29 - 31 October, 2012
Princeton, NJ

Presentations

Joe Caminiti, VP, Sales and Marketing Effectiveness, Cephalon

Innovations in Incentive Compensation—Measuring Customer Engagement

    

Elizabeth Cermak, EVP & Chief Commercial Officer, POZEN

Keynote: The Next Generation Approach to Pharmaceutical Marketing


    

Beth Egan Fedyna, Director, Leadership Development, Sanofi

Workshop A: The Fifty Plus World of Work With Gen X, Gen Y – How It All Works!

    

Jordi Guitart, Business Development Director, Infonis

The Business Case For CBIM Implementation

    

Michael Leonetti, Executive Director, Contract Sales Forces, Boehringer-Ingelheim

Best Practices For Selecting And Integrating A CSO Into Your Promotional Strategy

    

Barrett McGrath, VP, Marketing & Sales, Intermune

Reducing Commercial Development Risk When Facing Clinical And Regulatory Uncertainty

    

John Oroho, esq, Principal, Porzio, Bromberg & Newman, P.C.

It’s Nearly 2012…Are you Prepared for the Physician

    

Joshua Plumb, Senior Product Manager, Cubist Pharmaceuticals

The Health Care Legislation Debate—What Pharma Sales and Marketing Professionals Need To Know

    

Richard Whitehead, COO, CSL Software Solutions, Inc.

Opening Remarks by the Conference Chair

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