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Luxury Interactive London
May 22 - 23, 2012
London

The Premier Luxury Event

Day One – Tuesday, May 24, 2011

 
9:00 Registration & Networking Breakfast
Registration & Networking Breakfast
9:30 Chairperson’s Opening Remarks
Shenan Reed, Managing Director & Founder, Morpheus Media
Chairperson’s Opening Remarks
Guy Hipwell

Shenan Reed
Managing Director & Founder, Morpheus Media
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9:45 Luxury Renaissance - when brands are serious about e-commerce & initiate customer engagement strategies in the digital age
Alexandre Meerson, Former Direct Sales & eCommerce Director, ESPA
Luxury Brands are recognizing how the Internet is transforming their business but sometimes struggle to get started. In this session, Alexandre Meerson will explore the new patterns of behaviour of the luxury brand customer and pinpoint how to address them with a multichannel strategy which will preserve the Brand essence whilst growing sales and commercial activity.
Alexandre Meerson

Alexandre Meerson
Former Direct Sales & eCommerce Director, ESPA

Alexandre Meerson is an expert in E-Commerce & Multichannel Retail for global Luxury & Lifestyle Brands. His consultancy - ‘La Boutique de Luxe’ – helps Brands deliver Commercial Innovation and Change through superb Customer Experience, Digital Marketing & International Distribution. The founder and curator of the Digital Luxury Brands online network [read more]
10:20 Leveraging Social Media To Enhance User Experiences and Increase SEO Rankings
Frederic Layani, International CRM/Internet Manager, Tag Heuer, LVMH
Brands are embracing social media as a true marketing tool as it has become increasingly obvious that customers and potential customers buying habits are driven by the social connectivity of the internet. With over 500 million active users spending an average of 700 billion minutes per month on Facebook, there is no doubt as to the power of the popular networking site as a means to promote trade and branding. And that’s not even the only game in town.

In this session, Frederic Layani will explore how you can effectively use existing technology to facilitate social connections within the target demographic, enhance the user experience and drive traffic to your site.
Frederic Layani

Frederic Layani
International CRM/Internet Manager, Tag Heuer, LVMH

Frederic Layani is an experienced Digital Marketing Expert Frederic, after several experiences, started his own company to develop pioneering Internet & Mobile devices resulting in patented applications for various organizations in 1999. He then joined Nespresso, the fastest growing operating unit of the Nestlé Group (the world's leading food, beverage, nutrition and Wellness Compa [read more]
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10:55 Creating A Mobile Strategy That Enhances the Luxury Brand Experience
Milton Pedraza, CEO, The Luxury Institute
Many brands are aggressively pursuing the mobile channel as part of the overall digital strategy. This comes from realizing that consumers increasingly demand instantaneous access to information, location awareness, social connectedness, personalization and immediate accessibility – all characteristics that form the inherent value proposition of mobile devices. But many luxury brands are not taking full advantage of the opportunity.
In this session, Milton Pedraza will address this channel that is always within arms reach. He will discuss the importance of creating a robust mobile strategy that goes beyond just simply developing an application, but how to integrate the channel with other channels. And he will answer questions such as should you integrate mcommerce into the multi-channel customer experience? How do you provide customers with easy-to-use mobile access to a brand’s content and community to inform, inspire, and curate the local shopping experience? And what is the best mobile strategy to drive traffic into your store?
Milton Pedraza

Milton Pedraza
CEO, The Luxury Institute

Milton F. Pedraza is the CEO of the Luxury Institute, LLC. Through the use of proprietary surveying techniques with high net worth consumers, Mr. Pedraza has established the New York-based Luxury Institute as the trusted and impartial luxury brand ratings and research and Luxury CRM consulting institution that is the voice of high net-worth consumers. Today, luxury goods and services firms, luxury [read more]
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11:30 Refreshment Break & Networking Event
Refreshment Break & Networking Event
12:15 Leadership Panel: Luxury and Branded Content
Alexandre Meerson, Former Direct Sales & eCommerce Director, ESPA
Richard Ascott, Head of Digital, Alfred Dunhill
Cecilia Pagkalinawan, Founder/CEO , Styletrek
Vic Drabicky, Managing Director, iProspect
The use of branded content can be an extremely effective way to connect emotionally with your customer. There is something about this content that can inspire, excite and truly engage your customer. In this session, we will discuss topics such as:
  • Blurring the lines between commerce and content
  • Establishing a voice for the brand and providing editorial content that captures your customers’ attention and inspires them to return to the site
  • Understanding the importance of developing content that resonates with and engages your customer
  • Developing a community/forum that engages customers in collective interaction
Alexandre Meerson

Alexandre Meerson
Former Direct Sales & eCommerce Director, ESPA

Alexandre Meerson is an expert in E-Commerce & Multichannel Retail for global Luxury & Lifestyle Brands. His consultancy - ‘La Boutique de Luxe’ – helps Brands deliver Commercial Innovation and Change through superb Customer Experience, Digital Marketing & International Distribution. The founder and curator of the Digital Luxury Brands online network [read more]
Richard Ascott

Richard Ascott
Head of Digital, Alfred Dunhill

Richard Ascott is Head of Digital at Alfred Dunhill and oversees the global e-commerce business and digital marketing. Richard joined dunhill in 2008 and oversaw the redesign and launch of the brand site. dunhill.com is e-commerce enabled across 13 different regions and covers 5 languages with a strong presence in the APAC region. Recently Richard oversaw the launch of a new content platform - DAY [read more]
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Cecilia Pagkalinawan

Cecilia Pagkalinawan
Founder/CEO , Styletrek

Cecilia Pagkalinawan is CEO of StyleTrek.com, a crowdsourced e commerce boutique dedicated to curating and selling entrepreneurial fashion designers from around the globe through social commerce. StyleTrek is both an e commerce site for designers to reach new and existing customers and a social media platform for designers and fashion enthusiasts to interact. Pagkalinawan founded StyleTrek in Febr [read more]
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Vic Drabicky

Vic Drabicky
Managing Director, iProspect

I am a skilled marketing and management professional, focusing on digital marketing strategy and people/team development.I manage $60+ million in digital marketing spend across paid search, SEO, display, social, mobile, and attribution for brands like Neiman Marcus, Bergdorf Goodman, Michael Kors, Burberry, Nike, and many others. I focus most of my efforts on developing complete digital marketing [read more]
iProspect
1:00 Networking Luncheon For All Attendees
Networking Luncheon For All Attendees
2:00 Guerlain: A Case Study
Anne-Sophie Nicou, Directrice Digital, Guerlain
No session description available.

Anne-Sophie Nicou
Directrice Digital, Guerlain
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2:20 Video Luxury
Andy Chen, CEO, Preview Networks
No session description available.
Andy_Chen

Andy Chen
CEO, Preview Networks

Andy is responsible for leading and overseeing all aspects of Preview Networks’ company strategy, development and operations. LinkedIn ProfilePrior to joining Preview Networks, Andy was the Vice President for MTV Networks and Viacom Brand Solutions International, responsible for all digital sales, strategy and the creati [read more]
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2:40 When a Digital Innovation Fuels the Brand Experience: Boucheron Augmented Reality case study
Cécile François, Brand and Digital Communication Director , Boucheron
No session description available.
Cecile Francois

Cécile François
Brand and Digital Communication Director , Boucheron

Cécile François is the Brand and Digital Communication Director of Boucheron. She is in charge of the 360° communication strategy across the different consumer touch points.

She holds a master's degree in Business Administration from the University of Paris Dauphine and a post-graduate diploma in Strategy and Management from H.E.C./Paris X.
3:10 Networking & Refreshment Break
Research has shown that cross-channel customers are the most valuable customers. As a result, creating a strong, consistent brand experience both online and offline is essential for brands to maintain market share. Brands must create a strategy that both drives engagement while generating leads to fully integrate the traditional point of sale business with the online business. Berta de Pablos will discuss how to approach this integration as well as delve into their brand’s strategy behind implementing the use of augmented reality to differntiate the customers’ online experience to engage the customer, support the overall retail experience, cultivate brand loyalty and generate revenue for the brand.
3:40 Champagne Idea Xchange & Executive Roundtables
Steve Donald, Head of Virtual Carrier Solution, Deutsche Telekom
Amanda Squires, Managing Director UK, Pod1
Tamar Koifman, Digital Marketing & E-Commerce Strategist,
Vic Drabicky, Managing Director, iProspect
Hosein Moghaddas, Managing Director, Sales & Marketing, GSI Commerce International, GSI Commerce
Join our roundtable facilitators and thought leaders as they explore a full range of topics affecting your online strategies.

  • 10 minute moderator & topic introductions
  • Six 20 minute rotating roundtable conversations
  • 15 minute group wrap-up


Topics:

A. Understanding the Importance of Site Usability and Customer Experience In Your Comprehensive Digital Plan


Luxury customers want to be engaged and nurtured. They expect that the same personalized customer experience that they receive in store will translate online. But when it came to entering the world of ecommerce, customer centricity seemed like an afterthought for many luxury brands. Recognizing this misstep, many brand are now reviewing the basic tenets for creating a site that is easy to use and functional. What do customers want when they visit your site? What drives them to buy? And most importantly, what can you do to provide that superior customer experience and personalization that they receive in store?

B. Driving Revenues by Integrating Mobile Marketing and Mcommerce into Your Digital Strategy


More and more, brands are finding that Mobile, as a medium, can have a strong impact on the multi-channel proposition, driving revenues at multiple points of sale. The question at hand becomes, what makes sense for your luxury brand? Do you have a platform to support mobile commerce? Additionally, how can mobile solutions enhance the shopper’s in-boutique experience? And when making a decision to integrate mobile into your mobile stategy, how do you assess your potential return on investment?

C. Understanding the key pieces of a Comprehensive Digital Strategy


As the digital landscape rapidly changes, brands need to find a way to bond with and engage their customer. Luxury brands need to develop a comprehensive strategy that recognizes new growth opportunities from changing demographics and marketing dynamics. What key pieces should be included in that strategy? And what will brands measure to define success online?

D. Leveraging Bloggers and Tapping into Their Cult-Like Following


Leading bloggers are becoming more and more influential, changing the media landscape and having a marked impact on the luxury community. Do you understanding the social capital of bloggers as key influencers? Has your brand, whether in-house or with an agency developed a public relations strategy that organically integrates online media? Have you identified key bloggers and are you effectively engaging them? How are you leveraging digital assets for online placements and viral campaigns? Have you implemented a strategy for measuring results?

E. Examining the Value of Using Social Media to Enhance Your Brand Image


As social media has evolved into a clear marketing tool, many questions have arisen as to how best to integrate it into the marketing strategy. How do you establish your brand identity on social media sites? What brands have created successful social media campaigns and what made them successful? And how do you go about measuring ROI?
Guy Hipwell

Steve Donald
Head of Virtual Carrier Solution, Deutsche Telekom

Steve Donald works for Deutsche Telekom in Vienna. His responsibilities include innovation and business developments in the international carrier wholesale market. Presently, Steve is developing and bringing to market a web-based unified communications platform for SME, brands, and communities.Before joining ICSS in Vienna, Steve was Vice President of DTAG ICSS in Toronto, where he established the [read more]
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Guy Hipwell

Amanda Squires
Managing Director UK, Pod1
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Tamar Koifman

Tamar Koifman
Digital Marketing & E-Commerce Strategist,

Tamar Koifman is a digital marketing and social media specialist in the fashion, beauty, and luxury industries. Her professional accomplishments include launching and managing e-commerce for an established L’Oréal brand, directing social media strategy globally for one of the largest Estée Lauder brands, and working as a consultant for CHANEL and Kiehl’s. She regularly shares [read more]

Vic Drabicky

Vic Drabicky
Managing Director, iProspect

I am a skilled marketing and management professional, focusing on digital marketing strategy and people/team development.I manage $60+ million in digital marketing spend across paid search, SEO, display, social, mobile, and attribution for brands like Neiman Marcus, Bergdorf Goodman, Michael Kors, Burberry, Nike, and many others. I focus most of my efforts on developing complete digital marketing [read more]
iProspect
Hosein Moghaddas

Hosein Moghaddas
Managing Director, Sales & Marketing, GSI Commerce International, GSI Commerce

Hosein joined GSI Commerce in November 2007 and heads the Business Development and Marketing functions throughout GSI’s International regions. Hosein comes to GSI from competitor, ATG. Hosein culminated his almost 7 years with ATG as Vice President International and was responsible for deals with companies such as Spain’s El Corte Ingles, BMW, Vodafone and France Telecom. Before that, Hosein worke [read more]
GSI
6:00 Official Luxury Interactive Reception
Official Luxury Interactive Reception & Wine Tasting
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