| Video Presentation |
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Meeting Customer Demand For Mobile Site And Application Performance
Lelah Manz, Chief Strategist, eCommerce, Akamai
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Fleeting Vs. Facts: Determining Which Mobile Elements Will Have Long-Term Impact
Eric Feinberg, Senior Director of Mobile, Media & Entertainment, Foresee
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| Whitepapers |
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ScanLife Mobile Barcode Trend Report
The ScanLife Trend Report covers a broad look at mobile barcode scanning which includes both QR Codes and standard UPC scanning. The report details information like volume growth, demographic use, geography, content interests, and much more. It is published by the leading mobile barcode company and covers millions of scans from around the globe each month.
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Pizza Pizza Cooks Up A Successful Mobile App
A Forrester Research Case Study By Vidya L. Drego
One of Canada's leading pizza chains wanted to be the first to market with a mobile experience that offered greater convenience to its customers. Together with award-winning mobile marketing agency, Plastic Mobile, they engaged in a customer-centric design process that resulted in a mobile app that exceeded all expectations and changed the mobile ordering game for the entire industry. Firms new to the mobile space, and even those evolving into their second- or third-generation mobile offerings, can learn from Plastic Mobile and Pizza Pizza's exemplary mobile initiative.
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| Video Interview |
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Tom Davis, Kenneth Cole, gives a mobile breakdown by retailer type
Tom talks discusses how the marketing strategy of different retailers play into the functionalities of their mobile website.
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| Video Interview |
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Jaimee Newberry at Zappos chats about mobile development
NOT having a brick and mortar store makes it easier for Zappos to build a mobile site. Why and how? Jaimee tells all.
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| Audio Interview |
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Pam Macharola, Owner, Internet Division President, Blair Candy, discusses the company's approach to mobile marketing
Blair Candy's reason for going mobile- their customers were using mobile phones to place orders because the online candy store was barred on work computers.
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| Audio Interview |
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Andrew Koven on Steve Madden's new socially-minded site enhancements & its analytical results
Andrew Koven, President of e-Commerce and Customer Experience at Steve Madden talks about how the brand is using mobile to drive its entire business.
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| Audio Interview |
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Sharon Knitter on how Cars.com has developed its mobile commerce strategy
In this podcast, Sharon Knitter, Senior Director of Consumer Products, Cars.com, discusses how the major online retailer has built its mobile commerce strategy.
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| Video Interview |
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Ed Deutscher, HSN, on high-quality video for mobile devices
Mobile devices are getting higher-tech by the minute, but they still have some limitations when it comes to high-quality video. Listen to Ed Deutscher discuss what developments still need to be made with rich, streaming video.
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| Video Interview |
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Annabel Kilner on Innovative Content Strategy
Here, Annabel, Head of US Business Development for MyDeco.com, talks about the development of her company in the US and how she and her team have managed to create a successful e-commerce operation that is chock-full of content and builds customer loyalty through its interior design expertise, and through interactive on-site features such as 3D design and mood board applications.
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