Conference Day Three

8:30 Networking Breakfast And Conference Registration Networking Breakfast And Conference Registration

9:25 Welcome Address Michelle Nance, Event Director, Mobile Shopping Spring Michelle Nance, Event Director, Mobile Shopping Spring

9:30 Chairperson’s Opening Remarks Chairperson’s Opening Remarks

9:45 PANEL: The Next Generation Of Mobile Innovation: What’s Next For Brands And Consumers? Who’s on the bleeding edge of mobile? Which brands are innovating in ways that engage mobile shoppers? What’s next of the horizon? 3-D? Image recognition? Mobile/TV interplay? This panel session convenes experts from retail, travel, and hospitality to discuss what they see in terms of exciting creative work – that brands like yours can leverage.

10:30 CASE STUDY: Incorporating Mobile Phones Into The Brick And Mortar/Aisle Shopping Experience To Drive In-Store Sales Now more than ever, consumers are purchasing with their phones- not only at home or on the go but IN STORES. Which is why Best Buy has incorporated phones into the brick-and-mortar shopping experience offering information about availability as well as product reviews via QR codes and apps. This session focuses on how Best Buy is letting its consumers do all of its shopping through the lens of their devices – and what the results of that initiative have been.

11:05 Morning Refreshment Break And Networking Opportunity In The Mobile Marketplace QR Code Game Giveaway! *Drawing will be held during the Morning Refreshment Break – must be present to win!

11:35 CASE STUDY: Deepening The Brand Experience Via QR Code Strategies Recently Timberland partnered with Lucky magazine to promote its fall collection via style booklets that feature QR Codes, booklets that showcased Timberland’s women’s collection and linked to special style videos. This session focuses on the work that went into this initiative and how Timberland leveraged 2D bar codes to deepen the brand experience for consumers and provide more information about the Timberland brand and products.

12:10 Networking Lunch For All Attendees In The Mobile Marketplace Networking Lunch For All Attendees In The Mobile Marketplace

1:10 CEO KEYNOTE: Looking At Beyond-The-Rack’s Mobile Approach From The Top Beyond The Rack is the fastest growing web-based merchant in North America, having grown its membership from 600,000 in January 2010 to approximately four million. During this special CEO-keynote presentation, Yona Shtern will discuss his company’s mobile strategy and how to folds into their overarching marketing approach – from a high level.

1:45 CLOSING CASE STUDY: Constructing A Mobile Advertising Program – The Publisher Perspective In 2011, mobile campaigns outperformed online campaigns across a number of key metrics. But what is the best way to spend your mobile advertising dollars in 2012? And how do you reach YOUR market of mobile subscribers? This session highlights the publisher perspective on how to shape an advertising campaign that uses mobile in an interactive way and employs analytics to find out what’s working and where to route resources.

2:20 Closing Remarks Closing Remarks  Michelle Nance, Event Director, Mobile Shopping Spring

2:25 Close Of Mobile Shopping Spring 2012 Close Of Mobile Shopping Spring 2012