The best place to attract new customers is going to be through their mobile devices like the iPhone. Currently, when people are looking for something to buy, they will go to their computers to search through a search engine. At this point, they are seeking information before they decide what they are going to buy and where they are going to buy it. Mobile marketing offers retailers an opportunity to access people who are beyond that stage; they are ready to buy and they are open to any deals they will be offered by retailers who can reach them through the best mobile marketing strategies.
The mobile marketing industry has infiltrated the gaming industry. The company, PowerMat that specializes in chargers for wireless devices stepped into the virtual world of the game, MyTown. PowerMat offered MyTown’s players the chance to enter a sweepstakes where they would be required to visit stores that sell PowerMat’s products. By performing this strategy, PowerMat managed to increase the number of visitors they received at their sweepstakes page from 0.1 percent to 1.8 percent.
People searching for a best mobile marketing technique need look no further than toward InterContinental Hotel Group (IHG). IHG created an app they entitled the Priority Club Reward App that gives their customers the ability to make hotel reservations, check on these reservations before they arrive at the hotel and determine how many rewards points they have earned. This action increased the amount of revenue IHG earned from people searching for their services by way of the app by 91 percent. Also attributed to this app is the fact that IHG sees an increase in the amount of traffic the mobile site receives by 20 percent every month.
An older idea that hasn’t really had the greatest success are banner ads, so global media manager, Beth Lubov Butrymowicz, decided to embark on a way to make banner ads more effective. She managed to do this by creating mobile banners. These mobile banners ask patrons who click on them qualifying questions that allow the app to personalize these customers’ experiences and take them to the most appropriate website for what they need. Lubov Butrymowicz succeeded; she increased the number of times people accessed these banners over regular banner ads.
Based on the examples in this article, it appears that people appreciate retailers’ efforts to make things more personal for them through their mobile devices. The mobile marketing industry has an opportunity to continue along these lines and increase these possibilities even further.