FOCUS: Strategic Roadmap Development And Execution
We’ve devoted Day One to strategy. Regardless of where you are on the adoption path, you’ll need to make sure your mobile approach is in line with your overarching company objectives.
Which means: thinking about budgets, internal organization, staffing, cross-channel integration, and speaking to your consumer. And that’s exactly what our industry experts will cover – in addition to how to build an in-house strategy, meet needs around usability, and measure and display mobile-specific ROI.