21 - 23 October, 2013
Westin Princeton At Forrestal Village, Princeton, NJ

Conference Day Two

Tuesday, October 30, 2012

7:45 Registration And Networking Breakfast
Registration And Networking Breakfast
8:40 Welcome Address
Welcome Address
8:45 Recap Of Conference Day One By The Conference Chair
Recap Of Conference Day One By The Conference Chair
9:00 Panel: Leadership Requirements To Excel In The New Pharma Environment
Natasha Giordano, President & CEO, Xanodyne Pharmaceuticals
Tom Kukla, Senior Director, Field Management Development, Purdue Pharma
Charlotte Sibley, President, Sibley & Associates
  • Highlight the top sales and marketing leadership competencies for 2013 and beyond
  • Analyze the key pitfalls or obstacles inhibiting success
  • Determine which development investments will provide the greatest long term benefit to your sales and marketing leaders
10406_007_Natasha_Giordano

Natasha Giordano
President & CEO, Xanodyne Pharmaceuticals

Ms. Giordano has been Chief Executive Officer, President and Director of Xanodyne Pharmaceuticals, Inc. a branded specialty pharmaceutical company with commercial and development capabilities focused on pain management, since May 2010 and Chief Operating Officer since 2009. She presently serves as director on the boards of Aceto Corporation [NASDAQ:/ACET] and ClearPoint Interactive Health Educatio [read more]
Tom Kukla

Tom Kukla
Senior Director, Field Management Development, Purdue Pharma

Mr. Kukla joined Purdue Pharma L.P. as a Sales Representative in Syracuse, New York in May 1983. During his tenure in the Field Sales group, Tom achieved the following positions: District Field Trainer, Senior Medical Marketing Representative, Product Specialist (1989-1991), and membership in Purdue’s elite TOPPERs Club. Tom was promoted to District Manager and, under his Leadership, the Syracuse [read more]
10406_007_Charlotte_Sibley

Charlotte Sibley
President, Sibley & Associates

Charlotte is currently President, Sibley Associates, a pharmaceutical and biotech consulting firm. She serves on the Board of Directors of American Pacific Corporation (AMPAC), a leading custom manufacturer of fine chemicals, specialty chemicals, and propulsion products. Additional Board positions include MindField Solutions, which uses neuroscience tools to improve healthcare decision-making and [read more]
9:45 The 21st Century Learning Organization
Take part in an engaging discussion designed to demonstrate the potential of a 21st Century Learning Organization: • Significantly cut operating costs while increasing colleague knowledge and productivity • Quickly respond to demanding business enviroments • Efficiently and effectively deploy and track virtual learning • Future-­‐proof your learning assets so you are ready for the next great wave of technology
10:30 Networking And Refreshment Break
Networking And Refreshment Break
11:00 iPad Adoption — 2012 Results & What’s In Store For The Year Ahead
Eric Pluckhorn, Director of Marketing, Watson Pharmaceuticals
  • An update on the adoption curve and insight into 2012 successes
  • The pros and cons of tablets and their impact on detailing moving forward
  • Which ipad tools can you leverage to make in office visits more meaningful for the HCP
Eric Pluckhorn

Eric Pluckhorn
Director of Marketing, Watson Pharmaceuticals

Eric started his sales and marketing career 20 years ago at TAP Pharmaceuticals after 4 years in the US Army as an infantry officer. He is now at Watson Pharmaceuticals where he is a Director of Marketing for both urology and the digital communication for all of Watson’s branded products. Over his career, he has acted in almost every role in sales, marketing, training and advertising for various p [read more]
2:20 Networking And Refreshment Break
Networking And Refreshment Break
3:35 Keynote: Back By Popular Demand--HCP Perspectives
Jennifer Shine Dyer, MD, MPH, Endocrinologist,
What are HCP's doing to survive and thrive in today's challenging healthcare environment?
4:15 PharmaForce Cocktail Reception
PharmaForce Cocktail Reception
5:30 End Of Conference Day Two
End Of Conference Day Two
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