Campaign While Keeping Budget Management Top Of Mind Allocating your resources across different marketing vehicles and staying focused on ROI Ensuring your allocations are most effective using customer data Targeting the right customer at the right time with the right marketing message Examining low-cost marketing tools to increase sales and traffic to your site

Tablets and Mobile

23. Utilizing SMS To Reach Customers On The Go Creating a SMS text campaign for “insiders” to receive offers and information Executing SMS texting strategy tips that will play directly to your mobile consumers Informing your customers about new products by integrating your Twitter messaging Gaining valuable customer information on your consumer to enhance CRM efforts

24. Developing Location-Based Marketing Programs For Mobile Applications Assessing what applications are needed for effective location-based marketing Connecting with your customer via location-aware technology to drive them to a store Sending your customer offers and promotions based on where they are to increase customer loyalty Tracking your customer inside your in-store and analyzing their shopping behavior

Managing Social Media

25. Effectively Monitoring Your Customer Across Social Platforms How to manage response time in social engagement Measuring feedback from social challenges to evaluate customer service KPIs Utilizing tools to help monitor what customer is saying about your brand

26. The Luxury Social Network: Making Facebook Your Friend Creating effective and engaging brand pages that retain your brand image Examining ways to expedite the growth of your Facebook fans Utilizing the new Facebook Timeline feature: how to use it to your marketing needs Assessing innovative ways to interact with your fans to drive further loyalty and engagement

27. Social Shopping And Preparing For Web 3.0 Deciphering what Web 3.0 is and the buzz around it Creating an interactive section on your website to connect to social media platforms Implementing social action buttons on your website for customers to share what they’re shopping for Preparing for web 3.0 customer interaction: what you need now

28. Entering The Niche Market Of Internet Radio To Market Your Brand Taking advantage of radio stations that align with your brand image to place advertisements that will connect to your website How a brand can curate an internet radio station that is offered for a limited time Working with internet radio stations and location-based technology to promote a nearby store and upcoming events

CRM and Data Management

29. Building The Foundation Of Luxury Marketing Programs Using Data Analyzing your data needs and challenges—do you truly know your customer? Assessing how to effectively filter data to analyze and uncover customer buying trends Turning data into a story for your marketing needs—unlocking data’s potential Examining the pro’s and con’s of in-house management versus outsourcing big data

Technology

30. Amazon.com: What You Need To Know About A New Viable Competitor Find out what research is being done on Amazon.com to compare prices How you can effectively advertise on Amazon.com to drive traffic to your brand site What effects Amazon.com is having on the luxury business, positively and negatively

31. Selecting The Right eCommerce Platform For Your Luxury Business Deciding which software platform meets your needs: what are the key criteria? Rethinking current best practices in the platform review process Understand why you need more than a scoring model to evaluate vendors Identifying how to avoid the “Gotchas” that cause project creep and budget overages

Fraud and Brand Protection

32. Protecting Your Brand Reputation And Fighting Fraud Working with your legal teams to strategize around FTC and privacy laws that will influence your strategies for display media Protecting your domain name and ensuring your consumers are directed to your official website Tactics for combatting counterfeiting online Understanding the Digital Advertising Alliance and what 400+ companies are complying with

Keynote Topics

33. Building a World Class Luxury E-Commerce Organization As Your Business Channels Mature Thinking about e-commerce as a driver for multiple channels Getting your team structured to where they support diverse channels Managing the complexities of organizational structures as the e-commerce channel matures Bringing the appropriate internal resources to bear to support your e-commerce initiatives

34. Focus On The Experience First: Personalizing The Luxury Experience Online Using individual consumer shopping site behavior to create a unique experiences that drive loyalty to your brand Examining fluctuations in customer transactional behavior to personalize the overall site experience Focusing on the experience aspect of your site so casual shoppers will become repeat customers Implementing customer experience technology to eliminate non-ROI driving site enhancements

35. A Novel Approach To Multi-Channel Contact Strategies To Generate Long-Term Growth For Your Brand Carrying the same brand message through multiple online channels (web content, search, email, social media, etc.)? Moving towards a sustainable multi-channel approach that generates revenue both short and long-term for your brand Articulating the value of consistent multi-channel contact strategies for long-term growth in the face of today’s economy Understanding an effective multi-channel approach doesn’t necessarily generate an immediate ROI for your business Getting buy-in from senior management for your strategy

Miscellaneous

36. Effectively Marketing To The Chinese Consumer Understanding how to use the internet as a communication tool to reach consumers worldwide Generating an accurate affluent Chinese customer profile is and identifying where they are spending their money Discovering the best marketing tools to reach the Chinese consumer with a message that resonates