May 11 - 12, 2010
Mid-America Club, Chicago, IL

Presentations

Tom Cannon, AVP eBusiness, Direct Channel Marketing, HSBC Bank Canada

Building An Optimization Organization


    

Robert McIsaac, Group Vice President & Chief Information Officer, First Citizens Bank

Communicating Security – Why Your Customers Need Education In Ensuring Their Online Banking Security

    

Sanjay Gosala, Senior Manager-Acquisition Planning, Performance & Profit, Discover

Developing A Successful Customer Acquisition Marketing Campaign

    

Stephen Schroth, SVP, Marketing Strategy & Planning Director, Wachovia

Developing An Insight-Driven Strategy

    

Mark Middlebrook, Senior Vice President, Client Experience, City National Bank

Enhancing The Customer Experience Through Increased Integration Of Marketing Communications Online

    

David Hawkins, Director of Customer Experience Innovation, Umpqua Bank

Focus On Experience And Forget About Brand

    

James Van Dyke, President and Founder & Mark Schwanhausser, Research Analyst, Javelin Strategy and Research

Navigating Turbulent Waters: Understanding Top Industry Trends For A Winning Online Presence

    

James Anderson, Vice President, Electronic Services, Michigan First Credit Union

Online Evolution –Creating A New Experience In Online Banking For Both Financial Institutions And Their Customers

    

Tim Callan, Vice President, Product Marketing, VeriSign & Jason Dufner, Senior Vice President of IT Content and Banking Systems, Flagstar Bank

Reputation Management: Consumer Trust Is More Than Just Security

    

Henry Stoever, Senior Vice President, StudentLoans.com

Rethinking Your Value Proposition During This Economic Crisis

    

Steven Kietz, Chief Executive Officer, Mobile Money Ventures LLC/Citigroup

Strengthening Customer Connectivity And Brand Equity In A Challenging Business Climate

    

Jim Craig, Vice President, Marketing, 1st Advantage Federal Credit Union

Using Social Media To Strengthen Your Corporate Culture

    

Mickey Mencin, SVP, Advertising Director, KeyBank

Why "MoneyNeedsAttention" Now More Than Ever

    

Kevin J. Funnell, Attorney At Law, Bank Lawyer's Blog

Legal Risks Of Using Social Media To Market A Financial Institution's Products And Services

    

Larry Freed, President & CEO, ForeSee Results

The Role Of Online Satisfaction In A Dynamic Financial Services Environment

    

Shari Storm, Chief Marketing Officer, Verity Credit Union

The Importance Of Quickly Going After Social Media As An Asset To Your Company