Conference Day Three

8:30 Networking Breakfast And Conference Registration Networking Breakfast And Conference Registration

9:25 Welcome Address Michelle Nance, Event Director, Mobile Shopping Spring Michelle Nance, Event Director, Mobile Shopping Spring

9:30 Chairperson’s Opening Remarks Marci Troutman, Founder, SiteMinis Chairperson’s Opening Remarks Marci Troutman Founder, SiteMinis Ms. Marci Troutman is the founder and the Chief Executive Officer of Siteminis Inc. Siteminis is the leader in mobile optimization software and technology used to improve marketing and commerce performance of retailers through mobile devices. Ms. Troutman has more than 15 years of experience in the retail and internet industry, including 7 years with The Home Depot where she held positions respons [read more]

9:45 PANEL: The Next Generation Of Mobile Innovation: What’s Next For Brands And Consumers? Anton Reut, VP, Product & Mobile, US Auto Parts Chris Brya, Director, Mobile & Emerging Channels, Choice Hotels Who’s on the bleeding edge of mobile? Which brands are innovating in ways that engage mobile shoppers? What’s next of the horizon? 3-D? Image recognition? Mobile/TV interplay? This panel session convenes experts from retail, travel, and hospitality to discuss what they see in terms of exciting creative work – that brands like yours can leverage. Anton Reut VP, Product & Mobile, US Auto Parts Anton is responsible for leading all product and mobile initiatives at US Auto Parts. US Auto is a leading online provider of automotive aftermarket parts, including body parts, engine parts, performance parts and accessories with over 330MM in annual revenue. Anton is also leading US Auto's entry into the local services market by providing users repair quotes from shops in their area.Prior to joi [read more] Chris Brya Director, Mobile & Emerging Channels, Choice Hotels Chris Brya is director of mobile and emerging channels for Choice Hotels International, Inc. (NYSE:CHH), one of the world’s largest hotel franchisors. In this role, Mr. Brya leads the m-commerce initiatives for the company. Under his tenure, the company launched its m-commerce platform in 2008, with average monthly sales performing well above the seven figures mark. In 2009, the company launched t [read more]

10:30 CASE STUDY: Incorporating Mobile Phones Into The Brick And Mortar/Aisle Shopping Experience To Drive In-Store Sales Bob Burns, Senior Manager, User Experience, Best Buy Now more than ever, consumers are purchasing with their phones- not only at home or on the go but IN STORES. Which is why Best Buy has incorporated phones into the brick-and-mortar shopping experience offering information about availability as well as product reviews via QR codes and apps. This session focuses on how Best Buy is letting its consumers do all of its shopping through the lens of their devices – and what the results of that initiative have been. Bob Burns Senior Manager, User Experience, Best Buy I am currently the Sr Manager, User Experience for Best Buy, working with their Channel Design and Emerging Platforms teams. My work focuses on user research and interaction design for mobile and alternative interfaces - tablets and touchscreens, as well as the integration of digital experiences into physical retail spaces. I have worked in interaction design since the Internet boom of the 1990s, [read more]

11:05 Morning Refreshment Break And Networking Opportunity In The Mobile Marketplace QR Code Game Giveaway! *Drawing will be held during the Morning Refreshment Break – must be present to win!

11:35 CASE STUDY: Deepening The Brand Experience Via QR Code Strategies Brian McGovern, Senior Marketing Manager of Digital Media & CRM, Timberland Recently Timberland partnered with Lucky magazine to promote its fall collection via style booklets that feature QR Codes, booklets that showcased Timberland’s women’s collection and linked to special style videos. This session focuses on the work that went into this initiative and how Timberland leveraged 2D bar codes to deepen the brand experience for consumers and provide more information about the Timberland brand and products. Brian McGovern Senior Marketing Manager of Digital Media & CRM, Timberland Brian has deep experience in digital and traditional marketing, having held responsibility for brand and direct marketing; across retail/ecommerce and wholesale partners. As senior manager, north america marketing, Brian currently directs media advertising, social media and mobile strategies for the brand and key partners. Prior to this he was responsible for all ecommerce marketing, and led multi [read more]

12:10 Networking Lunch For All Attendees In The Mobile Marketplace Networking Lunch For All Attendees In The Mobile Marketplace

1:10 CEO KEYNOTE: Looking At Beyond-The-Rack’s Mobile Approach From The Top Yona Shtern, CEO, Beyond The Rack Beyond The Rack is the fastest growing web-based merchant in North America, having grown its membership from 600,000 in January 2010 to approximately four million. During this special CEO-keynote presentation, Yona Shtern will discuss his company’s mobile strategy and how to folds into their overarching marketing approach – from a high level. Yona Shtern CEO, Beyond The Rack Yona Shtern is the co-founder and CEO of Beyond the Rack – named the fastest growing E-tailer in the USA for 2011 by Internet Retailer Magazine. Launched in 2009, BTR has grown exponentially with over 6 million consumer members, 3,000 brand partners, 300 employees and annual sales in excess of $150 Million.Prior to co-founding Beyond the Rack, Yona was Chief Marketing Officer of Ice.com (online je [read more]

1:45 CLOSING CASE STUDY: Constructing A Mobile Advertising Program – The Publisher Perspective Brian Doyle, Director, Mobile Sales & Strategy, ESPN In 2011, mobile campaigns outperformed online campaigns across a number of key metrics. But what is the best way to spend your mobile advertising dollars in 2012? And how do you reach YOUR market of mobile subscribers? This session highlights the publisher perspective on how to shape an advertising campaign that uses mobile in an interactive way and employs analytics to find out what’s working and where to route resources. Brian Doyle Director, Mobile Sales & Strategy, ESPN Brian has over 14 years experience in management, sales, marketing and business development for emerging media and new technology companies.He has been responsible for establishing marketplaces, achieving company wide revenue, launching new products, acquiring customers, expanding business with current customers, improving sales productivity and reducing overhead. Brian actively participates in fo [read more]

2:20 Closing Remarks Closing Remarks  Michelle Nance, Event Director, Mobile Shopping Spring

2:25 Close Of Mobile Shopping Spring 2012 Close Of Mobile Shopping Spring 2012