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Luxury Interactive London
May 22 - 23, 2012
London

The Premier Luxury Event

Day Two – Tuesday, May 25, 2011

 
9:00 Registration & Networking Breakfast
Registration & Networking Breakfast
9:30 Chairperson’s Opening Remarks
Chairperson’s Opening Remarks
9:45 Monetizing Social Media: The Billion Dollar Question
Ian Jindal, Editor-in-Chief, Internet Retailing
Ian Jindal is a consultant, publisher, and advisor, working in eCommerce for over a decade in integrated retail and publishing. Ian co-founded InternetRetailing, the magazine, portal, and conference for Europe's leading etailers and multichannel retailers. More and more internet users are finding products or services through a social networks, Additionally, many consumers find it important that brands provide them an opportunity to interact through social networks. In this session, Ian Jindal will discuss brands’ great opportunity to tap into Social Media and use it strategically to increase revenue and facilitate brand growth.
Ian_Jindal

Ian Jindal
Editor-in-Chief, Internet Retailing

Ian Jindal is a consultant, publisher and advisor, working in eCommerce and multichannel retail. Operating at Board level Ian's clients include House of Fraser, Austin Reed, Westfield, The British Council, CoutureLab.com and Above Magazine. Ian co-founded InternetRetailing, the magazine, portal and conference for Europe's etailers [read more]
internet_retailing
10:20 Creating an Engaging, Easy, and Affordable Content Strategy
Tamar Koifman, Digital Marketing & E-Commerce Strategist,

By now most luxury brands have realized that a social media presence can play an important role in a successful business strategy. But having a Facebook page or Twitter feed is not an end onto itself. It is providing an ongoing value for the audience that will dictate the impact social media can provide.

 

Developing good social media content can be both affordable and easy to do. In this session, Tamar Koifman, digital marketing strategist and co-curator of Fashion’s Collective will provide insight into efficient ways to engage your audience and drive sales.

Tamar Koifman

Tamar Koifman
Digital Marketing & E-Commerce Strategist,

Tamar Koifman is a digital marketing and social media specialist in the fashion, beauty, and luxury industries. Her professional accomplishments include launching and managing e-commerce for an established L’Oréal brand, directing social media strategy globally for one of the largest Estée Lauder brands, and working as a consultant for CHANEL and Kiehl’s. She regularly shares [read more]

10:55 Refreshment & Networking Break
No session description available.
11:30 Changing Face of Online Fashion
Jose Neves, CEO, farfetch.com
No session description available.
Jose Neves

Jose Neves
CEO, farfetch.com
farfetch
12:00 ESSEC Presents: Generation 2 - The Future Luxury Consumers
No session description available.
12:30 Networking Luncheon For All Attendees
Networking Luncheon For All Attendees
1:30 The Multi-Channel Luxury Experience
Caroline Rolfe , Head of Online, Links of London
  • Identifying your platform needs
  • Understanding what vendors and platforms are available
  • Making a determination as to what will work best for your brand
  • Knowing when to invest in platform updates
Caroline Rolfe

Caroline Rolfe
Head of Online, Links of London

Caroline has been working in the luxury retail sector for over 10 years and for the majority of that time has been focused on Ecommerce. She spent over 7 years with Estee Lauder Companies playing a major role in launching their ecommerce business in the UK and establishing marketing and growth strategies for the brands. She has also worked in high street fashion for Arcadia group and most recently [read more]
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2:05 Leadership Panel: Creating a Strategy for Engaging your Customer Online
Christine Downton, Global CRM and Internet Strategy Manager, Jaguar Land Rover
Kirsten Spence, Digital Brand and Operations Manager, Jumeirah
Steve Donald, Head of Virtual Carrier Solution, Deutsche Telekom
In this session, we explore the key elements of a strategy for engaging customers online. We will look at
  • Establishing the right mix of content that resonates with your consumer
  • Developing a community/forum that engages customers in collective interaction
  • Establishing a voice for the brand and providing editorial content that captures your customers’ attention and inspires them to return to the site
  • Leveraging the online channel to conduct customer surveys to obtain feedback relevant to multiple aspects of your business including product, online and offline shopping experiences, ease of site use, etc.
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Christine Downton
Global CRM and Internet Strategy Manager, Jaguar Land Rover
Kirsten Spence

Kirsten Spence
Digital Brand and Operations Manager, Jumeirah
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Guy Hipwell

Steve Donald
Head of Virtual Carrier Solution, Deutsche Telekom

Steve Donald works for Deutsche Telekom in Vienna. His responsibilities include innovation and business developments in the international carrier wholesale market. Presently, Steve is developing and bringing to market a web-based unified communications platform for SME, brands, and communities.Before joining ICSS in Vienna, Steve was Vice President of DTAG ICSS in Toronto, where he established the [read more]
Deutsche
2:40 End of Luxury Interactive 2011
End of Luxury Interactive 2011
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