Mobile Marketing Congress 2007

Maximizing Brand Revenue Via The Mobile Channel

We’re pleased to announce that the 2007 Mobile Marketing Congress is moving!  MMC 07 is now being held February 12-13, 2007, at the JW Marriott Desert Springs in Palm Desert, CA.

Why this is great news for you:  eTail – the industry leading event for retail marketing executives – is being hosted at the same venue during the same week.  Covering both events in one place is a fantastic way to ensure that your multi-channel marketing strategy is first-rate!  Not only will you have the opportunity to learn directly from the pioneers of mobile marketing at MMC, you can extend your stay and take advantage of the valuable conference sessions and networking receptions that eTail has to offer.  The Mobile Marketing Congress provides major brands and content providers with the tools to create revenue-generating mobile marketing strategies. Developed as a direct result of extensive primary market research, MMC provides you with real-life case studies, lessons learned, and straightforward guidance on how you can position your brand to capitalize on the mobile channel. No other mobile marketing event in the country provides you with so much actionable information and so many valuable networking opportunities.  Register today reserve your place at the premier executive marketing forum.

Return to your office prepared to:

1. Create a tailored mobile campaign that pinpoints your target audience
2. Measure and track results for continued success
3. Adopt strategies for cost reduction and improved efficiency
4. Develop lucrative third party partnerships
5. Capitalize on emerging technologies to maximize your marketing spend

The Mobile Marketing Congress provides you with the tools to develop a solid marketing strategy:

1. Two full days of Main Conference sessions
   Panels and presentations are jam-packed with actionable information and smart strategies for capitalizing on the mobile channel.

1. Target Market Focus Group
   Gain unparalleled insight into the youth market’s attitude towards mobile marketing and the impact it will have on your strategy. 

1. Partnership Roundtables
   Meet dozens of potential partners and get immediate feedback on your ideas.

85% of the program features brands and content providers

85% of the MMC agenda is presented by top executives from major brand and content providers, which means that you’ll return to your office with the crucial information and first-hand advice you need to overcome your toughest mobile marketing challenges.  In fact, MMC is so jam-packed with the information you need to develop and perfect your mobile marketing strategy, it’s sure to be the most valuable three days of your entire year!

Some of the most successful mobile marketing experts in the country have agreed to share their insights with you, including:

• Pierre Schaeffer, Vice President and Chief Marketing Officer, Consumer Digital Group, Kodak
• Monique Robinson, Senior Director of Marketing, BET Mobile
• Adam Rosen, Senior Brand Manager, Stolichnaya Vodka, Pernod Ricard USA
• Rob Samuels, Senior Product Manager, Mobile, The New York Times
• Don Steele, Director E-Commerce, Comedy Central
• Olivier, Griot, Managing Director, Mobile, Hachette Filipacchi Media U.S.
• Sol Masch, Senior Manager of Marketing, MTV Networks
• Niki Manby, Senior Vice President, Product Innovation, Visa USA
• Chris Brunner, Vice President, Mobile Content and Services, Univision Online, Univision Communications
• Tom Jones, Senior Vice President, Shopping Services and Advice, CNET Networks
• Christine Loredo, Marketing Director, AOL
• Michael Spirito, Director, Business Development, YES Network
• Steve Tippie, Vice President, Marketing and Licensing, Tribune Media Services
• Lee Weatherly, Voice and Data Manager, British Airways

…and many more!