Cal Austin leads a small, highly engaged, international technology training team within Sales Operations at Pfizer. Focused on the applications used by the US field force, he delivers live, electronic, or virtual learning opportunities. More recently, he has expanded into policy training and group facilitation.
Vyom Bhuta, Director - Life Sciences Business Consulting.
Vyom leads Cognizant’s Life Sciences Business consulting group with a focus on commercial pharma (sales & marketing).
Vyom has over 14 years of combined industry and management consulting experience providing business transformation, commercial operations, technology services to Life Sciences companies in North America and Asia Pacific regions. His extensive expertise in Pharmaceutical Commercial Operations include brand and customer lifecycle management, market research, marketing and sales force effectiveness.
At Cognizant, Vyom works with various clients to define the next generation of solution and services to transform the way commercial operations supports the evolving commercial model in Pharma. Specifically he focuses on Multi Channel Management, Sales Force Effectiveness, Digital Marketing, and Mobility.
At one of the recent roles he has had in the industry, as Director of Sales Operations and Market Reserach at Otsuka America Pharmaceuticals – he was responsible for commercial Sales Operations, CRM, and Market Research functions for Pharmaceuticals and Medical Device divisions in Oncology, Neuroscience & Cardiovascular.
Vyom has contributed to industry thought leadership on topics such as Emerging Commercial Model for Pharma, Pharma Marketing ROI, and Sales Force Effectiveness and has authored articles on Customer Relationship Management (CRM), eBusiness.
Howard Brock brings over seven years of experience in the management consulting environment to Campbell Alliance’s Sales Practice. He has helped a number of pharmaceutical companies achieve better commercial effectiveness through projects in sales force effectiveness, training, and organizational design.
Before joining Campbell Alliance, Mr. Brock served in consulting positions with ZS Associates, Manchester Training Center and Avaya. He has also worked as an analyst with McKinsey & Company and IBM. Mr. Brock successfully led marketing and pricing teams while simultaneously working on his graduate degree.
Mr. Brock received his MBA in marketing, finance, and strategy from Carnegie Mellon University, where he graduated at the top of his class. He also holds a BS in business administration from the University of Maryland at College Park.
Pamela A. Buford Director, Urology Marketing Astellas Pharmaceutical Ms. Buford is an accomplished business professional with proven proficiencies in marketing, strategy and employee development over a career that spans 17 years in domestic and international brand management, e-business and consumer marketing. She has demonstrated strong business acumen, marketing fundamentals, and consumer insight along with tactical experience influencing behaviors in multiple cultures and geographies. She especially enjoys developing teams & performance based coaching, while demonstrating leadership and appropriate risk-taking behavior. Currently, she leads the team responsible for strategy, development and implementation of consumer centric executions for Astellas Pharmaceutical. Her responsibilities include delivering high quality marketing initiatives for the US Urology franchise which includes the company’s flagship brands VESIcare® and Flomax®. Additionally, she’s responsible for Astellas’ consumer co-marketing partnerships with GlaxoSmithKline and committees supporting consumer and HCP marketing with both companies. Recently she has also undertaken responsibility for the creation of a US Consumer Marketing Center of Excellence for Astellas. Prior to joining Astellas in August 2009, Ms. Buford led the global brand team for Eli Lilly’s $700 million ADHD compound, Strattera® including responsibility for its O-US launch, uptake and P&L generating substantial year of year growth and cutting edge brand positioning and marketing initiatives. Over a 10 year Sales and Marketing career at Lilly, accomplishments included redefining marketing competencies and criteria for their 1st Global Marketing Career Path, increasing promotion efficiency and shared learning across brands, development of a Consumer Marketing Center of Excellence and the implementation of the 1st e-integrated launch marketing campaign between Pharma and a major e-health portal (WebMD). Beginning her professional career at General Motors, she had progressive domestic and international brand management and affinity marketing assignments with the Chevrolet and Cadillac marketing divisions. A native of North Carolina and raised in Michigan, she received BS and MBA (highest honors) degrees in Business Administration and Marketing from Florida A&M University and completed an executive program at the Kellogg Graduate School of Business at Northwestern University. She is a member of the Association of National Advertisers, Association of International Business Women, Chicago and Indianapolis Healthcare Business Women’s Associations, past board member of the Detroit National Black MBA Association and executive board member of the Indianapolis chapter of Delta Sigma Theta Sorority, Inc. An avid reader and traveler, she lives with her husband Terry and daughter Taylor in Long Grove, IL. Motto: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle
JOSEPH C. CAMINITI Vice President, Marketing and Sales Operations and Effectivenss, Cephalon, Inc. Joe has been in the Pharmaceutical industry for 34 years. Currently Joe is Vice President, Marketing and Sales Operations and Effectivenss, at Cephalon. Joe joined Cephalon in 2005 as a vice president to establish the Healthcares Systems group, and head up the addiction medicine franchise, from Wyeth where he was Vice President and Business Manager for GI and Cardiovascular Medicine. Prior to his position in GI and CV he was Assistant Vice President of Neuroscience and responsible for the introduction of two neuroscience brands at Wyeth; Effexor XR and Sonata. He began his career as a Sales Representative in 1977 in New York City. He has held positions of increasing responsibility and scope in both sales and marketing. In addition to his experience as a sales representative, he has been a Specialty Sales Rep, a District Sales Manager, a Manager of New Product Planning for Consumer Products, a position he did both in the US and for all of North America and Mexico. Joe’s professional marketing experience includes positions as a Product Manager, Senior Product Manager and Group Product Director, Executive Director, Assistant Vice President and Vice President. His experience has included a number of therapeutic categories including Gastrointestinal, NSAIDs, Endocrine, Asthma, Allergy, Central Nervous System, Cardiovascular, and Addiction Medicine. Highlights include, five new product introductions, one orphan drug approval, an Rx to OTC conversion and national DTC consumer campaigns, for Sleep, Neuroscience and GI Products. In addition to his experience in marketing, Joe has been a National Director of Sales, having established a new sales division, and he was a Director of Training responsible for the oversight of all training of sales and marketing personnel. Joe holds a Bachelor of Science Degree in Biology from St. John’s University in New York. Executive and Graduate courses include The Kellogg Business School of Northwestern University, The University of Michigan, and The Wharton Business School at Penn. Joe is a past member of the Board of Directors HCMA formally the Healthcare Marketing Council (HMC). JOSEPH C. CAMINITI Vice President, Marketing and Sales Operations and Effectivenss, Cephalon, Inc. Joe has been in the Pharmaceutical industry for 34 years. Currently Joe is Vice President, Marketing and Sales Operations and Effectivenss, at Cephalon. Joe joined Cephalon in 2005 as a vice president to establish the Healthcares Systems group, and head up the addiction medicine franchise, from Wyeth where he was Vice President and Business Manager for GI and Cardiovascular Medicine. Prior to his position in GI and CV he was Assistant Vice President of Neuroscience and responsible for the introduction of two neuroscience brands at Wyeth; Effexor XR and Sonata. He began his career as a Sales Representative in 1977 in New York City. He has held positions of increasing responsibility and scope in both sales and marketing. In addition to his experience as a sales representative, he has been a Specialty Sales Rep, a District Sales Manager, a Manager of New Product Planning for Consumer Products, a position he did both in the US and for all of North America and Mexico. Joe’s professional marketing experience includes positions as a Product Manager, Senior Product Manager and Group Product Director, Executive Director, Assistant Vice President and Vice President. His experience has included a number of therapeutic categories including Gastrointestinal, NSAIDs, Endocrine, Asthma, Allergy, Central Nervous System, Cardiovascular, and Addiction Medicine. Highlights include, five new product introductions, one orphan drug approval, an Rx to OTC conversion and national DTC consumer campaigns, for Sleep, Neuroscience and GI Products. In addition to his experience in marketing, Joe has been a National Director of Sales, having established a new sales division, and he was a Director of Training responsible for the oversight of all training of sales and marketing personnel. Joe holds a Bachelor of Science Degree in Biology from St. John’s University in New York. Executive and Graduate courses include The Kellogg Business School of Northwestern University, The University of Michigan, and The Wharton Business School at Penn. Joe is a past member of the Board of Directors HCMA formally the Healthcare Marketing Council (HMC).
Mike Capaldi is Associate Vice President, North American Corporate Social Responsibility & Institutional Relations for Sanofi-aventis US. Mike is based in the Bridgewater, NJ U.S. headquarters and is in his 15th year with the organization.
He is responsible for establishing relationships within the Healthcare community to advance platforms such as Care Coordination and Prevention & Wellness. In addition, Mike is working collaboratively with PhRMA to support key strategic initiatives.
Prior to his current role, Mike was the Head of Commercial Training & Development and was responsible for the Training of nearly 10,000 field and headquarter-based employees.
Involved in Training & Development for over 12 years, Mike is also President of the Society of Pharmaceutical and Biotech Trainers and a member of ASTD. In 2007, he earned a Masters of Education in Corporate Training & Knowledge Management from Jones International University.
Elizabeth A. Cermak is POZEN’s Executive Vice President, Chief Commercial Officer. Prior to joining POZEN, Ms. Cermak was Worldwide Vice President for Johnson & Johnson and served in a variety of senior leadership roles across the pharmaceutical, consumer products and health management businesses. She has spent over 25 years in the healthcare industry and has led a number of Marketing and Sales organizations, most notably the $1.0B Women’s Health business at Ortho-McNeil Pharmaceuticals, Inc. Her RX and Consumer Products experience spans a number of therapeutic areas, including contraception, urology, pain, GI, CNS, anti-infectives, eye care and hair loss, with a successful track record of launching new products and growing and globalizing brands. Prior to this, Ms. Cermak was a senior management consultant for what is now Deloitte. Ms. Cermak holds an MBA in Finance from Drexel University in Philadelphia, PA, and a BA Cum Laude in Accounting and Spanish from Franklin and Marshall College in Lancaster, PA.
Eleanor Chye leads AT&T’s product team to conceptualize and bring to market our suite of enterprise offerings in the mobility healthcare and pharmaceutical space. Her mHealth and Pharma product team develops solutions that draw on best-of-breed mobile connectivities, applications and wireless devices to improve healthcare outcomes and reduce the costs of care. Solutions are being developed in the areas of Mobile Patient Engagement – such as Disease Management, Medication Adherence, Remote Care Monitoring – as well as in Enterprise Mobilization for mHealth tools and infrastructure to support companies to achieve their mHealth aspirations.
Prior to joining AT&T, Eleanor was Associate Principal at McKinsey, a leading strategic consulting company with global reach. During her nine years at McKinsey, Eleanor led the healthcare operations knowledge team, and has served a broad array of healthcare clients, including insurance payors, pharmaceuticals, healthcare technology vendors and others, in the areas of healthcare strategy, healthcare reform and policy, business development, operations and healthcare informatics (EMR, HIEs , and the use of "real world data").
Joe Coffey serves as Vice President, Sales for Baxter BioPharma Solutions, the B2B injectable drug contract manufacturing franchise within Baxter Healthcare Corporation (BAX).
Mr. Coffey’s current responsibilities include leadership and development of a global executive-level sales team. Over the past 3 1/2 years, he has led the sales transformation for Baxter BioPharma Solutions, stabilizing the business and subsequently delivering 3 consecutive years of record sales and pretax achievement.
Joe is a proven commercial executive with a consistent record of exceeding goals and objectives, while driving organizational change. His experience includes business unit start-up, team reorganization, large team management, sales & margin achievement, strategic planning, executive-level business development, launching a major U.S. product line, worldwide product development, as well as development and deployment of a global sales force effectiveness strategy, with Asia-specific market experience.
Prior to his role at Baxter, Joe had a successful career at Abbott, Inc. (ABT), where over the period of 19 years, his increasing roles and responsibilities for sales, marketing, commercial operations and sales force effectiveness were highly valued.
Always passionate about the "art and science" of strategic sales, Joe was elected to the Board of Directors for the Strategic Account Management Association (SAMA) in May 2011.
Joe received his Bachelor of Science in Economics from the University of Wisconsin-Madison.
Steve Corby is a Vice President in Campbell Alliance’s Market Research practice which provides custom physician, patient & payer market research & analytic services as well as several syndicated audits unique to the industry. In his client facing role he has provided many clients innovative market research, analytic and strategic consulting solutions to their business issues with a strong focus on providing actionable insights.
Mr. Corby joined inVentiv’s Health Products Research division in 2005 bringing a breadth of client side experience. Prior to that he was with sanofi-aventis for more than 25 years where he played key leadership roles in the launch of several highly successful brands and held a broad scope of executive level leadership positions including: Head, U.S. New Products Commercialization - Metabolism, Vice President Specialty & Hospital Sales, Sr. Director, Customer Segment Marketing, and Director of Worldwide Dermatology Marketing.
Mr. Corby was responsible for leading the introduction of an extremely successful insulin product to endocrinologists and hospitals and served as a director of a co-promotion sales committee. He has designed and co-authored a retrospective analysis of drug utilization to support brand marketing within managed markets. International experience includes leadership of a strategic alliance with Louis Vuitton Moet Hennessy where he was responsible for the introduction of a well known skin-care product line into the United States and management of another alliance that introduced a dermatology product into the U.K.
Mr. Corby’s breadth of experience enables him to incorporate a client perspective and strategic insight into market research, integrated analytics and strategic consulting solutions.
Mr. Corby has a BA in Biology from Saint Michael’s College in Vermont and an MBA in Marketing from Rutgers University.
Rebecca Cotton, Director of Bayer's EDW Group, has more than 20 years of experience directing data warehousing, data governance, and market research activities in the pharmaceutical industry. Ms. Cotton joined Bayer in 2008 and has led the design and implementation of the company's sales and marketing data warehouse.
Prior to joining Bayer, Ms. Cotton held key management positions at health care companies including Medco, ImpactRx, and Solucient (Thomson Reuters Healthcare) both in Operations and Business Development functions. Rebecca holds a Bachelor of Science degree and a Master of Science degree from the University of Michigan.
Beth Egan Fedyna brings over 20 years experience in sales, marketing, organizational development, management and leadership training. Beth has been a regular SPBT presenter on a panel, roundtable, and in the Management Development track. Beth has presented at Pharma Force and shared her passion for learning.
Beth started her career in college administration and college level teaching, and transitioned to corporate training at Penn State University. Beth then started her own company, MB Associates, and was responsible for the sales, marketing, staff development, and facilitation of leadership programs for over 30 pharmaceutical, financial, and service clients. In addition, Beth taught Psychology and Communication courses at Gwynedd Mercy College, Chestnut Hill College and Philadelphia University.
Beth transitioned to Merck & Co. in the management development department and was then recruited to head up the Executive Coaching Division of Career Concepts. She then launched the Sales Training Leadership Development department at Dermik, in PA. Beth later assumed the position within sanofi-aventis as Director of Specialty Markets group – Leadership, Continuous Learning and Sales Training. Beth was then promoted to a new organizational strategic position and was involved in leading and launching Commercial Training. This year, Beth is responsible for Director level Leadership training in the Talent Management Center of Expertise. Beth’s formal education is in Psychology as she holds a B.S. in Psychology from Chestnut Hill College, and a M.A. in Educational Psychology from Arcadia University.
Beth and her husband are the parents of 5 adult children with 3 grandsons and they reside in Maple Glen, Pennsylvania.
Diane Hilligoss serves on the Physician Aggregate Spend Team at Eli Lilly and Company. Her primary responsibility is for the Data Analyst team that focuses on monitoring data and business processes to assess completeness and accuracy of reported data. In addition, Diane also serves as a liaison to the business areas managing HCP travel and group meetings. In 2004, Diane graduated with a BS in Management from Purdue University. In 2009, she earned a certification as a Certified Internal Auditor.
Tom Jirele, Principal & Digital Center of Excellence Lead, Cognizant Enterprise Analytics Practice
Tom is based in Bridgewater, NJ, USA and has been with Cognizant Enterprise Analytics Practice for 4 years. He has a strong analytical background in methodology and marketing analytics. He has been involved in the design and evaluation of marketing tactics using personal and non-personal channels with a focus on how channels efforts can integrated to provide greater impact to brand sales.
Tom has over 25 years of research and analytics experience with the prior ten years focused on consulting in the pharmaceutical industry. He helps lead the Campaign Management & Measurement Center of Excellence for Cognizant. Tom’s background is been focused in the area of multi-channel promotion and the integration of personal & non-personal promotional channels in the consumer and prescriber space. He has extensive experience in the planning and analysis of digital promotions and leveraging multiple data sources to not only measure digital tactics, but evaluating the success of the marketing plan. He has presented at conferences in the area of digital and promotional analytics.
Tim Johnson is currently Senior Director US Field Effectiveness at Pfizer. He has over 25 years Pharmaceutical experience, the majority of his career invested in the Sales and Marketing arenas.
Tim is currently responsible for leading a team whose primary goal is to drive the successful implementation, planning and coordination of multiple contract sales teams across multiple business units. Together with a variety of business partners he is also responsible for the ultimate business impact these contract sales engagements deliver.
Before his current US appointment he spent four years leading the European business implementation of a number of Pfizer Pan-European initiatives aimed at enabling the improvement of customer knowledge and insight. One of these areas was ACE, Aligning Around our Customers in Europe including innovative approaches to understanding customer needs and championing our customer centric business model which included a greater understanding and reliance on Account Management to drive business success.
Tim has spent most of his career in Europe, especially the UK where he has held a number of senior roles, most notably a General Management role with broad responsibility for people, brands and customers. This was a key role in setting the strategic direction of the sales department, as well as ensuring successful implementation of marketing and people strategies.
He earned a B.A Honors degree in Business Studies in Manchester, England. He currently lives in Westchester County New York with his wife and their three teenage children.
Eric Kimble is currently the Vice President of Sales and Marketing for Cubist Pharmaceuticals, a biopharma company based in Lexington, Massachusetts focused on acute care medications in the hospital and outpatient settings. He has worked at Cubist for the last 7 years in both Sales and Marketing Leadership roles. Prior to Cubist, Eric had several marketing, marketing research, and sales roles at Biogen and Merck.
Mike is an accomplished Pharmaceutical Executive with 25 years of successful experience in a variety of key leadership capacities. He has demonstrated diverse leadership skills while developing highly visible Pharmaceutical alliances resulting in multi-billion-dollar partnerships. In his current position, Mike is Executive Director, Contract Sales Forces, where Mike leads multiple primary care contract sales assignments with inVentiv Health. In his previous position as Executive Director, Alliance Management, Mike lead a dedicated team of Alliance Management directors who had worked with key partners such as Abbott Labs, Eli Lilly, Pfizer, Astellas, and other key pharmaceutical partners. Mike served as Chairman of the Global Board for Association of Strategic Alliance Professionals (ASAP) and was chair of the Biopharmaceutical Council within ASAP. As a long time employee with Boehringer lngelheim, Mike has led multiple commercial functions, including Sales, Health Care Partnerships, Government Affairs, and the Managed Care/Trade Relations Team. In these positions, Mike has focused on building strategic partnerships which have helped Boehringer lngelheim grow to a top 15 worldwide pharmaceutical manufacturer. During his tenure, Bl has enjoyed success ranking it among the fastest growing US pharmaceutical companies. Mike's education includes a Master's degree in Labor and Industrial Relations Law and an undergraduate (BA) in Marketing.
Pharmaguy (@pharmaguy) – also known as John Mack – is the Publisher and Editor of Pharma Marketing News, an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. Pharmaguy is also an accomplished blogger. In January 2005, he created Pharma Marketing Blog (www.pharmamarketingblog.com), which focuses on commentary about topical pharmaceutical marketing issues. Pharma Marketing Blog was cited by the Wall Street Journal as a blog "insiders read to stay current" and by MedAdNews as "...often-entertaining, always informative..."
Previously, Pharmaguy – who was then known only as John Mack – was a consultant in the Life Sciences Practice at Answerthink, where he managed projects such as pharmaceutical direct-to-consumer marketing and physician web site development, privacy policy assessments, and HIPAA awareness workshops. Mr. Mack also owned and managed PharmInfoNet, a "Top 20 Health Site" focused on drug information content and databases for physicians and pharmacists. In 1999, he sold this web site to Mediconsult and became its Director of Drug Information.
Joe is in Health Economic and Outcomes Research, HEOR Liaison - Northeast, Managed Markets for Optimer Pharmaceuticals. He provides health outcomes and clinical support to Managed Markets Clients, Medicaid and Medicare Part-D clients. Joe is also very active within the comparative effectiveness arena. Prior to joining Optimer, Joe was the Senior Managed Care Liaison for Amylin Pharmaceuticals for over six years. Joe received the prestigious Amylin “ELITE Award” for 2010 that recognizes him for superior service, performance and modeling the cultural beliefs of Amylin. He was also recognized in 2008 with the Amylin “ELITE” Award. In 2008 and 2009, HIRC (Health Industries Research Center) recognized Joe with the HIRC National Markets/Managed Account Service Award – State Medicaid Executive Panel. In addition, Joe was recognized as one of the 100 Most Inspiring People in the Life Science Industry by PharmaVOICE magazine in July 2009. This selection was based on viewing industry trends as challenges not burdens, passion, conviction, innovation and the ability to think outside-of-the-box. Also, Joe is a former New Jersey State Medicaid Pharmacy Director and KOL himself. While at NJ Medicaid, he directed all activities for the NJ Medicaid Pharmaceutical Program covering over 900,000 lives with responsibility for a FFS drug spend of $1.4 billion. He is a former member of the NJ Medicare SPAP (State Pharmacy Assistance Program) Transition Committee, The Hispanic Minority Advisory Council, NJAMA (NJ Association of Mental Health Agencies), and AMPAA (American Medicaid Pharmacy Administrators Association). His previous experience includes Managed Care Operations Manager for Medco Health Solutions and as Corporate Director of Client Accounting Services for Medco Containment Services.
Barrett S. McGrath is Vice President, Commercial Development at Intermune, an emerging biotechnology company based in Brisbane, CA. At Intermune, Barrett led the commercial development effort for Intermune’s lead compound, pirfenidone, which Intermune was prepared to launch in the US in May 2010, prior to receiving a Complete Response from the FDA. With an EMA approval of Esbriet (pirfenidone) in February of this year, he now supports the EU commercial organization. In a career spanning nearly 30 years in the healthcare industry, Barrett has held positions in Sales and Sales Management, Marketing and Marketing Management, Business Development and Alliance Management. His experience spans a range of notable companies, including American Hospital Supply Corporation, DuPont Pharmaceuticals, Genentech and Quintiles, Inc. Barrett has also served as a Consultant to early stage healthcare companies in the areas of Strategic Planning and Commercial Development. His experience is across multiple therapeutic areas, including cardiovascular and cardiovascular diagnostics, critical care medicine, endocrinology, pulmonology and branded generics. Barrett resides in North Carolina. He attended the University of Tennessee, graduating with honors in Business Administration, Marketing.
Dr. Elby Nash has been a senior management consultant, executive and entrepreneur for over 35 years, working with senior executives at global life sciences clients to architect and implement organization transformation programs focused on enterprise innovation and mobile solutions. Most recently, Dr. Nash has led the development and deployment of mobile solutions for patient self-management of chronic diseases at a major pharmaceutical company.
Mary Ann Noce has over 22 years in the pharmaceutical and biotech industry holding a variety of both sales and training positions throughout her career. She spent her early career at Bristol-Myers Squibb in sales, sales promotions, and training. Her areas of focus more recently have been a Sales Director at Novo Nordisk and Director of Sales Training for both Eisai Pharmaceuticals and CV Therapeutics, now Gilead Pharmaceuticals. Mary Ann is currently the Director of Skills Development for Sales and Marketing Leadership at Astellas, responsible for 4 developmental programs spanning pre-management leadership development, mid-level to director development, and marketing training and development.
Garry O'Grady was an award-winning sales professional before becoming a consultant to pharmaceutical and biotech companies. As the leader of the Pharmaceutical Institute, he brings an impressive background in sales and commercial training engagements to provide customized training solutions to pharmaceutical and biotech clients.
Before joining Campbell Alliance, Mr. O’Grady was a member of the Surgical Products Division of Olympus America, Inc., where he sold capital products used in minimally invasive surgery. Mr. O’Grady also served as a sales representative for Ciba-Geigy and was a member of Ciba’s Circle of Excellence. Prior to his pharmaceutical positions, Mr. O’Grady was an officer in the United States Army from 1987 to 1992.
Mr. O’Grady received his MBA from the University of North Carolina at Chapel Hill and earned his BS from the United States Military Academy, West Point.
John Patrick Oroho is a principal of Porzio, Bromberg & Newman, P.C. His practice is concentrated in the area of federal and state regulatory compliance with respect to the Prescription Drug Marketing Act ("PDMA"), anti-kickback, false claims, patient inducement, and Medicare and Medicaid fraud and abuse. Mr. Oroho is the Executive Vice President of Porzio Pharmaceutical Services, LLC. He has been involved in designing and implementing internal and external sample accountability systems. He also has extensive experience in ensuring that SFA systems are PDMA compliant. Mr. Oroho has designed and implemented corporate compliance programs for pharmaceutical companies that focus on OIG, PDMA and state compliance. Mr. Oroho previously served as Senior Vice President and General Counsel of the PDMA Alliance, Inc., a national trade association of pharmaceutical companies which is focused on pharmaceutical sales and marketing compliance. He continues to act as outside counsel to the PDMA Alliance.
Mr. Oroho provides counseling and advice to pharmaceutical companies and pharmaceutical related service companies nationally. Mr. Oroho has written and lectured extensively throughout the country in the areas of OIG, PDMA and state law compliance. He is a graduate of the United States Merchant Marine Academy, and received his JD from the University of Notre Dame School of Law.
Josh is a Senior Product Manager at Cubist Pharmaceuticals, an acute care company which markets the anti-infective agent CUBICIN® (daptomycin for injection). Before joining the marketing department, Josh worked within the sales organization and market research group at Cubist. Prior to Cubist, Josh worked for several organizations within the software and political sectors. He holds an MBA from New York University’s Stern School and a BA from Bucknell University.
Greg has 8+ years of industry experience where he has served in multiple roles of increasing responsibility in sales, sales training, managed markets and marketing. He has held the positions of Sales Representative, Sales Training Manager, Specialty District Sales Manager, and Product Manager. In his current marketing role, Greg played the role of commercial lead for deploying iPads and creating digital assets for Endo’s Pain Solutions sales team. He received an M.B.A from Argosy University, Atlanta, GA and a B.S. from Rutgers University, New Brunswick, NJ.
Aaron has been in the pharmaceutical industry for the past six years and served as an officer in the military prior to this. His career with sanofi aventis began in field sales, where he worked in various capacities, before entering his current role in Closed Loop Marketing. He is also currently pursuing his MBA through the University of North Carolina-Chapel Hill.
Michael Rowe is a 20 plus year veteran of the pharmaceutical industry, having held leadership roles in U.S. and Global marketing at Allergan, Bayer and Pfizer. Leading up to these positions, Michael was a Director of Market Research and Director of Outcomes Research. A past speaker at a number of industry and academic conferences, Michael believes that Marketing is both a science and art and the best among us know when to use both.
David’s efforts with Pfizer are focused on improving the discipline behind insights-driven marketing decisions for Healthcare Professional Marketing initiatives. With the help of a team of experienced HCP Marketing and Sales professionals deployed across business units, David is intent on being actively engaged to produce stronger, more integrated Multi-Channel strategies, plans and tactics. In addition, David has had a growing focus on improving the degree of integration between the Sales Channel and Marketing Channels at the business level. Through highly visible partnerships with purposeful transparency as the goal, David is helping to ensure optimal access across key customer groups with maximum effectiveness. To do this a portion of the team is dedicated to a cross-functional communications and education initiative spanning all Pharma business units to help manage the change associated with the increased use of multi-channel promotions in the US. Previously, Dave was more directly responsible for developing and implementing comprehensive cross-channel Consumer and Relationship Marketing strategies. In addition, he has also led cross-functional groups to enhance companies’ operations for our industry’s evolving Consumer and HCP Data management efforts. Dave began his career in NY creating B2B Direct Marketing plans for the likes of UPS and LEGO, as well as helping to design national sales support programs for companies like Compaq. He joined Aetna US Healthcare in 1998 to support both the internal and external sales force through the planning and implementation of regional marketing programs, and continued a focus in the healthcare space as an internet and Relationship Marketing consultant for - among others - AstraZeneca, Schering Plough, and Allergan between 2000 and 2005. He studied behavioral science, sociology, and world gender studies at the Pennsylvania State University and earned a B.A. in Anthropology. He currently lives in the suburbs of Philadelphia with his wife and their four children.
Tim Ryan is currently responsible for leading the Prescription Medicines Training & Development function at Boehringer Ingelheim. Sales, Marketing, and Managed Markets are the primary customers of this function with secondary support of training for other functions such as Business Analytics, Commercial Operations, etc. Prior to this current role, he has 15+ years of Pharma experience which include Sales calling on many different channels, a variety of Sales Training & Development roles during Boehringer’s major sales force expansions, leading the Sales Operations function, and serving as a Regional Sales Director for the Mid-Atlantic Region.
Education includes BS from Indiana University’s Business school and an MBA from Butler University.
Dr. Frank Spinelli is the former Clinical Director of HIV Services at New York City's Cabrini Medical Center. Today, he serves the community in a more comprehensive capacity as a board certified internist, with a large HIV+ and gay men's health private practice in Manhattan. Dr. Spinelli is also an Associate Clinical Professor of New York Medical College.
Dr. Spinelli is the monthly healthcare columnist for The Advocate, the oldest continuing gay publication in the United States and the host of Ask the Doctor on Advocate.com. He appears regularly on Sirius radio's top-rated Morning Jolt with Larry Flick. Dr. Spinelli is the author of The Advocate Guide to Gay Men's Health and Wellness, published in 2008.
Richard is Chief Operating officer of CSL Software Solutions Inc. (the US arm of CSL), and one of the founders and owners of CSL Global.
CSL are the acknowledged experts in electronic pharma coaching, and also have pharma customized solutions for key account management and incentive compensation. He is known as a thought leader on the topic of field force coaching, and speaker at many conferences worldwide.
Richards entrepreneurial skills have helped propel CSL from a start up in the UK, to expansion into Europe, Japan and for the last 5 years in the USA.
Before CSL he worked both as a Health care provider and for large Pharma companies in a variety of sales, marketing and BI roles.
Richard emigrated to the USA in 2007 and lives with his family in Vermont. A Winter sports and Motorcycling enthusiast he also plays in a well known Vermont rock band
Kara has 14+ years of pharmaceutical experience where she has served multiple roles in brand marketing, global strategic marketing, clinical, and market research. Her experience includes brand extensions and product launches, KOL engagement, and scientific strategy. In her current role, Kara is Director of Customer Centric Marketing at Endo pharmaceuticals. She received her bachelors of science in biology at Dickinson college and an MBA in marketing at Villanova University.