The Premier Pharmaceutical Sales Force Effectiveness Conference

Main Conference Day One - Thursday, October 16, 2008

7:30	Breakfast and Registration

8:30	PharmaForce Welcoming Remarks Victoria Roginskaya, Executive Director, PharmaForce 2008

8:40	Chairperson's Opening Address

8:55	KEYNOTE: Anticipating The Change: Evolving The Sales Model For Growing Value David Ridenour, Vice President, Western Zone Sales, Wyeth Pharmaceuticals

9:30	KEYNOTE: Key Account Management: Utilizing Your CRM System To Support The Changing Structure Of The Pharmaceutical Sales Organizations Subhash Vaid, Vice President, Global Product Management, Cegedim Dendrite Neeraj Singhal, Senior Director, Product Management and Strategy, Cegedim Dendrite Includes Open Q&A with Clients: Donna Lenning, Senior Manager, IT, Solvay Pharmaceuticals Inc. Janice Benicky, Principal Analyst, CRM, Solvay Pharmaceuticals Inc.

10:05	KEYNOTE PANEL: Planning For Future Success: What Should The New Pharma Business Model Look Like? Clinton Lewis Jr., President, US Operations, Animal Health Group, Pfizer Inc. Sylvia McBrinn, General Manager, Commercial Operations, US, Ipsen Kelly Haderer, Regional Business Director, Pharmaceuticals, Bausch & Lomb Doron Aspitz, Chief Executive Officer, Verix

10:45	Networking Refreshment Break

11:15	KEYNOTE: Analyzing New Strategies For Effective Physician Access And Coverage Mark Gleason, Senior Vice President, Corporate Development, Aptilon Corporation Includes Open Q&A with Topic Expert: Jeremy Jaggi, Executive Director, Sales, West Region, Amgen Inc.

	CONCURRENT TRACKS

11:50	PharmaForce 2008 Roundtable Discussions
	Team ONE: Renovate Sales Model And Align Incentives Topic 1: Renovating The Sales Model By Focusing On Customer Needs - Politics Vs. Market Drivers Topic 2: Utilizing Incentive Compensation To Align The Organization For Change Team TWO: Drive Effectiveness In The Field With Training And Technology Topic 5: Developing Innovative, Cost-Effective Training To Drive Productivity In The Field Topic 6: Evaluating ROI Of Closed-Loop Marketing To Assign Proper Resource Allocation Team THREE: Overcome Data Restrictions While Integrating Expense Recording Topic 3: Overcoming Data Restrictions Using New Analytics Models Topic 4: Integrating State Expense Tracking Regulations To Ensure Compliance

11:50	VP THINK TANK Rebalancing The Influence Of The Sales Force On The Rx Decision Moderator: Gregg Ciarelli, Vice President, Targeting and Compensation Practice, Wolters Kluwer Health 14 VPs and higher already confirmed from: Pfizer, Wyeth, Sanofi-Aventis, Vernalis, Allergan, Endo Pharma, GlaxoSmithKline, EMD Serono, Ferring, NuPathe, Purdue

12:50	Lunch For All Attendees

	Track A: Sales Force Strategies	Track B: Sales Support Strategies

1:50	Chairperson's Address	Chairperson’s Address

2:00	Value-Based Selling In The Pharmaceutical Industry -- A Model Whose Time Has (Finally) Come? Angela Bakker Lee, Principal, ZS Associates	Examining The Selection, Implementation And Results Of An SFA Tool To Ensure Sales Excellence Globally Jennifer Cerny, Senior Regional Business Manager, CDept Consumer Health Care, Boehringer Ingelheim GmbH

2:35	PANEL: Evaluating Systematic Vs. Flexible Compensation To Best Adjust To The Changing Market Dynamics Mike Pusateri, Senior Director, Nephrology Sales, Watson Pharmaceuticals Rick Henson, Vice President, Sales, Ipsen	PANEL DISCUSSION: Is Pharma Competing on Analytics? Using Predictive Analytics to Optimize ROI across all channels Patrick Homer, Global Life Sciences Sales and Marketing Practice Principal, SAS Institute Vyom Bhuta, Director Business Analysis & Decision Support, Otsuka America Pharmaceutical, Inc. Hans Nagl, Senior Manager, Global Business Insights and Commercial Operations, Shire Pharmaceuticals Vladimir Velednitsky, Director, Vendor Management Analytics, Pfizer Inc.

3:10	Networking Refreshment Break

3:40	PANEL: Developing Your Regional Director To Drive Accountability And Results Norbert Stone, Executive Director, Leadership Development, Astellas Janet Quartarone, Vice President, Director, Marketing, Simulations, Inc. Carol Wells, Senior Director, Commercial Training & Development, Genentech, Inc.	Integrating Multi-Cultural Marketing To Appeal To The Growing Hispanic Customer Segment Liliana A Gil, Worldwide Director of Marketing Services and Hispanic Marketing Strategy Lead, Johnson & Johnson

4:15	Alignment Of Executive Development With Standard Curriculum To Succeed In An Ever Changing Environment Carol Wells, Senior Director, Commercial Training & Development, Genentech, Inc.	Evaluating The ROI Of Closed Loop Marketing: What Is Hype And What Are The Returns? Paul Stickler, Senior Director, Sales, Ovation Pharmaceuticals

4:50	PANEL: Aligning Marketing, Sales, And Sales Training To Drive Effectiveness In The Field Moderator: Garry O'Grady, Senior Vice President & Head, Sales Practice, Campbell Alliance Bruce Braughton, Associate Vice President, Allergy Marketing, Sanofi-Aventis Ken Harris, Senior Director, Sales Leadership Development, Shire Pharmaceuticals

5:30	PharmaForce 2008 Cocktail Reception

6:30	End of Day One

Main Conference Day Two - Friday, October 17, 2008

7:30	Breakfast and Registration

8:30	Chairperson’s Opening Address Patrick Stakenas, Chief Executive Officer, ForceLogix

8:45	SMARKETAL: Breaking Down Barriers To Collaboration Among Sales, Marketing, And Medical Teams To Improve Effectiveness In The Field Karl A Braun, Vice President, Sales, Ophthalmics and Endocrine Care, Pfizer Inc.

9:20	KEYNOTE: Examining New Sources Of Revenue For The Sales Professional Of The Future: New Selling Methods Aimed At New Locations Don Hribek, Vice President, Sales, Endocrinology, EMD Serono, Inc.

9:55	Networking Refreshment Break

10:25	KEYNOTE PANEL: Incorporating Expense Tracking Into Your Sales Model To Ensure A Compliant High Performing Sales Force Michael Torres, Director, Sales Force Effectiveness, Ferring Pharma Larry Pickett, Vice President and CIO, Purdue Pharma

11:05	Preparing For A Cost-Effective Product Launch: Applying Blockbuster Large Pharma Strategies To Small Start Up Jerry McLaughlin, Vice President, Commercial Operations, NuPathe Formerly Marketing Manager for Vioxx® at Merck & Co., Inc. during pre-launch and launch in US

11:40	Lunch for All Attendees

	CONCURRENT TRACKS

	Track A: Primary Care	Track B: Specialty Care

12:40	Chairperson’s Afternoon Address	Chairperson’s Afternoon Address

12:50	PANEL: Modernizing The Sales Model Through A Customer Centric Approach To Improve Physician Access John Sjovall, Senior Director, Sales Training and Development, Daiichi Sankyo, Inc. Israel García Crespo, General Manager, Almirall México Andrew Brana, TNS Healthcare	PANEL: Examining Case Studies Of Co- Promotions To Leverage Resources And Maximize The Efficiency Of Each Rep Paige Billings, Director, Sales Operations, Training and Conference Services, OSI Pharmaceuticals, Oncology Division Mike Howe, Senior National Sales Director, Respiratory/Pediatric Business Unit, UCB Pharma

1:25	Examining The Absolute Critical Link From The HQ To The Field: The District Manager Dennis Merlo, Vice President, Sales Operations and Training, Purdue Pharma, L.P.	Maintaining High Sales Force Morale And Uninterrupted Sales Success During Mergers And Acquisitions Mike Howe, National Sales Director, Respiratory/Pediatric Business Unit, UCB Pharma

2:00	Networking Refreshment Break

2:30	Exploring the Opportunities and Challenges in Preparing for Product Launches Under Medicare Part D Mike Ziskin, Senior Director, Public Payer Policy Strategy & Marketing, Centocor, Inc.	Utilizing New Technologies To Improve The Efficiency Of Your Sales And Marketing Efforts Jeremy Jaggi, Executive Director, Sales, West Region, Amgen Inc.

3:05	Chairperson’s Closing Remarks

3:10	End of Conference

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