Registration

Welcoming Remarks

Executive Lunch And Chairperson Remarks

Opening Keynote Panel Discussion: Developing An Efficient Online Strategy That Grows Your Luxury Business Across Channels

	Mary Senin Corporate Director of E-Commerce Marketing The Ritz-Carlton Hotel Company
	Lucy Yi Sr. Manager Internet Marketing Coach
	Misty Locke President Range Online Media

How much time, effort and investment should you give your online channel, in relation to other sales channels? What is the optimal online marketing mix? How can you increase store performance through online efforts - from local search to promotional media? How can you protect and grow your brand loyalty while utilizing high-conversion and direct response tactics? Leave this panel discussion with an understanding of how to develop a strategy in the web channel that generates sales across multiple channels.

Experiental Marketing: Creating A Destination For Your Customers In The Online Channel

As the Consumer Marketing Manager for Sub-Zero, Chris is at the helm of the integrated “Dream Kitchen” campaign. Through a fully integrated ad campaign, users are taken to a Sub-Zero branded minisite where they can enter a contest to win a new kitchen, learn more about the featured brands, and build their own design portfolio. The online ad is supported by both targeted e-mail blasts and a print campaign, all designed to drive customers to the Dream Kitchen minisite and to highlight a higher class of appliances. Join Chris as he explains how to educate and engage today’s consumer by creating a destination website.

Afternoon Tea & Refreshment Break

eCommerce Innovations And Strategies Executive Roundtable Discussions

Kelly O’Neill Director of Product Marketing ATG

Kevin Joy Vice President BD-BrandProtect

Table 3: TBD

Table 4: TBD

Table 5: TBD

Table 6: TBD

Join our roundtable facilitators and thought leaders as they explore a full
range of topics affecting your online strategies. Topics range from brand
protection to platform development and beyond.

Check back later for updates on moderators and table leaders.

The Intersection Of Best Practices In Internet Marketing And The Luxury Sector

Greg Shove CEO and Founder Halogen Guide

As the CEO and founder and CEO of San Francisco-based, Halogen Guides, Greg is focused on web-marketing strategies in the luxury travel, real estate and financial services markets. In this dynamic session, he tears down the myths surrounding affluent consumer marketing on the web, and describes 6 successful case studies with web marketing models that you can apply to your current strategies.

Interactive Q&A Session And Speaker Wrap-Up/ Grand Opening Of The Luxury Interactive Brand Partnering Pavilion

Luxury Interactive 2008 Opening Night Reception Hosted By Google