Podcasts, Videos and Articles about Financial Services Marketing

In this exclusive podcast, Jesse Torres, the CEO and President of Pan American Bank, a financial institution in California which caters to a heavily"blue-collar" and Latino audience, talks about how the company is using social media and digital finance marketing to carve its niche and build brand loyalty.

Financial institutions, particularly small ones, have a lot of competition in the digital age. Many large banks have barreled ahead because of massive resources and an already large customer base. But some smaller institutions are doing a good job too - using social media to find their niche.

Torres knows that he can't compete with the big banks in terms of reach and customer service, but he can connect with his customers on a more personal, engaging level. He has also recently penned a book about HR and social media. Hear his advice on how HR should use and not use it during the hiring process.