Conference Day One

7:40 Registration And Networking Breakfast Registration And Networking Breakfast

8:40 Welcome Remarks Welcome Remarks

8:45 Opening Address By The Conference Chair Opening Address By The Conference Chair

9:00 Keynote Panel: From Pharma Focused To Customer Focused, An Analysis Of The New Commercial Model Todd Smith, Executive Vice President and Chief Commercial Officer, Horizon Pharma Hear examples of what’s been tried, what’s working, what’s not Best practices for going from concept to execution The added complexity of reform and how it has impacted pharma’s journey toward a new model Todd Smith Executive Vice President and Chief Commercial Officer, Horizon Pharma Todd N. Smith, Executive Vice President and Chief Commercial Officer Mr. Smith joined Horizon Pharma October 2010 and was named to his current position as executive vice president and chief commercial officer in June 2012. Mr. Smith is responsible for the company’s commercial organization, business development and investor relations. Prior to joining Horizon Pharma, Mr. Smith se [read more]

9:35 Walking a Tight Rope: Effective Commercial Strategies in the Age of Healthcare Reform Mike Capaldi, AVP, Civic Action & Social Networking, Sanofi US Healthcare reform is becoming a reality. Whether it is the proliferation of Accountable Care Organizations, the emergence of Patient-Centered Medical Homes, or the continued consolidation of physician practices, the landscape is changing rapidly. Those pharma and biotech companies that are able to adapt their commercial organizations to operate within this new reality will have a competitive advantage. This presentation will take a close look at healthcare reform and the implications for commercial organizations. Specifically, the presentation will provide: A high-level review of healthcare reform A more specific focus on delivery reform and related trends Implications for commercial organizations Participants will walk away with a deeper understanding of what they can do to help their organizations better adapt for success in this new reality. Mike Capaldi AVP, Civic Action & Social Networking, Sanofi US Mike Capaldi is Associate Vice President, Civic Action & Social Networking for Sanofi US in his 16th year with the organization. He is responsible for encouraging civic action and employee engagement throughout the organization. This includes leading the grassroots platform, employee PAC and other civic action programs. Mike also collaborates with appropriate trade assoc [read more]

10:10 Panel Discussion: Cost Pressures Abound, How Are Promotional Teams Doing More With Less? Insight into how leading organizations are managing a tighter budget environment

10:50 Morning Networking And Refreshment Break Morning Networking And Refreshment Break

11:20 Keynote: Benchmark Promotion HighPoint will present the results of their 2012 commercial product launch benchmark study. The effort was created to identify which best practices leveraged by commercial organizations enable the most effective product launch. Life Sciences companies across the commercial spectrum participated, from newly commercializing companies to established market leaders, and several critical insights have been gleaned. Attendees will learn the following key product launch benchmark details: · Gain insight into the timing of enabling key functions to support product launch. · Learn about best practices in partnering across the commercial organizations to effectively launch products. · Get perspectives on what successful product launches require from sales operations, marketing, and IT leaders. · Learn about trends in commercial functions that lead to more effective product launches.

11:55 Invite Only Interactive Workshop And Luncheon: Creating Strategic and Operational Efficiency in an Era of Commercial Model Transformation The pharmaceutical industry is currently faced with unprecedented challenges to its traditional commercial model. The patent cliff is no longer looming but upon us and is currently devastating top lines, pipelines are thinning, and the power of managed care and Integrated Delivery Networks in driving generic utilization is increasing. Faced with decreasing practice revenues and declining margins, HCPs are merging to form group practices in order to consolidate their overhead expenses; these group practices are, in turn, being subsumed by IDN’s. Yet many commercial models remain entrenched in traditional views of product lifecycles and marketing models, resulting in a misallocation of increasingly scarce resources. How must Big Pharma evolve its commercial model in order to more effectively and efficiently deploy resources towards the locust of control in this emerging marketplace? 11:55 What Does Excellence Look Like? Unleashing the desire to succeed Increasing your productivity Getting more done in less time Performing at a level of excellence

12:30 Private Luncheon Private Luncheon Hosted By Cognizant 12:30 Luncheon Luncheon

Track A: Multi Channel MarketingTrack B: Sales Force Innovation 1:40 Opening Remarks By The Track Chair Track A: Multi Channel Marketing Opening Remarks By The Track Chair 1:40 Opening Remarks By The Track Chair Track B: Sales Force Innovation Opening Remarks By The Track Chair

Track A: Multi Channel MarketingTrack B: Sales Force Innovation 1:50 Panel Discussion: Capitalize On HCP Mobile Adoption Track A: Multi Channel Marketing 82% of physicians now have smart phones and 64% have tablets. How is pharma leveraging this exponential adoption rate? Which apps and tools have actually proven useful to health care providers Reach doctors where they are—insights into new mobile engagement opportunities How to best track and monitor your mobile initiatives Integrate mobile efforts seamlessly into the marketing mix 1:50 A Look At The Evolving Sales Force Structure And The Latest Detailing Models Track B: Sales Force Innovation Keep ahead of shifting market dynamics Get up to speed with the latest sales force and detailing strategies Improve cross-functional communication to ensure clear alignment of promotional initiatives

Track A: Multi Channel MarketingTrack B: Sales Force Innovation 2:25 The Evolution Of The HCP Contact Model. What's In It For You And Your Company? Track A: Multi Channel Marketing The Evolution Of The HCP Contact Model. What's In It For You And Your Company? 2:25 High Impact Commercial Analytics For The iPad® Track B: Sales Force Innovation High Impact Commercial Analytics For The iPad®

3:00 Networking And Refreshment Break Networking And Refreshment Break

Track A: Multi Channel MarketingTrack B: Sales Force Innovation 3:30 Update On Regulatory Guidance & Enforcement Trends From The OPDP Track A: Multi Channel Marketing Peter Pitts, Founder, Center For Medicine In The Public Interest An overview of recent enforcement trends How to interpret policies from the FDA regarding off label requests Social media do’s and don’ts Compliance training tips for your promotional team Peter Pitts Founder, Center For Medicine In The Public Interest President, Center for Medicine in the Public InterestAdvisor to Obama Administration FDA Transition TeamFormer Associate Commissioner, US Food and Drug Administration Special Government Employee, FDA Risk Communications Advisory Committee Board of Advisors, Digital Health Council Editorial Advisory Board, Food and Drug Policy Forum Board of Advisors, New York State H [read more] 3:30 Incentive Compensation—The Rationale Behind Switching From Sales Based To Value Based IC Track B: Sales Force Innovation Why is pharma starting to shift to this new IC model? Examine issues with overall rep compensation in light of recent law suits The role of physician panels in determining rep compensation

Track A: Multi Channel MarketingTrack B: Sales Force Innovation 4:05 How To Leverage Big Data Analytics For Commercial Users Track A: Multi Channel Marketing How to integrate various data sources from multiple devices Best practices for combining data sets to get a clear picture of physicians and consumers What will pharma do with all the data in the future? What steps are being taken to make data sources more granular, cost effective and compatible with multiple devices How to tap into social networking data 4:05 Panel: Shedding Some Light On The Physician Sunshine Payment Act Track B: Sales Force Innovation Abhiroop Gandhi, Compliance Officer, Questcor Pharmaceuticals A timeline update A review of the reporting requirements Discuss the variance between state and federal requirements The impact on sales, marketing and the physician relationship How to prepare to manage the questions, concerns and business model changes that occur from the public data disclosure Abhiroop Gandhi Compliance Officer, Questcor Pharmaceuticals Abhiroop Gandhi is Compliance Officer at Questcor Pharmaceuticals. He is responsible for implementing and managing the company’s corporate ethics and healthcare compliance program and is based in the San Francisco Bay Area. This program includes development, implementation and oversight of compliance policies and procedures, employee training, audits, monitoring, incident manage [read more]

4:45 PharmaForce Kick Off Cocktail Reception In The Solutions Zone After a busy day of solution focused sessions, relax with fellow speakers and attendees. Take advantage of the opportunity to network and share ideas off-line!

6:00 Reception Concludes Reception Concludes