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Leaders In Luxury
1 - 3 November, 2010
Park Hyatt, Dubai, UAE
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Pre Conference Summit Day - 2nd November 2009

Hosted by MasterCard

09:00 - Chair's opening remarks
T. B. McClelland, Jr., CEO, The Luxury Marketing Council (Middle East)
Chair's opening remarks
T. B. McClelland

T. B. McClelland, Jr.
CEO, The Luxury Marketing Council (Middle East)

T. B. (Mac) McClelland, Jr., is the President and Chief Executive Officer of The Luxury Marketing Council (Middle East), a by-invitation-only, professional association of select top management and leading marketers from major purveyors of luxury goods and services who market to targeted, affluent customers worldwide. He is also President and Chief Executive Officer of Center House Ltd., a consulti [read more]
luxuryMarketing
09.15 Keynote Presentation - Insights into the Affluent Space
Jim Carrington, Group Executive, Global Consumer Credit Products, MasterCard Worldwide
Jim talks about how MasterCard identifies affluent market trends and opportunities on a global basis and how being at the ‘Heart of Commerce’ enables MasterCard to drive value in the current economic climate
  • Using innovation to provide personalized value to affluent cardholders
  • Leveraging insights to drive business value for merchants and partners
  • Working with partner banks to identify and target affluent customers with relevant product offerings
14270_002_speaker_MC_final

Jim Carrington
Group Executive, Global Consumer Credit Products, MasterCard Worldwide

Jim Carrington is the group executive responsible for Global Consumer Credit Products at MasterCard Worldwide. His global Consumer Credit organization drives profitable revenue growth through the effective development, management and execution of all consumer credit product initiatives across the company. Through close collaboration with MasterCard customers around t [read more]

14272_002_sponsor_MasterCard
09:45 - Creating aspirations and dreams that appeal to the Middle East luxury consumer
Coralie Charriol Paul, Vice President, Philippe Charriol Group
Coralie has been the creative director of for the jewelry lines and the leather goods collections of Philippe Charriol Group since 2001. As a muse for the brand she inputs a new feminine, contemporary and fashionable creativity to CHARRIOL lines of products and communication. Coralie will kickstart the day by presenting an inspirational perspective on reaching out to the Middle East consumer.
  • Creating an aura of desirability to draw your consumer in
  • Presenting your consumer a dream they can aspire to despite the downturn
  • Identifying which products within your portfolio will appeal to the Middle East consumer
Coralie Charriol

Coralie Charriol Paul
Vice President, Philippe Charriol Group

Coralie has been the creative director for the jewelry lines and the leather goods collections of Philippe Charriol Group since 2001. As a muse for the brand she inputs a new feminine, contemporary and fashionable creativity to CHARRIOL lines of products and communication.
charriol
10.15 - Brand re-invention and the impact on future luxury
Dev Suj, Managing Director, Brandista
Dev has more than 10 years of luxury industry experience having worked with a wide range of important lifestyle/luxury brands in various realms of market research, positioning, brand development and creative marketing. Drawing on this experience Dev will provide an insightful presentation on how brands must evolve to meet and exceed the expectations of the luxury consumers:
  • The history, progression and evolution of the luxury brand
  • Product and design: a re-visited frontier
  • Examining lifestyle parameters, emerging markets and virtual consumers

Dev Suj
Managing Director, Brandista

Dev has more than 10 years of luxury industry experience having worked with a wide range of important lifestyle/luxury brands in various realms of market research, positioning, brand development and creative marketing.
brandista
10:45 - Coffee & networking break
Nathalie Veysset, Managing Director, Dewitt (Switzerland)
Coffee & networking break
11:15 - Effectively targeting female consumers to take advantage of their growing purchasing power
Werner Dirks, General Manager South Europe and Middle East, La Prairie Group (Switzerland)
With women in the Gulf having an estimated US$40bn of personal wealth at their disposal - 60% of which is cash - it is no wonder luxury brands are now targeting women in a big way. Additionally, the culture of the region which holds women in a special position means a specific strategy to target female consumers will give great returns.
  • Assessing the impact of the downturn on female luxury spending priorities
  • Developing specific in store customer service to appeal to female consumers and make them buy more
  • Examining which media channels to use to ensure you reach the female consumer
Werner Dirks

Werner Dirks
General Manager South Europe and Middle East, La Prairie Group (Switzerland)

Werner is responsible for Southern Europe and the Middle East which is a large proportion of the La Prairie Group's business. His portfolio includes all brands in the La Prairie Group.
La Prairie Group
11:45 - Developing a strategy that effectively reaches out to younger luxury consumers
Not only has the Middle East seen a rapid growth in wealth, it has also seen a great transfer of wealth from the older to younger generations. LG Electronics is a pioneering brand that targets techsavvy youths of today. Hamad currently spearheads LG's marketing and corporate communications department and leads a Marcom network that spans 78 countries in Middle East & Africa region. During this ground-breaking presentation he will reveal key research elements and insights into reaching luxury youths of today.
  • Developing a unique strategy to specifically target these consumers so that they grow with your brand and become consumers for life.
  • Identifying the different approaches you can implement to reach out to the younger consumer
  • Examining the drivers for young consumers to buy luxury so you can target them more effectively
12:15 - Examining consumer insights and the buying behavior of Indian Asians for luxury goods in the Middle East
Mehul Choksi, Chairman and Managing Director, Gitanjali Group
Mehul, Chairman of the 1.2 billion dollar Gitanjali Group is one of the most respected names in the world of jewellery across the world. In just twenty years, he has created India's most valuable jewellery conglomerate. However, his most significant achievement lies in introducing the very concept of branded jewellery retail in India and its popularization through an investment both in the product and the purchasing experience.
  • Shedding light on the perception of luxury in the eyes of the Indian luxury consumer and the impact on positioning your brand for maximum effect
  • Examining optimal communication strategies to reach out to and connect with the Indian luxury consumer
  • Connecting with the super-affluent to leverage on opportunities the Indian demographics and culture provides for luxury brands
Mehul Choksi

Mehul Choksi
Chairman and Managing Director, Gitanjali Group

Mehul, Chairman of the 1.2 billion dollar Gitanjali Group is one of the most respected names in the world of jewellery across the world. In just twenty years, he has created India’s most valuable jewellery conglomerate. However, his most significant achievement lies in introducing the very concept of branded jewellery retail in India and its popularization through an investment both in the product [read more]
gitanjali
12:45 - Lunch
Nathalie Veysset, Managing Director, Dewitt (Switzerland)
Lunch
13:45 - Increasing in-store and online revenue in the face of limited resources through innovative multi-channel marketing
Victoria Bracewell Lewis, Senior Analyst, Forrester Research
With almost every brand entering the Middle East over the past 2- 3 years, it is essential that you innovate to break through the clutter. And while the current situation has made budgets scarce, innovation and creativity is the key to ensuring you still engage your consumer.
  • Using innovation to differentiate yourself and impact your target customer
  • Finding a niche that was previously unfilled as a fresh avenue to reach out to your customers
  • Staying fresh and innovative despite lower budgets
  • Distinguishing yourself through customer service, experience and other cost-effective methods
victoria bracewell lewis

Victoria Bracewell Lewis
Senior Analyst, Forrester Research

Based in London, Victoria serves eBusiness & Channel Strategy professionals. As a leading expert in eBusiness and using digital channels for retail, online shopping, consumer product goods, and direct selling, her research focuses on the dynamics and trends centered on eCommerce, multichannel trends, and consumer segments. She is also a noted authority on technology developments that affect th [read more]
forrester
14:15 - Reaching the luxury consumer, maximising ROI and revenue generation through innovative content development and digital marketing
Kirsten Spence, Web Operations Manager, Distribution Marketing & Innovation, Jumeirah Group
The new Jumeirah.com was launched at the beginning of the year after a gruelling effort from the entire Jumeirah Digital team and is in continuous development. Kirsten's skills in SEO as well as copywriting, content management, social media, site development, video editing and research will continue to drive the success of Jumeirah.com as a revenue stream and as the most important brand tool for Jumeirah. Drawing on this experience, she will detail:
  • Developing local content to engage and connect with your consumer
  • Effectively targeting and segmenting consumers by examining regional differences in online behaviour
  • Ensuring innovation has a purpose and keeping it simple
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Kirsten Spence
Web Operations Manager, Distribution Marketing & Innovation, Jumeirah Group

Kirsten essentially fell into the digital world and has never wanted to leave since. Currently working as the Web Operations Manager within Jumeirah Group has given her the opportunity to not only work with one of the worlds most innovative luxury brands but also to truly focus on online user experience which is absolutely paramount in the customer service industry.
jumeirah
14:45 - Creatively reaching out to the luxury consumer and lessons learnt from a niche brand
Nupur Tron, Director, Nupur
Nupur's collection comprises fine jewellery which exclusively sold Le Bon Marche, Fred Segal, Saks Fifth Avenue plus specialty boutiques in Palm Beach, the Hamptons and St Tropez in France. As an extremely high end jeweller, Nupur will draw on her experience of growing a niche brand.
  • Developing a creative vision for the brand that will appeal to high end consumers
  • Maintaining exclusivity and differentiating your brand while driving growth
  • Examining the effective use of media planning and PR despite smaller budgets
  • Optimising the relationship between retailer and principal to drive sales
Nupur Tron

Nupur Tron
Director, Nupur

Nupur’s collection comprises of fine jewellery made from diamonds, rubies, sapphires and emeralds. They are all made by hand in Rajasthan, India by jewellers who have been creating exquisite pieces for generations. The Style is very Imperial with the heart and soul of the collection rooted in the Oriental royal court refreshed a modern touch.
Nupur
15:15 - Coffee & networking break
Nathalie Veysset, Managing Director, Dewitt (Switzerland)
Coffee & networking break
15:45 - Regional hotspots & luxury Middle East consumer introductory panel
Nathalie Veysset, Managing Director, Dewitt (Switzerland)
This introductory panel session provides a framework for the roundtables of the afternoon. The panel consists of each of the roundtable hosts. They will each have a 5 minute slot to introduce their roundtable and the key issues they plan to address. It will provide you with a taste of what to expect from the roundtables enabling you to choose which ones you must attend.
16:15 - Regional Hotspots & Luxury Middle East Consumer Focus Group Roundtables
Nathalie Veysset, Managing Director, Dewitt (Switzerland)
These interactive roundtables are the highlight of the focus day. This is the time we set aside for you to ensure that you have an opportunity to meet and network with speakers and other participants on a one-to-one basis. Roundtable leaders will kickstart the discussions which will centre around key challenges and opportunities for each of these regions. How it works: Each table is comprised of 15-20 delegates. Each focus topic is led by a subject matter expert who will facilitate the discussion among participants. Every 25 minutes each participant will have the opportunity to change tables to ensure they can spend time discussing the focus area they are most interested in. At the end of the session roundtable hosts will feedback to the audience the main highlights of their individual discussions.  A. UAE The UAE despite the downturn is still a core market for the majority of luxury brands. This roundtable will discuss key issues such as reaching out to locals and coping with the decrease in tourists.  B. Saudi Arabia Saudi Arabia is still showing stability in terms of luxury spending. However, there are still challenges such as reaching out to a super young population and maximising revenue in a unique retail environment.  C. Qatar Qatar is still growing strong, however, as a luxury brand you need to overcome the challenges of size and immaturity of retail. D. Kuwait Kuwait is very often the next stage of development for luxury brands after Dubai. This roundtable will focus around the challenges of Kuwait including appealing to the fashion conscious. E. India India holds massive potential and virtually an untapped market. However, during a time when investing in new markets is being curtailed, how do you effectively over come the lack of immediate ROI and retail development?  To really maximize the benefits of taking part, you should come fully armed with questions and points for discussion-the roundtables work best when everyone brings ideas to the table!
17:30 - Chair's closing remarks
Nathalie Veysset, Managing Director, Dewitt (Switzerland)
Chair's closing remarks