2009 Topics Will Include:

Integrating offline and online marketing initiatives

• Achieving consistency of brand messages
  
• Driving the integration of a multi-channel sales strategy
  
• Obtaining internal support for your integrated marketing efforts

Budgets

• Dividing your marketing budget between traditional and interactive marketing activities
  
• Assessing the ROI of your marketing activities across channels – where will you gain the most value?
  
• Where to spend your interactive budget within digital; how much to allocate for SEM, online advertising, site development, social networking, mobile

Experiential Luxury

• Ensuring content and message relevance to the affluent consumer
  
• Examples of multi-media marketing campaigns
  
• Co-creating the brand experience
  
• Creating a destination website

Social Media

• Out-of-the-box marketing concepts by luxury and retailing brands
  
• Creating online communities and user groups effectively
  
• Establishing and managing your company blog
  
• Assessing the value of social media activities

IP Protection

• Overcoming digital content piracy issues
  
• Mapping online activity to assess the breadth and depth of your brand reach online and detecting unsolicited and/or unwanted attention

eBusiness

• Enhancing your customers’ shopping experience through innovation
  
• User Generated Content ownership
  
• Strategic SEO (natural & paid)
  
• Advanced personalisation and segmentation strategies

Website Development

• Balancing rich content with website usability
  
• Multi-variate testing

Defining the Affluent Market

• An economic assessment and its effect on consumer spending
  Emerging trends and market developments

Customer Service & Loyalty

• Customer acquisition in today’s luxury market
  
• Brand partnerships
  
• Adopting interactive customer service enhancement tools and services for your physical stores and website

CRM re-visited

• Assessing the quality of your data, analytics, results
  
• Integrating your digital and in-store customer data

Integrating offline and online marketing initiatives

• Examples of multi-media marketing campaigns
  
• Driving the integration of a multi-channel sales strategy

Managing your integrated online/offline marketing team

• Obtaining, developing and retaining a talented team

Internationalizing your website

• Global platform strategies
  
• Localization of content/language/payment methods

Luxury 2.0 University

• Search
  
  • Optimizing your natural search rankings
    
  • Making the most of your paid search efforts
• Analytics
  
  • Measuring what matters: identifying your most relevant metrics and filtering heaps of data for nuggets of key information
• Website Usability
  
  • Balancing rich content with usability
    
  • Streamlining the check-out process
    
  • Matching on-site search results to your customers’ needs
• Solution Provider Selection
  
  • Choosing your marketing agencies and setting your expectations
    
  • eCommerce platform selection strategies

International Luxury Marketing Benchmark Summit

• Becoming familiar with affluent consumer segments and preferences in each key market
  
• Attuning your traditional and interactive marketing messages to different cultural drivers
  
• Recognizing the unique market challenges in terms of local advertising, portals, search engines and agencies which can help make or break your expansion efforts
  
• Establishing and managing local partnerships and teams
  
• Identifying the service network challenges per market, taking distribution methods, payment options, returns management, regulations, taxes, IP protection (on- and offline) and customer support facilities into account
  
• Assessing the ROI of emerging luxury markets, taking all investments made (clicks & bricks) into account on a country-by-country or region basis