Chris Larsen Chief Executive Officer & Co-Founder Prosper.com

The emergence of the people-to-people lending movement and the creation of social capital have groundbreaking implications for the financial services industry. Chris will examine the convergence of economic and social capital, and the performance of groups, social networking and peer pressure in the financial marketplace. The audience will come away with an understanding of:

• Social capital and its role in the evolution of financial services
• The dynamics of the people-to-people lending movement
• Successfully leveraging social capital

Risa Dimacali Director, Prospect Marketing Charles Schwab

Today’s consumers expect web interactions to demonstrate the brand values – and not just communicate them. How can we create an online experience that truly reflects how we treat our customers? Helen Loh shares learnings from the Schwab.com marketing team, on developing relationships and reinforcing the brand through web interactions.

Ken Murray Chief Marketing Officer J.G. Wentworth

J.G. Wentworth is the nation's largest purchaser of future payments, offering a lump sum of cash to individuals who hold assets in the form of structured settlements and annuities. Join J.G. Wentworth’s CMO Ken Murray as he walks us through their marketing and branding transformation process, integrating their messaging strategy and marketing spend across different channels.

• Re-evaluating the performance of your marketing channels through appropriate metrics
• Developing multi-channel marketing strategies to expand your market reach
• Demonstrating creative leadership to drive growth and transformation

Jeremy Sokolic Vice President of Marketing CashEdge

Financial institutions have increasingly adopted online account opening and funding solutions to achieve much higher account closure rates. The session will address how integrated account opening solutions creates synergies across your remote acquisition channels, enabling you to turn more prospects into customers and increase your new account funding rate. This session will also examine the important components of the account opening process and how top banks have used such solutions with success in the online channel. The speaker will discuss how components of online account opening solutions can be used to maximize customer acquisition in the call center channel with instant identity verification, real-time external funding account verification and single-session account funding initiation.

Jennifer Sussman Online Experience Strategist American Century Investments

American Century Investments believes in building long-term relationships with customers. Recognizing that the web channel has become a fundamental touch point, transforming your web site to increase interaction and improve the customer experience is critical to your business. Join Jennifer Sussman to discuss how she is leading a very important project in providing a consistent, benefit-driven experience at every touch point.

• Uniting multiple distribution channel sites to deliver one company online
• Combining user-centered design with a content management system to improve revenue, while producing faster and cheaper
• Navigating scope expansion
• Managing communications effectively through a complex change

Julian Chu Director, Internet Acquisition Discover Financial Services LLC

To manage large scale, high volume marketing programs, many companies organize their Marketing departments by channel, brand vs. direct, product, or customer segment. If you're part of one of these organizations, you know that divisions like these simplify some things, but make others very complicated: How should budgets be allocated? Who gets credit for the sale? What about each group's contribution to the brand? Attend this lively forum to:

• Learn the issues, challenges, and proven methods to attribute and optimize your investments in DRTV, Paid Search, print, call center, website, and online media
• Understand how data analytics can help create and develop strategies for multi-channel customer acquisition

Shari Storm Vice President and Chief Marketing Officer Verity Credit Union

With three years of financial institution corporate blogging experience, Shari Storm, CMO and blogging expert, shares real life examples of how social media can be used to gain the attention and acceptance of current and potential customers. Social media can be a powerful tool in the quest for word of mouth marketing. Shari will share the lessons her financial institution has learned from this landscape; including:

• What resources does it take to administer a corporate blog?
• What are some of the results your company can expect from blogging?
• Other ways to use social media for your marketing success

William Azaroff Interactive Marketing and Channel Manager Vancity

Do well by doing good. Increasing community engagement and leading on key social and environmental issues can improve your brand and your business. Trust and accountability are two key drivers of success as a financial services company, and are directly impacted by demonstrating a commitment to shared values.

• Good corporate citizenship increases transparency, accountability and trust
• Improves ability to leverage the emerging social economy
• Creates a deeper connection with customers and prospects

Join this unique round table session where iMIX moderators rotate every 25 minutes to meet with you and ensure you get a chance to discuss each topic in an informal, collaborative setting. Focused on significant areas that impact your marketing strategies and goals, the iMIX session is a great opportunity for you and your team members to raise the burning questions and challenge some of the issues you face everyday. The iMIX topics are:

Moderator: JB Brokaw Vice President and General Manager RANGE

Moderator: Bill Pollock Director, Products and Marketing Leadfusion

	Moderator: Mark Wachen Managing Director Interwoven
	Sabina Yoon Vice President Online Savings Sales General Banking Group Wachovia Corporation

Moderator: Kevin Kohn EVP of Marketing LivePerson, Inc.

Barry Salmons Vice President Electronic Media Manager Marketing Communications Huntington National Bank

Tim Callan Vice President, SSL Product Marketing VeriSign, Inc.

Sponsored By eStara

Enjoy this cocktail hour and network with other Marketing and eCommerce leaders attending Net.Finance. Take this opportunity to benchmark and discuss pressing issues in multi-channel marketing and online banking.

This is an invitation-only cocktail reception for financial institutions. If you are the CMO or the Senior Executive of your organization and has registered for the event, you will personally receive a formal invitation to participate. You must RSVP to attend.