Conference Day One

8:00 Networking Breakfast And Conference Registration Networking Breakfast And Conference Registration

8:55 Welcome Address Michelle Nance, Event Director, Mobile Shopping Spring

9:00 Chairpersons Opening Remarks Chairpersons Opening Remarks

9:15 PANEL: So Many Options, So Little Budget – What’s The Best Way To Allocate Your Mobile Marketing Spend? One of the most attractive things about mobile is the relatively low cost of entry into the space. But once an m.site or an app has been launched, there are countless ways to enhance the mobile consumer experience. And this is where things can get expensive. With a limited budget for next-gen optimization, what is the best way to create an engaging mobile offering? During this session, very different brands share with you what’s worked for them and what might work for you.

10:00 CASE STUDY: Reviewing Your Internal Mobile Roadmap To Make Sure It Aligns With Overarching Company Goals Is your mobile channel perfectly crafted from a strategic level? Did you properly organize your team internally to achieve your goals? This session focuses on Dolce Hotels’ proven approaches for achieving optimal c-suite buy-in for mobile initiatives, driving the process by keeping everyone on a timeline and executing on key deliverables to advance the process – as well as setting clear goals (ie: revenue generation, CRM) – a mandatory check-in for brands across industries.

10:35 Morning Refreshment And Networking Break Morning Refreshment And Networking Break

11:05 Where’d You Get Those Shoes? Want to experience Shoe Love? Really, really experience Shoe Love? Here the tale of how Shoe Love gets in the DNA of DSW’s customers and it’s employees. Listen to the secret of how “Where’d You Get Those Shoes?” becomes the ultimate engagement tool. WYGTS fully integrates through TV, social media, Pinterest, magazines etc. It’s a tag which customers and employees engage around However, it’s not just a tag; KPI results are exceeding expectations But there’s still so much to do

11:40 ROUNDTABLES Discussing best approaches with your peers is an essential part of your conference experience. This is one of the key opportunities you’ll have to ask specific questions as they relate to your own mobile journey. Each roundtable topic will be led by a table moderator, who will rotate every 20 minutes. This gives you the chance to learn from each of our industry leaders and spend quality time on the topics that matter to you. Incorporating Augmented Reality With Enhanced Product Info To Enrich The Shopping Experience Moderated By: Chris Reighley, Director of eCommerce, totes>>ISOTONER Mobile And Tv – Will Scanning, Buying, And Cross-Channel Advertising Really Drive Revenue For Your Brand? Moderated By: Amanda Harvey, Sales Manager for Mobile Marketing, Velti Virtual Goods And Virtual Currency – Do Opportunities Exist For Retailers? Moderated By: Michael Goldrich, Director of eCommerce, eMeetings, eCollaboration & Call Center, Dolce Hotels & Resorts

12:40 Roundtable Summaries and Takeaways Roundtable moderators will each give a 5 minute summary of the conclusions and takeaways from their discussions.

12:55 Extended Networking Lunch For All Attendees Networking Lunch For All Attendees

2:10 Executive Insight: How To Measure The Hidden Multichannel Impact Of Mobile Commerce On Your Business In the fast-evolving m-commerce market, companies can’t afford a misstep or forego a competitive opportunity for their mobile sites and apps. What consumers think of your mobile experience will influence what they do next and how they view their relationship with your company. Measuring their satisfaction with your mobile presence, in the context of their needs and expectations, provides the analytics and insights to successfully integrate the mobile experience with your company’s goals. A leader in web and m-commerce research, Larry Freed will discuss trends in m-commerce and the multi-device, multichannel customer experience.

2:45 Practical Implementation Case Study 1 A practical solutions implementation case study by Plastic Mobile

3:00 Afternoon Refreshment Break And Networking Opportunity Afternoon Refreshment Break And Networking Opportunity

3:30 Keynote Session: The Evolution Of A Mobile Strategy

APP SPOTLIGHT Building Apps That Overcome Fragmentation And Drive Conversions Apps give brands the opportunity to embed themselves in the daily mobile experiences of end-users. However, smart phone subscribers use only 5-6 apps regularly, either deleting the others or consigning them to the digital no-man’s-land of their second or third home screens. So how do you build an app that 1) reaches your market according to their operating systems and 2) achieves ongoing engagement that results in actual transactions? During the APP Spotlight, hear from two leading brands on overcoming fragmentation and driving consumers to POS.

4:05 –4:40 APP CASE STUDY – RUE LA LA RUE LA LA

4:40 –5:10 APP CASE STUDY – ICE.COM ICE

5:15 Networking Cocktail Reception For All Attendees Networking Cocktail Reception For All Attendees