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Tasti D-Lite Podcast Part I: Integrating Digital Channels & In-Store Experience
Tasti D-Lite, the guilt-free fro-yo chain, is spreading its franchised shops across the nation thanks in part to a progressive digital marketing model. The company has found a niche in the digital space with innovative and aggressive social and mobile strategies that make use of all channels.
In Part I of this two-part podcast interview, BJ Emerson, VP Technology for Tasti D-Lite, talks about how he and the company are merging the digital/mobile space with the in-store experience. The company’s introductions include the “TastiPad,” a branded iPad that provides a host of engaging options in store. Hear him discuss the concept here, and tune into Part II for a discussion focused on how to target the mobile customer when they’re NOT in the store.
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Tasti D-Lite Podcast Part II: 3 Steps to a Slam-Dunk Mobile Strategy
Tasti D-Lite, the guilt-free fro-yo chain, is spreading its franchised shops across the nation thanks in part to a progressive digital marketing model. But when it comes to mobile, they had to start smartly, and did so by attacking each channel within mobile with strategic focus and planning.
In Part II of this two-part podcast interview, BJ Emerson, VP Technology for Tasti D-Lite, talks about the three things any brick and mortar retailer must understand before forging ahead into the mobile space. It’s pretty simple stuff, but SUPER important to do if you want that strategy to succeed. Hear him discuss these concepts here, and if you missed Part I, be sure to listen to that too – there he talks about bringing the digital experience from web to mobile to in-store to across a franchise model.
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