Hailed as a "mail-order magnate" by TIME and "one of the 10 most stylish women in fashion" by VOGUE, Eva single-handedly redefined the business of direct marketing to the affluent consumer with the first mailing of the Vivre catalog, which featured two European luxury brands. Her direct marketing adventure - a glossy, oversized catalog, beautifully photographed and intelligently presented - was specifically targeted to affluent shoppers, a demographic until then overlooked by the direct marketing industry.

Like every entrepreneur, Eva has weathered the ups and downs of a growing business since those early days. One thing is clear - the market was ready for Vivre. With an infectious spirit of adventure and passion, Eva has brought Vivre to where it is today - a unique, lifestyle-based, multi-channel retail concept that is poised for explosive growth.

A favorite of the media, Eva's trailblazing success is often featured in the pages of both the business and fashion press. She is a passionate, popular speaker and is frequently sought out to comment and expand upon her definition of "the new luxury" as exemplified by Vivre. Her articulate insight has been shared through venues as diverse as the Harvard Business School Entrepreneurship Conference, the International Herald Tribune Luxury Conference, the American Express Luxury Conference, CNN, CNBC and the Fine Living Channel.

Crain’s 40 Under 40, a finalist for 1010 Wins’ Tomorrow’s Newsmakers and the Ernst & Young Entrepreneur of the Year Award, and a member of YPO International, Eva's business acumen was honed as an investment banker with the mergers and acquisitions department at Lazard Freres, which she joined after receiving a BA from Barnard College. Born and raised in Switzerland, Eva's deep familiarity with the European culture and her multilingual command of five languages have uniquely positioned her at the center of the rapidly evolving international luxury market.

Eva also lends her expertise to a number of charity and philanthropic efforts, including leadership roles with the Guggenheim Museum Young Collector's Club, the Henry Street Settlement, Save Venice Inc., and the Kips Bay Decorator Showcase. Eva and her husband Lorenzo Lorenzotti reside in Manhattan with their two children, Allegra and Amedeo.

Eleonore is director of ebusiness strategy for the Gucci Group, responsible for triggering, enabling and designing the online experiences of the Gucci Group brands. Prior to joining the Gucci Group in 2006, Eléonore was with PPR' strategy department (owner of Gucci Group). Before that, she spent 7 years with A.T. Kearney as a Retail and Marketing strategy consultant, and began her career with Procter & Gamble in France.

In August 2005 Kim Moeller joined Bang & Olufsen, who offers a unique line of exclusive high-end audio and video products. Eight months later he took over the global responsibility for Bang & Olufsen's on-line marketing. Working out of the corporate headquarters in Denmark, the eMarketing activities that Bang & Olufsen have focused on so far have been elaborate website developments, e-mail marketing, on-line event marketing for added buzz, and on-line co-branding. The collaborating companies include super brands such as Louis Vuitton, Audi, Grand Hyatt Hotels, and Samsung. Previously Kim worked as Marketing Project Manager for TDC Internet, Denmark's largest Telco and ISP. Here he operated at the forefront of on-line advertising from the late 90's and onwards. His work also included elaborate off-line/below the line marketing communications management. Working with his passions, also Kim spent time at the Isle of Arran Whisky Distillery, and use to run the now late www.kilt.dk - a website with shop, forum, and stories about Scotland, whisky, and kilts. Kim holds an MSc in International Marketing, with distinction, from the University of Strathclyde in Scotland, plus an MSc in Market Economics from The Aarhus School of Business in Denmark. He continues to educate himself within the subjects such as Complexity and Neuro- / Cognitive Science. Though young, Kim has lived for long periods in both the UK and France and speaks five languages.

Mark Szabo is the consummate communications professional. With over 12 years of experience in advertising and interactive marketing, not to mention a law degree and an MBA, he brings a unique level of professionalism, passion, and perspective to Critical Mass. His work on the luxury marques Rolex and Mercedes-Benz have gained him the appreciation of his clients and peers, as have his many awards for excellent advertising.

Mark is currently Vice President, Managing Director for the Rolex account, one of Critical Mass’ largest and most prestigious accounts. He spends a great deal of time traveling between Geneva, London, New York and Calgary to be with his team of 40. The Rolex business has expanded under his guidance to include their traditional online media as well as search and emerging media.

In his previous role as Planning Director, Mark was responsible for strategic marketing counsel, customer insight, and implementation of new technology. Highlights include the complete re-design and re-launch of Rolex.com, and an Interactive Television application for Mercedes-Benz, which outperformed client expectations and won Gold at the annual IAB Mixx Awards in New York City.

Cecilia Pagkalinawan began her career as a media specialist at Young & Rubicam, working with clients such as Fruitopia, Guinness Beer, Sprint and Radio Shack. She left Y& R to joining K2 Design where as the VP of Client Services, Cecilia helped K2 grow from a 6 person firm to a publicly traded Internet company with over 65 employees. At K2, Cecilia produced sites for Toys R Us, MCI, AOL, IBM, Footlocker, Champs, and Audi.  Cecilia went on to be the Executive Producer and Creative Director for the Interactive unit of Messner Vetere Berger McNamee Schmetterer/Euro RSCG where she worked with clients such as Evian, MCI and Volvo.

In 1997, Cecilia started her own company, Boutique Y3k, an e-commerce solutions provider and e-tailing consultant for the fashion and luxury retail industry. In 1998, BoutiqueY3k launched Nine West’s e-commerce site which was soon followed by EasySprit.com, and JonesNY.com.  Other BoutiqueY3K  clients include Nine West, Animal Fair, Babygear.com, Bolt.com, Furla, and Jones Apparel Group.

In 2001, BoutiqueY3k was one of the multitudes of companies which suffered in the dot com crash and shut down.  After taking a sabbatical, Cecilia started consulting with GE Capital in 2002 in restructuring one of their companies, Voyager, formerly a catalogue which was distributed via airlines.  Soon after, Cecilia joined RichFX as VP of Strategic Development where she consulted with LEGO, Barney’s, Cole Haan, Burberry, Aerosoles, and Toys R Us on enhancements to their e-commerce sites.  In 2004, Cecilia left RichFX and joined Burberry, one of her clients, as Consulting Director of E-commerce.  At Burberry, Cecilia spearheaded the launch of Burberry’s e-commerce business and managed all online marketing initiatives.

Recently, Cecilia joined Frette as Director of E-commerce and launched their e-commerce business in November 2006.  At Frette, she oversees all aspects of the website and e-commerce business including creative, merchandising, operations, and marketing.  In 2007, Cecilia took on additional responsibilities in CRM and direct marketing for the Frette USA retail group.

In 1999, Cecilia was featured among Silicon Alley Reporter's "Top 100 Internet Executives in New York" and as one of A Magazine's "10 Hottest Asian American Entrepreneurs under 30". She has appeared in news articles in the Industry Standard, Vogue Magazine, Internet World, Asiaweek and Wall Street Journal. She has appeared as a guest on CNNfn's "Entrepreneurs Only" to discuss trends in e-commerce. In 2000, Cecilia was a recipients of the Rockefeller Foundation's Next Generation Leadership Fellowship.

Cecilia is an active member of the Luxury Marketing Council.

Maxine started her career as a retailer at Maas Brothers in Florida. Maxine’s love affair with brands began when she moved to New York to join Elizabeth Arden as National Sales Merchandising Manager. Maxine’s international career took off when she moved to London as Area Director, Europe and then became Arden’s International Marketing Director. During her time overseas she had the opportunity to live in Rome, Cairo and Paris. After 11 years abroad, Maxine returned to the United States and became President of a direct response company. She has held or managed many of the positions for which she now recruits.

Maxine divides her time between the US and Europe working with clients and candidates.  This has helped her develop a unique point of view and in-depth knowledge of the talent base in the fashion, retail, cosmetics and luxury industries. 

Maxine has a passion for people, partnerships and results and brings this passion to each of her clients. She thinks three dimensionally about strategy, branding and identifying candidates. She appreciates the essence of brands, organizations and individuals and brings these forces together to create alchemy.”

Catherine Jubin started her career within the Fragrance Division of the L’Oréal Group. She spent seven years in various marketing capacities before becoming SVP International Marketing for Parfums Guy Laroche (turnover about € 150 million) in 89.  After having created her own consulting company “Estampille” in 92, she joined the Yves Rocher Group in 96 as SVP Research and International Marketing for Fragrances, Make-up and Toiletries (turnover about € 530 million).

Since 1998 she is working as an independent consultant specializing in international strategy for companies and brands within the luxury industry, with references including Shiseido (Japan), Unilever (GB), Le Club des Créateurs de Beauté, Séphora, ST Dupont, Sonia Rykiel, Lise Charmel, Diptyque and Roland Berger & Partners.

From the experience she gained as an expatriate and during her studies in the USA, she was able to build, maintain and develop a large international network in the United States, Europe and Asia. This network culture, as well as her in-depth knowledge of a fast moving sector, convinced her that it could be possible to contribute to the development of luxury goods and services companies by offering them an original and dynamic “tool”. Her determination to set up a body serving companies in this sector led her to found the International Luxury Business Association in 2001.

Milton is the CEO of the Luxury Institute, LLC. Through the use of proprietary surveying techniques with high net worth consumers, Mr. Pedraza has established the New York-based Luxury Institute as the trusted and impartial luxury brand ratings and research institution that is the voice of high net worth consumers. Today, luxury goods and services firms, luxury professionals, high net worth consumers, and the international press, all rely on the Institute for its impartial ratings and best practices insights on to how to better serve high net worth clients globally.

Chris Poad began his career as a management consultant, leading strategy engagements in the broadcast media and Internet sectors. He then joined the search engine Ask Jeeves in corporate development and brand marketing. Chris is currently Head of E-Commerce at Otto UK, part of the world's largest home shopping and services corporation. His team manages a portfolio of multi-channel brands including Freemans, Grattan and duck.co.uk. Chris has degrees in Astrophysics from University College London, and in Business Administration from the London School of Economics.

Mary A. Senin is Corporate Director, E-Commerce Marketing for The Ritz-Carlton Hotel Company, LLC and is responsible for driving the brand's e-commerce strategy behind ritzcarlton.com, search engines, and e-mail marketing. 

Mary joined The Ritz-Carlton Hotel Company in 2003 and was single-handedly responsible for the successful redesign and re-launch of ritzcarlton.com in 2007.  In this role she directed the research, creative and technical development for five distinct brand sites, including international and mobile sites.  Mary oversees the selection process of interactive vendors for the brand and understands the online marketing challenges facing luxury brands.

Prior to joining The Ritz-Carlton Hotel Company, Ms. Senin spent three years managing marketing activities for The Ronald Reagan Building and International Trade Center in Washington, D.C. - a World Trade Center that hosts world-class meetings and social events from Inaugural Balls to NATO Summits to exclusive movie premiers. Her responsibilities included traditional marketing as well as online marketing and website management.

Mary commenced her role within e-commerce marketing nearly a decade ago with The Nature Conservancy, a leading worldwide conservation organization, where she was one of the original members of the company’s first interactive marketing department.  While there she was involved in an unprecedented multi-million dollar website redesign project.

Mary graduated with honors from Marymount University in Arlington, Virginia with a Bachelor of Business Administration degree in Marketing. 

Darren oversees the eCommerce sales channel and CRM development at the luxury brand, David Yurman. After seven years in the B2B division at Tiffany & Co., Darren moved to David Yurman in 2005 with the task of establishing davidyurman.com as the #1 "door." With a rapid retail expansion plan, David Yurman is also entering into new product categories, such as fragrance. Darren will focus on integrating marketing efforts and all customer touch-points, not only grow the online business, but also to increase foot-traffic at the retail stores.

After graduating from Brown University, USA in 1994 with a BA (Hons) with distinction in Architectural Studies and Economics Zahra went onto gain an MBA in 1999 from the Harvard Business School Graduate School of Business Administration. During this time Zahra worked for J.P Morgan & Co and worked with senior management advising The Gillette Company on trends in the personal care market. In 1999 she took up the post of head of marketing for Richemont North America Inc. for the launch of Lancel, a brand of luxury leather goods. Where Zahra managed 40 staff and restructured the organisation brining a saving of $5 million.

In January 2004 Zahra moved from the USA to work for Jaeger-LeCoultre, one of the rare remaining fully integrated watch manufacturers in the world. Zahra is the global director of retail and business development for the company. She is the youngest and only international member of the executive committee, with new activities generating 20% of incremental revenues for the company. Her role encompasses retail management and expansion, business development and strategic marketing, corporate strategy - developing the company's 10-year vision and e-business.

Guy Salter gained his grounding in retailing and brand development at the Burton Group (now Arcadia). From there he was seconded to be Assistant Private Secretary to HRH The Prince of Wales for Industry and Commerce. While there he formed the Duchy Originals brand and started the Prince of Wales Business Leader's Forum. His entry into the luxury industry came with his appointment as managing director of Laurent-Perrier. While at Laurent-Perrier he was also chairman of the Champagne Association and a member of the steering committee of the Comité Colbert. It was while he was managing director of Asprey & Garrard that he first became involved in Walpole.

In April 2002, Guy and Rupert Hambro & Partners acquired Tanner Krolle. As chief executive Guy oversaw the company's very rapid growth in revenues and margins. This period saw the establishment of Tanner Krolle's UK stores and quality wholesale accounts, as well as distribution in the USA, Japan, Hong Kong, the Middle East and Russia. Guy is also a trustee of the Prince's Trust.

Ian Davis is the Director of Product Strategy at ATG, having responsibility for identifying and then driving ATG into new and alternative market growth areas. Ian’s work includes leading ATG’s movement in to customer service software market, shaping ATG’s OnDemand business, and establishing strategic relationships so that ATG keeps ahead of the pack in eCommerce. Ian also shaped ATG’s Wisdom Strategy.

Dan Wagner began his career as a junior Account Executive at the advertising agency WCRS. While doing market research which involved laborious searching of back copies of newspapers, journals, and research reports, Dan first generated the concept of an electronic, PC-based information service. In 1985, he left WCRS to pursue his ambition of creating such a service and established M.A.I.D. Dan was the driving force behind M.A.I.D.'s growth and development, including listings on the London Stock Exchange and NASDAQ. Throughout his career he has led numerous acquisitions and forged a wide array of strategic alliances. He led M.A.I.D.'s move into the Internet technology and eCommerce markets and in 1998, being one of the first to understand their huge potential, developed the concept of SaaS which subsequently became Venda.

Dan acquired the technology assets from the liquidator to Boo.com and absorbed them into the new development of Venda’s platform, which was completed in November 2001. He has won a variety of business awards that recognize his achievements including The World Economic Forum's Global Leader of Tomorrow in 1997 and Ernst and Young's Entrepreneur of the Year in 1999. Dan is also a board director for Locayta Ltd and Bright Station Ltd.

Miriam has over 20 years experience working within the fashion and retail industry. She joined the TJX Companies, Inc. in 1984 when it was a 120-store chain and was instrumental in developing the merchandising staff responsible for TJMaxx and Marshalls ladies apparel. Miriam served in various roles in merchandising; as a Buyer, a Merchandise Manager and as General Merchandise Manager, where she was responsible for $1.2 billion in profitable sales in 1300 TJMaxx and Marshalls stores. She was most recently vice president of the eCommerce division.

She was hand-picked by koodos’ backers Atlas Venture and moved from Boston to London with an ambitious vision to grow the business into one of the UK’s leading online retailers, koodos. She has since been a guest speaker at the Luxury Briefing Conference, Drapers’ Multi-channel Retail Forum, and the Internet Retailer Conference. She has also been featured in Womens Wear Daily, The International Herald Tribune, The Daily Mail, Drapers, Retail Week and Internet Retailing.

Being the wife of a clergyman, she set up koodos with the highest principles, injecting her experience, enthusiasm and firm morals into the business.

Brian is a seasoned professional in the world travel industry. He started his career with British Airways having just completed a Masters Degree in Air Transport Management from Cranfield Insitute of Technology.

His time with BA was spent almost exclusively outside the UK in senior commercial roles in Paris, New York and Stockholm. His involvement in acquisitions and partnership development in Europe and the United States has been extensive.

Having worked on the planning of BA’s eCommerce strategy it was a natural step into Orient-Express Hotels, Trains & Cruises bringing a new focus to their distribution strategy. Over the past 7 years Brian has led the rapid expansion of online sales for Orient-Express and is now an acknowledged world leader in luxury hospitality eCommerce.

Over the past 10 years, Dave has delivered Internet marketing training courses for companies large and small in many companies. He is the author of 5 best-selling Internet marketing books including ‘eMarketing eXcellence’, ‘Total Email Marketing’ and ‘eBusiness and eCommerce Management’ and several specialist best practice guides on E-marketing tactics like SEO and PPC. Since 1994, when he was first hooked on the web, he has specialised in building his knowledge of Internet Marketing and business technology applications and sharing this knowledge with marketing professionals and students.

Accolades
Dave has been recognised by the Chartered Institute of Marketing as one of 50 marketing "gurus" worldwide who "have shaped the future of Marketing".
Dave is also proud to have been recognized by the Department of Trade and Industry, NOP World and E-consultancy as one of the "Top 100 hundred people commended by the industry as key influencers and drivers, who have driven the development and growth of e-commerce in the UK over the last ten years".

Internet Marketing Training expertise
Dave has delivered over 100 Internet marketing training courses ranging from Strategic Internet Marketing through e-CRM Planning and Total E-mail Marketing to Running Effective E-marketing Campaigns since 1997. Dave's E-marketing training workshops are infotaining and action-oriented - providing practical guidance on how organizations can improve marketing performance. Each course is interactive, showcasing best practice, while encouraging involvement and exchange of experience. In-company training workshops have been delivered for clients including 3M, BP, The Barbican, British Council, Britvic (Pepsi, Tango brands), Butterworths publishers, CMP Europe (events), Computer 2000 resellers, Cranfield School of Management marketing department, Elsevier Science, HSBC, PricewaterhouseCoopers, Siebel Systems, SITA, Tektronix and Yellow Pages.

Other marketing experience
Between 1988 and 1995, Dave worked in industry as an account manager for several companies delivering business intelligence solutions for companies such as Ford Europe, WH Smith and the Halifax. Between 1995 and 2001, Dave was Senior Lecturer at the University of Derby where his research specialism was approaches to measuring and improving e-marketing performance. He was involved in the development of the MSc in Electronic Commerce and also taught on the MBA and MA Marketing Management Programmes. David Chaffey is an examiner for the E-marketing professional development award of the Chartered Institute of Marketing and was in the development team.

You can reach Dave directly through his website www.davechaffey.com

David joined Vivre in 1997 to supervise Vivre's operations and circulation strategy. He has streamlined the customer acquisition process through innovative modeling and profiling techniques, resulting in one of the industry’s most profitable databases. From 2000 to 2004 he also led the launch of vivre.com and its cross-channel integration with Vivre’s catalog marketing business, and he successfully implemented the Vivre Client Services business, developing strategic and custom publishing programs for clients such as Bvlgari, Salvatore Ferragamo, Schieffelin-Sommerset and Yves-Saint-Laurent. Since 2004, David has been managing key areas of the company, business development, direct-marketing, finance and operations. David has previously worked at Coopers & Lybrand in the audit division and as an independent consultant in Paris. David received a MBA, majoring in Finance from Rouen Graduate School of Management and a Masters degree in European History from the University of Rouen in France

Mike Gottfried, one of the founders of Google's NYC office, has been an integral part of the company's explosive growth for nearly seven-and-a-half years, and has worked with advertisers from various industries as they began exploring the online space.  Mike now serves as the NYC Regional Business Manager for Retail, and oversees all aspects of his team's relationships with partners and clients. He currently concentrates on luxury goods and apparel, but has handled a diverse array of retailers, including department stores, multi-channel sellers, and consumer electronics specialists.  In his role as Regional Business Manager, Mike not only manages client relationships, but also advocates for retailers' interests with both Google's advertising and product organizations including online and offline products, working to maximize reach and ROI.   Over the past seven-plus years, he has met with hundreds of clients - online pure-plays, catalogue companies, auction sites, traditional brick-and-mortar stores, aggregators, and beyond - to discuss their challenges and goals.  These experiences have provided him with a unique and broad perspective on what it takes to succeed in today's online marketplace - and how to truly take advantage of the web as a marketing vehicle.  Prior to joining Google, Mike was the Retail Team Lead at AllAdvantage.

Joe Robinson has recently taken the helm of ASmallWorld, bringing with him a wealth of experience and a seasoned management team, after successfully leading and growing several online media companies from inception to sale. In fact, Joe has been involved in the world of digital media content, social networks, media technology and luxury brands for more than ten years.

Prior to joining ASmallWorld, Joe founded Signalray Media, an online media sales and consulting group, of which he is currently a board member. Joe was an investor and senior executive of Scout Inc, which, along with Myspace.com, was acquired by the Fox Network as part of its push into online social networking. The group also has holdings in In2Apps and Spongecell, important web 2.0 media technology companies. In 1999 Joe founded IWIN.com, a leading online gaming entity with over four million registered users and two million monthly visitors. He currently sits on the company’s board and is a close and active financial advisor. In 1998, Joe co-founded UGO networks, a mens lifestyle site that was recently acquired by Hearst’s interactive group. Joe holds a business administration degree from Skidmore College, in Saratoga New York.