Jill Murray is a Senior Mobile Analyst on the Digital Analytics team for Nordstrom, where she leads the analysis of consumer behavior on Nordstrom’s mobile site, iPad App, iPhone App and Android App. She also owns the analysis of Nordstrom’s OLOP (On Line Off Price) strategy, which includes the Nordstrom Rack business.
Currently, Jill is building a model for measuring and indexing Mobile Engagement on Nordstrom’s mobile platforms, a first for the company. Additionally, Jill is responsible for building and managing the Mobile KPI report as well as building forecast models for measuring mobile feature implementation ROI. Nordstrom’s analytics team is focused on utilizing disparate, complex and often unstructured data to predict, measure and communicate the customer journey throughout the brand experience, rather than siloed by touch points
Prior to joining Nordstrom in October 2012, Jill was on the Web Analytics team at Kohl’s Headquarters, where she focused on analyzing consumer behavior on mobile platforms. She held numerous buying office and ecommerce positions at Kohl’s, dating back to January 2008. Jill holds a B.A. in Photography and a B.S. in Retail Management from Purdue University.