HighPoint will present the results of their 2012 commercial product launch benchmark study. The effort was created to identify which best practices leveraged by commercial organizations enable the most effective product launch. Life Sciences companies across the commercial spectrum participated, from newly commercializing companies to established market leaders, and several critical insights have been gleaned. Attendees will learn the following key product launch benchmark details: · Gain insight into the timing of enabling key functions to support product launch.
· Learn about best practices in partnering across the commercial organizations to effectively launch products.
· Get perspectives on what successful product launches require from sales operations, marketing, and IT leaders.
· Learn about trends in commercial functions that lead to more effective product launches.