Mobile Commerce Forum – Focus Day: Developing Your Strategic Mobile Roadmap

9:30 Registration And Networking Breakfast Registration And Networking Breakfast

10:15 Chairperson’s Opening Remarks Marci Troutman, CEO, Siteminis Chairperson’s Opening Remarks Marci Troutman CEO, Siteminis Marci is the founder and the Chief Executive Officer of Siteminis Inc. Siteminis is the leader in mobile optimization software and technology used to improve marketing and commerce performance of retailers through mobile devices. Ms. Troutman has more than 15 years of experience in the retail and internet industry, including 7 years with The Home Depot where she held positions responsible for the [read more]

10:30 Understanding The 101 On Mobile: Where Do You Start When Building Your Mobile Roadmap? Brandon McGee, Mobile Strategy – Consumer Business, Dell Brandon McGee is a well-known, well-respected industry expert on mobile having been a trailblazer on mobile banking. He joins Dell as a mobile strategist and brings with him a wealth of knowledge and experience in developing mobile strategies. In this opening session, Brandon will help outline the important steps in starting your mobile roadmap and help dispel myths in launching your mobile channel: App versus WAP: what’s the real purpose of your mobile strategy? Understanding the core of your customers Understanding the available and emerging mobile technologies Understanding how you can measure results Understanding how you can tie mobile back to other channels and improve a unified shopping experience Brandon McGee Mobile Strategy – Consumer Business, Dell Brandon McGee is the Director of Mobile Commerce for Dell and is responsible for developing and implementing a global mobile commerce strategy. Prior to joining Dell in 2010, Brandon was the Vice President of Mobile Banking at a Top 25 financial institution and founded the industry leading Mobile Banking blog www.brandonmcgee.blogspot.com. Brandon has a BS from Purdue University and an MBA from Bu [read more]

11:10 Best Practices In Getting Your Mobile Brand To Market Baron Concors, CIO of Pizza Hut joins the Mobile Shopping Summit to share the success of their iPhone application and how you can take advantage of the opportunities in the mobile channel. Last year, Forbes named the Pizza Hut iPhone application the #1 branded mobile application of the year. Baron brings extensive experience in technology, operations, and marketing with an emphasis in retail, hospitality and consumer goods. In 2009, he was named by Computerworld Magazine as one of the Premier 100 IT Leaders in the world. Hear from a mobile commerce champion and leader to help you understand and set up the key elements and tools you need to pursue your mobile commerce initiatives. Sharing the Pizza Hut journey – from conceptual planning to execution of our mobile strategy. Overcoming the hurdles and winning your management and organization’s support in expanding into the mobile channel Why mobile shopping is not just for clothing, travel, or entertainment – demonstrating opportunities to compete and win in the mobile channel Real-life lessons learned and best practices on how you can also become the next best mobile shopping application

11:50 PANEL Session: Overcoming The Hurdles In Developing Your Mobile Commerce Site You’ve expressed your struggles in putting together a strategic mobile roadmap. And yes, it’s not as simple as we all thought it would be. As with the emergence of the internet more than ten years ago, here we are trying to understand and optimize a new channel. Join successful leaders representing different industries to learn effective and practical tips on how you can start your mobile roadmaps: Outlining the hoops and challenges you had to go through when you started your mobile initiatives Sharing important lessons learned and best practices to address the hurdles Understanding your customers’ need for mobility and delivering the right mobile content and platform to engage them Demonstrate how you are able to simplify and streamline the mobile shopping experience Practical tips for companies that are just starting to build their mobile commerce strategies

12:35 Networking Lunch For All Attendees Networking Lunch For All Attendees

1:35 Cars.com – Taking It To The Streets Sharon Knitter is the Director of Product Management for Cars.com and has led the site’s mobile initiative, working to bring the best of Cars.com to shoppers on the go. Join Sharon as she talks about their company’s vision and objectives for their mobile strategy. She will share significant results and usage, as well as changes they’ve made along the way. Sharon will also outline their future plans to continue to improve and drive their mobile commerce strategies. She is currently the co-chair of the IAB mobile committee and can help answer many of your questions about developing and analyzing new opportunities in the mobile channel.

2:15 Afternoon Refreshment Break And Networking Opportunity Coffee And Refreshment Break in the Mobile Marketplace

2:30 Rotating Round Table Workshops Delegates are looking to learn about best practices, practical solutions, “how to” guides, even a “Mobile Bible” to help develop and implement a strategic mobile commerce strategy. Here’s your chance to ask even the most basic questions about mobile commerce and how you can improve the mobile shopping experience for your customers. Meet experts in mobile commerce who will teach you everything you need to know about building a mobile roadmap. Each round table topic will be led by a table moderator who will rotate every 30 minutes. This gives you the chance to hear and learn from each of the industry leaders and spend quality time on each topic. Table #1: Driving m-Commerce Sales Through Mobile Advertising by Google AdMob Table #2: One App Forward, Two Steps Back by Mashery Table #3: Interactive Integrated Engagement: The New Age of Local Store Marketing by Moblico Table #4: Identifying High Risk Mobile Transactions by Iovations Table #5: Integrating SMS In Multi-Channel Campaigns Table #6: Do You Know Where Your Customers Are?

5:35 End Of Focus Day One End Of Focus Day One