|
| 7:30 |
Continental Breakfast And Conference Registration |
|
| 8:10 |
Welcome Address And Introductions
Leanne Laudico-Arcinue,
Executive Director, Net.Finance 2008 |
|
| 8:15 |
Chairman’s Opening Address
Mark Wachen, Managing Director, Interwoven |
|
| 8:30 |
The Impact Of Social Capital On Acquiring, Retaining And Converting Customers
Chris Larsen,
Chief Executive Officer & Co-Founder, Prosper.com |
|
| 9:05 |
Building An Online Experience To “Act Like The Brand”
Risa Dimacali, Director, Prospect Marketing, Charles Schwab |
|
| 9:40 |
Maintaining And Stimulating Growth While Transforming Your Marketing And Branding Efforts
Ken Murray,
Chief Marketing Officer, J.G. Wentworth |
|
| 10:15 |
Morning Refreshment Break & Networking Opportunity |
|
| 10:45 |
Maximizing New Customer Acquisition Through An Integrated Channel Approach
Jeremy Sokolic,
Vice President of Marketing, CashEdge |
|
| 11:20 |
Transforming Your Web Site To Transform Your Business
Jennifer Sussman,
Online Experience Strategist, American Century Investments |
|
| 11:55 |
Mastering The Offline-Online Mix With Data Analytics
Julian Chu, Director, Internet Acquisition, Discover Financial Services LLC |
|
| 12:30 |
Luncheon For All Net.Finance 2008 Attendees |
|
| 1:35 |
Can Financial Institutions Really Use Social Media To Engage Customers?
Shari Storm,
Vice President and Chief Marketing Officer, Verity Credit Union |
|
| 2:10 |
Corporate Social Responsibility As Key Differentiator
William Azaroff,
Interactive Marketing and Channel Manager, Vancity |
|
| 2:45 |
Afternoon Refreshment Break & Networking Opportunity |
|
| 3:20 |
iMIX: Innovative Marketing Ideas XChange
iMIX #1: Search Marketing - Moderator: JB Brokaw, Vice President and General Manager, RANGE
iMIX #2: Email Marketing - Moderator: Bill Pollock, Director, Products and Marketing, Leadfusion
iMIX #3: Multivariable Optimization And Online Customer Engagement – Moderator: Mark Wachen, Managing Director, Interwoven
Sabina Yoon, Vice President, Online Savings Sales, General Banking Group, Wachovia Corporation
iMIX #4: Online Customer Support - Moderator: Kevin Kohn, EVP of Marketing, LivePerson, Inc.
iMIX #5: Affinity Marketing – Moderator: Barry Salmons, Vice President Electronic Media Manager, Marketing Communications, Huntington National Bank
iMIX #6: Maximizing Online Transactions through Trust Indicators – Moderator: Tim Callan, Vice President, SSL Product Marketing, VeriSign, Inc.
|
|
| 5:30 |
CMO Salon - Invitation Only
Sponsored By eStara |
|
| 6:30 |
Net.Finance 2008 Opening Reception For All Attendees |
|
© 2008 WBR. All rights reserved.
