Mobile Channel Focus Day

7:45 Networking Breakfast & Conference Registration Networking Breakfast & Conference Registration

8:45 Chairperson’s Welcome Remarks Chairperson’s Welcome Remarks

9:00 Keynote Presentation: Mobile Wallet: The Battle Begins Neff Hudson, USAA In a follow-up to one of last year's top rated sessions, USAA's Neff Hudson provides an up-to-the-minute assessment of the business, technical and consumer developments in the hotly contested Mobile Wallet market. Google has gone big with an impressive list of partners. The TELCOs are still aligned behind Isis, and PayPal has launched its own competing system. Visa, MasterCard and American Express have launched multiple initiatives both here and overseas. And retailers are looking for new ways to connect directly with consumers, as Starbucks demonstrated with their popular app. Where are Banks in this mix? And how can they take advantage of this transformation? Neff Hudson , USAA In a follow-up to one of last year's top rated sessions, USAA's Neff Hudson provides an up-to-the-minute assessment of the business, technical and consumer developments in the hotly contested Mobile Wallet market. Google has gone big with an impressive list of partners. The TELCOs are still aligned behind Isis, and PayPal has launched its own competing system. Visa, MasterCard and American Express [read more]

9:35 The User Experience, The Next Step In Mobile Apps For the last couple of years, companies have been rushing to have at least one mobile solution available for their customers; more often than not, in response to upper management’s request to “have an iPhone App”. This has accelerated the development of third party solutions, covering the basic needs for financial institutions, but as mobile apps become widely available, Mobile solutions face the risk of becoming a commodity. In this session, we will explore how the User Experience can become a differentiating factor. Evolution of Mobile Banking functionality: Where we are today. Is functionality enough to compete today? Adapting to the users context. Embracing the uniqueness of Mobile as a channel. Alejandro E. Carriles, Senior Vice President and Director of Mobile and Internet Strategies at BBVA Compass, is responsible for the mobile banking retail delivery channel, setting the overall strategic direction of the bank’s presence on the web in the USA, and serving as lead for retail innovation projects. Mr. Carriles has led a renewed mobile strategy for the bank, which included the release of native mobile banking applications for the Android, Blackberry, iPhone, iPad and PlayBook platforms to complement the bank’s existing SMS Banking solution, redesigning the app fulfillment process, and a new marketing campaign. As a result, the number of mobile app users increased over 6-fold in the last 2 years. Previously, Mr. Carriles served as Director of Innovation Research and Development for BBVA Compass, where he led the Virtual Banker project, which in 2009 received the Innovation in Banking Technology Award from Financial Times’ The Banker Magazine.

10:10 Mobile Channel Roadmap Jeff Dennes, Huntington National Bank No session description available. Jeff Dennes , Huntington National Bank Jeff Dennes, a nationally recognized leader in the online, mobile, and payments industry, has joined Huntington (NASDAQ: HBAN; www.huntington.com) as Senior Vice President, Chief Digital Officer.With nearly 20 years of experience in online and mobile services innovation, Dennes will lead Huntington’s efforts to expand its online banking platform with an increased focus on mobile [read more]

10:45 Morning Coffee & Refreshments Morning Coffee & Refreshments

11:05 Kick-off Of Interactive Roundtables Delegates looking to learn best practices, practical solutions, and innovative marketing strategies will find the Net.Finance Round Tables a most valuable experience. Here is your chance to sit down with your peers and engage in candid, interactive discussions with marketing experts. Each topic is led by a table moderator - a subject matter expert - who will facilitate the idea exchange among participants. You do not need to choose a topic, instead, the moderator will move from one table to the next to ensure that you have the opportunity to discuss each topic area. Moderators will rotate every 20 minutes.Kony logo - First to confirm Sample topics: Mobile Product Development Mobile Payments SMS Marketing Security/Fraud Integration and Strategy – Mobile and Online If you are interested in moderating a round table, please contact Chet Silverman, csilverman@wbresearch.com or 1.646.200.7478.

12:25 Lunch & Networking Lunch & Networking

1:25 Panel: Designing For A Better Mobile Experience By Creating An Unexpected And Compelling Product Ranjit Sarai, CIBC Financial Institutions aren’t just competing with each other on the mobile app market — they’re competing with every other app out there. When designing mobile apps, financial institutions need to branch out of their respective comfort zone and use the mobile platform in striking, new ways. This panel of cross-industry marketing executives will identify players outside the financial services industry that inspire their product development, share base line features for any financial services app and identify the latest mobile functionalities to expanding a mobile platform. Ranjit Sarai , CIBC As a senior member of the eChannels Mobile Banking Strategy and Planning team at CIBC, Ranjit Sarai is instrumental in defining and driving the long-term strategic roadmap for the bank’s mobile channel. His team is responsible for providing mobile thought leadership across the various lines of business at CIBC in support of an integrated client experience. Previous to joining [read more]

2:10 Continuation Of Interactive Roundtables Continuation Of Interactive Roundtables

3:20 Afternoon Coffee & Refreshments Afternoon Coffee & Refreshments

3:40 Forging Cross-Industry Cooperation to Expand the Mobile Payments Universe Tom Poole, Capital One Many new entrants are coming into the retail payment industry. Telecom, Operating Systems, Issuing Banks, Payment Network Providers, and Merchants all have to cooperate to build a compelling customer value proposition for mobile payments. The resulting ecosystem must support this wide range of industries and competing interests across industries (Telcom versus issuing banks) and within industries (Verizon versus Sprint). The solution needs to balance all of this while riding on top of complex emerging technologies requiring changes both at the point of sale and in consumer behavior. Prerequisites and strategies for fostering multi-industry alignment ISIS and Google Wallet from the Issuer point of view How might alliances help or hinder navigation of the complex mobile payment ecosystem? Tom Poole , Capital One Tom Poole is the Managing Vice President for Mobile and Emerging Channels at Capital One. In this role, he is responsible for developing Capital One’s mobile banking and payments strategy, managing development and launch of mobile applications and the mobile website, and exploring potential for emerging digital channels. Early successes include the launch of a highly rated iPhon [read more]

4:15 Mobile Banking 2.0 Tiffani Montez, Forrester Research Mobile banking adoption continues to gather momentum in the US, fueled by strong consumer appetite for smartphones and banks' burgeoning supply of new mobile banking applications, websites, and alerts. As consumers gain confidence in mobile banking, their needs are shifting from simple functionality like account balances and branch locators to transactions like bill payment and account transfers. Channel managers face many hurdles as they seek to evolve mobile banking from novelty to self-service utility. Banks hoping for return on investment (ROI) from greater transactional volume and lower customer service costs must first address shortcomings with the channel's value, security, and support. Until it is embraced as stand alone channel, mobile banking will only serve the day-to-day needs of those consumers already using other digital channels. To capitalize on value of mobile banking, Channel managers must address issues of duplicate functionality, marginal user experiences, and a general failure to exploit the most valuable aspects of the channel. Striking simple, singular value propositions Developing unique or optimized functionality Maintaining mobile Web parity Engaging new customers at account opening Tiffani Montez , Forrester Research Tiffani Montez serves eBusiness & Channel Strategy Professionals. She focuses on technologies that enable digital financial services. Tiffani helps eBusiness & Channel Strategy Professionals at banks with strategies and best practices for mobile banking, person-to-person payments, personal financial management, online account opening, and online banking.Prior to joi [read more]

4:50 Welcome Cocktail Reception Welcome Cocktail Reception