The 2011 event was packed with innovative angles and interactive sessions. Roundtable discussions, real world case studies, an un-conference style afternoon and a VP think tank meant more opportunities for peer-to-peer benchmarking and customized learning.
No other marketing and sales event gives you this much hands-on interaction, allowing you to set your own agenda and take home actionable insights!In just 3 days at PharmaForce, our 2011 attendees learned to improve the effectiveness of their commercial operations and walked away with clear ideas on how to:- Maximize Customer Relationships
- Navigate New Pricing And Reimbursement Models
- Prove the Payer Value Proposition
- Achieve The Ideal Channel Mix
- Capitalize On Social Media And Mobile Tools
- Identify And Develop Future Leaders
- Understand The Commercial Impact Of Patent Cliffs And Shifting Pipelines
- Learn From Promotional Enforcement Trends
- Measure The ROI Of Their Marketing And Sales Strategies
- Employ Flexible Resourcing Methods For Improved Productivity
Email our director, Kristin Paulick, at kristin.paulick@wbresearch.com with your program & speaker suggestions for the 2012 event.
PharmaForce Speaking Faculty at the 2011 Event Included:
Pamela Buford, Director - Consumer / Urology Marketing,
Astellas Pharma US, Inc.Michael Leonetti, Executive Director, Contract Sales Force,
Boehringer-IngelheimEric Kimble, VP, Sales and Marketing,
Cubist PharmaceuticalsKara Zubey, Director, Customer Centric Marketing,
Endo PharmaceuticalsMichael Capaldi, Associate AVP, North American Corporate Social Responsibility & Institutional Relations,
sanofiDavid J. Ryan, Senior Director, Team Lead, Multi Channel Planning,
Pfizer IncElizabeth Cermak, EVP & Chief Commercial Officer,
POZENJoe Caminiti, VP, Sales and Marketing Effectiveness,
Cephalon
Email us for the full 2011 speaker list.
Not a pharmaceutical or biotech executive and have a solution?
Learn about
sponsoring the 2012 event and contact
Michelle Millard, Sponsorship Director for PharmaForce.