Mobile marketing SMS can be ignored at a retailer’s peril. Email marketing has been popular in the past, but its use is dwindling; people aren’t accessing their email inboxes as often as they are engaging with their mobile devices. Furthermore, sales of personal computers that have been the portal through which people have accessed the Internet in the past have been surpassed by sales of mobile phones. This presents retailers with a chance to embark on a new marketing strategy.
Mobile marketing best practices increase the numbers of people who will subscribe to be on a retailer’s SMS list. One important practice is to be mindful of their customers’ privacy. They will need to ensure that their customers know they can unsubscribe from the list at any time. They also must their customers that they will receive more than one text message and that these messages will be continuous.
Another of the mobile marketing best practices is to send text messages when it’s most convenient for their customers to receive them. Around 11:30 a.m., people begin thinking about what they will have for lunch, and they will be glad to receive a text message at this time from a restaurant that has a special just for them. If this message comes in the 9:00 hour when these people are just arriving at work or are preparing for a meeting, they may become annoyed at the interruption.
One of the most appreciated mobile marketing best practices is when businesses thank their clients for subscribing to their text messaging lists. A good way to do this is to offer them an incentive to sign up such as a discount on a purchase after they have added their names to the list. When retailers let their customers know what they have to gain by signing up, it increases the sign up rate.
Last, but definitely not least, is the importance of good spelling and grammar. Text messages are limited to 160 characters, but this is not the time to write as if the messages were being sent over Twitter. A business establishment has to remember that it has an image to protect and it can’t do this if it’s responsible for sending out grammatically incorrect ads.
Mobile marketing SMS is the wave of the future as email marketing and searches over the Internet begin to fade. Now is the perfect time for retailers to begin to look into this new technology.