Days 2 & 3 – Main Conference - Agenda at a Glance - April 15-16, 2008

Integrating Key Marketing Channels To Improve Customer Conversion, Retention And Engagement

• Main Conference - Day One
• Main Conference - Day Two

7:15	“An Invitation Only Event” Private workshop Breakfast session: The Role of Search in Consumer Banking of Tomorrow Hosts: Elena Filimonova - Sr. Director, Strategic Marketing – Financial Services, Fast Jeff Fried – Vice President, Product Management, Fast
7:30	Registration – Sponsored By comScore, Continental Breakfast And Opportunity To Network in The Solutions Zone
8:15	Welcome Address And Introductions Leanne Laudico-Arcinue, Executive Director, Net.Finance 2008
8:25	Chairman’s Opening Address Jason Shulman, Chief Revenue Officer, [x+1]
8:40	Capturing Your Customer’s Loyalty Through Mobile Banking Services Eskander Matta, Senior Vice President, Internet Services Group, Wells Fargo
9:40	The Emergence Of Social Media And Its Implications To Marketers Presentation by Bank of America
9:50	eCommerce Failures: The Real Impression. The Real Impact Geoff Galat, Vice President, Marketing & Product Strategy, Tealeaf
10:25	Morning Refreshment Break & Networking Opportunity In The Solutions Zone
11:00	How Online Customer Satisfaction Drives Share of Wallet and Loyalty for Financial Services Companies Larry Freed, President and CEO, ForeSee Results
11:35	Are Mass Affluents The "New" Mass Market? Mickey Mencin, Director of Advertising, KeyBank
12:10	CMO PANEL: Creating Customers For Life: Establishing Stronger Customer Relationships Through Effective Retention Strategies Shari Storm, Vice President and Chief Marketing Officer, Verity Credit Union Gabriel Dalporto, Chief Marketing & Strategy Officer, Zecco Holdings, Inc. Andy Frawley, Chief Executive Officer, Click² Rick Starbuck, FVP eCommerce Customer Experience, Washington Mutual
12:45	Luncheon For All Net.Finance 2008 Attendees
	Concurrent Afternoon Tracks – Choose A or B
	Track A: Online Marketing Strategies	Track B: Total Customer Experience
1:55	Chairman’s Opening Address Ron Sheklin General Manager, Financial Services, Compete	Chairman’s Opening Address
2:05	Renovate Your Web Tools To Retain Soon-To- Retire Customers Karla J. Kahmeyer, Advice and Guidance Consultant, American Century Investments, Electronic Commerce	Using Customer-Centric Design And Techniques To Create True Innovation In Financial Services Rick Starbuck, FVP eCommerce Customer Experience, Washington Mutual
2:45	Youtube And Financial Services?" How FS Marketers Are Using Youtube To Build A Brand Jon Kaplan, Industry Director, Financial Services, Google	Marketing Budget Optimization: A Practical Approach Pablo Azar, Assistant Vice President, Customer Measurement and Insight, Allstate Insurance Company
3:05	Afternoon Refreshment Break & Networking Opportunity In The Solutions Zone
3:55	Leveraging Social Networking In The Finance Vertical Gabriel Dalporto, Chief Marketing & Strategy Officer, Zecco Holdings, Inc.	Extending Your Ability To Do More With Outsourcing Billy Martin, Retail Internet Lead, Wachovia Mortgage Kate Clark, Director, eCommerce Product Development, USi, An AT&T Company
4:35	PANEL DISCUSSION: Acquiring And Retaining Customers Through Social Media Daan Josephus Jitta, Senior Vice President, Direct Channels and Innovation, ABN AMRO Netherlands Commercial Clients Avi Pollock, Head of Applied Innovation, Global Technology & Operations, Royal Bank of Canada Tom Desmond, Chief Growth Officer, TradeKing	Helping Your Customers Get More Value From Their Financial Data Jason Knight, CEO and Co-Founder, Wesabe
5:30	Marketer-to-Marketer Exclusive Card Swap
6:00	Wild Western Saloon Cocktail Party For All Net.Finance 2008 Attendees Hosted By Integrato

Main Conference - Full Agenda - Wednesday, April 16, 2008