On top of the research conducted on mobile commerce from the eTail conference in the past two years, the Mobile Shopping Summit team probed deeper into the challenges of the industry and what’s holding you back in moving your mobile commerce strategy forward. In the last six months, we’ve had interesting and eye-opening conversations with key e-Commerce, Marketing, and Technology executives about mobile and found 3 important nuggets:

1. Executives recognize mobile is the next big channel and can potentially be bigger than PC-based e-commerce
2. Executives believe having a mobile presence – whether it’s an app or site or both - is not a question of IF but HOW. But many struggle with where to start, what tools are available, and what resources they need
3. Executives will take extra caution on acting on something they don’t know much about yet. And what they don’t know is not just about the ROI of the mobile channel, but more so what the smart phone technologies are going to be like in the near future or how consumers are going to adopt new trends and shift behaviors again.

Get All The Answers by Attending This Sessions

Day One Focus Day: Developing Your Strategic Mobile Roadmap

This special focus day gives you answers. Answers to each of the above questions. Straight from the mouths of those who had the same concerns when they started their mobile commerce strategies. But they took the risk early to pilot test their ideas. Learn invaluable best practices in starting your mobile commerce and give your customers the opportunity to engage with your brand and enjoy the novelty and convenience of mobile shopping!

Day Two and Three: Navigating Your Roadmap: Optimizing The Mobile Shopping Experience

By attending the next two days you will meet leading-edge retailers currently building and deploying a mobile store. These industry leaders will share their stories with you about how they executed their mobile roadmaps and will share fascinating results – successful or not! Get your customers shopping with ease, confidence, and often on their mobile devices NOW!