Conference Day Three

8:00 Interactive Networking Breakfast Interactive Networking Breakfast

8:40 Welcome Remarks Welcome Remarks

8:45 Recap Of Conference Day Two By The Conference Chair Mike Capaldi, AVP, Civic Action & Social Networking, Sanofi US Recap Of Conference Day Two By The Conference Chair Mike Capaldi AVP, Civic Action & Social Networking, Sanofi US Mike Capaldi is Associate Vice President, Civic Action & Social Networking for Sanofi US in his 16th year with the organization. He is responsible for encouraging civic action and employee engagement throughout the organization. This includes leading the grassroots platform, employee PAC and other civic action programs. Mike also collaborates with appropriate trade assoc [read more]

8:55 Panel: Healthcare Reform Update And The Impact Of The Upcoming Election On Pharma Mike Capaldi, AVP, Civic Action & Social Networking, Sanofi US Josh Plumb, Area Market Access Director , Cubist Pharmaceuticals Panel: Healthcare Reform Update And The Impact Of The Upcoming Election On Pharma Mike Capaldi AVP, Civic Action & Social Networking, Sanofi US Mike Capaldi is Associate Vice President, Civic Action & Social Networking for Sanofi US in his 16th year with the organization. He is responsible for encouraging civic action and employee engagement throughout the organization. This includes leading the grassroots platform, employee PAC and other civic action programs. Mike also collaborates with appropriate trade assoc [read more] Josh Plumb Area Market Access Director , Cubist Pharmaceuticals

9:35 Adverse Event Patient Outcome Analyses – Untapped Potential For Enhanced Patient Safety & Sustainable Competitive Differentiation Philippe Barzin, Director, Strategic Business Planning & Execution, Global Medical Safety (R&D), Johnson & Johnson North America Pharmaceuticals Soon, pharmaceutical companies will not be paid for products but for real-life outcomes. Yet, how much are we commercially leveraging existing or rapidly developing real-time patient safety data sources such as Internal safety signal tracking databases FDA’s AERS database, the Observational Medical Outcomes Partnership or WHO’s VigiBase™ Commercially available services like AdverseEvents Safety observations in Electronic Health Records (EHR) Safety observations in Social Media Philippe Barzin Director, Strategic Business Planning & Execution, Global Medical Safety (R&D), Johnson & Johnson North America Pharmaceuticals Philippe Barzin is Director, Strategic Business Planning & Execution for Johnson & Johnson Research & Development. In this capacity, Philippe supports strategic initiatives to improve patient safety, and all medical and operational aspects of pharmacovigilance globally. Philippe brings over 20 years of global experience in Pharma Marketing and Busine [read more]

10:10 Panel: Achieve Favorable Access By Providing Value To Your Managed Care Partners Michael Hirsch, Senior Director, Market Access, Cubist Pharmaceuticals Better understand the changing needs of your managed care partners for improved access, pricing and reimbursement Discuss the new skill set needed for your managed markets team to understand the complicated payer eco-system and the challenges they face How are leading pharma companies accessing the resources, funding and cross-functional support needed to have the best possible MCO partnership Michael Hirsch Senior Director, Market Access, Cubist Pharmaceuticals Michael Hirsch is the Senior Director of Market Access at Cubist Pharmaceuticals based in Lexington, MA. He leads a 30 person Market Access department specializing in acute care, outpatient therapy and National/IDN account management. In addition, Michael has responsibility for pricing strategy, healthcare policy, and patient assistance. Prior to Cubist, Michael worked in a specialty sales environ [read more]

10:45 Networking And Refreshment Break Networking And Refreshment Break

11:15 Why and How Pharma Should Care About Customer Experience Harley Manning, Vice President, Research Director, Customer Experience , Forrester Research When it comes to understanding and improving customer experience in healthcare, providers are charging ahead, payers are being led (as a result of legislation), and most pharma companies are scratching their heads. What does the pharma industry need to understand about customer experience and what can they do to improve the experiences that they deliver to their customers? Increasingly, your customers care about customer experience Why and how customer experience drives loyalty Tools pharma can use to understand and improve customer experience Harley Manning Vice President, Research Director, Customer Experience , Forrester Research Harley is the co-author of Outside In: The Power of Putting Your Customers at the Center of Your Business. He launched the customer experience practice at Forrester Research and has led it for 14 years. Forrester’s customer experience research team covers topics ranging from voice of the customer programs to modeling the return on investment from customer experience pro [read more]

11:40The Patient Perspective Panel—What Do They Really Think About Their Healthcare Experience? Ann Bartlett, Owner, The Body In Balance Center Jennifer Shine Dyer, MD, MPH, Endocrinologist, Alicia Staley, Founding Director, The Staley Foundation How they engage with their health care providers along their treatment journey The role that pharma can play in preventing patient-provider communication disconnects Websites, online communities and other sources used for support, advice and information about their condition Ann Bartlett Owner, The Body In Balance Center Ann Bartlett is an expert in balancing traditional, non-traditional, and lifestyle health choices to manage her own health. She has been a practicing massage therapist for 24 years for clients ranging from terminally ill to professional and world-class athletes and is owner of the Body in Balance Center, an integrated wellness practice in Alexandria, VA. Ms. Bartlett has lived with juvenile diabet [read more] Jennifer Shine Dyer, MD, MPH Endocrinologist, Alicia Staley Founding Director, The Staley Foundation

12:20 Key Take-Aways And Closing Remarks By The Conference Chair Key Take-Aways And Closing Remarks By The Conference Chair

12:25 Luncheon Luncheon

1:30 End Of PharmaForce 2012, See You Next Year! End Of PharmaForce 2012, See You Next Year!