Conference Day One

8:30 Workshop Registration and Networking Breakfast Workshop Registration and Networking Breakfast

9:00 Workshop A: The Fifty Plus World of Work With Gen X, Gen Y--How It All Works! Beth Egan Fedyna, M.A., Director - Leadership Development, Sanofi Three important trends are occurring that will have a dramatic impact on the American workforce: the workforce, and the population as a whole, are aging; labor shortages are projected in a growing number of sectors of the economy; and many workers intend to continue to work beyond the traditional retirement age. How will we create learning solutions for this business community that will attract and retain mature, experienced workers who are increasingly critical to maintaining a competitive advantage? What does workforce aging really mean? The central issue is not that the mean age of workers is increasing but that the relative size of the workforce is reducing. Workforce aging is about productivity, not age, and focusing on ‘the older worker’ as an older person rather than an individual may actually be a barrier to developing workable policies to address the serious issues arising from a reduced workforce.   A man who retires at 70 is likely on average to live well into his 80s and a woman to almost 90. A 70-year-old retiree today is likely to have a much longer post-retirement life, and furthermore to be in better functional health, than a 65-year-old retiree thirty years ago. As a training professional, how does learning and development meet the needs of all ages and learning styles? What can you do as a “mature” worker to brand yourself to work 20 more years? Learn the three success factors to working through to 80! Beth Egan Fedyna, M.A. Director - Leadership Development, Sanofi Beth Egan Fedyna brings over 20 years experience in sales, marketing, organizational development, management and leadership training. Beth has been a regular SPBT presenter on a panel, roundtable, and in the Management Development track. Beth has presented at Pharma Force and shared her passion for learning.Beth started her career in college administration and college level teaching, and transitio [read more]

10:30 Networking and Refreshment Break Networking and Refreshment Break

11:00 Workshop B: Select and Develop Future First-Line Sales and Marketing Leaders Mary Ann Noce, Director Skills Development Sales & Marketing Leadership, Astellas Pharma US This workshop will review a practical method and training curriculum for the identification and development of high performing individual contributors who are well suited for sales and marketing manager positions. Mary Ann Noce Director Skills Development Sales & Marketing Leadership, Astellas Pharma US Mary Ann Noce has over 22 years in the pharmaceutical and biotech industry holding a variety of both sales and training positions throughout her career. She spent her early career at Bristol-Myers Squibb in sales, sales promotions, and training. Her areas of focus more recently have been a Sales Director at Novo Nordisk and Director of Sales Training for both Eisai Pharmaceuticals and CV Therapeut [read more]

12:30 Luncheon Luncheon

1:30 BRAND NEW Open Space Technology Activity Cal Austin, Team Leader, Sales Operations, Pfizer Inc. Theme: Maximizing Your Customer Relationships: Who are they? How do we sell to them? What do we need to do differently? Pfizer’s Cal Austin, Team Leader, Sales Operations will lead this activity which is facilitated by YOU, the PharmaForce attendee. This innovative format ensures everyone leaves the conference with their most pressing challenges addressed. Here's how it works: An overarching theme is introduced and attendees determine the topics, issues, and challenges that they would like to discuss within the theme. Each of these topics then becomes an individual session on the agenda - specific times for each session will be allotted. The person who suggests the topic will moderate the discussion and take notes (flipcharts and laptops will be provided for note-taking. All notes from every session will be shared with the larger group to ensure all attendees leave with valuable information, even on sessions they could not participate in). Attendees are encouraged to sign up for as many of the working sessions as they would like. Cal Austin Team Leader, Sales Operations, Pfizer Inc. Cal Austin leads a small, highly engaged, international technology training team within Sales Operations at Pfizer. Focused on the applications used by the US field force, he delivers live, electronic, or virtual learning opportunities. More recently, he has expanded into policy training and group facilitation.

4:00 Kick Off Wine and Cheese Reception Kick Off Wine and Cheese Reception

5:00 Conference Day One Concludes Conference Day One Concludes