Articles, Podcasts and Videos about Mobile Marketing

Click Here to Watch the Video Interview

In this exclusive video interview, Shari Rudolph, VP of E-Commerce apparel retailer Wet Seal, discusses how the company worked out a truly seamless integration of its mobile commerce and social media strategies.

The company’s “Runway” app allows customers to enter Wet Seal stores, scan barcodes of merchandise and see outfits that have been styled with that item by others in the social community – the ultimate in social merchandising...leveraged by the mobile channel with the help of a great mobile experience. This social experience can be taken inside brick and mortar stores so that the company can cross-sell into other categories.

Mobile Conferences 2012 - Mobile Shopping Spring is the best executive-level mobile marketing conference.

HTML5 Mobile Apps - Flash is dead; long live HTML5.

Mobile Marketing Industry - Learn about benchmarks for this increasingly important part of your marketing mix.

Interactive Mobile Marketing - To be successful, mobile commerce needs to be interactive.

mCommerce - Mobile applications development should be a priority for your retail organization.

Mobile Marketing SMS - Learn about best practices for this increasingly used technology.

Mobile Marketing Trends - Build a strategy to harness the latest trends.

Mobile NFC - This new technology is set to change the integration between online and brick and mortar.

Push Notifications - This technology is one of the most effective parts of a good app.

QR code marketing - This new strategy is rapidly gaining ground. Learn more.

Augmented Reality Marketing - This cutting edge technique is gaining in popularity.






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