Strategic Roadmap Development – Overcoming Key Barriers To Entry

8:15 Networking Breakfast and Conference Registration Networking Breakfast and Conference Registration

8:45 Chairperson’s Opening Remarks Marci Troutman, CEO, Siteminis Chairperson’s Opening Remarks Marci Troutman CEO, Siteminis Marci is the founder and the Chief Executive Officer of Siteminis Inc. Siteminis is the leader in mobile optimization software and technology used to improve marketing and commerce performance of retailers through mobile devices. Ms. Troutman has more than 15 years of experience in the retail and internet industry, including 7 years with The Home Depot where she held positions responsible for the [read more]

9:15 PANEL: CREATING A STRATEGIC MOBILE ROADMAP THAT ALIGNS WITH OVERARCHING COMPANY GOALS Kelly Shoenfelt, Manager Online Customer Experience, Southwest Airlines Dmitri Siegel, Executive Director of Marketing, Urban Outfitters Loris Spadaccini, General Manager, Tretorn PANEL: CREATING A STRATEGIC MOBILE ROADMAP THAT ALIGNS WITH OVERARCHING COMPANY GOALS Kelly Shoenfelt Manager Online Customer Experience, Southwest Airlines Kelly Shoenfelt currently manages the Online Customer Experience for Southwest Airlines, the nation’s largest carrier and one of the most honored airlines in the world.  Her decade of experience at Southwest has spanned a variety of roles within the Marketing Department including Sales, Online Business Development, Content Management, Web Design, and currently the overall User Experience.  She is [read more] Dmitri Siegel Executive Director of Marketing, Urban Outfitters Dmitri Siegel is currently the Executive Director of Marketing for Urban Outfitters, reporting to the President. He oversees the Direct-to-consumer busines as well as marketing and creative. He is responsible for e-commerce, catalog, CRM, P.R., branding, social media, catalog, mobile, interactive marketing, events, music, and customer insights. Dmitri has full P&L responsibility fo [read more] Loris Spadaccini General Manager, Tretorn

10:00 How To Build The Best Mobile Experience To Drive Conversion And Sales Avin Arumugam, Director Emerging Mobile Payments, PayPal, This session will focus on key insights and trends that PayPal is seeing in mobile as well as recommendations on how to build the best mobile shopping experience. The address will cover the mobile shopper’s profile and behavioral patterns, retailer success stories, and best practices for growing mCommerce. Avin Arumugam Director Emerging Mobile Payments, PayPal, Avin Arumugam, is a passionate payments expert with robust expertise in rolling out innovative mobile payment solutions. Avin has over 10 years of payments experience and has been fortunate enough to work with two of the largest payment companies, First Data and PayPal both pioneers in the payments industry.Today Avin works at PayPal Mobile, focusing on global mobile applications – he helped launc [read more]

10:45 Morning Refreshment Break And Networking Opportunity Morning Refreshment Break And Networking Opportunity

11:15 Panel: Getting Your Mobile Campaign Off The Ground: Building An Internal Approach Eric Brandt, Director Ecommerce Operations, Express Robert Font, Manager, Digital Communications, Subaru of America Brandon McGee, Mobile Strategy – Consumer Business, Dell So, you’re committed to moving forward with mobile. How do you organize your team internally to achieve your goals? This session focuses on achieving c-suite buy-in for mobile initiatives, driving the process by keeping everyone on a timeline and executing on key deliverables to advance the process. Eric Brandt Director Ecommerce Operations, Express Eric Brandt, Director of E commerce Operations came to Express in the fall of 2007. Eric came to Express to launch Express' first commerce enabled web site which officially launched in July of 2008. In its first full year (2009) Express was ranked by Internet Retailer in the top 150 e commerce web sites and expects to have made significant gains towards the top 100 in 2010. "Although, Express was [read more] Robert Font Manager, Digital Communications, Subaru of America Rob Font has been in the Automotive Industry for 11+ years working on brands like Subaru of America, Inc, Lexus, Porsche Cars North America, and Mazda USA. Rob Font is the National Digital Communications Manager for Subaru of America, Inc. His primary responsibilities include spearheading the company’s digital communication strategy and platform architecture. Rob also manages Subaru’s Integrated L [read more] Brandon McGee Mobile Strategy – Consumer Business, Dell Brandon McGee is the Director of Mobile Commerce for Dell and is responsible for developing and implementing a global mobile commerce strategy. Prior to joining Dell in 2010, Brandon was the Vice President of Mobile Banking at a Top 25 financial institution and founded the industry leading Mobile Banking blog www.brandonmcgee.blogspot.com. Brandon has a BS from Purdue University and an MBA from Bu [read more]

12:00 Roundtables Janet Jaiswal, Sr. Director of Product Marketing at Tealeaf , Tealeaf Discussing best approaches with your peers is an essential part of your conference experience. This is one of the key opportunities you’ll have to ask specific questions as they relate to your own mobile journey. This gives you the chance to learn from each of our industry leaders and spend quality time on the topics that matter to you. TABLE 1: COMPETING CREATIVELY: DELIVERING THE BEST DESIGN AND CONTENT TABLE 2: DRIVING ROI BY RE-ARCHITECTING YOUR MOBILE CAMPAIGN AFTER A SHAKY LAUNCH TABLE 3: MOBILE FORMATTING VERSUS MOBILE OPPORTUNITY: WHERE TO FOCUS RESOURCES TABLE 4: HOW TO HIRE THE BEST MOBILE TALENT ON THE MARKET Janet Jaiswal Sr. Director of Product Marketing at Tealeaf , Tealeaf Janet possesses more than fifteen years of experience building and marketing products in the mobile, payments, and e-commerce space for both businesses and consumers. She has successfully introduced half a dozen technology products and services to the enterprise and consumer market. Her industry knowledge is formed from previous positions held at eBay, Scient, TRUSTe and PayPal where she was respo [read more]

1:00 Networking Lunch For All Attendees Networking Lunch For All Attendees

2:00 PANEL: MOBILE APPLICATIONS VERSUS MOBILE WEB: IS ONE OR BOTH RIGHT FOR YOUR BRAND? Courtney Keating, Vice President, New Products, GE Marc Parrish, VP Loyalty & Retention, Barnes & Noble Tara Scarlett, CRM, Precision and Mobile Marketing, The Coca-Cola Company Is smart phone usage on the rise? Absolutely. Are consumers shopping on their devices? We know they are. But ‘being where your customers are’ is more complicated than it sounds. Because the growing device landscape introduces new obstacles. We’re seeing the iPhone increase market share at a diminishing rate, Androids gaining a foothold, and tablets like the iPad introducing mobile experiences that do differ enough to warrant their own strategies. So, is it wiser to develop platform-specific apps or a single mobile website? During this session, speakers will discuss how to leverage mobile web as a first step into the channel, let budget and company goals shape your app approach, and select the correct solution partners. Courtney Keating Vice President, New Products, GE Courtney Keating is Vice President, New Products for GE Capital’s Retail Cards division. Over the past ten years, Courtney has driven growth for her retail partners by developing and launching innovative credit card programs in the United States and throughout the European Union. In 2005, she launched the first Walmart Discover dual card and utilized her quality experience to develop Walmart.com e [read more] Marc Parrish VP Loyalty & Retention, Barnes & Noble Marc Parrish is vice president, retention & loyalty marketing, Barnes & Noble.com. In this role, Mr. Parrish oversees all aspects of our Membership program, manages our various marketing initiatives (e.g., direct, e-mail, community), and executes programs to retain and grow our customers’ loyalty to the Barnes & Noble brands. Mr. Parrish is a 20-year [read more] Tara Scarlett CRM, Precision and Mobile Marketing, The Coca-Cola Company Tara Scarlett, Senior Manager, CRM & Mobile Marketing, The Coca-Cola Company combines the art of marketing with the science of data in leading teams to design precision marketing programs focused on building stronger relationships between brand and consumer through innovative technologies like mobile and digital. With over 15 years marketing experience, she excels at visualizing th [read more]

2:45 PANEL: CREATING A FULLY INTEGRATED MARKETING CAMPAIGN THAT BRIDGES MOBILE, WEB, AND PRINT Craig Shields, VP, eCommerce, Jewelry Television Marc Parrish, VP Loyalty & Retention, Barnes & Noble Jay Scannell, Chief Operating Officer, SkyMall, Inc Trevor Hamilton, Regional Vice President, Mobile Solutions, Brands & Agencies, VELTI, Velti Introducing a mobile strategy that is disconnected from other marketing channels creates a muddled, overarching message. This session hones in on key tactics for building cross-channel interplay, using other channels to grow your mobile database and looking ahead to blurred lines between all marketing channels. Craig Shields VP, eCommerce, Jewelry Television Craig Shields serves as the Vice President of eCommerce for Jewelry Television where he is responsible for the strategic direction of online merchandising, marketing and new business development strategies for sites operated by Jewelry Television – including JTV.com, JTVauctions.com, and DiamondDesignGallery.com. Craig has over a decade of experience in the Internet and eCommerce ranging from Mark [read more] Marc Parrish VP Loyalty & Retention, Barnes & Noble Marc Parrish is vice president, retention & loyalty marketing, Barnes & Noble.com. In this role, Mr. Parrish oversees all aspects of our Membership program, manages our various marketing initiatives (e.g., direct, e-mail, community), and executes programs to retain and grow our customers’ loyalty to the Barnes & Noble brands. Mr. Parrish is a 20-year [read more] Jay Scannell Chief Operating Officer, SkyMall, Inc Jay Scannell joined SkyMall, No. 153 in Internet Retailer Top 500, in 1998. Jay is responsible for all SkyMall's business units (in-flight catalog, e-commerce, mail-to-home and loyalty rewards). He has managed the design and development of SkyMall's proprietary enterprise platform for e-commerce, eCRM, collaborative supply chain network, virtual warehousing, in-flight entertainment systems, m-comm [read more] Trevor Hamilton Regional Vice President, Mobile Solutions, Brands & Agencies, VELTI, Velti Trevor Hamilton is a skilled mobile solutions professional. He is widely recognized as a leader in the US mobile advertising and marketing industry leveraging 6 years of experience in direct mobile solutions and 14 in total in digital media sales. As the Regional Vice President, Mobile Solutions, Brands & Agencies at Velti, the largest global mobile marketing company by way of reve [read more]

3:30 Afternoon Refreshment Break And Networking Opportunity Afternoon Refreshment Break And Networking Opportunity

4:15 Case Study: Constructing The Threadless Mobile Experience Cam Balzer, Chief Marketing Officer, Threadless Since being launched, Threadless mobile has seen traffic from iPhone and Android users triple, and conversion rates skyrocket. That mobile users still used Threadless’ desktop site on mobile is a testament to the strength of the Threadless community. Now that Threadless has a new, mobile friendly site, users are happier than ever. This session focuses on what went into building Threadless’ winning mobile strategy. Cam Balzer Chief Marketing Officer, Threadless Cam spreads Threadless love across the interwebs and beyond, eradicating pockets of Threadless-less-ness everywhere. At Threadless, Cam restlessly explores unconventional ways to use new and old marketing and social channels. Before joining Threadless, Cam abandoned doctoral studies in English literature at Northwestern University to run the public website for Baxter Healthcare, to architect the C [read more]

5:00 Case Study: Finding Your Edge with Papa John’s Jim McDonnell, Marketing Manager, Digital Media and Emerging Channels,, Papa John’s International, Inc. How does a brand finds its edge in a world where its competitors are also mobile-ready? How does it personalize mobile marketing and create incentives for consumers to spend time with that brand on their phones? This session will detail Papa John’s approach to building an established, sophisticated mobile channel. Jim McDonnell Marketing Manager, Digital Media and Emerging Channels,, Papa John’s International, Inc. Jim McDonnell manages Papa John’s Pizza’s domestic digital media and emerging channels, including SEM, digital advertising, mobile marketing, and SMS. Jim has been with Papa John’s for five years and has previously worked in digital marketing with Lowe’s Home Improvement Warehouse and CNET Networks. He has multiple bachelor’s degrees from the University of Louisville and an MBA from the University [read more]

5:45 Networking Cocktail Reception For All Attendees Networking Cocktail Reception For All Attendees