Addressing Critical Success Factors For Revenue Optimization
Organizations must prioritize long term mobile strategy to provide the maximum possible return on investment. Instead of focusing on meeting next quarter projections and chasing after mobile, let’s begin to lead the way. What strategy do we have, and how does mobile fit into it? Does mobile make sense for our audience and are they receptive to our message? By proactively asking these questions, we form a picture of how mobile is influencing other channels and how to maximize our investment in the three screen and offline environment. What is ‘good’ mobile ROI for your organization?
Todays focus is also on advancing tactics around mobile web, applications and tablets. Many retailers see more traffic to their HTML5 sites, which are more comfortable given similarities with existing websites. However, a key benefit to apps is speed, along with the ability to take advantage of native capabilities of the device, including Apple’s Passbook, integrated social media and push notifications. The interactivity that apps offer through these features are key contributors to building stronger customer relationships in 2014 and beyond.