Channel Optimization - Taking Mobile To The Next Level

8:00 Networking Breakfast And Conference Registration Networking Breakfast And Conference Registration

8:30 Chairperson’s Opening Remarks Janet Jaiswal, Sr. Director of Product Marketing at Tealeaf , Tealeaf Chairperson’s Opening Remarks Janet Jaiswal Sr. Director of Product Marketing at Tealeaf , Tealeaf Janet possesses more than fifteen years of experience building and marketing products in the mobile, payments, and e-commerce space for both businesses and consumers. She has successfully introduced half a dozen technology products and services to the enterprise and consumer market. Her industry knowledge is formed from previous positions held at eBay, Scient, TRUSTe and PayPal where she was respo [read more]

9:00 PANEL: MEANINGFUL ANALYTICS: REACHING THE CUSTOMER BY MOVING TO UPSTREAM, DOWNSTREAM, AND DEVICE INFO Chris Brya, Director User Experience, Choice Hotels Josh Himwich, VP of Ecommerce Solutions, Quidsi Jeff Ulrich, Senior Manager, Emerging Technology, United Airlines New phones and the variety of tablets introduced on a now regular basis present both a challenge and an amazing opportunity. The challenge: where to devote resources and focus a brand’s presence across devices? Theopportunity: how to use all of this activity to learn more about the customer? Specifically how, when, and where he shops. Only by capitalizing on the opportunity, and deep-diving into new data sets, can the challenge be overcome. During this session, speakers will discuss why ad appearances and click-throughs are insufficient and how to leverage device usage data to reach your customers where they are. Chris Brya Director User Experience, Choice Hotels Josh Himwich VP of Ecommerce Solutions, Quidsi Josh Himwich is the VP of eCommerce Solutions at one of the fastest growing e-commerce companies Quidsi, which was recently acquired by Amazon and is the parent company to some of the hottest retail brands in the country including Diapers.com (baby care), Soap.com (household essentials) and BeautyBar.com (prestige beauty). Josh leads the Product, User Experience, Creative and SEO teams and is curr [read more] Jeff Ulrich Senior Manager, Emerging Technology, United Airlines

9:45 PANEL USING SMS TO CAPTURE INFO, RAISE AWARENESS, AND ENCOURAGE ENGAGEMENT VIA TWO WAY COMMUNICATION Steve Davis, President, Rue La La Brandon McGee, Mobile Strategy – Consumer Business, Dell Scott Richman, SVP/General Manager, Madison Square Garden Interactive Text messaging is probably one of the least expensive and most effective mobile marketing strategies available to brands. But making the most of SMS is more difficult than some might think. How does a brand build a database? How does it target messages to the right people? How does it mitigate optouts? How does a brand use mobile for direct response to maximize engagement and drive sales? This session delivers cross-industry viewpoints on these and other core questions and opportunities related to SMS. Steve Davis President, Rue La La Since its launch in 2008, Rue La La has become an undisputed leader in the digital private sale space, with over 4.1 million members and 700+ brand boutiques. In 2010, Rue La La added nearly 2 million members (Rue La La had 1.2 million members as of Oct. 27, 2009) through robust social media events and experiences for their Facebook fans as well as the launch of mobile and tablet platforms which o [read more] Brandon McGee Mobile Strategy – Consumer Business, Dell Brandon McGee is the Director of Mobile Commerce for Dell and is responsible for developing and implementing a global mobile commerce strategy. Prior to joining Dell in 2010, Brandon was the Vice President of Mobile Banking at a Top 25 financial institution and founded the industry leading Mobile Banking blog www.brandonmcgee.blogspot.com. Brandon has a BS from Purdue University and an MBA from Bu [read more] Scott Richman SVP/General Manager, Madison Square Garden Interactive Scott Richman, SVP/GM, MSG Interactive, (Madison Square Garden): Scott Richman joined MSG Media in the newly created role of Senior Vice President and General Manager of MSG Interactive in early 2007. In his position, Richman manages all internet, broadband, VOD and wireless products for Madison Square Garden. MSG Interactive represents a collection of premium entertainment, sports and lifestyle b [read more]

10:30 Morning Refreshment Break And Networking Opportunity In The Mobile Marketplace Morning Refreshment Break And Networking Opportunity In The Mobile Marketplace

11:00 Practical Implementation Case Study 1 – DIGBY Doug Wick, Director of Product Marketing, Digby Practical Implementation Case Study 1 – DIGBY Doug Wick Director of Product Marketing, Digby

11:15 Practical Implementation Case Study 2 - MYBUYS Paul Rosenblum, VP of Products and Strategy, MyBuys Practical Implementation Case Study 2 - MYBUYS Paul Rosenblum VP of Products and Strategy, MyBuys

11:30 Practical Implementation Case Study 3 - KONY SOLUTIONS David Eads, Vice President of Product Marketing, Kony Practical Implementation Case Study 3 - KONY SOLUTIONS David Eads Vice President of Product Marketing, Kony David is a mobile commerce veteran and was the founder of consulting firm Mobile Strategy Partners. As a blogger and frequent industry speaker, David has been interviewed about mobile for national media outlets like Mobile Commerce Daily, Marketplace on NPR, Inc Magazine, The Toronto Star, and The Christian Science Monitor. David is plugged into mobile initiatives at hundreds of companies across a [read more]

11:45 CASE STUDY: INTRODUCING MOBILE PHONES INTO THE BRICK AND MORTAR SHOPPING EXPERIENCE Kevin Brown, Chief Marketing Officer, Meijer Meijer’s innovative Find-It app allows consumers in brick and mortar locations to search for products and services, view and use coupons, easily locate all sale items, and access shopping lists. By allowing them to pinpoint the items they need on an in-store map - whether it is milk and eggs, or the bottle return – Meijer is driving shoppers to point of sale and enhancing the shopping experience. This session will laser-in on the life-cycle of Find-It from development to implementation to ROI generation. Kevin Brown Chief Marketing Officer, Meijer Kevin K. Brown is the Group Vice President, Chief Marketing Officer for Meijer, Inc. in Grand Rapids, Michigan. Kevin joined Meijer in April, 2011 and is responsible for Marketing the Meijer Brand, Consumer Insights, Marketing and Advertising, Planning and Execution, Pricing, and Promotions. Prior to joining Meijer, Kevin was the Vice President, Chief Marketing Officer – Home Appliances Business U [read more]

12:30 Networking Lunch for All Attendees Networking Lunch for All Attendees

TRACK A: Mobile PaymentsTRACK B: Social/Engagement 1:30 Chairperson’s Remarks TRACK A: Mobile Payments 2011 promises to be the YEAR of Mobile Payments – meaning customers will be making remote payments in new ways, as well as using their phones as conduits for payments in brick-and-mortar locations. With iPhone 5 rumored to introduce NFC technology and apps already aggregating closed-loop and gift cards…what is your brand doing to stay ahead of the curve? Our Payments Track delivers the latest on the future of mobile wallets, aisle-buying, the role of telecom in billing, as well as hot button security and privacy issues. Find out about crucial technology upgrades and tactical changes your brand will need to make to remain competitive and maximize cross-channel sales. 1:30 Chairperson’s Remarks TRACK B: Social/Engagement Chairperson’s Remarks

TRACK A: Mobile PaymentsTRACK B: Social/Engagement 1:45 CASE STUDY: GRASPING NFC TECHNOLOGY, MOBILE WALLETS, AND EMERGING MOBILE PAYMENT METHODOLOGIES TRACK A: Mobile Payments Patti Freeman Evans, VP & Research Director, Forrester The pace of innovation in mobile payments is accelerating. 2011 is finally the year when NFC will reach the hands of millions of consumers, while initiatives in the digital micropayment arena are accelerating. While mass-market adoption of mobile payments may not be here, new entrants — be they mobile operators, alternative payment providers, or online players — have the potential to disrupt existing payment systems. This session maps out the evolving payments playing field and what brand strategists should anticipate Patti Freeman Evans VP & Research Director, Forrester Patti serves eBusiness & Channel Strategy professionals. She is a leading expert on multichannel retail strategy with 19 years of diversified experience, expertise in creating customer-centric eCommerce sites, integrating channels effectively, developing innovative marketing initiatives, and ensuring high-standard customer service and order fulfillment operations. Patti was formerl [read more] 1:45 CASE STUDY: THE JOURNEY FROM SOCIAL NEGLIGENCE TO SOCIAL PROMINENCE TRACK B: Social/Engagement BJ Emerson, VP of Technology, Tasti D-Lite Discover how one brand was propelled into mobile/online relevance through the creative use of social technologies. You’ll come away not only with the why and how, but also with the principles required for helping your organization build an effective social presence. Learn how technology is vital in bridging the widening gap between the mobile/online experience and the in-store experience. BJ Emerson VP of Technology, Tasti D-Lite As VP of Technology, BJ brings a strong blend of technical and creative abilities to his role at Tasti D-Lite. In his 14 years of experience, BJ has overseen the rapid expansion of technologies to include providing hosted applications for entire franchise networks. BJ's leadership has earned him and the organizations he has served numerous industry awards for excellence and innovation. Featured in [read more]

TRACK A: Mobile PaymentsTRACK B: Social/Engagement 2:20 PANEL: PROVIDING PRIVACY AND SECURITY TO CONSUMERS WHILE DELIVERING A RICH MOBILE PAYMENTS EXPERIENCE TRACK A: Mobile Payments Howard Geffen, Director of Worldwide Business Development & Marketing, Amazon Mobile Larry Glenn, Senior Director Application Development, Saks Direct, Saks Fifth Avenue Kevin Ranford, VP, Online Marketing, Mobile & Social Media, 1-800-Flowers.com Yes, payments is one of the hottest topics in mobile – and many brands are racing to introduce new, innovative strategies, both in store and out- but what about the risk associated with the payments revolution? This session focuses on implementing a proactive approach to building consumer trust, leveraging notice and accountability plans to empower users to buy, and incorporating privacy seals to drive conversions and engagement. Howard Geffen Director of Worldwide Business Development & Marketing, Amazon Mobile Howard Gefen has held senior management roles in the mobile space for the past 15 years; including executive roles at Microsoft, AT&T Wireless, and Western Union. Mr. Gefen joined Amazon.com in 2007, where he created and lead the mobile payments business. He is currently responsible for Amazon Mobile business development, marketing and new initiatives. Prior to Amazon.com, Mr. Gefe [read more] Larry Glenn Senior Director Application Development, Saks Direct, Saks Fifth Avenue As Senior Director Application Development at Saks Direct, Larry Glenn is responsible for all custom software related to Saks Fifth Avenue’s ecommerce channels. He has been leading technical teams and developing software for over 17 years. In 1994, he co-founded the web development firm Liquid Digital Information Systems (now GlobalWorks), where he served as CTO, and which he built from 2 to 120 e [read more] Kevin Ranford VP, Online Marketing, Mobile & Social Media, 1-800-Flowers.com Kevin Ranford is the Vice President, Online Marketing, Mobile & Social Media for 1-800-Flowers. In this role, he is the strategic lead on new and emerging channels, including Mobile, Social Media, and behavioral targeting. Specific to Mobile, Kevin’s team is a category leader in Mobile commerce with a focus on best-in-class UI, mobile marketing via search, display, push notificatio [read more] 2:20 PANEL: EMPLOYING SOCIAL MEDIA TO TURN YOUR CUSTOMERS INTO YOUR MOST EFFECTIVE MARKETING TEAM TRACK B: Social/Engagement BJ Emerson, VP of Technology, Tasti D-Lite Carmine Gallo, Author, The Power of Foursquare Shiv Singh, Head of Digital, PepsiCo Leading brands recognize that their customers interact with the world through a variety of channels -- therefore, engaging consumers comprehensively now means having presences on Facebook and Twitter. But how is the social channel optimally folded into mobile? During this session, speakers will highlight best approaches for staying on top of the latest trends, introducing and developing a brand-specific social approach, and leveraging customer reviews and experiences to speak for their brands. BJ Emerson VP of Technology, Tasti D-Lite As VP of Technology, BJ brings a strong blend of technical and creative abilities to his role at Tasti D-Lite. In his 14 years of experience, BJ has overseen the rapid expansion of technologies to include providing hosted applications for entire franchise networks. BJ's leadership has earned him and the organizations he has served numerous industry awards for excellence and innovation. Featured in [read more] Carmine Gallo Author, The Power of Foursquare Carmine Gallo is the communications coach for the world's most admired brands. He writes popular columns on the topic of leadership, communications, and corporate storytelling for Forbes.com, BusinessWeek.com, and other media outlets. He is the author of several international bestsellers including The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs (McGraw Hill). Gallo [read more] Shiv Singh Head of Digital, PepsiCo Shiv is a recognized digital marketer who focuses on how brands are being forced to transform with the rise of digital marketing and media. In his day job he serves as the Head of Digital for PepsiCo Beverages America (across paid, owned and social media), where he drives PepsiCo Beverages's digital marketing agenda for its beverage brands. Prior to PepsiCo Shiv worked at Razorfish Inc for over tw [read more]

TRACK A: Mobile PaymentsTRACK B: Social/Engagement 2:55 Case Study: The Value Proposition For Adopting Mobile Payments TRACK A: Mobile Payments Karen Webster, President, PYMNTS.com How can a person pay with their phone that they can’t online? Well, he can check out in the store without waiting in line, comparison shop with the item in his hands, redeem offers and discounts pegged to where he is at any given point in time and check out without reaching for his wallet. And there are a lot of new names and not so new names all, ahem, standing in line vying for their big wedge of the mobile payments pie. This session will focus on the value proposition for merchants and consumers to adopt emerging payments methodologies. Karen Webster President, PYMNTS.com Karen Webster is the CEO of Market Platform Dynamics and has worked extensively with some of the leading players in the payments, B2B and technology sectors to architect, ignite and commercialize innovation. She also serves as a member of the board for several emerging companies in the payments, mobile and technology sectors, including PaySimple. Her work is focused on helping these innovators dev [read more] 2:55 How Do you Engage your mobile customers? - Real-time Chat on your Mobile Site or Apps TRACK B: Social/Engagement Ethan Alexander, VP of Mobile, LivePerson, LivePerson Join brand name thought leaders to learn how companies across multiple verticals have implemented mobile chat to monitor and capture high-value customers from their mobile sites and mobile applications. In this discussion learn how to:- Analyze and process mobile visitor behavior- Increase conversion rates through mobile chat interactions- Decrease support costs through maximizing interactions/hourEthan Alexander: VP of Mobile, LivePersonAlong with Mobile Savvy Guest Panelists Ethan Alexander VP of Mobile, LivePerson, LivePerson

3:30 Afternoon Refreshment Break And Networking Opportunity In The Mobile Marketplace Afternoon Refreshment Break And Networking Opportunity In The Mobile Marketplace

4:00 Practical Implementation Case Study 4 Amir Rozenberg, Compuware Gomez APM Product Manager, Mobile, Compuware Amir Rozenberg Compuware Gomez APM Product Manager, Mobile, Compuware As the mobile product manager, Amir Rozenberg is responsible for Compuware’s Gomez APM mobile product strategy. This includes defining product requirements and managing the prioritization of new features working closely with engineers and other cross-functional teams. Rozenberg has extensive experience in the wireless industry with expertise in areas including mobile infrastructure, usability, and [read more]

4:15 Practical Implementation Case Study

4:30 Case Study: Solving New Problems Introduced By Mobile David Sims, Vice President -- Direct Marketing, GNC Since launching a new m.site less than a year ago, GNC has been using mobile to advance its multi-channel retail strategy and give on-the-go customers access to health and nutrition-related products at their convenience. Earlier this year, they also launched the Livewell app that lets customers shop for products, check prices, locate stores and take advantage of exclusive offers. This in-the-trenches case study will touch on GNC’s high level approach to mobile and the tactical initiatives employed to achieve the goals of the organization. David Sims Vice President -- Direct Marketing, GNC

5:15 Special Presentation: The Mobile Shopping Awards Best Mobile Website, Best Mobile App, And Best Mobile/Social Media Campaign Chris Brya, Director User Experience, Choice Hotels Larry Glenn, Senior Director Application Development, Saks Direct, Saks Fifth Avenue Dmitri Siegel, Executive Director of Marketing, Urban Outfitters New to the Mobile Shopping Summit is the Mobile Shopping ‘Best in Class’ Awards. The Awards shine a spotlight on top brand-side achievements in three categories: Best Mobile App of 2011 How is your brand integrating itself into the daily mobile experience of your market, while providing unique functionalities that engage, retain, connect and/or drive consumers to point of sale? Best Mobile Website of 2011 What is your brand doing to create an accessible, fast loading, easy-tonavigate mobile site that delivers all of the must-haves users look for without overcomplicating their experiences? Best Mobile/Social Crossover Campaign of 2011 What innovative social media strategies are you employing to connect onthe- go consumers with your brand and one another? Are you using mobile games, check-ins, incentives, and/or testimonials? And how do networks like Facebook, Twitter, and Four Square factor into your approach? THE JUDGES Our board of cross-industry judges- from companies including Pizza Hut, Saks 5th Avenue, Urban Outfitters, Choice Hotels, Jewelry Television, and Mobile Marketer- will evaluate each entry on the basis of program goals, program execution, and results. THE PRIZE Winners of the Mobile Shopping ‘Best in Class’ Awards will be announced on the evening of October 18, 2011 at the Mobile Shopping Summit. In addition to receiving a Feature in Mobile Marketer and promotion on the eTail blog, winners will also be allotted ten minutes each on the morning of October 19th, to deliver acceptance speeches and showcase their achievements to the Mobile Shopping audience. To nominate a brand, please download the nomination form from www.MobileShoppingFall.com and email to Ian.Grody@wbresearch.com. Chris Brya Director User Experience, Choice Hotels Larry Glenn Senior Director Application Development, Saks Direct, Saks Fifth Avenue As Senior Director Application Development at Saks Direct, Larry Glenn is responsible for all custom software related to Saks Fifth Avenue’s ecommerce channels. He has been leading technical teams and developing software for over 17 years. In 1994, he co-founded the web development firm Liquid Digital Information Systems (now GlobalWorks), where he served as CTO, and which he built from 2 to 120 e [read more] Dmitri Siegel Executive Director of Marketing, Urban Outfitters Dmitri Siegel is currently the Executive Director of Marketing for Urban Outfitters, reporting to the President. He oversees the Direct-to-consumer busines as well as marketing and creative. He is responsible for e-commerce, catalog, CRM, P.R., branding, social media, catalog, mobile, interactive marketing, events, music, and customer insights. Dmitri has full P&L responsibility fo [read more]

5:30 Networking Cocktail Reception For All Attendees Networking Cocktail Reception For All Attendees