The 2013 PharmaForce Event

Now in its 8th year, PharmaForce tackles the latest sales and marketing strategies faced by the pharma and biotech industry—From measuring the ROI of your promotional efforts to achieving the ideal channel mix to navigating new pricing and reimbursement models. We bring together industry leading speakers who are actual practitioners, thought leaders who are rethinking the traditional commercial model and leading the way with integrated, customer centric commercial strategies.

• The Affordable Care Act in 2014—What Will Be The Impact For Pharma
• Putting The Customer First—An Analysis Of The New Commercial Model
• Multi-Channel Metrics—Measuring The Combined Impact Of Your Sales And Marketing Efforts
• Spotlight On The Sunshine Act—What You Need To Know
• Leadership Requirements to Excel In The New Pharma Environment
• Overcoming Market Access Limitations And Assessing the Impact on All Stakeholders
• Challenging The Sales And Recruitment Models of Improved Effectiveness
• Preparing Your Sales And Marketing Teams To Do More With Less
• How Can Pharma Companies Get Ahead of The Curve And Establish Better ACO Partnerships
• Designing A Future Sales Force—Strategies For Improved Commercial Effectiveness