7:45 Registration & Networking Breakfast Registration & Networking Breakfast

8:30 Welcome Opening Remarks Welcome Opening Remarks Carina Kuhl, Executive Director, Luxury Interactive

8:35 Chairpersons Opening Remarks Shenan Reed, Managing Director & Founder, Morpheus Media Chairpersons Opening Remarks Shenan Reed, Managing Director & Founder, Morpheus Media Shenan Reed Managing Director & Founder, Morpheus Media Shenan Reed is a founding partner of Morpheus Media, a leading digital marketing agency based in New York. A fearless entrepreneur, Reed and her two partners started Morpheus on a shoestring budget, a wing and a prayer at the bottom of the dotcom crash in March 2001. With a deep background in data analytics from her early years at Bristol Meyers Squibb and Spectra Marketing, she understood that th [read more]

8:50 Customer Centricity, eCommerce & ClassicLuxury: Do You Think They Can All Co-Exist? Milton Pedraza, CEO, Luxury Institute Jean-Noel Kapferer, Faculty, HEC School of Management in Paris Jean-Noël argues customer centricity results in a lack of differentiation for a luxury brand. He believes success depends on the creative genius and knowledge of what is best for luxury consumers. Jean-Noël is an opponent of ecommerce, citing it an anonymous universe where personal relationships disappear quickly. Milton encourages luxury brands to embrace a culture of customer centricity to generate real-time, actionable customer insights, anticipate their future needs, and deliver extraordinary customer experiences that build profitable longterm relationships. He believes great products and brand heritage won’t suffice to instill customer loyalty going forward. Milton’s research finds that the vast majority of wealthy consumers shop online and enjoy its convenience. These statements alone should make for an excellent discussion where all participants will find eye-openers. Regardless which side of the spectrum you find yourself. (If only to re-live the argument within your own organization.) Milton Pedraza CEO, Luxury Institute Milton F. Pedraza is the CEO of the Luxury Institute, LLC. Through the use of proprietary surveying techniques with high net worth consumers, Mr. Pedraza has established the New York-based Luxury Institute as the trusted and impartial global luxury brand ratings and research institution that is the voice of high net worth consumers. Today, luxury goods and services firms, luxury professionals, hig [read more] Jean-Noel Kapferer Faculty, HEC School of Management in Paris Jean-Noël Kapferer is an internationally recognized authority on brands and brand management. A professor of marketing strategy at HEC Graduate School of Management in France, he holds a PhD from Northwestern University (USA) and is a consultant to many European and US corporations . He is the author of twelve books, including the international best seller "Strategic Brand Management", and "Reinve [read more]

9:25 Keynote Fireside Chat With Michel Campan,"Monsieur Internet" At Hermès (2000-2006),Lancôme (2006-2008) And Dior Couture(2008-2009) Michel Campan, Former Director of Clients Marketing, Former Christian Dior Couture, Lancôme and Hermès In 2000, Jean-Louis Dumas charged Michel with the task to launch Hermès’ first online store within the US market. Today, hermes.com is the company’s second US store in turnover after its flagship on Madison Avenue. For Michel, this marked a lasting affair with luxury online. After six years, he joined Lancôme to head up their global interactive marketing strategy – managing 25 websites (including 19 e-commerce sites around the world). There he launched into China, Canada, Mexico and Brazil, created a worldwide CRM program and established e-communities in Asia, USA and Europe. France’s 2008 eCommerce Man of the Year (according to eCommerce Magazine) then joined Christian Dior Couture to head up client marketing, including all Internet, eCommerce and call center activities. Here he led the launch of Internet saga ‘Lady Dior’ featuring Marion Cotillard which will continue until 2011. We converse with Michel today to discuss the key insights he has rendered from his innovative work at Hermès, Lancôme and Dior. As well as his views on inventing new advertising forms for the web and other interactive media channels, integrated with customer knowledge. Michel Campan Former Director of Clients Marketing, Former Christian Dior Couture, Lancôme and Hermès Michel Campan specializes in Internet / e-commerce & Web 2.0 strategies for the luxury industry. After 7 years spent at international communication groups (DDB, Altedia), he's been for 12 years one of the forerunners of the Internet in the luxury, fashion and cosmetics sectors. Between 2000 and 2006 he helped create the e-commerce network of Hermes, in the United States, Europe and Japan. He t [read more]

10:00 Futurist Outlook: Branding In The Digital Age Ian Jindal, Editor in Chief, Internet Retailing Ian believes that a ‘true’ luxury brand – based on values, inspiration and quality – finds a natural home in customers’ minds, across all channels. But you do have to work at it. Nowadays, your brand, products and services increasingly exist, are being configured, used and distributed online. Your customers are interacting with you in places that are NOT your stores or website and you need to get involved to stay connected. Ensure you have a strategy in place to address: Social Media – what are people saying about you elsewhere and what can you do? Widget-isation, tagging and link building ensuring you reach the Long Tail Video Content – share-ability, production quality Mobile – balancing technology, creative, functionality & monetization Augmented Reality – from a ‘guerilla’ marketing and brand hijacking perspective Ian Jindal Editor in Chief, Internet Retailing Ian Jindal is a consultant, publisher, and advisor, working in eCommerce for over a decade in integrated retail and publishing. Clients include House of Fraser, Austin Reed, Westfield Shopping Towns, Otto UK, The British Council and CoutureLab.com. A regular keynote speaker and conference chair, Ian co-founded InternetRetailing, the magazine, portal, and conference for Europe's leading etailers an [read more]

10:40 Refreshment Break & Networking Event Refreshment Break & Networking Event

11:20 Leadership Panel: A Strategic Outlook OnInnovation, Complete Integration & Customer Connectivity Pieter Oosting, President, Vertu (Nokia) Bec Clarke, Founder & MD, Astley Clarke Eva Jeanbart Lorenzotti, CEO, Vivre For continued success as a luxury brand "Innovation is key" in Eva Lorenzotti’s mind. She believes luxury brands need to refocus on creating desire in addition to great products. Our customers are entirely connected and effortlessly flow from one channel to the next. We cannot afford to work in channel silos and remain brand centric. Join our panellists as they share their answers to a deceivingly simple question…"What do our customers want, and how do we give it to them" Pieter Oosting President, Vertu (Nokia) Bec Clarke Founder & MD, Astley Clarke Bec Clarke, Managing Director and Founder of AstleyClarke.com is the inspirational force behind luxury jewellery etailer, AstleyClarke.com. Bec is passionate about fine designer jewellery - her vision to create a luxury jewellery online environment is an industry first. Bec oversaw the brands investment of £2.75m by Index Ventures in May, 2008. Prior to starting AstleyClarke.com, Bec worked across [read more] Eva Jeanbart Lorenzotti CEO, Vivre Hailed as a "mail-order magnate" by TIME and "one of the 10 most stylish women in fashion" by VOGUE, Eva single-handedly redefined the business of direct marketing to the affluent consumer with the first mailing of the Vivre catalog, which featured two European luxury brands. Her direct marketing adventure - a glossy, oversized catalog, beautifully photographed and intelligently presented - was sp [read more]

11:55 Luxury Innovation Spotlight Robin Goad, Director of Research, Hitwise Three 20 minute sessions showcasing innovative luxury multimedia and/or e-commerce developments. Hosted by luxury brand executives and their service partners. Utilizing Competitive Intelligence To Drive Your Luxury BusinessRobin Goad, Director of Research, HitwiseRobin brings you through what to do now to get out in front of your competition. Exploring the anatomy of a search results page Key do’s and don’ts in social media Robin Goad Director of Research, Hitwise

1:00 Networking Luncheon For All Attendees Networking Luncheon For All Attendees Networking Luncheon For All Attendees Hosted Roundtable by MarkMonitor

1:00 Executive Boardroom Meeting & Luncheon Invitation-only executive meeting (open to 15 participants) Executive Boardroom Meeting & Luncheon Suggested Discussion Topics: Leadership: Leading By Example Into The Digital Era Marketing Mix & Monetization; Finding A New Direction In A New Economy Integration: Overcoming Internal Resistance To Cross- Channel Integration Contact Carina Kuhl, Executive Director, at to be considered for participation.

2:15 Afternoon Sessions Afternoon Sessions

2:15 Chairperson’s Opening Remarks Charlie Abrahams, VP & GM Eu, ME & Africa, MarkMonitor No session description available. Charlie Abrahams VP & GM Eu, ME & Africa, MarkMonitor Charlie Abrahams joined MarkMonitor in 2007 to build the company’s regional presence and to lead its EMEA operations. With years of experience in managing and growing technology companies in Europe, Charlie is applying his knowledge and skills to the emerging and important area of protecting enterprise brands online, in which MarkMonitor are the industry experts. Through his career, Charlie has be [read more]

2:25 Panel: Advancing Luxury Online ThroughROI Reporting & Innovation Cecilia Pagkalinawan, Former Director of Web and E-Commerce, Frette & La Perla Kate KlemmerTerry, EVP Global Ecommerce/Internet, Tommy Hilfiger Johnathan Lewis, Head of Marketing (formerly of Hackett London), ACHICA.com Mr. Arnault said in a recent FT interview, ‘…the Internet is the thing we have to tackle next… After all, it is one of the fastgrowing areas of tomorrow’s economy’. Although industrywide we see more leadership support for embarking on online activities, many of you are in the process of demonstrating online value to obtain more dedicated resources. We have invited these key industry leaders to share how their teams are advancing integrated online marketing activities. Dissecting the business case for embarking on specific online activities Required internal processes and KPIs to demonstrate ROI Creating an activity dashboard to monitor all online brand activity Determining which conversational marketing channels work for you and why Quantifying the effects of your social media activities Discussing ROI and growth potential for specific interactive marketing activities going forward Cecilia Pagkalinawan Former Director of Web and E-Commerce, Frette & La Perla Kate KlemmerTerry EVP Global Ecommerce/Internet, Tommy Hilfiger Johnathan Lewis Head of Marketing (formerly of Hackett London), ACHICA.com

3:00 Leveraging The Interactive CustomerExperience To Prevail Over Your Competitors Ronit Weinberg, Vice President of E-Commerce and Online Marketing, Diane von Furstenberg eCommerce is changing faster than ever before from mobile developments to advanced interactive web applications. In this dynamic economic and competitive climate, we must look ahead to improve overall customer experience to drive conversion, strengthen customer retention, and increase loyalty. Join Ronit Weinberg, Vice President of E-commerce and Online Marketing for Diane von Furstenberg, for a cutting-edge presentation that explores what the eCommerce experience might look like in the not so distant future. Ronit shares exclusive insights for better engaging customers across multiple channels gleaned from real-world experiences running the strategic planning and eCommerce for DvF including innovative best practices. Don’t miss this opportunity to get a first-hand look at how you need to differentiate your customer experience and build loyalty to remain ahead of your competition and ultimately drive revenue. Ronit Weinberg Vice President of E-Commerce and Online Marketing, Diane von Furstenberg Ronit Weinberg serves as the VP of E-commerce and Online Marketing for designer Diane von Furstenberg ("DVF"), where she is responsible for all aspects of strategic planning, management, operations and search marketing for the DVF's E-business division. Prior to the E-business position Mrs. Weinberg served as Director of Retail for DVF, where she is responsible for all aspects of strategic plannin [read more]

3:30 Networking & Refreshment Break Networking & Refreshment Break

4:00 Champagne Idea Xchange & Executive Roundtables Kristin Knapp, Director, E-Commerce and Social Media, BVLGARI Brian Tickle, Director, Luxury-Travel.com, Orient-Express Hotels, Trains & Cruises Ronit Weinberg, Vice President of E-Commerce and Online Marketing, Diane von Furstenberg Zahra Kassim-Lakha, Director Retail and Strategy, Jaeger-LeCoultre France at Richemont Join our roundtable facilitators and thought leaders as they explore a full range of topics affecting your online strategies. 10 minute moderator & topic introductions Six 20 minute rotating roundtable conversations 15 minute group wrap-up Topics: A. Weighing The Value Of Social Media ActivitiesWe may have metrics in place to measure social media activities, but do they matter? What is engagement and how do you weigh it? How do you define the value of a twitter or facebook follower? B. Buying Digital 101; Challenging Your Digital Partners For Optimal ValueMany of you are traditional marketing and brand executives. You know exactly how to push your publishers and offline agencies, but what do you need to know to challenge your online partners as well? Discussing what to ask and what to push your partners on to obtain optimal value C. Organizational Requirements For Digital SuccessEvery company has gone through major restructuring to become more efficient this past year and a half. You have a key opportunity to create a balanced team to help online achieve its full potential within the overall organization. Assessing the required internal structure and team member skill-sets for integrated, digital success Optimally structuring your online operation for flexibility and to achieve full potential Creating a culture of collaboration to support other channels and departments D. Examining Mobile In Terms Of Creative, Functionality & ROI Determining the capabilities to put into your mobile plan – what’s possible? Putting your mobile roll-out into phases Deciding what is smart creative yet functional on mobile Monetizing mobile; what should you expect in terms of ROI today and tomorrow? Exploring mobile trends around the corner E. 10 Commandments Of Digital PR & Editorial ContentWith leading bloggers taking front row seats at key industry events, one cannot deny the level of influence they now enjoy within the luxury community. Does your PR organization have a proactive and strategic digital PR outreach program in place to benefit? Online versus print journalism; rules of engagement & dissecting valuable editorial content Keys to selecting & engaging with bloggers and doing it well Measuring the concrete results of your digital outreach program F. Tangible Platform Guidelines To Help You Effectively Manage The Back-End Of Your SiteThere is no need for you to become a platform expert, but you should be able to determine when it is time to invest in platform development and ensure you select the right fit for your company. The difficulty does not lie in the actual platform selection but in assessing your organisation’s opportunities and readiness. Identifying mandatory and ‘wish-list’ elements of your platform KPIs to help you determine which platform is best for you Exploring end-to-end versus SaaS (software as a service) solutions Knowing the right time to update your platform and why Kristin Knapp Director, E-Commerce and Social Media, BVLGARI For the past four years, Kristin has headed up all e-commerce sales, marketing and social media efforts of Bulgari in the US market. Previously, she spent five years with Hermès as their Managing Director of eCommerce. Kristin was also director of CRM at LuxuryFinder.com and started her career at American Express and AIESEC respectively. Brian Tickle Director, Luxury-Travel.com, Orient-Express Hotels, Trains & Cruises Ronit Weinberg Vice President of E-Commerce and Online Marketing, Diane von Furstenberg Ronit Weinberg serves as the VP of E-commerce and Online Marketing for designer Diane von Furstenberg ("DVF"), where she is responsible for all aspects of strategic planning, management, operations and search marketing for the DVF's E-business division. Prior to the E-business position Mrs. Weinberg served as Director of Retail for DVF, where she is responsible for all aspects of strategic plannin [read more] Zahra Kassim-Lakha Director Retail and Strategy, Jaeger-LeCoultre France at Richemont After graduating from Brown University, USA in 1994 with a BA (Hons) with distinction in Architectural Studies and Economics Zahra went onto gain an MBA in 1999 from the Harvard Business School Graduate School of Business Administration. During this time Zahra worked for J.P Morgan & Co and worked with senior management advising The Gillette Company on trends in the personal care market. In 19 [read more]

6:15 - Official Luxury Interactive Reception & Wine Tasting Join Us For The Global launch of THISMAGNIFICENTLIFEYou are cordially invited to the global launch of THISMAGNIFICENTLIFE.You are cordially invited to the global launch of THISMAGNIFICENTLIFE. Join us for drinks and hors d’oeuvres as we cut the ribbon! Wine Tasting By New Zealand Wines.Hosted By ThisMagnificentLife

7:30 End of Day End of Day