GET INVOLVED
EVENT DETAILS
DELEGATE INFORMATION
PARTNERS
WBR
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Main Conference Agenda - Day One - Tuesday, October 28, 2008
| 8:15 |
Continental Breakfast, Registration And Opportunity To Network In The Solutions Zone |
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| 8:55 |
Welcome Remarks
Beth Kuntz,
Executive Director, Net.Finance East |
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| 9:00 |
Chairperson’s Opening Address |
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| 9:15 |
Driving Your Brand’s Strength To Add Value To Your Customers
Cheryl Guerin, Vice President, Promotions & Interactive, MasterCard International |
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| 9:55 |
Transactional Transformation: What You Can Offer Online To Improve The Customer Experience And Adoption
Tim Callan,
Vice President of Marketing, SSL, VeriSign |
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| 10:30 |
Refreshment Break And Networking Opportunity In The Solutions Zone |
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| 11:00 |
Employing Analytics To Understand Conversion Paths And Consumer Behavior
Denise Rossi Henn,
Vice President & Senior Manager eBusiness, PNC Bank |
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| 11:35 |
Working Smarter, Not Harder: Using Online Capabilities To Control Costs In Your Advertising Initiatives
William Gagnon,
Global Leader, eCommerce, GE Money |
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| 12:10 |
PANEL SESSION: Achieving Management Buy-In To Justify Resource Allocation For Your Online Marketing Initiatives
Stephen Hill,
eMarketing Director, Bayview Financial
Brian Jurutka,
Vice President of Marketing, comScore, Inc. |
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| 12:45 |
Lunch For All Attendees |
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| 1:45 |
PANEL SESSION: Gauging Customer Experience Online To Enhance Your Service Offerings And Client Education And Communication
Kenneth Simon,
Assistant Vice President, eCommerce, Affinity Federal Credit Union
Riaz Latifullah,
Vice President,
Financial Management and Operations, AARP Services Inc.
Matt Wilcox,
Vice President Marketing and Communications, Zion's Bank
Chris Jolley, Group Manager, Microsoft’s Financial Product Group |
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| 2:20 |
Do Well By Doing Good
William Azaroff,
Director, Online Banking & Engagement, Vancity/Citizens Bank of Canada |
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| 2:55 |
Marketing To The Values-Based Consumer To Increase Your Market Share
Joleen Spencer,
Senior Vice President, Marketing, Shore Bank |
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| 3:30 |
Refreshment Break And Networking Opportunity In The Solutions Zone |
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| 4:00 |
iMIX: INNOVATIVE MARKETING IDEAS EXCHANGE |
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| 5:45 |
Net.Finance East Welcome Reception |
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Main Conference Agenda - Day Two - Wednesday, October 29, 2008
| 8:15 |
Continental Breakfast, Registration And Opportunity To Network In The Solutions Zone |
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| 8:50 |
Welcome Remarks
Beth Kuntz,
Executive Director, Net.Finance East |
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| 8:55 |
Chairperson’s Opening Address |
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| 9:10 |
Utilizing Mobile Technology To Facilitate Transactions And Access To Account Information For Your Customers
Gary Rose, Vice President Emerging Technologies, Wachovia Corporation
John B. Watkins, Director Online Services, Wachovia |
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| 9:45 |
Integrating Social Media With Traditional Marketing Practices To Broaden Your Reach To Customers And Prospects
Eric Lucero,
Vice President, Marketing Strategies, Umpqua Bank |
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| 10:20 |
PANEL SESSION: Determining The Right Channel Mix Of Traditional And Innovative Marketing Strategies To Promote Customer Engagement
Renee Souillard,
Vice President Marketing Strategy, Capital One
Denise Rossi Henn,
Vice President and Senior Manager, eBusiness, PNC Bank
Alison Jones,
Senior Vice President Marketing, Patelco Credit Union
Kevin Lynch,
Senior Vice President eCommerce, 1st Mariner Bank |
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| 11:00 |
Refreshment Break And Networking Opportunity In The Solutions Zone |
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| 11:25 |
Gathering Customer Data Through Social Media To Improve Targeted Messaging
Julian Chu,
Director, Internet Acquisition, Discover Financial Services LLC |
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| 12:00 |
Informing And Educating Your Customers Online To Drive Profitability Offline
Craig A. Oldham,
Director, Internet Marketing, Allstate Insurance Co. |
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| 12:35 |
Lunch For All Attendees |
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| 1:35 |
Forecasting The Future Of Online Consumer Security
Robert Weaver,
Head of IT Security,
ING DIRECT |
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| 2:10 |
Phishing, Vishing And Smishing - Security In A Changing Networked World
Ted Josephson,
Vice President, Direct Banking and Operations, People’s Bank |
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| 2:45 |
iChat: The New Online Customer Experience: Overcoming the Credit Crisis
Richard Becker,
Marketing Executive, (formerly Citi) |
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| 3:20 |
Refreshment Break And Networking Opportunity In The Solutions Zone |
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| 3:50 |
Innovating The Online World
Avi Pollock,
Head of Strategic Innovation, Royal Bank of Canada |
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| 4:25 |
Driving New Opportunities Through B2B Partnerships
Brian Mullaly,
Founder, Chairman and CEO, GlobeFunder Ventures, Inc. |
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| 5:00 |
End Of Net.Finance East |
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