Presentations
Stephen M Fox, Global Practice Leader, Sales Performance Center of Excellence, IMS Management Consulting, John Moran, Global Leader, Commercial Optimization Center of Excellence, IMS Management Consulting
Workshop A- New Measures And New Metrics In The Changing Pharmaceutical Environment
Mike Capaldi, Associate Vice President, Sales Training & Leadership Development, Sanofi-Aventis, Jeff Taylor, Senior Director, Sales Training, General Therapeutics BU, Sanofi-Aventis, Norbert Stone, National Senior Director of Sales & Marketing Training, Astellas Pharma
Workshop C- Talent Management For The Pharma Force Of The Future
Mark Gleason, Senior Vice President, Corporate Development, Aptilon
KEYNOTE: Building An Effective, Integrated Alternative Sales Channel – Strategic Options And Market Experience
Patrick Homer, Life Sciences Practice Principal, SAS
KEYNOTE: A Revolution In Physician Targeting
Ramesh Krishnan, Sr. Director, Marketing Science, Wyeth Pharmaceuticals
Measuring The Impact Of Promotional Activities Through Enhanced Analytics and Modeling Strategies To Maximize Your ROI
Bob Merold, General Manager, Symphony Metreo Pharma, Hal Petrimoulx, (RET) Executive Director Of Information Mgmt And Development, Merck
KEYNOTE: Shaping A Better Future By Managing Healthcare Change
Rore Middleton, Corporate Compliance Associate, Purdue Pharma
The Truth, The Whole Truth, And Nothing But The Truth: Understanding Healthcare Laws And Their Impact On Pharmaceutical Compliance
Marc Valdiviezo, Director Marketing Excellence, Sanofi-Aventis
Closed Loop Marketing In A Multi-Channel Environment
Richard Whitehead, Chief Operating Officer, CSL Software Solutions Inc., Ellen Wurster, Director of Business Information, Intervet-Schering-Plough Animal Health
Workshop B- Rx For Change- Turning Competitors Into Colleagues: Harmonizing Incentive Plans Doesn’t Have To Be Painful!
Chris Wright, Managing Principal U.S. Pharmaceuticals, ZS Associates
Making Differential Resourcing Work – The New Sales Operating Model For U.S. Pharmaceutical Organizations