Joe Caminiti, VP, Sales and Marketing Effectiveness, Cephalon
Innovations in Incentive Compensation—Measuring Customer Engagement
Elizabeth Cermak, EVP & Chief Commercial Officer, POZEN
Keynote: The Next Generation Approach to Pharmaceutical Marketing
Beth Egan Fedyna, Director, Leadership Development, Sanofi
Workshop A: The Fifty Plus World of Work With Gen X, Gen Y – How It All Works!
Jordi Guitart, Business Development Director, Infonis
The Business Case For CBIM Implementation
Michael Leonetti, Executive Director, Contract Sales Forces, Boehringer-Ingelheim
Best Practices For Selecting And Integrating A CSO Into Your Promotional Strategy
Barrett McGrath, VP, Marketing & Sales, Intermune
Reducing Commercial Development Risk When Facing Clinical And Regulatory Uncertainty
John Oroho, esq, Principal, Porzio, Bromberg & Newman, P.C.
It’s Nearly 2012…Are you Prepared for the Physician
Joshua Plumb, Senior Product Manager, Cubist Pharmaceuticals
The Health Care Legislation Debate—What Pharma Sales and Marketing Professionals Need To Know
Richard Whitehead, COO, CSL Software Solutions, Inc.
Opening Remarks by the Conference Chair