7:45 Registration & Networking Breakfast Registration & Networking Breakfast

8:30 Chairperson's Opening Remarks Steven Davis, EVP & President International, GSI Chairpersons Opening Remarks GSI Commerce Steven Davis EVP & President International, GSI Steven Davis is currently EVP and President of GSI’s International division with headquarters in Barcelona (Spain). He is responsible for bringing GSI’s unique end-to-end ecommerce platform leadership in the United States to the rest of the world. Steve is a GSI veteran and has been an executive leading the company since 2000. He has been instrumental in growing GSI’s business from $5 million in e [read more]

8:45 Marketing Mix & Monetization; Finding A New Direction In A New Economy John McDonnell, COO, Patrón Spirits International Every luxury marketer wonders: "How should I split my ad and marketing spend for the best return? Especially given the growing channel fragmentation". Diverting marketing budget online from offline; An issue that becomes especially challenging when offline isn’t broken… Prioritizing your spend; where should your budget go in terms of web development and digital marketing efforts? Avoid translating offline messaging online; making the most of the mediums available to you Evaluating the most cost effective ways to drive traffic to your website through: SEO, Ad words and paid advertising Sophisticated personalization & segmentation efforts Direct response & email marketing Social media engagement Offline efforts John McDonnell COO, Patrón Spirits International John McDonnell was appointed to his current position at Patrón Spirits International in January 2005 after several years overseeing international sales and marketing efforts at Joseph E. Seagram & Sons in various positions. As Chief Operating Officer/Executive Vice President, McDonnell is responsible for management of day-to-day activities of the corporation; monitoring the daily operations of [read more]

9:20 Panel: Expanding Your Horizons Online For International Business Growth Michel Campan, Former Director of Clients Marketing, Former Christian Dior Couture, Lancôme and Hermès Cecilia Pagkalinawan, Founder/CEO, StyleTrek Geoffvan Sonsbeeck, CEO, Isabella Oliver The global reach of the Internet creates opportunities to expand the sales territories of your brand. Which becomes especially interesting when your established market is suffering from a severe economic downturn. We explore the key logistical challenges you need to overcome for successful international expansion including: Knowing what’s involved; cost of entry factors to keep in mind Translating your site in multiple markets and local content Merchandising: overcoming product incompatibility issues when selling globally Exploring local distribution, payment systems and fulfillment strategies Effects on global franchise and wholesale relations International constraints and challenges in crossing borders Platform requirements to deal with multicurrency/ multi-lingual/multiple payment option Supporting local operations effectively A must attend session for all luxury online retailers with expansion on their mind. Michel Campan Former Director of Clients Marketing, Former Christian Dior Couture, Lancôme and Hermès Michel Campan specializes in Internet / e-commerce & Web 2.0 strategies for the luxury industry. After 7 years spent at international communication groups (DDB, Altedia), he's been for 12 years one of the forerunners of the Internet in the luxury, fashion and cosmetics sectors. Between 2000 and 2006 he helped create the e-commerce network of Hermes, in the United States, Europe and Japan. He t [read more] Cecilia Pagkalinawan Founder/CEO, StyleTrek Cecilia is CEO of StyleTrek: Fueling Emerging Fashion through Social Commerce. She has a track record in launching and marketing successful e-commerce businesses. She has launched and marketed online stores for Nine West, Burberry, Frette, and La Perla. She has experience in running and working for internet start-ups such as K2, RichFX, Abilon, and was CEO of BoutiqueY3K, an ecommerce consulting f [read more] Geoffvan Sonsbeeck CEO, Isabella Oliver Geoff van Sonsbeeck is Co-Founder and Chief Executive of Isabella Oliver, an award winning international luxury women’s fashion brand with its roots in designer maternity wear. The company launched in 2003, has been double digit profitable from year one. Isabella Oliver has already become the fastest growing and largest specialist maternity wear company in the UK. Having expanded into new geograph [read more]

9:55 The Art And Science Of Luxury CRM: Out-Behaving And Outperforming Your Competition Profitably Felicity Lewis, Senior Global Manager, Interactive & Direct Marketing , Jurlique Milton Pedraza, CEO, Luxury Institute Luxury CRM is significantly more than creating and managing a customer database. To begin, as Milton will demonstrate, you need to create a powerful customer-centric culture. Only then can you start benefiting exponentially from your CRM operational infrastructure in a multitude of ways. Felicity will share her operational expertise with top-tier global luxury brands and her knowledge of best-in-class practices to help you bring your CRM game-plan to life. You will learn how to: Embed a customer-centric culture throughout your organization in a phased and empirical way Overcome legacy technology and data integration challenges Leverage customer data, analytics, segmentation, customized offers and targeted multi-channel campaigns with limited resources to learn about your luxury consumer trends Maximize your customer retention, cross-sell/up-sell, and customer recovery strategies and tactics to increase lifetime value and loyalty Felicity Lewis Senior Global Manager, Interactive & Direct Marketing , Jurlique Felicity Lewis is the Sr. Global Manager of Interactive and Direct Marketing at Jurlique. She has a wealth of integrated luxury CRM experience and previously headed up all integrated marketing and CRM efforts at David Yurman. She spent time with Cartier North America as their advertising manager. Felicity recently co-founded the Luxury CRM association and will share her real-life insights on integ [read more] Milton Pedraza CEO, Luxury Institute Milton F. Pedraza is the CEO of the Luxury Institute, LLC. Through the use of proprietary surveying techniques with high net worth consumers, Mr. Pedraza has established the New York-based Luxury Institute as the trusted and impartial global luxury brand ratings and research institution that is the voice of high net worth consumers. Today, luxury goods and services firms, luxury professionals, hig [read more]

10:40 Refreshment & Networking Break Refreshment & Networking Break

11:10 Please Check www.Luxury-Global.com For Updates On ATG’s Session Please Check www.Luxury-Global.com For Updates On ATG’s Session

11:45 Keynote Fireside Chat: Carmen Busquets - Insights From An Intuitive Luxury Investor & Entrepreneur Carmen Busquets, Founder, CoutureLab In the mid-Nineties, Carmen made her name with a multi-brand designer boutique in Caracas before starting to build a portfolio of Internet investments. She became a co-founder and a main investor of Net-A-Porter and remains a member of the board to this day. In 2007, she founded CoutureLab, a web-based luxury retailer offering one-off or limited-edition items. Natalie Massenet, founder of Net-A-Porter, says Carmen has a great blend of artistic and financial acumen and a sixth sense about what’s coming next. Enjoy this rare opportunity to sit down with Carmen and benefit from her business insights. The premier entrepreneur for luxury brands online.Carmen is interviewed by: Milton Pedraza, CEO, Luxury Institute. Carmen Busquets Founder, CoutureLab From a retail operation in Caracas in 1990 Carmen grew an international network of customers. Recognizing that geographical location was irrelevant to her luxury clientele, in 1998 Carmen built a private portfolio in online listed companies, knowing that the internet would enable the global luxury formula that she envisaged. CoutureLab was a project Carmen had started to develop prior to becoming [read more]

12:05 Liberating Your Brand Through The Consumer Connection Mary Beth Kemp, Vice President, Principal Analyst, Forrester Luxury marketing is no longer about simply manoeuvring your brand through relatively fixed relationships and channels; it’s now about making it more open. In this session we discuss what the brand will mean going forward, recognizing how your internet marketing strategy can - and should - liberate your brand, and add to the experience of the for your luxury online retailers.  How do luxury consumers indulge in the internet? How can you adapt your brand to the online consumer? Why you should engage your consumer in a holistic interactive brand experience Mary Beth Kemp Vice President, Principal Analyst, Forrester Mary Beth contributes to Forrester's research offerings for Marketing Leadership professionals. She lends a global point of view on the challenges facing marketers — increasingly fragmented media, the pervasiveness of new technologies, changing consumer behavior, and the growing accountability of marketing. Her current research touches marketing strategy, integrated and ubiquitous marketing, and t [read more]

12:40 Networking Luncheon For All Attendees Networking Luncheon For All Attendees

1:50 Incorporating Cross-Channel Fulfilment Effectively Between Online And In-Store Rob Jones, eCommerce Manager, Harvey Nichols Luxury customers much enjoy the flexibility to research online, compare products on their mobile device while in-store, or the ability to reserve products online for in-store collection. All signalling the increasing importance for a luxury retailer to support seamless cross-channel integration in lieu of customer centricity. Integrating remote retailing with your physical store and distribution network for optimal customer access and efficiency Delivering the promised experience based on brand expectation Exploring innovative fulfilment strategies such as in-store pick-up Realizing that the initiatives’ success rests on the in-store execution: Ways to enthuse your staff Logistical requirements of in-store pick-up Making up-selling and cross-selling the norm Tackling inventory control challenges Rob Jones eCommerce Manager, Harvey Nichols Back in 2003 Rob successfully launched Harvey Nichols’ first online sales website selling Christmas food and drink. Building on the success of this operation Rob worked with the business and BT Fresca to deliver Harvey Nichols online shop in June 2007 and is now E-Commerce Manager responsible for Harvey Nichols’ online commercial operation and future strategy. Previously, Rob was responsible for a [read more]

2:20 Legal Update: European Distribution Laws Colum Joyce, Director of Strategy, IMRWorld There is strong potential for cross-border e-commerce within the EU but many obstacles and barriers holding back full development. IMRWorld functions as a bridge between the EU Consumer Commisioner and all retailers to advance online retailing across Europe. Colum is here to share some key 2010 EU legislative developments regarding online retailing and explains how you are affected. Exploring how changes in EU legislation affect you in 2010 in terms of: Online retailing Product labeling Environmental legislation Consumer legislation Colum Joyce Director of Strategy, IMRWorld Colum Joyce is the director of strategy for IMRWorld www.imrworld.org a company focused on the monitoring and reporting of global e-commerce. Colum spent 20 years with DHL and finished his career as the Global E-Business strategist. In 2006 he founded KBOR Research which provides research and analysis support to businesses globally.

2:40 Panel: Inspiring A Connection With Your Customer Through Your Site Jonathon Brown, Head of JohnLewis.com, John Lewis Direct Guy Hipwell, Managing Director Liberty.co.uk, Supply Chain Director Liberty PLC, Liberty PLC Kirsten Spence, Web Operations Manager, Jumeirah Christine Downton, Global Communications Manager, Jaguar In this session we explore the convergence of retail and entertainment and the role of online. How can you draw in your audience, keep them engaged and make them care? We explore key elements of creating ‘the dream online experience. 5 Tips on harmonizing entertainment with functionality & usability 5 Tips on creating a narrative to engage your customers 5 Tips on managing rich media and editorial content within your platform Jonathon Brown Head of JohnLewis.com, John Lewis Direct Guy Hipwell Managing Director Liberty.co.uk, Supply Chain Director Liberty PLC, Liberty PLC On leaving university with a degree in Engineering, Guy joined Bhs in London working first in buying and then merchandising across several childrenswear product categories. After working his way up through the structure he then left to join the Arcadia Group where he formed part of a new team working across multiple brands within the group. He then moved into the online side of the business as Tra [read more] Kirsten Spence Web Operations Manager, Jumeirah Kirsten essentially fell into the digital world and has never wanted to leave since. Currently working as the Web Operations Manager within Jumeirah Group has given her the opportunity to not only work with one of the worlds most innovative luxury brands but also to truly focus on online user experience which is absolutely paramount in the customer service industry. Christine Downton Global Communications Manager, Jaguar

3:10 Chairperson’s Closing Remarks Chairperson’s Closing Remarks

3:15 Casual Closing Coffee In The Conference Room Optional Casual Closing Coffee In The Conference Room Optional

3:45 End Of Luxury Interactive 2010 End Of Luxury Interactive 2010