Alejandro E. Carriles, Senior Vice President and Director of Mobile and Internet Strategies at BBVA Compass, is responsible for the mobile banking retail delivery channel, setting the overall strategic direction of the bank’s presence on the web in the USA, and serving as lead for retail innovation projects.
Mr. Carriles has led a renewed mobile strategy for the bank, which included the release of native mobile banking applications for the Android, Blackberry, iPhone, iPad and PlayBook platforms to complement the bank’s existing SMS Banking solution, redesigning the app fulfillment process, and a new marketing campaign. As a result, the number of mobile app users increased over 6-fold in the last 2 years.
Previously, Mr. Carriles served as Director of Innovation Research and Development for BBVA Compass, where he led the Virtual Banker project, which in 2009 received the Innovation in Banking Technology Award from Financial Times’ The Banker Magazine.
Andres Wolberg-Stok is Senior Vice President, Director of Strategy for Mobile and Emerging Technologies, North America Consumer Banking, Citi. He joined Citi 10 years ago from an international personal-finance startup and has since served in a variety of digital roles, first for Citi’s Latin America operations, and since 2004, for its U.S. consumer businesses. Prior to that, he was a media and news executive with Reuters, based in Europe and in Latin America. He speaks three languages and has lived in seven countries. He holds an MA in Communication from the University of Leicester (UK).
Chris McNeil joined American Express in the summer of 2011. As a Senior Manager on the e-Servicing team, Chris is responsible for examining the analytical data that helps shape enrollment and servicing strategies for the firm’s Online Merchant Services (OMS) website. Before joining American Express, Chris worked as an analyst at Corporate Insight, a competitive intelligence firm. Here, he conducted research that helped leading financial services institutions improve and promote digital products, as well as eliminate performance gaps within customer service channels. He also worked as a product manager at Pershing LLC, a subsidiary of The Bank of New York Mellon. Chris received his B.S. in Consumer Economics from The University of Delaware in 2001, and an MBA in Marketing from Baruch College in 2009.
David Tucker joined HSBC in 2006 and has operational responsibility for the email and cross-sell marketing activities within HSBC's Digital Messaging and Marketing Group. His team sends several hundred million emails a year and services a variety of credit card customers under house and partner brands throughout North America. Prior to his current role, he worked in originations developing holistic digital marketing strategies and delivering new credit card, insurance and banking customers to HSBC via paid search, affiliate marketing, third party e-mail and display ads. Prior to HSBC he spent seven years in a variety of marketing and business development roles at Intel Corporation including stints in co-marketing, product marketing, and as the worldwide manager for the consumer portion of Intel.com. He earned his MBA from UNC Chapel Hill and his undergraduate degrees from Miami University.
Mr. Matta is currently Vice President of Business Transformation and eBusiness at Blue Shield of California. He is responsible for managing the online channel (including product management, strategy, customer experience, product development and operations) as well as various process automation efforts.
Prior to Blue Shield, Mr. Matta held several Senior Vice President positions in the Internet Services Group of Wells Fargo Bank, including managing wellsfargo.com and online sales, and the online payments, small business customer segment, and mobile banking businesses. Mr. Matta initially pursued a career in professional services including strategic management consulting (Mercer Management Consulting), business process reengineering (CSC Index), investment banking (CS First Boston), e-commerce and systems integration (Organic Online) and advertising (Bates Advertising).
Mr.Matta graduated magna cum laude from the University of California, Berkeley with a dual degree in Economics and History and subsequently earned a MBA from Harvard Business School.
In his work with the wellsfargo.com management team, Mr. Class is responsible for strategic business analysis around the online base of financial service customers. He analyzes customer preferences and behaviors to help Wells Fargo respond to customers’ banking needs and develop new financial services that can be accessed anytime, anywhere. Key successes include bank-wide adoption of customer-centric cross-sell potential and probability of attrition risk models.
Prior to joining wellsfargo.com, Mr. Class was responsible for Branch & ATM location planning & analysis throughout the Wells Fargo franchise. Mr. Class played a lead role in the development of Wells Fargo’s innovative branch delivery strategy, including the supermarket banking program and specialized branch formats. In addition, Mr. Class was responsible for development of branch staffing & scheduling applications as well as branch-based database marketing and lead delivery tools.
An industry veteran with over 20 years at leading financial services firms, Jane Stackpole joined Silicon Valley Bank in 2005 and heads up its Market Strategy Group. Her team is responsible for turning market insights into actions and creating client-centric go-to-market strategies. Prior to SVB, Jane held a variety of leadership positions at E*TRADE, Charles Schwab, Fidelity Investments and Mercer Management Consulting. She holds an MBA from the Tuck School at Dartmouth and a BA from Harvard University.
Jeff Dennes, a nationally recognized leader in the online, mobile, and payments industry, has joined Huntington (NASDAQ: HBAN; www.huntington.com) as Senior Vice President, Chief Digital Officer.
With nearly 20 years of experience in online and mobile services innovation, Dennes will lead Huntington’s efforts to expand its online banking platform with an increased focus on mobile and iTouch banking.
Jeff’s teams support Huntington’s online, mobile, ATM and future digital channels by developing strategy and supporting the day to day operations.
Jeff has been recognized as a leader in the mobile space for the past several years.
Jeff Dennes, a nationally recognized leader in the online, mobile, and payments industry, has joined Huntington (NASDAQ: HBAN; www.huntington.com) as Senior Vice President, Chief Digital Officer.
With nearly 20 years of experience in online and mobile services innovation, Dennes will lead Huntington’s efforts to expand its online banking platform with an increased focus on mobile and iTouch banking.
Jeff’s teams support Huntington’s online, mobile, ATM and future digital channels by developing strategy and supporting the day to day operations.
Jeff has been recognized as a leader in the mobile space for the past several years.
Jimmy Dinh joined CIBC in 2010, and is a senior member of its eChannels Strategy & Planning team; which is responsible for leading and supporting CIBC’s channel vision, roadmap and long–term strategic priorities. In his current role, Jimmy is directly responsible for establishing strategic direction, providing leadership and guidance to the business operations on all Mobile and Mobile Banking related initiatives at CIBC.
Jimmy brings over 11 years of corporate strategy, product management and strategic business development experience within the intersecting ecosystems of mobile, online commerce and emerging payments. Previous to CIBC, Jimmy served as Director of Mobile Payments at MasterCard Inc. In this role, he led go–to–market product strategies and strategic partnership development in Canada focused on NFC and P2P payments. Jimmy has also been extensively involved in developing mobile money transfer and service monetization solutions with mobile network operators in emerging and un–banked markets globally.
Jimmy received a Bachelor’s degree in Computer Engineering from Concordia University in Montreal, Quebec, Canada.
Ken joined 21st Century at the end of 2011, and heads up the e-Business team, responsible for all e-Commerce functions including customer acquisition, customer service, user experience, analytics, website operations, project management, social media, mobile and digital strategy. Prior to joining 21st Century, Ken spent five years as the CMO of J.G. Wentworth, where he's best known as the architect of the several iconic J.G. Wentworth and 877-CASH-NOW campaigns. Ken also spent 12 years at MBNA in numerous senior marketing roles in the US and Europe.
Kevin Jackson joined Discover Financial Services in 2011 as the Director of Interactive marketing. He leads the firm’s digital marketing strategy for existing Discover Card customers. He is responsible for targeting interactive messages to card members and is transforming the digital technology Discover uses to drive profitability, influence customer behavior and improve the customer’s online experience. Kevin has over 12 years of e-commerce and online marketing experience including web site content management, email marketing, online media and search. Prior to moving to the financial services industry, Kevin lead consumer marketing at US Airways.
Kristi Procopio has more than 16 years of experience in the Financial Sector . She leads the company’s organic growth and financial innovation initiatives, and the sales, communications, investor relations and marketing functions. Before joining BofI Federal Bank, Ms. Procopio served as the First Vice President, Director of Marketing for Imperial Capital Bank from August 1999 until December 2009. Prior to Imperial Capital Bank, she worked as the National Director of Sales and Marketing for Property Sciences, Commercial Lender Magazine.
Laurie Rush, PMP, CCE is currently Vice President of Marketing and Product Management for MECU of Baltimore, Inc. Laurie’s responsibilities include overseeing marketing, PR, research, advertising/social media, product development and web marketing and management.
Laurie’s experience in financial institutions spans 25+ years with a concentration in product development, project management, business development, marketing and advertising. Prior to accepting her current position in 2007, she spent 6 years as an Project and Organization Development Consultant to a variety of organizations and 15 years as the Vice President of Product Management and Business Development at Provident Bank, a $6 billion institution.
Throughout her career, Laurie has served as the lead Project Manager on many complex projects that include mergers, conversions, product development, operations and marketing related initiatives. She is a Certified Project Management Professional (PMP). Certification requires the candidate to have a Bachelors degree, 35 project management education hours, and a minimum of 3 years project management experience which must include a minimum of 4500 direct project hours.
Laurie is also trained as a group facilitator in problem solving and decision making methodologies and is a graduate of the CUES CEO Institute as a Certified Chief Executive (CCE).
Louis Cohen brings over a decade of Internet Advertising experience as the SVP of Search & Affiliate Marketing for Citibank where he leads the Digital Marketing efforts of the Citibank, CitiMortgage, & Citicards brands. Via Search Engine Marketing (SEM), Optimization (SEO), & Affiliate Marketing channels, Louis & his team drive acquisition efforts across Financial Services.
Previously, Louis spent 6 years in leadership roles at Microsoft Advertising as a Regional Manager for the Microsoft Media Network & Search Account Management teams. Louis began his career as an internet entrepreneur in the late 1990’s with a small business for collectibles trading online, leading him to roles as a General Manager or Director of Marketing at several e-commerce start-ups.
Louis has spoken at several industry events & teaches MBA classes in Digital Marketing, Search Marketing, & Social Media Marketing at Baruch College. He holds a BS in Industrial Management & Entrepreneurship from Carnegie Mellon University & an MBA from Baruch College.
Mr. Zeitlin joined Farmers in 2009 as head of eBusiness. He is responsible for all consumer facing properties (Farmers.com and Agent Websites), Social Media, and Digital advertising. He is also responsible for Farmers Exclusive Agency Dashboard and eCRM systems.
Mr. Zeitlin’s career prior to joining Farmers includes Consumer Package Goods experience with General Mills and American Can, insurance experience with Progressive and Unitrin Direct, and technology experience with Insurance Automation Systems and Insurance.com
Mr. Zeitlin hold's a B.A. in Political Science and Psychology from Tel Aviv University and a M.B.A from the University of Chicago in Finance and Marketing.
Mark covers multichannel financial services, helping banks and credit unions profitably enable customers to monitor and manage their money more smartly through technology such as online banking, mobile banking, personal finance management tools, and financial alerts.
Mark has laid out a roadmap for how financial institutions should roll out personal finance management tools at the heart of online banking and use PFM to turn mobile banking into the customer’s financial “remote control.” In addition, he has detailed why the industry must improve online account opening, root new customers relationships faster with smarter onboarding and switch kits, address the critical flaws of financial alerts, and why it is critical to use technology to redefine “personal” service.
Mickey Mencin has 20 years experience in marketing and advertising with an emphasis in branding, online marketing, electronic commerce, merchandising and emerging media strategies. At KeyBank, she manages a team of brand, creative, media and production professionals who are responsible for bringing Key’s brand to life via integrated marketing strategies and touchpoints. Prior to KeyBank, Mickey was general manager of The SPI Group, Cleveland, a strategic interactive marketing firm; and held advertising manager/creative director positions at Bank One and National City Bank respectively.
In a follow-up to one of last year's top rated sessions, USAA's Neff Hudson provides an up-to-the-minute assessment of the business, technical and consumer developments in the hotly contested Mobile Wallet market. Google has gone big with an impressive list of partners. The TELCOs are still aligned behind Isis, and PayPal has launched its own competing system. Visa, MasterCard and American Express have launched multiple initiatives both here and overseas. And retailers are looking for new ways to connect directly with consumers, as Starbucks demonstrated with their popular app. Where are Banks in this mix? And how can they take advantage of this transformation?
Pedram Afshar is Vice President of Client Experience and Digital Engagement of American Century Investments, a premier investment management firm headquartered in Kansas City. Mr. Afshar has management responsibility for American Century Investments' digital experience and its retail call centers. Prior to joining American Century Investments, Mr. Afshar was a key executive of the Member Experience division at USAA in San Antonio. There, he held various leadership roles overseeing the acquisition, servicing, and retention of USAA's banking, lending, and property and casualty members and operations. Mr. Afshar graduated from the University of Texas at San Antonio with a bachelor's of business administration degree in information technology and where he also earned his master's degree in business administration in management of technology.
A senior manager and leader with 13 years of experience in both digital and traditional marketing integrating strategies in demanding and fast-paced environments for multiple consumer brands, target audiences, channels and customer contact points. A dedicated and disciplined thinker who has the ability to create performance driven campaigns and create brand centric experiences that leverage content and technology. Pritesh has a proven track record of improving the effectiveness and efficiency of sales and marketing to increase revenue and decrease costs.
Strengths include leadership, innovation, strategic planning and execution, superior communication skills, and a drive for results.
Pritesh’s past accomplishments include leading ShopATI (acquired by AMD), an e-commerce site with revenues of over $25MM US dollars annually with a 95% customer satisfaction index. He also independently developed the first internet marketing course for Seneca College. This course has become an integral part of the marketing curriculum at Seneca College.
Currently, he is Sr. Manager, Enterprise Digital Strategy for one of Canada's largest financial institution with over 20 people reporting to him. Recently, he led a team of 50+ to redesign BMO Bank of Montreal’s website to a leading-edge financial website which was rated in the Top 3 by Forrester Rankings.
An interesting fact is that Pritesh has done Film Making Certificate from George Brown and has worked on So You Think You Can Dance Canada.
Specialties: Marketing, Digital, Interactive, Strategy, Social Media, Mobile, Sales, Loyalty, CRM, Direct, Database, Community, Operations Management, International Market Penetration, Change Management, Public Speaking / Presentations.
As a senior member of the eChannels Mobile Banking Strategy and Planning team at CIBC, Ranjit Sarai is instrumental in defining and driving the long-term strategic roadmap for the bank’s mobile channel. His team is responsible for providing mobile thought leadership across the various lines of business at CIBC in support of an integrated client experience.
Previous to joining CIBC, Ranjit has held several senior strategy consulting and product management positions including solution engineering at Ericsson LM, a leader in mobile telecommunications technology. At Ericsson, Ranjit worked closely with mobile carriers globally (AT&T, Orange, Vodafone, Telefonica, Digicel) to consult on and develop monetized value-added services within their Intelligent Network infrastructure.
Ranjit holds a Bachelor degree in Software Engineering from Concordia University in Montreal, Canada.
Silu Modi is Vice President, Digital Marketing for Macquarie North America – Banking and Financial Services Group. For more than ten years he has pioneered the digital strategy for some of Canada’s best-known financial services firms, including Invesco Trimark, where he led the eServices team to build the award-winning Trimark Advisor site. While at DundeeWealth , Silu’s leadership in eBusiness initiatives created “the best financial advisor site in North America,” according to Pyramid Research. In his current role, Silu leads Macquarie’s Canadian retail financial business units in developing their digital and social media strategy.
Ted has 25+ years experience in managing the strategic, business and tactical operational aspects of the Direct channels for People's United Bank - a $27 billion organization - including Online, Mobile, ATM/Debit and multi-state Contact Centers. His role requires a focus on cost-effective sales and service channel innovation, with extensive direct experience in building effective business cases for new product and channel development including Mobile Banking, Social Media; new online & bill pay platforms, web content management, ATM/Debit/EFT processing operations; and more.
Tiffani Montez serves eBusiness & Channel Strategy Professionals. She focuses on technologies that enable digital financial services. Tiffani helps eBusiness & Channel Strategy Professionals at banks with strategies and best practices for mobile banking, person-to-person payments, personal financial management, online account opening, and online banking.
Prior to joining Forrester, Tiffani worked for Wells Fargo for 20 years, supporting areas including investments, lending, and banking. She has a deep background in lending products, operations, customer service, and sales. She has direct experience implementing online chat, lead and contact management, and cross-channel solutions.
Toby leads Customer Acquisition for Progressive’s Personal Lines group. Having joined Progressive 15 years ago in the early days of the Internet, Toby has been involved in many of Progressive’s breakthroughs in selling and servicing on the Internet. Toby’s responsibilities include demand generation, management of Progressive's web properties, and the acquisition experience on the Internet, in the call centers and on the independent agent desktop. Toby also has responsibility for Mobile leadership across the enterprise. Prior to this role, Toby was the first Experience General Manager at Progressive improving the consumer experience across the customers journey with Progressive.
Todd Purcell joined The Hartford in the Fall of 2010 as Head of Digital Strategy. In this role, Todd is leading the digital strategy across all core businesses - Personal and Commercial Property and Casualty Insurance and Wealth Management - to deliver an extraordinary service, sales and loyalty customer experience. Todd, in partnership with each line of business, operations, and technology, is driving significant change to the organization to meet the rapidly changing needs of The Hartford's customers across the digital landscape
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Todd has over 15 years of experience in financial services. Since 1998, Todd has been helping organizations define and develop the full potential of a digital dialogue with their customers. Prior to joining The Hartford, Todd was the Head of Digital Marketing for USAA. In this role, he defined the digital marketing strategy for the insurance, banking, and brokerage business helping the organization optimize marketing spend and resources to acquire and deepen customer relationships. Todd has also worked at Smith Barney, American Express, and Chase in digital strategy and capability roles. As the Vice President of Email and Mobile Customer Experience at American Express, Todd led the company's evolution from offline communications to greatly expanding the role of email marketing, email servicing, SMS, and mobile. A shift that drove significant revenue, cost savings and customer satisfaction results. While at Chase, as the Vice President of Chase Online Banking, Todd led the development of the one of the first internet banking services from a more traditional bank.
Todd has a B.S. in Marketing from Cornell University and a MBA in Finance and Marketing from Fordham.
Todd resides in Avon, Connecticut his wife Staci and two boys, Evan and Alec. He's a rabid Dallas Cowboys and Chicago Cubs fan and is actively involved in local town sports helping to support his son's participation in soccer, basketball, and baseball.
Tom Poole is the Managing Vice President for Mobile and Emerging Channels at Capital One. In this role, he is responsible for developing Capital One’s mobile banking and payments strategy, managing development and launch of mobile applications and the mobile website, and exploring potential for emerging digital channels. Early successes include the launch of a highly rated iPhone application in December, with a new mobile site and Android application launch also planned for the first quarter of 2011.
In his prior roles, Tom managed the Capital One No Hassle Rewards program. In this role since December 2007, he took steps to radically simplify the overall rewards program while revamping the web rewards redemption experience. Previously until 2006, Tom led innovation for the US Card Customer Management, developing new programs to drive engagement across Capital One’s 30MM+ cardholder portfolio. Some of his work here included development of the online “Customer Cardlab” as well as an online capability to swap products, a first across the credit card industry. Prior to joining Capital One, Tom received his MBA from the University of Virginia, where he graduated in the top 10% of his class. Prior to business school, Tom spent 5 years as an IT consultant with Accenture.
Vince Hruska is a Senior Vice President of Product Solutions and Strategies for City National Bank, where he leads the development, pricing and management of bank products and services serving individuals, private clients and businesses, including all deposit, lending, card, payments, international and other core banking services. Prior to his current role he managed online services within the Global Treasury Services division at Bank of America, serving small business to multi-national large corporate clients. Throughout his career, he has specialized in payments, information services and other electronic commerce activities. He was co-founder and Managing Director of a technology development, integration and consulting firm that maintained clients such as First Data Corporation, Digital Insight, Citibank, Anthem Blue Cross, the Jim Henson Company, IBM and Sun Microsystems, among others. Mr. Hruska is a past Senior Vice President of Wells Fargo and Co. where he managed the product, strategic and business aspects of all corporate electronic payment and information products, a then $200+ million business. He has also consulted to financial institutions such as US Bank, VISA U.S.A. and Citibank among others in defining and deploying online or payment strategies. He has 25 years of experience encompassing Internet-based services, payments, electronic information services, correspondent bank and Federal Reserve activities.
In the Los Angeles area where he lives, Mr. Hruska has served on or chaired the boards of several faith-based volunteer organizations that provide housing assistance to families to prevent homelessness and providing low-to-moderate cost housing for seniors. He is currently the Vice Chair for the Los Angeles Mission, serving Downtown L.A.'s Skid Row homeless population.