Pre-Conference Concurrent Workshops: Monday, June 28, 2010

7:30 Continental Breakfast And Workshop Registration Continental Breakfast And Workshop Registration

Workshop A - Social MediaWorkshop B - Mobile Marketing 8:00 Developing An All Encompassing View Of Social Media Workshop A - Social Media In the past few years, social media has transitioned from a geeks-only playground to a mainstream global medium. Yet many questions remain for luxury brands on how to ensure brand exclusivity while simultaneously making a smart investment. A leading social media expert from the fashion and beauty industry will host an interactive workshop taking a look at what luxury brands have been up to over the past year and what learnings may be gleaned for the rest of the industry. 8:00 The Advancement Of Luxury Marketing Using Mobile Devices Workshop B - Mobile Marketing There are many unknowns in terms of mobile adoption for the luxury consumer- yet many brands today aggressively foray into the mobile marketing. What are the key elements of a successful mobile program that will increase revenues for your business? What technologies generate a return? What should be on your agenda, and what is unnecessary? Attend this workshop focused on your specific mobile needs, and get all of your most pressing mobile marketing questions answered. Creating a bridge between online and offline integration via handheld devices Creating efficient consumer tracking methods Using product offers, product specials, and a call to action on the web Segmenting and targeting consumers using specific messaging

8:40 Workshop C: The Cultural And Organizational Implications Of A Successful Luxury CRM Implementation-How To Complement Your Multi-Channel Marketing Efforts Milton Pedraza, CEO, The Luxury Institute As luxury brands embrace customer-centric business models in Meet leaders in luxury marketing from all segments of the industry, with a day full of keynote presentations, panel discussions and workshops. Leave with realistic know-how in all areas of online marketing, cross-channel strategy development and digital media, in an interactive setting. Reserve your space today using the registration form in this brochure. Order to improve top and bottom line results they need to complement data, analytics, multi-channel marketing and selling efforts with an equally powerful cultural and organizational foundation. Successful Luxury CRM practitioners are taking on the challenge of cultural and organization redesigns required in order to optimize results for shareholders, employees and customers. Ten key steps for implementing a true Luxury CRM Culture An insider’s view of human resources issues, job functions, roles and responsibilities that leading innovators are dealing with as they traverse their way through the Luxury CRM landscape Milton Pedraza CEO, The Luxury Institute Milton F. Pedraza is the CEO of the Luxury Institute, LLC. Through the use of proprietary surveying techniques with high net worth consumers, Mr. Pedraza has established the New York-based Luxury Institute as the trusted and impartial luxury brand ratings and research and Luxury CRM consulting institution that is the voice of high net-worth consumers. Today, luxury goods and services firms, luxury [read more]

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